Szul Review: Jewelry Stores

We've analyzed the best Jewelry Stores to help you find the right solution for your needs.

2026 Jewelry Store Reviews

Where's the Best Place to Shop for Jewelry Online?  Jewelry has captivated humans for centuries, not just as shiny adornments but as meaningful symbols of love, status, and personal style. From ancient Egyptian pharaohs who wore gold and gemstones to symbolize their divine status, to the protective amulets of medieval Europe, jewelry has always been much more than mere decoration.

2.5

FAIR

8

Fair

  • Large inventory of rings, bracelets, necklaces, and earrings
  • Free shipping on all orders
  • Free gift packaging
  • 30-day return policy
  • 60-day warranty/repair period
  • In business since 1999
  • Headquartered in Manhattan's Diamond District
  • "A+" rating from the BBB

FAIR

2.5

On the Szul website

Szul has been selling jewelry online since 1999, with its headquarters located in the prestigious Diamond District in Manhattan. They source their diamond and gemstone jewelry from around the world, delivering savings to you by cutting out the middleman and selling jewelry solely through the internet.

Solid selection of all jewelry types

What kind of jewelry are you looking for? You'll find links to Szul's inventory of rings, earrings, necklaces, and bracelets right up at the top of the site. There are also links to their men's collection, accessories, and styles specifically for engagement and wedding jewelry, as well as to their current deals and discounts. Select any of those categories and you'll get a closer look at your options: rings, for example, will break out into the most popular categories (like diamond or gemstone styles), products (like stackable rings or solitaires), and a specific section for rings featuring lab-grown stones. You'll usually need to choose one of those categories to start sorting by filters like metal type, price range, and stone shape.

Some categories don't have a ton of options

You won't be lacking for options when browsing Szul for jewelry. In rings alone, we saw more than 2,000 options in gemstone and engagement styles. Other kinds of jewelry weren't quite so well-stocked (there were only 87 options for gold bracelets and 176 styles in "lab gown diamond earrings" - and yes, that typo was in the dropdown box at the top of the site), but you'll still have more than enough to choose from in any jewelry category you've got in mind.

Best Jewelry Stores

Prices are competitive

How about pricing? We're pretty satisfied with what we found at Szul. As an example, diamond solitaire earrings range from $34.60 for a diminutive pair of .05 carat studs in sterling silver, to $5,449 for 2 carat round studs in 14K white gold (and over 200 options in between).

Perks include free shipping (sort of)

When we first returned to shop at Szul for this evaluation, we got a pop-up discount of 12% off for providing our email address. It was nice not to have to wait for an email to land in our inbox: the code was displayed right on the Szul site after we hit "enter" on our email address. You'll also get free shipping on any order, no code (or email) required. (Just be aware that several Szul customers complained that their jewelry was delivered as "postage due", so you could wind up having to pay for that delivery after all!) But, as a last perk, all jewelry at Szul comes with free gift packaging

Return policy is standard, warranty is disappointing

Szul offers a 30-day return policy. Just make sure to get an RMA before sending your jewelry back, or you'll be charged a 35% restocking fee. With respect to warranty coverage, this jeweler doesn't really compete well with some of its rivals, offering only 60 days of "wear and tear repairs" on its merchandise.

Best Jewelry Stores

Would benefit from more shopper feedback

We're pleased to report that Szul has brought its Better Business Bureau rating up to an "A+" since our last evaluation, with only one complaint filed there within the last three years. But, customer feedback is a little lighter than what we like to see for the jewelry stores we recommend most highly: there were only a handful of reviews for Szul scattered around the internet, and they were somewhat mixed in their enthusiasm for this jewelry store (and many were several years old). In the reviews linked at the bottom of the Szul site, most gave the store positive feedback for providing a smooth shopping experience but hadn't yet received the jewelry in order to make a comment one way or the other.

Reviews aren't connected to the ratings

We'd like to tell you to rely on the ratings for individual pieces at Szul, but those aren't very helpful. For example, we were curious why the Infinity Diamond Hoop Earrings (with an excitingly low price of $30.50, marked down from $99) only had a 2-star rating; when we clicked to see more, it took us to a "Recent Customer Reviews" section that wasn't limited to the jewelry we were looking at. So, you might get an idea that at least one person didn't like the pieces you're considering, but that isn't really enough to go on.

Improving but not quite there yet

Szul jumps up in our ratings . We're happy to see its new "A+" from the BBB, and there aren't too many negative reviews to speak of. The warranty coverage is a little less than generous, though, and it's a bummer to think you could be expecting free shipping and wind up having to go to the post office to pay the postage due. We can't quite put Szul up there with our most recommended jewelry stores yet, but we're happy to reward them for their attention to customers.

