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Wednesday, March 22nd
Family-run since 1946, REEDS strives to offer an exceptional jewelry-buying experience to each and every customer. REEDS has several dozen brick-and-mortar locations in 13 states, primarily in the South and on the East Coast, but anyone can use their online store to access their extensive jewelry inventory.
Super-easy to shop
REEDS makes the jewelry-buying experience fairly streamlined: enter what you want in the search bar, click on a category like Bracelets or Engagement Rings, or even shop by brands like Gucci or Enchanted Disney. We noticed that REEDS gives you choices between lab-grown or natural diamonds; many of their competitors only give you one or the other. On the other hand, this online store doesn't make it easy to see jewelry specifically for men or children; it's up to you if you find the "gender-free" approach refreshing or frustrating (or neither).
Great shopper tools
One feature we really liked while shopping with REEDS is the "shop similar" icon (it looks like a little camera). Maybe you've spotted something intriguing but it's not quite a match for what you were picturing; use this button to see comparable pieces that might fit the bill. Another fun tool is the "Drop a Hint" service: look for that right under the item price if you want to email someone or post to social media that you'd really, really like to get a certain something as a gift.
Compares well with other jewelry stores
How did REEDS do on our comparison item, the diamond stud earrings? The highest-end pair were a 2 ctw classic round diamond solitaire, priced at a penny under $8,000. That's not the most expensive we found among our retailers, but it still gives you a great option for a special gift. There were several other styles and options, including earrings by Forevermark, Marco Bicego and Roberto Coin, all $2,500 and up.
Impressive high-end selections
Looking for other luxe jewelry? How about a diamond tennis necklace for just over $19,000? A solitaire engagement ring for almost $20,000? A Rolex watch for $11,000? The sky is almost the limit if you're shopping for something impressive here.
Ample budget-friendly inventory too
On the other hand, if your jewelry dreams are a little more...approachable...REEDS has you covered too. Our favorite way to find a good deal with this jeweler is to click on the Sale category and then visit the clearance section. We usually find Pandora charms and earrings for less than $40, and during our most recent shopping trip we spotted a men's high polish titanium band for just $35. Whatever category of jewelry you're buying, you can always click to it and then sort the results by price from low-to-high if you want an idea of the most entry-level pricing REEDS has at the moment.
Keep an eye out for extra savings
But wait, there's more! As we browsed the REEDS site, we got a pop-up offer. If we subscribed to their email newsletter, we'd get $25 off a purchase of $150 or more. We also spotted coupon codes in the middle of the main Jewelry page, offering savings of $50, $100, or even $200, depending on our total purchase amount. Plus, all orders ship for free within the continental US.
Consider a care plan for added peace of mind
How about returns? REEDS' policy isn't exceptional, with just 30 days to get a refund on items in unworn, as-delivered condition only. We recommend that you look at one of their Care Plans, especially for higher-end jewelry items. It'll cover wear-and-tear, loss of gemstones, cracks/chips/scratches on gemstones, broken clasps, and unlimited ring resizing. You'll find those options in a dropdown box on each item's page; as an example, a $2,320 pear-shaped diamond pendant by Shy Creation had two choices, a 3-year plan for an extra $160 or lifetime coverage for $230.
Stellar reputation with customers
No matter where you look, REEDS does incredibly well in terms of customer feedback. They've merited an "A+" rating and accreditation from the Better Business Bureau, with less than a dozen complaints filed there in the three years leading up to this evaluation. For a company that's been around for the better part of a century, that's extremely impressive. Over 7,700 customers have given REEDS a flawless five-star rating, describing the jewelry they purchase as being a great value for the amount they paid, the delivery as fast and on-time, and the customer service team as friendly and responsive.
Shop here with confidence
REEDS gives you the best of both worlds: the selection you'd expect from a huge jewelry store with the attention to detail and service you normally find in a hometown shop. There's no reason not to shop here for any jewelry you've got your heart set on.
You might be wondering if you should buy your next piece on the internet. Is it safe? Will I get something that's not good quality? Can I trust buying jewelry online? Rest assured - not only is it safe - it's actually a great idea to buy your jewelry from an online store! In fact, it's one of the most common purchases that shoppers are making, while they transition from brick-and-mortar retailers to digital storefronts.
Why the big increase in popularity? It's for all the reasons you would expect. First, there's no local jeweler who can compete with the inventory of an internet retailer: you'll simply have more options online, and that makes it more likely you'll find exactly what you're looking for. Plus, your neighborhood jewelry store has overhead costs that get passed along to you in higher markups, while an online-only retailer can often give you significant savings. That's a win!
Another obvious reason is convenience. Do you have time to visit several jewelry stores on your days off from work, driving from one to another in the hopes you'll spot something you love? We don't either. Like every other thing we all shop for online, jewelry is faster and more fun to buy whenever we feel like it, in our jammies at home or on-the-go between errands. Why not?
There are a lot of possibilities for getting jewelry online. Where should you start? Your primary consideration may be whether or not it's important to you to have a physical store nearby: maybe you want to have your fiance's engagement ring shipped there for safekeeping and not to your home (where she might spoil the surprise), or you feel more comfortable buying online with the backup of in-person returns if needed. If those aren't a factor for you, don't hesitate to buy your jewelry from an online-only retailer - as long as the business has an established, positive reputation, of course.
What other criteria can guide your decision as you buy jewelry? Here are some things to keep in mind:
To help you find all of the earrings, watches, bracelets and other jewelry you're looking for, TopConsumerReviews.com has evaluated and rated today's most popular online stores. We're confident that this information will make it fun and easy to add to your collection or choose a one-of-a-kind gift for someone special!
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