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JTV Review

Friday, July 1st

2022 Jewelry Store Reviews

JTV Review 4 Star Rating

JTV

4 Star Rating
  • Over 30,000 items to choose from
  • All diamonds are lab-grown
  • In business for almost 30 years
  • "A+" rated and accredited by the BBB
  • 30-day return policy, extended at the holidays
  • 90% of packages delivered within two days
  • 14-day price matching

JTV is the rebranded name for Jewelry Television, and it's just what you'd guess from the name: the online storefront for the 24-hour-a-day, home shopping TV show launched in 1993. You can even click on the "live" button at the top of the site and see what's being featured in real time.

Terrific selection of 30,000+ items for men, women, and children

JTV maintains an inventory of more than 30,000 rings, earrings, bracelets, necklaces, watches and more. We were excited to see that they carry over 1000 products just for men and nearly 400 for kids too. And, they make everything really easy to find: choose a category, use the filters to narrow down the possibilities, and see what beautiful options match your preferences.

No extreme pricing here

All of the diamonds featured by JTV are lab-grown, so you won't find anything priced extremely high. For example, with our go-to comparison item (diamond stud earrings), the most expensive choice were the 2.00 ctw white diamonds in 14k yellow gold for just over $3,300. We found some engagement rings and wedding sets in the $4,000 and up range, but nothing priced over $7,000.

Jewelry-making and auctions? Yes!

You'll find some unique options with JTV. Are you interested in jewelry making? Great! Not only can you buy the materials here, but you can take advantage of their educational resources to help you learn or improve your skills. Or, how about a jewelry auction to score an even more amazing deal? You'll find that link right at the top of the JTV site too.

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Free shipping, maybe

Your shipping costs will depend on the weight of the package and your jewelry's value (because more expensive items come with signature confirmation). However, during our most recent shopping trip to the JTV online store, they were offering free shipping sitewide.

Decent return policy

JTV's general return policy allows you to send back your jewelry in "as shipped" condition (new, all tags attached, unworn) within 30 days of purchase for a full refund. At the retailer's discretion, returns may be accepted within 31-90 days of purchase, subject to a 25% restocking fee. For holiday shoppers, JTV goes the extra mile: anything purchased between the end of September and Christmas Day can be returned or exchanged through the end of January of the following year.

Moving up in the rankings

JTV's rating has improved by a half-star since our last evaluation. The store continues to have an "A+" rating and accreditation from the Better Business Bureau, and we were pleased to see thousands of five-star reviews from satisfied shoppers. This is a brand that has inspired no small amount of loyalty from repeat customers, and it's reassuring to see that JTV has been delivering as promised for almost 30 years. It's also a good sign when a customer service team responds quickly and apologetically when problems crop up, and we saw plenty of that too. (That's where we spotted a reference to a 14-day price matching policy that we didn't see explained on the JTV site itself; because prices can fluctuate on the jewelry here, keep that in mind and reach out to the customer service department if you see a price drop on a recent order.)

Don't sleep on the deals here

Although JTV doesn't have the cachet of a luxury jeweler, don't let that stop you from getting a fantastic value on your next jewelry purchase. People will be too busy ooh-ing and aah-ing over it to care where you bought it...and you don't have to tell them. This store has a lot to offer, both in terms of inventory and in overall customer satisfaction, and it's a great place to start your shopping adventure.

Where’s the Best Place to Shop for Jewelry Online?

You might be wondering if you should buy your next piece on the internet. Is it safe? Will I get something that's not good quality? Can I trust buying jewelry online? Rest assured - not only is it safe - it's actually a great idea to buy your jewelry from an online store! In fact, it's one of the most common purchases that shoppers are making, while they transition from brick-and-mortar retailers to digital storefronts.

Why the big increase in popularity? It's for all the reasons you would expect. First, there's no local jeweler who can compete with the inventory of an internet retailer: you'll simply have more options online, and that makes it more likely you'll find exactly what you're looking for. Plus, your neighborhood jewelry store has overhead costs that get passed along to you in higher markups, while an online-only retailer can often give you significant savings. That's a win!

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Jewelry Store FAQ

You can get any jewelry you'd normally buy at a brick-and-mortar store. From watches and bracelets to custom-designed engagement rings, there's no limit to the selection you'll find when shopping online for your next piece of jewelry.
Why not? You've got the convenience of shopping anytime and from anywhere, the world's best inventory, and prices that rival what you'd get locally. Because many online jewelry stores don't have a retail presence, they save money on overhead and pass those savings along to the customer.
Some stores include free shipping - either on all orders or when you spend a minimum amount of money. Your package will likely be insured by the jeweler, so it should arrive just as safely as your other deliveries. (Just watch out for porch pirates!)
You'll usually be covered by a return policy ranging from 30-60 days. Many jewelers include a prepaid return label with your jewelry. Or, if you're buying online from a jeweler that has a location near you, you may be able to return it in-person for added peace of mind.
The sky is the limit. Whether you want an inexpensive pendant or a $20,000 diamond, you'll find it online.
Sometimes. Only a few specifically state that they'll cover lost gemstones within the first year, for example. You might want to consider a separate insurance policy if you're buying a more expensive piece of jewelry.
Yes, depending on the store you select. You'll usually see those options in a link at the bottom of the site, or on the individual product pages for each piece of jewelry you're considering (often near the price details).
Unfortunately, not all online jewelers are created equal. Some do a flawless job of delivering everything they promise and more - but others have left hundreds (if not thousands) of unhappy customers in their wake. But, it's easy to spot the jewelry stores that deserve your business: just look for an "A+" rating from the Better Business Bureau and plenty of positive reviews from shoppers, and you'll know it's a trustworthy option for your jewelry purchase.
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Continued from above...

