Our reviewers evaluate products and services based on unbiased research. Top Consumer Reviews may earn money when you click on a link. Learn more about our process.
Friday, July 1st
JTV is the rebranded name for Jewelry Television, and it's just what you'd guess from the name: the online storefront for the 24-hour-a-day, home shopping TV show launched in 1993. You can even click on the "live" button at the top of the site and see what's being featured in real time.
Terrific selection of 30,000+ items for men, women, and children
JTV maintains an inventory of more than 30,000 rings, earrings, bracelets, necklaces, watches and more. We were excited to see that they carry over 1000 products just for men and nearly 400 for kids too. And, they make everything really easy to find: choose a category, use the filters to narrow down the possibilities, and see what beautiful options match your preferences.
No extreme pricing here
All of the diamonds featured by JTV are lab-grown, so you won't find anything priced extremely high. For example, with our go-to comparison item (diamond stud earrings), the most expensive choice were the 2.00 ctw white diamonds in 14k yellow gold for just over $3,300. We found some engagement rings and wedding sets in the $4,000 and up range, but nothing priced over $7,000.
Jewelry-making and auctions? Yes!
You'll find some unique options with JTV. Are you interested in jewelry making? Great! Not only can you buy the materials here, but you can take advantage of their educational resources to help you learn or improve your skills. Or, how about a jewelry auction to score an even more amazing deal? You'll find that link right at the top of the JTV site too.
Free shipping, maybe
Your shipping costs will depend on the weight of the package and your jewelry's value (because more expensive items come with signature confirmation). However, during our most recent shopping trip to the JTV online store, they were offering free shipping sitewide.
Decent return policy
JTV's general return policy allows you to send back your jewelry in "as shipped" condition (new, all tags attached, unworn) within 30 days of purchase for a full refund. At the retailer's discretion, returns may be accepted within 31-90 days of purchase, subject to a 25% restocking fee. For holiday shoppers, JTV goes the extra mile: anything purchased between the end of September and Christmas Day can be returned or exchanged through the end of January of the following year.
Moving up in the rankings
JTV's rating has improved by a half-star since our last evaluation. The store continues to have an "A+" rating and accreditation from the Better Business Bureau, and we were pleased to see thousands of five-star reviews from satisfied shoppers. This is a brand that has inspired no small amount of loyalty from repeat customers, and it's reassuring to see that JTV has been delivering as promised for almost 30 years. It's also a good sign when a customer service team responds quickly and apologetically when problems crop up, and we saw plenty of that too. (That's where we spotted a reference to a 14-day price matching policy that we didn't see explained on the JTV site itself; because prices can fluctuate on the jewelry here, keep that in mind and reach out to the customer service department if you see a price drop on a recent order.)
Don't sleep on the deals here
Although JTV doesn't have the cachet of a luxury jeweler, don't let that stop you from getting a fantastic value on your next jewelry purchase. People will be too busy ooh-ing and aah-ing over it to care where you bought it...and you don't have to tell them. This store has a lot to offer, both in terms of inventory and in overall customer satisfaction, and it's a great place to start your shopping adventure.
You might be wondering if you should buy your next piece on the internet. Is it safe? Will I get something that's not good quality? Can I trust buying jewelry online? Rest assured - not only is it safe - it's actually a great idea to buy your jewelry from an online store! In fact, it's one of the most common purchases that shoppers are making, while they transition from brick-and-mortar retailers to digital storefronts.
Why the big increase in popularity? It's for all the reasons you would expect. First, there's no local jeweler who can compete with the inventory of an internet retailer: you'll simply have more options online, and that makes it more likely you'll find exactly what you're looking for. Plus, your neighborhood jewelry store has overhead costs that get passed along to you in higher markups, while an online-only retailer can often give you significant savings. That's a win!
Another obvious reason is convenience. Do you have time to visit several jewelry stores on your days off from work, driving from one to another in the hopes you'll spot something you love? We don't either. Like every other thing we all shop for online, jewelry is faster and more fun to buy whenever we feel like it, in our jammies at home or on-the-go between errands. Why not?
There are a lot of possibilities for getting jewelry online. Where should you start? Your primary consideration may be whether or not it's important to you to have a physical store nearby: maybe you want to have your fiance's engagement ring shipped there for safekeeping and not to your home (where she might spoil the surprise), or you feel more comfortable buying online with the backup of in-person returns if needed. If those aren't a factor for you, don't hesitate to buy your jewelry from an online-only retailer - as long as the business has an established, positive reputation, of course.
What other criteria can guide your decision as you buy jewelry? Here are some things to keep in mind:
To help you find all of the earrings, watches, bracelets and other jewelry you're looking for, TopConsumerReviews.com has evaluated and rated today's most popular online stores. We're confident that this information will make it fun and easy to add to your collection or choose a one-of-a-kind gift for someone special!
Select any 2 Jewelry Stores to compare them head to head
Emma Raducanu sports $37,000 worth of Tiffany jewelry as she exits ...
So much so, that she even landed the role as an ambassador for Tiffany & Co. Raducanu made her Wimbledon debut this week wearing approximately $37,000 worth of diamond and pearl jewelry. The diamond ...
Wed, 29 Jun 2022