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Zales Review

Sunday, May 19th

2024 Jewelry Store Reviews

Zales Review 4 Star Rating


4 Star Rating
  • Nearly 50,000 items to choose from
  • In business for almost 100 years
  • "A+" rated and accredited by the BBB
  • 30-day return policy, 60-day exchange policy; extended during the holidays
  • Free shipping for a limited time

Zales began in 1924 in Wichita Falls, Texas, originally specializing not just in jewelry but also in cameras and even appliances. There are now over 700 retail locations throughout North America and Puerto Rico, in addition to Zales' online store. Zales is owned by Signet Jewelers, the parent company over three other jewelry stores we evaluated.

Thousands of options, even just for diamond stud earrings

For every jeweler we evaluated, we took a look at the most expensive diamond stud earrings they carried. Zales didn't have the costliest pair on the market, but their 4 ct. tw. solitaire studs in 10k white gold were still pretty impressive at $17,499 - marked down from an original price of $25,000 and only available for purchase online. There were quite a few pairs in the $10k and up price range, among the more than 2,200 options in diamond studs alone. On the other end of the spectrum, we found lots of "diamond accent" earrings that would make a nice, sparkly gift without the hefty price tag; these were all priced under $50.

Extremely high-end pieces here if you want them

There's no way to shop all jewelry at Zales at once, so you'll have to go into each category to see what their biggest-ticket pieces are (if you're interested, that is). Get a head start by clicking on the "Over $5,000" link in the dropdown. Here's a hint: try looking in the Serena Williams collection; where else would you get the finest tennis necklace known to woman?

Plenty of budget-friendly and mid-range options too

Of course, not everyone is looking for a statement piece like that. Zales has more than enough to choose from in their inventory of over 50,000 jewelry pieces. Browse at will, or use the Jewelry Inspiration, Gift Ideas, Create Your Own or Clearance sections to spark your imagination. There are even some fun quizzes to help determine your jewelry style (or someone else's!).

Check out the item descriptions

Each item's description walks you through all of the pertinent details, like clasp type or chain length, plus recommendations for keeping it clean. You can also view estimated delivery times, or in-store availability if you want to order online and pick up in person. Because Zales is so well-known, much of their jewelry has customer reviews you can factor into your purchase decision as well.

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Be sure to understand the extended care plans

This jewelry store made some changes to their jewelry protection plans in late 2021, so if you've previously purchased from Zales you might need to read up a bit to understand how their new coverage works. You'll get complimentary protection on any diamond purchase of $200 or more, and an in-store inspection is required every 6 months to stay eligible. You can also get add-on protection for your other jewelry (and for the metal components of your diamond ring): just look for those options on the item page for pricing and coverage details.

Shipping isn't free without a promo

Zales comes off a little stingy when it comes to shipping fees. The only way you'll get it for free is if you have your jewelry sent to your local store for in-person pickup. That's cool if you have a location near you; otherwise, expect to pay $6.95 for delivery in two business days or $21.95 for one business day. If you're having it sent to a PO Box, you'll pay $7.95, and there's no option for express delivery. All that being said, during our visit to the Zales site they were offering free shipping on any order (PO Boxes excluded) with no minimum purchase, "for a limited time" .

30-day returns and 60-day exchanges

If you'd like to return the jewelry you bought from Zales, you've got 30 days for a refund or 60 days for an exchange. That's a little more generous than some of their competitors in the industry. They extend this timeframe over the holidays: if you buy jewelry between October 15 and December 24, you'll have until January 24 to make a return.

Some complaints are to be expected

Zales gives you a lot to choose from. If you've got an in-person location near you, your options are even bigger with simplified pick-up and returns too. Even if you don't, you can still keep Zales on your "take a peek" list for your next jewelry buying experience.

Where's the Best Place to Shop for Jewelry Online?

You might be wondering if you should buy your next piece on the internet. Is it safe? Will I get something that's not good quality? Can I trust buying jewelry online? Rest assured - not only is it safe - it's actually a great idea to buy your jewelry from an online store! In fact, it's one of the most common purchases that shoppers are making, while they transition from brick-and-mortar retailers to digital storefronts.

