Reeds Jewelers Review: Jewelry Stores

REEDS Jewelers, founded in 1946 by Bill and Roberta Zimmer, is a family-owned business with over 60 retail locations across 13 states, primarily in the Southeast and Midwest. Headquartered in Wilmington, North Carolina, REEDS offers a wide selection of fine jewelry, including engagement rings, wedding bands, watches, and designer pieces. Known for its exceptional customer service and quality products, REEDS Jewelers has built a strong reputation over the decades. They also provide online shopping options, allowing customers nationwide to access their extensive inventory and services.

Broad inventory from budget-friendly to blingy

Despite not having the same brand notoriety as some of the jewelers on our list, REEDS' inventory is quite extensive. As we compared the various retailers on our list, we used our favorite jewelry category (namely, earrings) to get a feel for what's on offer, and REEDS didn't let us down. There were over 2,100 earring sets to choose from, ranging from multi-earring sets and sterling silver hoops for under $30 to Mikimoto Morning Dew Akoya Cultured Pearl and Diamond Drops for $12,000. You'll have to go with one of the other highly-rated jewelry stores on our list if you're looking to buy some extremely extravagant earrings, but REEDS can still meet the needs of the vast majority of today's shoppers.

Filters can guide your shopping

Of course, REEDS' selection isn't limited to earrings. Whether you're shopping for a Rolex watch to commemorate your work promotion or a simple engagement ring for popping the big question, it's easy to find here. Once you've chosen a jewelry category, filters are your friend: you can narrow down the results by stone type or color, metal type, stone shape, price, designer, gender, and more.

Try it on... virtually

When you've picked a piece that intrigues you, you might have fun with the "Try It On" tool offered by REEDS. You can either scan the QR code or upload a photo of your hand (or neck, or wrist, or ears...) and see how it might look. We also appreciate that there's a generic image you can use, and that there's a slider to change the skin tone. (Thank you for not assuming, REEDS!) There are plenty of other details you can consider too, from a description to the exact specifications.

Free shipping in the continental US

Also, every piece of jewelry in the REEDS store shows clearly when it'll ship and if it's available for in-store pickup (if there's a location near you; this jeweler isn't quite as nationwide with its brick-and-mortar presence like some of its rivals). Everything REEDS sells will ship for free within the lower 48 United States, regardless of the dollar amount of the order. That's pretty customer-friendly.

Savings are available

You could also save a bit of money if you keep your eyes open. We saw a "$50 off" link as we browsed the site; it was valid for new email subscribers and applied to orders over $199. There were also several promotions at the time of our visit to the REEDS online store, and there's always the Sale section if you're all about the discounts.

Nothing over-the-top for gifting

As far as presentation goes, we didn't really see much describing how jewelry is packaged here. We reached out via live chat and the rep said that most items come in a dark gray REEDS Jewelers box, but it also depends on the brand itself.

No-cost consultations

Not quite sure what you're looking for? REEDS offers no-cost consultations virtually and in person. The easiest way to get to that link is to scroll down to the bottom of the main REEDS page (not a product page) where it says "Contact Us." Their concierge will answer your questions, help you pick a gift, or get you started on the complimentary design process if you want something truly bespoke.

30-day returns and warranties

REEDS Jewelers offers a 30-day return policy for a full refund and for exchanges. Items must be in their original condition and accompanied by the receipt. Custom-made items, special orders, and engraved pieces are typically non-returnable. For warranty, REEDS provides a complimentary lifetime diamond warranty on engagement rings, which includes services like cleaning, inspections, and coverage for any manufacturing defects. Additionally, REEDS offers a lifetime trade-in policy on diamond jewelry, allowing customers to upgrade their pieces over time. But, for most jewelry items, the only warranty that comes with your purchase is what's offered by the manufacturer (Pandora, Shy Creation, and so on) or is covered just by the 30-day return window.

Extended protection is affordable and worth the cost

Extended service plans are also available for purchase, providing additional protection and coverage. And, they're really worth it. You can choose between a 3-year plan or a lifetime plan; both include repairs even due to normal wear and tear, cleanings and routine maintenance. The lifetime plan also gives you unlimited ring sizing, one-time chain or bracelet length shortening, one-time earring post conversion, and more. Best of all, REEDS' replacement guarantee says that if your jewelry has an issue that can't be repaired, they'll either replace it or give you a full refund for what you paid for the item. That's exceptional compared with other jewelry stores' coverage. You'll find what it'll cost you as you scroll through the item's product information, as it will depend on the piece of jewelry's value.

Phenomenal reputation

REEDS has always had an amazing reputation, each and every time we've evaluated them as a jewelry store. That starts with an "A+" rating and accreditation from the Better Business Bureau, with just under two dozen complaints filed with the BBB across the last three years. And, when you look at reviews left on third-party platforms like Trustpilot and others, customer sentiment is just as rosy as the BBB listing might lead you to expect, with 12,000 5-star reviews on Trustpilot alone. Jewelry is described as being exactly as pictured in the online store, the quality is excellent, and shoppers describe many ways that REEDS' customer service team have gone above and beyond to leave them more than satisfied with the overall experience.

Shop at REEDS with confidence

We're thrilled to make REEDS our newest #1 retailer of jewelry. Shopping online for such a special purchase can feel scary, but REEDS goes to great lengths to make the experience smooth and secure. And, they've got thousands of customer compliments to demonstrate that they're nailing it. The next time you're hoping to add some serious sparkle to your everyday look, or you're preparing for a once-in-a-lifetime occasion, do yourself a favor and make REEDS your first stop.

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On the Reeds Jewelers website