On the Szul website

Continued from above...

Where's the Best Place to Shop for Jewelry Online?

Jewelry has captivated humans for centuries, not just as shiny adornments but as meaningful symbols of love, status, and personal style. From ancient Egyptian pharaohs who wore gold and gemstones to symbolize their divine status, to the protective amulets of medieval Europe, jewelry has always been much more than mere decoration.

Today, people buy jewelry for various reasons: to celebrate milestones, express personal style, or even as investments. Whether it's a sparkling engagement ring or a simple bracelet that matches your favorite outfit, jewelry holds a special place in our lives.

One big change in the world of jewelry is the ability to shop online. Have you ever gone to a brick-and-mortar jewelry store and felt pressured by a hovering salesperson? We have! It's not an enjoyable experience, but fortunately it's one that's easily avoided now. You can get access to the widest range of bracelets, earrings, watches, rings, necklaces, and any other kind of jewelry imaginable through online stores. Even the big-name jewelers' best selection is typically online.

Does the idea of buying your jewelry over the internet make you a little nervous? That's understandable, but the good news is that there are plenty of customer-centric policies and processes offered by online jewelers that should set your mind at ease. Some stores let you do a real-time inspection via video call, so you can see what you're buying from every angle.

Others let you ship your jewelry to a local store or an in-person partner location so you can see it up close and personal before you decide to commit to the purchase. And, the best online jewelry stores have generous return and exchange policies, often with free return shipping (or in-store returns if they have retail locations near you).

When diving into the world of online jewelry shopping, it's important to navigate with a bit of savvy to ensure you're getting something truly special. Here are a few criteria that can help you out as you decide where to shop:

To help you find the perfect piece of jewelry that not only looks fantastic but also stands the test of time, the experts at Top Consumer Reviews have researched and ranked some of today's most popular online jewelry stores. Take this information and let it guide your shopping the next time you need an amazing gift (maybe even for yourself!).

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Jewelry Store FAQ

What kind of jewelry can I buy online?
You can get any jewelry you'd normally buy at a brick-and-mortar store. From watches and bracelets to custom-designed engagement rings, there's no limit to the selection you'll find when shopping online for your next piece of jewelry.
Why would I shop online for jewelry?
Why not? You've got the convenience of shopping anytime and from anywhere, the world's best inventory, and prices that rival what you'd get locally. Because many online jewelry stores don't have a retail presence, they save money on overhead and pass those savings along to the customer.
What about shipping? Will I pay extra, and will my order arrive safely?
Some stores include free shipping - either on all orders or when you spend a minimum amount of money. Your package will likely be insured by the jeweler, so it should arrive just as safely as your other deliveries. (Just watch out for porch pirates!)
What if I need to return the jewelry?
You'll usually be covered by a return policy ranging from 30-60 days. Many jewelers include a prepaid return label with your jewelry. Or, if you're buying online from a jeweler that has a location near you, you may be able to return it in-person for added peace of mind.
Can I get high-end items? Or am I limited to costume pieces?
The sky is the limit. Whether you want an inexpensive pendant or a $20,000 diamond, you'll find it online.
Are there any guarantees or warranties on my jewelry purchases?
Sometimes. Only a few specifically state that they'll cover lost gemstones within the first year, for example. You might want to consider a separate insurance policy if you're buying a more expensive piece of jewelry.
My local jeweler offers a payment plan. Can I get that from an online retailer?
Yes, depending on the store you select. You'll usually see those options in a link at the bottom of the site, or on the individual product pages for each piece of jewelry you're considering (often near the price details).
Are there any online jewelry stores to avoid?
Unfortunately, not all online jewelers are created equal. Some do a flawless job of delivering everything they promise and more - but others have left hundreds (if not thousands) of unhappy customers in their wake. But, it's easy to spot the jewelry stores that deserve your business: just look for an "A+" rating from the Better Business Bureau and plenty of positive reviews from shoppers, and you'll know it's a trustworthy option for your jewelry purchase.

