Our reviewers evaluate products and services based on unbiased research. Top Consumer Reviews may earn money when you click on a link. Learn more about our process.

Super Jeweler Review

Thursday, January 27th

2022 Jewelry Store Reviews

Super Jeweler Review 3 Star Rating

Super Jeweler

3 Star Rating
  • Over 35,000 styles of jewelry priced from $10 to $200,000
  • Conflict-free diamonds
  • Custom orders available
  • Unconditional lifetime guarantee on all jewelry
  • Free shipping on all orders - worldwide
  • 60-day return policy

With offices in the US, India, Sri Lanka and China, Super Jeweler has been serving online customers since 1999. You can buy one of the more than 35,000 pieces of jewelry found on their website or have their design team create a one-of-a-kind item. All of the diamonds sold here are conflict-free, and the president of the company has more than 25 years of experience as a gemstone buyer.

Not our favorite website design here

We don't love the overall look and feel of the Super Jeweler store. To start, we had to disable our ad blocker software just to see the main promo on their homepage. Plus, the images and style give the impression of a less-than-glamorous place to shop for jewelry.

Not hard to find the right jewelry

On the other hand, the site does make it easy to shop for what you want, right at the top of the page: Rings, Earrings, Necklaces, Bracelets, Engagement, Mens, Gemstones, and even a Clearance section can get you started, or enter what you're looking for in the search box. Even better, as you hover over those categories, you'll often spot a discount code to save 10% or more on anything in that section.

Ready to pay almost $50,000 for diamond studs?

It's always fun to see some of the most expensive pieces a jeweler has to offer, and we took a look specifically at diamond stud earrings here. At the time of our review, Super Jeweler's highest-priced item in that category was the 4 Carat Diamond Martini Stud Earrings in 14 Karat White Gold, on sale for $47,999 - a 40% discount from the original retail price. Lucky for you, Super Jeweler offers financing, and you could pay as low as $2,000 a month for these incomparable earrings. Not surprisingly, there were no customer reviews on them.

Don't miss the clearance section

And, if luxury is a little out of reach for your purchase, we found some attractive items in the clearance section too. For less than $25, you could find a men's titanium wedding band, an amethyst and diamond open shank ring, turquoise teardrop earrings, and many more. Not everything in the clearance category is bargain-basement priced -those diamond martini studs were displayed here too - but you might find a genuinely good deal among the 500+ jewelry items.

Best Jewelry Stores

Some compelling customer perks to consider

There are some really strong reasons to consider using Super Jeweler for your purchase. They offer an unconditional lifetime warranty on everything they sell - that's almost unheard of in this industry. You can also benefit from a 60-day return policy; just be aware that your items have to be in new and unused condition, with any tags or labels still attached. Finally, Super Jeweler gives you free shipping anywhere in the world, regardless of the size (or dollar amount) of your order. If you were hoping to send your British cousin something sparkly for the holidays, this is likely your most affordable way to do it.

Disappointing grade from the BBB

And yet, Super Jeweler earns a mediocre "B" rating from the Better Business Bureau. There were 35 complaints filed with the BBB in the year prior to our review, but since all of them received a timely, appropriate response from SJ's customer service team, we're not sure why the BBB's rating is relatively low. Interestingly, when we reached out to SJ's customer service via live chat, to ask why their site advertises an "A+" rating from the BBB but the actual listing was just a "B" , we were told to email a manager and ask him. Okay, then!

You'll either be a super fan or a hater

Shopper feedback in other places is mixed, with almost 500 customers giving Super Jeweler a 4- or 5-star rating but over 100 assigning the retailer the lowest possible score of just one star. Looks like you'll either love it or hate it here.

Maybe, maybe not

Super Jeweler can be an interesting option for buying jewelry online, and their customer-friendly policies and perks caught our attention. Still, we can't overlook the disappointing BBB rating and negative feedback from shoppers, especially when considering this retailer's rivals and their much more positive track record with customers. Super Jeweler comes in as "just average" in our rankings.