Another obvious reason is convenience. Do you have time to visit several jewelry stores on your days off from work, driving from one to another in the hopes you'll spot something you love? We don't either. Like every other thing we all shop for online, jewelry is faster and more fun to buy whenever we feel like it, in our jammies at home or on-the-go between errands. Why not?

There are a lot of possibilities for getting jewelry online. Where should you start? Your primary consideration may be whether or not it's important to you to have a physical store nearby: maybe you want to have your fiance's engagement ring shipped there for safekeeping and not to your home (where she might spoil the surprise), or you feel more comfortable buying online with the backup of in-person returns if needed. If those aren't a factor for you, don't hesitate to buy your jewelry from an online-only retailer - as long as the business has an established, positive reputation, of course.

What other criteria can guide your decision as you buy jewelry? Here are some things to keep in mind:

  • Selection. The more a jewelry store has, the easier it is to get something amazing. Check first to see if the retailer that interests you has a solid range of options for the type of jewelry you need.
  • Value. Notice we didn't say "price" . That's because you can find really expensive but poorly-made jewelry - as well as affordably-priced pieces that will stun you with their quality and sparkle. When possible, consult shopper ratings of the items you want to buy and see if they hold up over time and wear.
  • Return Policy. What happens if your jewelry arrives and you don't like it? How much time do you have to send it back? Can you bring it back in person? Will you pay return shipping costs if not, and/or any restocking fees?
  • Reputation. This is probably the most important factor. The prettiest pendant or most beautiful bracelet will feel like trash if it starts to turn your skin green or if gemstones fall out within a week or two. It happens, but the best online jewelry stores go to great lengths to choose good-quality pieces - and, more importantly, to take care of their customers no matter what. Have other shoppers said positive or negative things about the retailer you've got in mind? What does the BBB say?

To help you find all of the earrings, watches, bracelets and other jewelry you're looking for, TopConsumerReviews.com has evaluated and rated today's most popular online stores. We're confident that this information will make it fun and easy to add to your collection or choose a one-of-a-kind gift for someone special!

Compare Jewelry Stores

Select any 2 Jewelry Stores to compare them head to head

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  • Blue Nile
  • James Allen
  • Reeds Jewelers
  • Zales
  • JTV
  • Ross-Simons
  • Silpada
  • Helzberg Diamonds
  • Super Jeweler
  • Welry
  • Kay
  • Jared
  • Diamonds USA
  • Szul
  • Jeulia
Blue Nile vs James Allen Blue Nile vs Reeds Jewelers Blue Nile vs Zales Blue Nile vs JTV Blue Nile vs Ross-Simons Blue Nile vs Silpada Blue Nile vs Helzberg Diamonds Blue Nile vs Super Jeweler Blue Nile vs Welry Blue Nile vs Kay Blue Nile vs Jared Blue Nile vs Diamonds USA Blue Nile vs Szul Blue Nile vs Jeulia James Allen vs Reeds Jewelers James Allen vs Zales James Allen vs JTV James Allen vs Ross-Simons James Allen vs Silpada James Allen vs Helzberg Diamonds James Allen vs Super Jeweler James Allen vs Welry James Allen vs Kay James Allen vs Jared James Allen vs Diamonds USA James Allen vs Szul James Allen vs Jeulia Reeds Jewelers vs Zales Reeds Jewelers vs JTV Reeds Jewelers vs Ross-Simons Reeds Jewelers vs Silpada Reeds Jewelers vs Helzberg Diamonds Reeds Jewelers vs Super Jeweler Reeds Jewelers vs Welry Reeds Jewelers vs Kay Reeds Jewelers vs Jared Reeds Jewelers vs Diamonds USA Reeds Jewelers vs Szul Reeds Jewelers vs Jeulia Zales vs JTV Zales vs Ross-Simons Zales vs Silpada Zales vs Helzberg Diamonds Zales vs Super Jeweler Zales vs Welry Zales vs Kay Zales vs Jared Zales vs Diamonds USA Zales vs Szul Zales vs Jeulia JTV vs Ross-Simons JTV vs Silpada JTV vs Helzberg Diamonds JTV vs Super Jeweler JTV vs Welry JTV vs Kay JTV vs Jared JTV vs Diamonds USA JTV vs Szul JTV vs Jeulia Ross-Simons vs Silpada Ross-Simons vs Helzberg Diamonds Ross-Simons vs Super Jeweler Ross-Simons vs Welry Ross-Simons vs Kay Ross-Simons vs Jared Ross-Simons vs Diamonds USA Ross-Simons vs Szul Ross-Simons vs Jeulia Silpada vs Helzberg Diamonds Silpada vs Super Jeweler Silpada vs Welry Silpada vs Kay Silpada vs Jared Silpada vs Diamonds USA Silpada vs Szul Silpada vs Jeulia Helzberg Diamonds vs Super Jeweler Helzberg Diamonds vs Welry Helzberg Diamonds vs Kay Helzberg Diamonds vs Jared Helzberg Diamonds vs Diamonds USA Helzberg Diamonds vs Szul Helzberg Diamonds vs Jeulia Super Jeweler vs Welry Super Jeweler vs Kay Super Jeweler vs Jared Super Jeweler vs Diamonds USA Super Jeweler vs Szul Super Jeweler vs Jeulia Welry vs Kay Welry vs Jared Welry vs Diamonds USA Welry vs Szul Welry vs Jeulia Kay vs Jared Kay vs Diamonds USA Kay vs Szul Kay vs Jeulia Jared vs Diamonds USA Jared vs Szul Jared vs Jeulia Diamonds USA vs Szul Diamonds USA vs Jeulia Szul vs Jeulia
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