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Saturday, May 28th
Welry is a rebranding of the online store formerly known as Jewelry. Acquired by Berkshire Hathaway's Richline Group in 2020, this online retailer hopes to become "the definitive digital destination for all things jewelry" .
Not the most intuitive shopping experience
Navigating the selection of jewelry at Welry isn't as smooth as their competitors' online stores. For example, when we tried to find out what this retailer has to offer on the upper end of the price scale (by clicking on "All Jewelry" and then selecting only items of $1,000 and up), there was no way to sort the results - not by popularity, ascending or descending price, or anything else.
Searching is hit and miss
While we found a few pieces that were over $2,000, like a 1.5 Ct. lab-grown diamond solitaire ring on sale for $5,250 and a men's wide mariner gold chain necklace for $3,500, most of what Welry offers is in the $500 and under range. You can use the filters to narrow down the options by jewelry type or style, the stone or precious metal, or the gender (men's, women's, or gender neutral). Still, it was still next to impossible to find diamond solitaire stud earrings for purposes of comparison, let alone to find Welry's most expensive pair.
Very few sizes for rings
If you're specifically looking to buy a ring, you'll find the selection here is really limited with respect to sizes. Most of the women's rings we checked out only came in a 7, 8 or 9 (no half-sizes either), and many men's rings were available solely in a size 10.
Generous shipping and return policies
It's not all bad at Welry, though. The store offers free First-Class shipping via USPS on all orders within the United States, and you've got a 60-day return policy if your jewelry doesn't quite match what you had in mind (as long as you send it back in new condition).
Not enough customer feedback yet
Also, the BBB gives Welry an "A-" rating - though we weren't sure if we should also be looking up the reputation of the Richline Group or for the conglomerate of Berkshire Hathaway (or if that would even be relevant). Maybe because of the recent rebranding, Welry doesn't have a lot of shopper feedback: there are no reviews on individual jewelry pieces, and it's hard to find customer comments elsewhere too.
Wait and see
Should you buy jewelry from Welry? Maybe. If you spot something you love at a price you like, there's probably no huge risk here. They're still too newly-launched for us to feel comfortable recommending them more strongly, but with more feedback in the future (and maybe some upgrades to the site that would offer a more helpful shopping experience) we could see Welry moving up in our rankings.
You might be wondering if you should buy your next piece on the internet. Is it safe? Will I get something that's not good quality? Can I trust buying jewelry online? Rest assured - not only is it safe - it's actually a great idea to buy your jewelry from an online store! In fact, it's one of the most common purchases that shoppers are making, while they transition from brick-and-mortar retailers to digital storefronts.
Why the big increase in popularity? It's for all the reasons you would expect. First, there's no local jeweler who can compete with the inventory of an internet retailer: you'll simply have more options online, and that makes it more likely you'll find exactly what you're looking for. Plus, your neighborhood jewelry store has overhead costs that get passed along to you in higher markups, while an online-only retailer can often give you significant savings. That's a win!
Another obvious reason is convenience. Do you have time to visit several jewelry stores on your days off from work, driving from one to another in the hopes you'll spot something you love? We don't either. Like every other thing we all shop for online, jewelry is faster and more fun to buy whenever we feel like it, in our jammies at home or on-the-go between errands. Why not?
There are a lot of possibilities for getting jewelry online. Where should you start? Your primary consideration may be whether or not it's important to you to have a physical store nearby: maybe you want to have your fiance's engagement ring shipped there for safekeeping and not to your home (where she might spoil the surprise), or you feel more comfortable buying online with the backup of in-person returns if needed. If those aren't a factor for you, don't hesitate to buy your jewelry from an online-only retailer - as long as the business has an established, positive reputation, of course.
What other criteria can guide your decision as you buy jewelry? Here are some things to keep in mind:
To help you find all of the earrings, watches, bracelets and other jewelry you're looking for, TopConsumerReviews.com has evaluated and rated today's most popular online stores. We're confident that this information will make it fun and easy to add to your collection or choose a one-of-a-kind gift for someone special!
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