Where’s the Best Place to Shop for Jewelry Online?

You might be wondering if you should buy your next piece on the internet. Is it safe? Will I get something that's not good quality? Can I trust buying jewelry online? Rest assured - not only is it safe - it's actually a great idea to buy your jewelry from an online store! In fact, it's one of the most common purchases that shoppers are making, while they transition from brick-and-mortar retailers to digital storefronts.

Why the big increase in popularity? It's for all the reasons you would expect. First, there's no local jeweler who can compete with the inventory of an internet retailer: you'll simply have more options online, and that makes it more likely you'll find exactly what you're looking for. Plus, your neighborhood jewelry store has overhead costs that get passed along to you in higher markups, while an online-only retailer can often give you significant savings. That's a win!

The Best Jewelry Stores Compare Jewelry Stores Compare Jewelry Store Reviews What are the best Jewelry Stores Best Jewelry Store Reviews

Jewelry Store FAQ

You can get any jewelry you'd normally buy at a brick-and-mortar store. From watches and bracelets to custom-designed engagement rings, there's no limit to the selection you'll find when shopping online for your next piece of jewelry.
Why not? You've got the convenience of shopping anytime and from anywhere, the world's best inventory, and prices that rival what you'd get locally. Because many online jewelry stores don't have a retail presence, they save money on overhead and pass those savings along to the customer.
Some stores include free shipping - either on all orders or when you spend a minimum amount of money. Your package will likely be insured by the jeweler, so it should arrive just as safely as your other deliveries. (Just watch out for porch pirates!)
You'll usually be covered by a return policy ranging from 30-60 days. Many jewelers include a prepaid return label with your jewelry. Or, if you're buying online from a jeweler that has a location near you, you may be able to return it in-person for added peace of mind.
The sky is the limit. Whether you want an inexpensive pendant or a $20,000 diamond, you'll find it online.
Sometimes. Only a few specifically state that they'll cover lost gemstones within the first year, for example. You might want to consider a separate insurance policy if you're buying a more expensive piece of jewelry.
Yes, depending on the store you select. You'll usually see those options in a link at the bottom of the site, or on the individual product pages for each piece of jewelry you're considering (often near the price details).
Unfortunately, not all online jewelers are created equal. Some do a flawless job of delivering everything they promise and more - but others have left hundreds (if not thousands) of unhappy customers in their wake. But, it's easy to spot the jewelry stores that deserve your business: just look for an "A+" rating from the Better Business Bureau and plenty of positive reviews from shoppers, and you'll know it's a trustworthy option for your jewelry purchase.
Compare the Best Reviews

Continued from above...

Another obvious reason is convenience. Do you have time to visit several jewelry stores on your days off from work, driving from one to another in the hopes you'll spot something you love? We don't either. Like every other thing we all shop for online, jewelry is faster and more fun to buy whenever we feel like it, in our jammies at home or on-the-go between errands. Why not?

There are a lot of possibilities for getting jewelry online. Where should you start? Your primary consideration may be whether or not it's important to you to have a physical store nearby: maybe you want to have your fiance's engagement ring shipped there for safekeeping and not to your home (where she might spoil the surprise), or you feel more comfortable buying online with the backup of in-person returns if needed. If those aren't a factor for you, don't hesitate to buy your jewelry from an online-only retailer - as long as the business has an established, positive reputation, of course.

What other criteria can guide your decision as you buy jewelry? Here are some things to keep in mind:

  • Selection. The more a jewelry store has, the easier it is to get something amazing. Check first to see if the retailer that interests you has a solid range of options for the type of jewelry you need.
  • Value. Notice we didn't say "price" . That's because you can find really expensive but poorly-made jewelry - as well as affordably-priced pieces that will stun you with their quality and sparkle. When possible, consult shopper ratings of the items you want to buy and see if they hold up over time and wear.
  • Return Policy. What happens if your jewelry arrives and you don't like it? How much time do you have to send it back? Can you bring it back in person? Will you pay return shipping costs if not, and/or any restocking fees?
  • Reputation. This is probably the most important factor. The prettiest pendant or most beautiful bracelet will feel like trash if it starts to turn your skin green or if gemstones fall out within a week or two. It happens, but the best online jewelry stores go to great lengths to choose good-quality pieces - and, more importantly, to take care of their customers no matter what. Have other shoppers said positive or negative things about the retailer you've got in mind? What does the BBB say?