Why the big increase in popularity? It's for all the reasons you would expect. First, there's no local jeweler who can compete with the inventory of an internet retailer: you'll simply have more options online, and that makes it more likely you'll find exactly what you're looking for. Plus, your neighborhood jewelry store has overhead costs that get passed along to you in higher markups, while an online-only retailer can often give you significant savings. That's a win!

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Jewelry Store FAQ

You can get any jewelry you'd normally buy at a brick-and-mortar store. From watches and bracelets to custom-designed engagement rings, there's no limit to the selection you'll find when shopping online for your next piece of jewelry.
Why not? You've got the convenience of shopping anytime and from anywhere, the world's best inventory, and prices that rival what you'd get locally. Because many online jewelry stores don't have a retail presence, they save money on overhead and pass those savings along to the customer.
Some stores include free shipping - either on all orders or when you spend a minimum amount of money. Your package will likely be insured by the jeweler, so it should arrive just as safely as your other deliveries. (Just watch out for porch pirates!)
You'll usually be covered by a return policy ranging from 30-60 days. Many jewelers include a prepaid return label with your jewelry. Or, if you're buying online from a jeweler that has a location near you, you may be able to return it in-person for added peace of mind.
The sky is the limit. Whether you want an inexpensive pendant or a $20,000 diamond, you'll find it online.
Sometimes. Only a few specifically state that they'll cover lost gemstones within the first year, for example. You might want to consider a separate insurance policy if you're buying a more expensive piece of jewelry.
Yes, depending on the store you select. You'll usually see those options in a link at the bottom of the site, or on the individual product pages for each piece of jewelry you're considering (often near the price details).
Unfortunately, not all online jewelers are created equal. Some do a flawless job of delivering everything they promise and more - but others have left hundreds (if not thousands) of unhappy customers in their wake. But, it's easy to spot the jewelry stores that deserve your business: just look for an "A+" rating from the Better Business Bureau and plenty of positive reviews from shoppers, and you'll know it's a trustworthy option for your jewelry purchase.
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Continued from above...

Another obvious reason is convenience. Do you have time to visit several jewelry stores on your days off from work, driving from one to another in the hopes you'll spot something you love? We don't either. Like every other thing we all shop for online, jewelry is faster and more fun to buy whenever we feel like it, in our jammies at home or on-the-go between errands. Why not?

There are a lot of possibilities for getting jewelry online. Where should you start? Your primary consideration may be whether or not it's important to you to have a physical store nearby: maybe you want to have your fiance's engagement ring shipped there for safekeeping and not to your home (where she might spoil the surprise), or you feel more comfortable buying online with the backup of in-person returns if needed. If those aren't a factor for you, don't hesitate to buy your jewelry from an online-only retailer - as long as the business has an established, positive reputation, of course.

What other criteria can guide your decision as you buy jewelry? Here are some things to keep in mind:

  • Selection. The more a jewelry store has, the easier it is to get something amazing. Check first to see if the retailer that interests you has a solid range of options for the type of jewelry you need.
  • Value. Notice we didn't say "price" . That's because you can find really expensive but poorly-made jewelry - as well as affordably-priced pieces that will stun you with their quality and sparkle. When possible, consult shopper ratings of the items you want to buy and see if they hold up over time and wear.
  • Return Policy. What happens if your jewelry arrives and you don't like it? How much time do you have to send it back? Can you bring it back in person? Will you pay return shipping costs if not, and/or any restocking fees?
  • Reputation. This is probably the most important factor. The prettiest pendant or most beautiful bracelet will feel like trash if it starts to turn your skin green or if gemstones fall out within a week or two. It happens, but the best online jewelry stores go to great lengths to choose good-quality pieces - and, more importantly, to take care of their customers no matter what. Have other shoppers said positive or negative things about the retailer you've got in mind? What does the BBB say?

To help you find all of the earrings, watches, bracelets and other jewelry you're looking for, TopConsumerReviews.com has evaluated and rated today's most popular online stores. We're confident that this information will make it fun and easy to add to your collection or choose a one-of-a-kind gift for someone special!

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