Our reviewers evaluate products and services based on unbiased research. Top Consumer Reviews may earn money when you click on a link. Learn more about our process.

Kay Review

Tuesday, September 28th

2021 Jewelry Store Reviews

Kay Review 3.5 Star Rating

Kay

3.5 Star Rating

"Every kiss begins with K(ay)". We've all heard the famous tagline, especially around any holiday that typically includes romantic gifts. Kay Jewelers is part of the Signet brand family, which also includes Jared, Zales, and several other well-known jewelry store brands. While Kay is probably best recognized for its retail locations in malls throughout the U.S., they offer their ample selection online for easy, no-lines shopping.

Wide selection of jewelry

In the past, Kay's online selection was somewhat limited. But, they've done an excellent job of expanding their inventory, making an impressive array of products available to jewelry shoppers:

  • Engagement/Wedding Rings
  • Rings
  • Necklaces
  • Bracelets
  • Earrings
  • Charms
  • Watches
  • Gifts
  • Personalized
  • Collections
  • Clearance
Best Jewelry Stores

Easy to use

As you browse each of those categories, you'll find the dropdown options to help you narrow down your search. Kay's selection is massive; just in the Earrings category alone, they had almost 2,000 options to choose from. Fortunately, the site is easy to navigate and even easier to sort through all those options; we were able to quickly filter our results by price, customer reviews, or even by designer or collection to see just those pieces of jewelry that met our criteria.

Lifetime guarantee

We love Kay's Lifetime Diamond & Color Gemstone guarantee: as long as you have your piece inspected by an authorized Kay representative every 6 months, they'll replace any diamond, emerald, ruby or sapphire that is chipped, broken, or lost during normal wear. And, you can get a free professional cleaning and inspection at a local Kay store as many times as you wish.

Kay Jewelers' return policy is industry-standard: 30 days. Their shipping prices are slightly less competitive with the highest-ranked jewelry stores we reviewed: you'll only get it for free if you spend more than $50, but most purchases from Kay are likely to be at least that amount.

Better choices for diamonds

The only jewelry category where Kay Jewelers might not measure up to expectations is when it comes to diamonds. Many diamond experts assert that the stones sold by Kay's tend to be overpriced when compared with competitor stones of the same quality.

Kay Jewelers will probably impress you with their extensive inventory across many different types of jewelry, and having the ability to get free cleanings and inspections at local stores might be a perk you could enjoy for years to come. Our only recommendation is that if you choose Kay for a purchase involving diamonds, especially high-end stones, you get an independent appraisal within the 30-day return period - just to ensure that there are no unpleasant surprises down the road.

What's the Best Jewelry Store?

Every year, almost 40 million people shop online for jewelry - and with good reason! Why stand in line for over an hour during a peak season like Valentine's Day or Mother's Day, hoping that there might be something she'd like, when you can shop any time of day (or night) and get the world's best selection while sitting in your living room?

Today's best online jewelry stores make it almost unthinkable to shop at a local store. The lack of overhead with online jewelry means that they can bring you prices as much as 50% lower than what you'd find elsewhere. When you add in free shipping, extended return periods, and the same certifications and guarantees you get from a local jeweler, and it's easy to see why it makes sense to buy jewelry from an online store.

The Best Jewelry Stores Compare Jewelry Stores Compare Jewelry Store Reviews What are the best Jewelry Stores Best Jewelry Store Reviews

Jewelry Store FAQ

You can get any jewelry you'd normally buy at a brick-and-mortar store. From watches and bracelets to custom-designed engagement rings, there's no limit to the selection you'll find when shopping online for your next piece of jewelry.
Why not? You've got the convenience of shopping anytime and from anywhere, the world's best inventory, and prices that rival what you'd get locally. Because many online jewelry stores don't have a retail presence, they save money on overhead and pass those savings along to the customer.
Some stores include free shipping - either on all orders or when you spend a minimum amount of money. Your package will likely be insured by the jeweler, so it should arrive just as safely as your other deliveries. (Just watch out for porch pirates!)
You'll usually be covered by a return policy ranging from 30-60 days. Many jewelers include a prepaid return label with your jewelry. Or, if you're buying online from a jeweler that has a location near you, you may be able to return it in-person for added peace of mind.
The sky is the limit. Whether you want an inexpensive pendant or a $20,000 diamond, you'll find it online.
Sometimes. Only a few specifically state that they'll cover lost gemstones within the first year, for example. You might want to consider a separate insurance policy if you're buying a more expensive piece of jewelry.
Yes, depending on the store you select. You'll usually see those options in a link at the bottom of the site, or on the individual product pages for each piece of jewelry you're considering (often near the price details).
Unfortunately, not all online jewelers are created equal. Some do a flawless job of delivering everything they promise and more - but others have left hundreds (if not thousands) of unhappy customers in their wake. But, it's easy to spot the jewelry stores that deserve your business: just look for an "A+" rating from the Better Business Bureau and plenty of positive reviews from shoppers, and you'll know it's a trustworthy option for your jewelry purchase.
Compare the Best Reviews

Continued from above...

