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Wednesday, October 20th
Owned by Warren Buffett's The Richline Group and proudly declaring itself as "the largest jewelry manufacturer in the world", Welry (formerly Jewelry.com) has been offering "best of web pricing" on thousands of items for more than 15 years.
Unlike the majority of the jewelry stores we've shopped, Welry takes a very low-key approach to sales. When you first visit the site, you'll only see a few featured jewelry items to pique your curiosity, not row after row of images trying to get you to click. Already know what you're looking for? You'll probably need to click on the somewhat vaguely-named heading of Jewelry; most other jewelry stores break that heading out into categories. Why not this one? Because Welry has a unique focus on designers and collections.
Some of the renowned designers whose work is featured on Jewelry are:
Welry also offers a Collections page; you may find something like Eternity Gold or Rainbow Jewelry. You may enjoy browsing the New Arrivals and Sales headings, depending on whether you'd like to see what's trending or what's on sale.
Navigating the website
For the typical shopper, it's the Jewelry page that gets the most attention. You can select specific categories from the drop-down, such as necklaces, rings, and earrings, or specific metal types like gold or silver. Shopping by price range is also available - especially helpful if you're shopping on a budget and don't know quite what you want to get that special someone. If you're looking for something on the spendier side, you can click on the "$500+" category under the Jewelry heading. When we shopped at this store, the most expensive item they carried was a 4 1/2 Ct diamond bracelet for $2,381, though the original price was shown as almost $12,000!
Also, unlike many online jewelry stores, this retailer doesn't have a huge focus on engagement and wedding rings. They do offer them, but you'll have to do a little more clicking to get there. Hint: click on Jewelry, then on Rings when you get the dropdown. You'll then need to hunt down the tiny "Filter By" towards the right side of the page. From there, you can click on wedding/anniversary or engagement, whichever you need.
Free shipping, standard return policy
Welry keeps pace with the competition by offering free shipping on all orders, and with a 30-day return policy as long as the jewelry is in original, unused condition with all packaging and tags.
Unsurprisingly, Welry's customer feedback is also so low-key as to be almost unnoticeable. There were no testimonials on the website, practically no reviews anywhere else online, and a solid, reputable "A" grade with the Better Business Bureau. Maybe Welry just doesn't like to brag?
At the end of the day, though, being backed by such a large conglomerate as Berkshire Hathaway is nothing to easily dismiss, especially with a great reputation with the BBB. We think that Welry is a good choice for shoppers who want something unique and perhaps a little colorful, though not necessarily the best for couples waiting to say "I do" because of their limited focus on engagement and wedding rings and sets.
Every year, almost 40 million people shop online for jewelry - and with good reason! Why stand in line for over an hour during a peak season like Valentine's Day or Mother's Day, hoping that there might be something she'd like, when you can shop any time of day (or night) and get the world's best selection while sitting in your living room?
Today's best online jewelry stores make it almost unthinkable to shop at a local store. The lack of overhead with online jewelry means that they can bring you prices as much as 50% lower than what you'd find elsewhere. When you add in free shipping, extended return periods, and the same certifications and guarantees you get from a local jeweler, and it's easy to see why it makes sense to buy jewelry from an online store.
Of course, not every jewelry store is the same. Some specialize in "fashion" or "costume" jewelry; if you're looking for an inexpensive piece just to add some sparkle to a fun evening, or maybe an imitation item that won't break your heart if it gets lost, this type of jewelry might be perfect. Those stores are less likely to sell luxury, high-priced jewelry with precious metals and gemstones, however - so you may need to select a store that specializes in heirloom-quality craftsmanship and materials.
As you begin your search for the ideal online jewelry store, what should you keep in mind? Here are several criteria that can help you make your decision:
TopConsumerReviews.com has reviewed and ranked the best jewelry stores available today. Whether you're shopping for an engagement ring, a necklace for your significant other, or just a new bit of sparkle to add to your collection, we hope these reviews will help you find the right piece of jewelry at the right price!
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