Compare Any 2 Products

Reeds Jewelers
James Allen
Blue Nile
Super Jeweler
Ross-Simons
Silpada
Helzberg
Szul
Zales
Kay
Jared
Jeulia
vs
Reeds Jewelers vs James AllenReeds Jewelers vs Blue NileReeds Jewelers vs Super JewelerReeds Jewelers vs Ross-SimonsReeds Jewelers vs SilpadaReeds Jewelers vs HelzbergReeds Jewelers vs SzulReeds Jewelers vs ZalesReeds Jewelers vs KayReeds Jewelers vs JaredReeds Jewelers vs JeuliaJames Allen vs Blue NileJames Allen vs Super JewelerJames Allen vs Ross-SimonsJames Allen vs SilpadaJames Allen vs HelzbergJames Allen vs SzulJames Allen vs ZalesJames Allen vs KayJames Allen vs JaredJames Allen vs JeuliaBlue Nile vs Super JewelerBlue Nile vs Ross-SimonsBlue Nile vs SilpadaBlue Nile vs HelzbergBlue Nile vs SzulBlue Nile vs ZalesBlue Nile vs KayBlue Nile vs JaredBlue Nile vs JeuliaSuper Jeweler vs Ross-SimonsSuper Jeweler vs SilpadaSuper Jeweler vs HelzbergSuper Jeweler vs SzulSuper Jeweler vs ZalesSuper Jeweler vs KaySuper Jeweler vs JaredSuper Jeweler vs JeuliaRoss-Simons vs SilpadaRoss-Simons vs HelzbergRoss-Simons vs SzulRoss-Simons vs ZalesRoss-Simons vs KayRoss-Simons vs JaredRoss-Simons vs JeuliaSilpada vs HelzbergSilpada vs SzulSilpada vs ZalesSilpada vs KaySilpada vs JaredSilpada vs JeuliaHelzberg vs SzulHelzberg vs ZalesHelzberg vs KayHelzberg vs JaredHelzberg vs JeuliaSzul vs ZalesSzul vs KaySzul vs JaredSzul vs JeuliaZales vs KayZales vs JaredZales vs JeuliaKay vs JaredKay vs JeuliaJared vs Jeulia Jeulia vs JaredJeulia vs KayJeulia vs ZalesJeulia vs SzulJeulia vs HelzbergJeulia vs SilpadaJeulia vs Ross-SimonsJeulia vs Super JewelerJeulia vs Blue NileJeulia vs James AllenJeulia vs Reeds JewelersJared vs KayJared vs ZalesJared vs SzulJared vs HelzbergJared vs SilpadaJared vs Ross-SimonsJared vs Super JewelerJared vs Blue NileJared vs James AllenJared vs Reeds JewelersKay vs ZalesKay vs SzulKay vs HelzbergKay vs SilpadaKay vs Ross-SimonsKay vs Super JewelerKay vs Blue NileKay vs James AllenKay vs Reeds JewelersZales vs SzulZales vs HelzbergZales vs SilpadaZales vs Ross-SimonsZales vs Super JewelerZales vs Blue NileZales vs James AllenZales vs Reeds JewelersSzul vs HelzbergSzul vs SilpadaSzul vs Ross-SimonsSzul vs Super JewelerSzul vs Blue NileSzul vs James AllenSzul vs Reeds JewelersHelzberg vs SilpadaHelzberg vs Ross-SimonsHelzberg vs Super JewelerHelzberg vs Blue NileHelzberg vs James AllenHelzberg vs Reeds JewelersSilpada vs Ross-SimonsSilpada vs Super JewelerSilpada vs Blue NileSilpada vs James AllenSilpada vs Reeds JewelersRoss-Simons vs Super JewelerRoss-Simons vs Blue NileRoss-Simons vs James AllenRoss-Simons vs Reeds JewelersSuper Jeweler vs Blue NileSuper Jeweler vs James AllenSuper Jeweler vs Reeds JewelersBlue Nile vs James AllenBlue Nile vs Reeds JewelersJames Allen vs Reeds Jewelers
See the Best Jewelry Stores in Your State

What You Should Look For When Buying a Diamond

A lot of people have this question. Buying a diamond is a commitment, so it's understandable that you'd want to educate yourself thoroughly before taking the plunge. Even so, this goes beyond picking the right jewelry store or knowing what kind of setting you'd like. What you should look for when buying a diamond directly relates to the four C's.

What Are the Four C's?

The four C's stands for carat, color, clarity, and cut. These are the main principles on which you should base your diamond purchasing decision. These attributes and their grading scales were developed by the Gemological Institute of America.

Other Factors
When determining what you should look for when buying a diamond, of course you need to pay attention to the four C's. Still, you also need to think about the shape of diamond you would want. They come in several styles with Round Brilliant being the most common. Other shapes include Princess, Emerald, and Oval.

Also consider where you're buying the diamond from. Not just any jewelry store will do. They are all unique and it's very easy to get ripped off if you don't know what you're looking for. A jewelry store should be GIA certified and it should have a good reputation with the BBB. Remember to look into these things because diamonds are expensive. Do your due diligence, just as you would with any other major purchase.

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