Of course, not every jewelry store is the same. Some specialize in "fashion" or "costume" jewelry; if you're looking for an inexpensive piece just to add some sparkle to a fun evening, or maybe an imitation item that won't break your heart if it gets lost, this type of jewelry might be perfect. Those stores are less likely to sell luxury, high-priced jewelry with precious metals and gemstones, however - so you may need to select a store that specializes in heirloom-quality craftsmanship and materials.

As you begin your search for the ideal online jewelry store, what should you keep in mind? Here are several criteria that can help you make your decision:

  • Selection. What does the store carry? Is it a limited range of rings, necklaces and earrings, or do they have options for men and children too?
  • Prices. How does the jewelry store measure up to the competition? Do they offer free shipping, pop-up discount offers, or any other promotions?
  • Quality. What do customers say about the jewelry they've purchased? Does it last, or have stones fallen out after a few wears? Are items marked as "diamond" authentic, or are they synthetic stones?
  • Return Policy. If you don't like the necklace, ring, or watch after you've received it, can it be returned? Will you have to pay a restocking fee?
  • Reputation. Are customers generally happy with their experience, both with the jewelry they received and with the customer service department if help was needed? Is the company easy to reach if there's a problem? Does the store have a rating with the BBB?

TopConsumerReviews.com has reviewed and ranked the best jewelry stores available today. Whether you're shopping for an engagement ring, a necklace for your significant other, or just a new bit of sparkle to add to your collection, we hope these reviews will help you find the right piece of jewelry at the right price!

Compare Jewelry Stores

Select any 2 Jewelry Stores to compare them head to head

best-jewelry-stores
  • Blue Nile
  • Helzberg Diamonds
  • Super Jeweler
  • Jared
  • Reeds Jewelers
  • Szul
  • Welry
  • Kay
  • Jewelry Television
  • True Facet
  • Netaya
  • Diamonds International
  • Palm Beach Jewelry
  • Jeulia
Blue Nile vs Helzberg Diamonds Blue Nile vs Super Jeweler Blue Nile vs Jared Blue Nile vs Reeds Jewelers Blue Nile vs Szul Blue Nile vs Welry Blue Nile vs Kay Blue Nile vs Jewelry Television Blue Nile vs True Facet Blue Nile vs Netaya Blue Nile vs Diamonds International Blue Nile vs Palm Beach Jewelry Blue Nile vs Jeulia Helzberg Diamonds vs Super Jeweler Helzberg Diamonds vs Jared Helzberg Diamonds vs Reeds Jewelers Helzberg Diamonds vs Szul Helzberg Diamonds vs Welry Helzberg Diamonds vs Kay Helzberg Diamonds vs Jewelry Television Helzberg Diamonds vs True Facet Helzberg Diamonds vs Netaya Helzberg Diamonds vs Diamonds International Helzberg Diamonds vs Palm Beach Jewelry Helzberg Diamonds vs Jeulia Super Jeweler vs Jared Super Jeweler vs Reeds Jewelers Super Jeweler vs Szul Super Jeweler vs Welry Super Jeweler vs Kay Super Jeweler vs Jewelry Television Super Jeweler vs True Facet Super Jeweler vs Netaya Super Jeweler vs Diamonds International Super Jeweler vs Palm Beach Jewelry Super Jeweler vs Jeulia Jared vs Reeds Jewelers Jared vs Szul Jared vs Welry Jared vs Kay Jared vs Jewelry Television Jared vs True Facet Jared vs Netaya Jared vs Diamonds International Jared vs Palm Beach Jewelry Jared vs Jeulia Reeds Jewelers vs Szul Reeds Jewelers vs Welry Reeds Jewelers vs Kay Reeds Jewelers vs Jewelry Television Reeds Jewelers vs True Facet Reeds Jewelers vs Netaya Reeds Jewelers vs Diamonds International Reeds Jewelers vs Palm Beach Jewelry Reeds Jewelers vs Jeulia Szul vs Welry Szul vs Kay Szul vs Jewelry Television Szul vs True Facet Szul vs Netaya Szul vs Diamonds International Szul vs Palm Beach Jewelry Szul vs Jeulia Welry vs Kay Welry vs Jewelry Television Welry vs True Facet Welry vs Netaya Welry vs Diamonds International Welry vs Palm Beach Jewelry Welry vs Jeulia Kay vs Jewelry Television Kay vs True Facet Kay vs Netaya Kay vs Diamonds International Kay vs Palm Beach Jewelry Kay vs Jeulia Jewelry Television vs True Facet Jewelry Television vs Netaya Jewelry Television vs Diamonds International Jewelry Television vs Palm Beach Jewelry Jewelry Television vs Jeulia True Facet vs Netaya True Facet vs Diamonds International True Facet vs Palm Beach Jewelry True Facet vs Jeulia Netaya vs Diamonds International Netaya vs Palm Beach Jewelry Netaya vs Jeulia Diamonds International vs Palm Beach Jewelry Diamonds International vs Jeulia Palm Beach Jewelry vs Jeulia
Compare the Best Jewelry Stores
- VS -
Review the Best Jewelry Stores
See the Best Jewelry Store
The Best Reviews of Jewelry Stores