To help you find all of the earrings, watches, bracelets and other jewelry you're looking for, TopConsumerReviews.com has evaluated and rated today's most popular online stores. We're confident that this information will make it fun and easy to add to your collection or choose a one-of-a-kind gift for someone special!

Compare Jewelry Stores

Select any 2 Jewelry Stores to compare them head to head

best-jewelry-stores
  • Blue Nile
  • James Allen
  • Reeds Jewelers
  • Zales
  • JTV
  • Ross-Simons
  • Helzberg Diamonds
  • Super Jeweler
  • Welry
  • Kay
  • Jared
  • Diamonds USA
  • Szul
  • Jeulia
Blue Nile vs James Allen Blue Nile vs Reeds Jewelers Blue Nile vs Zales Blue Nile vs JTV Blue Nile vs Ross-Simons Blue Nile vs Helzberg Diamonds Blue Nile vs Super Jeweler Blue Nile vs Welry Blue Nile vs Kay Blue Nile vs Jared Blue Nile vs Diamonds USA Blue Nile vs Szul Blue Nile vs Jeulia James Allen vs Reeds Jewelers James Allen vs Zales James Allen vs JTV James Allen vs Ross-Simons James Allen vs Helzberg Diamonds James Allen vs Super Jeweler James Allen vs Welry James Allen vs Kay James Allen vs Jared James Allen vs Diamonds USA James Allen vs Szul James Allen vs Jeulia Reeds Jewelers vs Zales Reeds Jewelers vs JTV Reeds Jewelers vs Ross-Simons Reeds Jewelers vs Helzberg Diamonds Reeds Jewelers vs Super Jeweler Reeds Jewelers vs Welry Reeds Jewelers vs Kay Reeds Jewelers vs Jared Reeds Jewelers vs Diamonds USA Reeds Jewelers vs Szul Reeds Jewelers vs Jeulia Zales vs JTV Zales vs Ross-Simons Zales vs Helzberg Diamonds Zales vs Super Jeweler Zales vs Welry Zales vs Kay Zales vs Jared Zales vs Diamonds USA Zales vs Szul Zales vs Jeulia JTV vs Ross-Simons JTV vs Helzberg Diamonds JTV vs Super Jeweler JTV vs Welry JTV vs Kay JTV vs Jared JTV vs Diamonds USA JTV vs Szul JTV vs Jeulia Ross-Simons vs Helzberg Diamonds Ross-Simons vs Super Jeweler Ross-Simons vs Welry Ross-Simons vs Kay Ross-Simons vs Jared Ross-Simons vs Diamonds USA Ross-Simons vs Szul Ross-Simons vs Jeulia Helzberg Diamonds vs Super Jeweler Helzberg Diamonds vs Welry Helzberg Diamonds vs Kay Helzberg Diamonds vs Jared Helzberg Diamonds vs Diamonds USA Helzberg Diamonds vs Szul Helzberg Diamonds vs Jeulia Super Jeweler vs Welry Super Jeweler vs Kay Super Jeweler vs Jared Super Jeweler vs Diamonds USA Super Jeweler vs Szul Super Jeweler vs Jeulia Welry vs Kay Welry vs Jared Welry vs Diamonds USA Welry vs Szul Welry vs Jeulia Kay vs Jared Kay vs Diamonds USA Kay vs Szul Kay vs Jeulia Jared vs Diamonds USA Jared vs Szul Jared vs Jeulia Diamonds USA vs Szul Diamonds USA vs Jeulia Szul vs Jeulia
Compare the Best Jewelry Stores
- VS -
Review the Best Jewelry Stores
See the Best Jewelry Store
The Best Reviews of Jewelry Stores