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Sunday, April 2nd
With offices in the US, India, Sri Lanka and China, Super Jeweler has been serving online customers since 1999. You can buy one of the more than 35,000 pieces of jewelry found on their website or have their design team create a one-of-a-kind item. All of the diamonds sold here are conflict-free, and the president of the company has more than 25 years of experience as a gemstone buyer.
Not our favorite website design here
We don't love the overall look and feel of the Super Jeweler store. To start, we had to disable our ad blocker software just to see the main promo on their homepage. Plus, the images and style give the impression of a less-than-glamorous place to shop for jewelry.
Not hard to find the right jewelry
On the other hand, the site does make it easy to shop for what you want, right at the top of the page: Rings, Earrings, Necklaces, Bracelets, Engagement, Mens, Gemstones, and even a Clearance section can get you started, or enter what you're looking for in the search box. Even better, as you hover over those categories, you'll often spot a discount code to save 10% or more on anything in that section.
Ready to pay almost $50,000 for diamond studs?
It's always fun to see some of the most expensive pieces a jeweler has to offer, and we took a look specifically at diamond stud earrings here. At the time of our review, Super Jeweler's highest-priced item in that category was the 4 Carat Diamond Martini Stud Earrings in 14 Karat White Gold, on sale for $47,999 - a 40% discount from the original retail price. Lucky for you, Super Jeweler offers financing, and you could pay as low as $2,000 a month for these incomparable earrings. Not surprisingly, there were no customer reviews on them.
Don't miss the clearance section
And, if luxury is a little out of reach for your purchase, we found some attractive items in the clearance section too. For less than $25, you could find a men's titanium wedding band, an amethyst and diamond open shank ring, turquoise teardrop earrings, and many more. Not everything in the clearance category is bargain-basement priced -those diamond martini studs were displayed here too - but you might find a genuinely good deal among the 500+ jewelry items.
Some compelling customer perks to consider
There are some really strong reasons to consider using Super Jeweler for your purchase. They offer an unconditional lifetime warranty on everything they sell - that's almost unheard of in this industry. You can also benefit from a 60-day return policy; just be aware that your items have to be in new and unused condition, with any tags or labels still attached. Finally, Super Jeweler gives you free shipping anywhere in the world, regardless of the size (or dollar amount) of your order. If you were hoping to send your British cousin something sparkly for the holidays, this is likely your most affordable way to do it.
Disappointing grade from the BBB
And yet, Super Jeweler earns a mediocre "B" rating from the Better Business Bureau. There were 35 complaints filed with the BBB in the year prior to our review, but since all of them received a timely, appropriate response from SJ's customer service team, we're not sure why the BBB's rating is relatively low. Interestingly, when we reached out to SJ's customer service via live chat, to ask why their site advertises an "A+" rating from the BBB but the actual listing was just a "B" , we were told to email a manager and ask him. Okay, then!
You'll either be a super fan or a hater
Shopper feedback in other places is mixed, with almost 500 customers giving Super Jeweler a 4- or 5-star rating but over 100 assigning the retailer the lowest possible score of just one star. Looks like you'll either love it or hate it here.
Maybe, maybe not
Super Jeweler can be an interesting option for buying jewelry online, and their customer-friendly policies and perks caught our attention. Still, we can't overlook the disappointing BBB rating and negative feedback from shoppers, especially when considering this retailer's rivals and their much more positive track record with customers. Super Jeweler comes in as "just average" in our rankings.
You might be wondering if you should buy your next piece on the internet. Is it safe? Will I get something that's not good quality? Can I trust buying jewelry online? Rest assured - not only is it safe - it's actually a great idea to buy your jewelry from an online store! In fact, it's one of the most common purchases that shoppers are making, while they transition from brick-and-mortar retailers to digital storefronts.
Why the big increase in popularity? It's for all the reasons you would expect. First, there's no local jeweler who can compete with the inventory of an internet retailer: you'll simply have more options online, and that makes it more likely you'll find exactly what you're looking for. Plus, your neighborhood jewelry store has overhead costs that get passed along to you in higher markups, while an online-only retailer can often give you significant savings. That's a win!
Another obvious reason is convenience. Do you have time to visit several jewelry stores on your days off from work, driving from one to another in the hopes you'll spot something you love? We don't either. Like every other thing we all shop for online, jewelry is faster and more fun to buy whenever we feel like it, in our jammies at home or on-the-go between errands. Why not?
There are a lot of possibilities for getting jewelry online. Where should you start? Your primary consideration may be whether or not it's important to you to have a physical store nearby: maybe you want to have your fiance's engagement ring shipped there for safekeeping and not to your home (where she might spoil the surprise), or you feel more comfortable buying online with the backup of in-person returns if needed. If those aren't a factor for you, don't hesitate to buy your jewelry from an online-only retailer - as long as the business has an established, positive reputation, of course.
What other criteria can guide your decision as you buy jewelry? Here are some things to keep in mind:
To help you find all of the earrings, watches, bracelets and other jewelry you're looking for, TopConsumerReviews.com has evaluated and rated today's most popular online stores. We're confident that this information will make it fun and easy to add to your collection or choose a one-of-a-kind gift for someone special!
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