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Grown Brilliance Review

Wednesday, June 19th

2024 Lab Grown Diamond Store Reviews

Grown Brilliance Review 4.5 Star Rating

Grown Brilliance

4.5 Star Rating
  • Over 42,000 loose lab-grown diamonds, priced from $680 to $174,000+
  • About 400 styles of earrings, necklaces, bracelets and fashion rings, priced from $195 to over $100,000
  • Specializes strictly in lab-grown loose diamonds and jewelry
  • Free virtual appointments (20 or 50 minutes)
  • Free FedEx 2-day shipping on all orders
  • Free returns within 45 days
  • Lifetime warranty
  • Price match guarantee
  • Customization available

Grown Brilliance takes years of experience in the jewelry industry and uses it to provide high-quality alternatives to traditionally-mined diamonds. This retailer only offers lab-grown loose diamonds and jewelry, so that you can wear (or gift) beautiful pieces that are also socially responsible.

Check out those loose stones in 360 degrees

Most, but not all, loose lab-created diamonds offered by Grown Brilliance come with a 360 degree view. We were surprised that the most expensive stone at the time of our review, a 14ct emerald-shaped ideal cut priced at $174,695, didn't show up in the list as having that viewing option - but when we visited the stone's product page, we could indeed rotate it for a better look. There are over 42,000 loose lab-grown diamonds to choose from at Grown Brilliance, starting at just $680, so you'll want to use the filters to narrow them down by shape, any of the 4Cs, or price range.

Would you like a virtual appointment?

If you'd like a more hands-on approach to buying lab-created diamond jewelry or loose stones, consider setting up a virtual appointment with one of Grown Brilliance's jewelry specialists. That can be a brief Q&A session for 20 minutes or a more detailed consultation that lasts about an hour. You'll find the link for that at the bottom of the site, or on the listing itself for any loose diamond you're considering.

Beautiful selection of rings, bracelets, earrings, necklaces

How about ready-to-order jewelry that uses lab-grown diamonds? No matter which kind of jewelry you're shopping for, Grown Brilliance has a nice selection to choose from. In Rings, you'll see about 130 options starting with a dainty three-stone style by naas for $195, all the way up to a Badgley Mischka Pear and Oval Diamond Bypass fashion style for $13,430. You've got about the same number of options in necklaces. On the budget-friendly side, you could consider a freshwater pearl with a lab-grown diamond accent for $170, while your big-ticket choices include a round tennis necklace (94ct) for $110,000 plus some Badgley Mischka designs in the $10k-$20k range. Expect similar options and price points within earrings and bracelets as well.

Best Lab Grown Diamonds

Free 2-day shipping + savings for email subscribers

To save on a larger purchase here, you can join the Grown Brilliance VIP list and save $100 off your order of $1,000+. Just look for the pop-up asking for your email address and phone number. You'll also get free two-day FedEx shipping no matter the amount of your order, and you can take advantage of financing through Affirm if you need some time to pay off your purchase.

Generous return policy and other benefits

Grown Brilliance has a few other perks that put them ahead of the competition. Instead of the industry-standard 30-day return window, this retailer gives you 45 days - and they even cover the cost of the return shipping. They're also so confident in their everyday pricing that they don't offer sales or promotions on the site - and they back that with a price match guarantee on loose lab-grown diamonds. If you see any other US-based jeweler offering a similar stone at a better price, Grown Brilliance will match it. Finally, everything you buy here is covered by a lifetime manufacturing warranty: the optical properties of your lab-created stone will never cloud or fade, no matter how long it's worn.

Lots of positive reviews from happy customers

Although we couldn't find a Better Business Bureau listing for Grown Brilliance (or for its holding company, AJS Creations LLC), there's enough positive feedback about this jewelry store to know that it's worth considering. We encourage you to look through the independently-verified reviews on the Grown Brilliance site, to see customer comments and photos about the jewelry they purchased. Almost every one mentions the impressive sparkle of the lab-created diamonds, as well as the top-notch customer service. A few mentioned needing to return purchases because of product quality (like posts on earrings that were much longer than standard or off-center stones), but there doesn't seem to be any struggle in getting the retailer to handle those problems right away.

Excellent choice for lab-created diamonds

Grown Brilliance is one of our favorite sites to shop for lab-grown diamonds and jewelry. There's no need to sort out which pieces are mined and which are man-made - because they're all lab-created here. The selection is terrific, whether you need a loose stone for a one-of-a-kind ring or a quick-ship gift for a special someone, and there are plenty of customer-friendly features to make your purchase easy-breezy. Be sure to see what Grown Brilliance has to offer.

Where Can You Find the Best Lab Grown Diamonds?

Lab-grown diamonds, also known as synthetic or cultured diamonds, are man-made gemstones that are created in a laboratory environment using advanced technological processes that mimic the natural conditions under which diamonds form in the earth's mantle.

Sounds pretty technical, but the amazing thing is that these diamonds are essentially identical in chemical, physical, and optical properties to natural diamonds mined from the earth. They are also graded on the same 4Cs scale used for natural diamonds, which stands for cut, clarity, color, and carat weight. All of the same sparkle factor? Yes, please!

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Lab Grown Diamond Store FAQ

Lab-created diamonds are gemstones that are grown in a laboratory instead of being mined from the earth. They have the same chemical, physical, and optical properties as natural diamonds.
Yes! They have the same characteristics as natural diamonds and can only be distinguished from natural diamonds using specialized equipment. Your lucky recipient - or your friends at girls' night - will never know.
Lab-created diamonds are usually considered more ethical than natural diamonds because they are not associated with environmental destruction or human rights abuses. However, the environmental impact of producing lab-created diamonds and the working conditions of lab workers may also be factors to consider.
Yes, lab-created diamonds are typically less expensive than natural diamonds of the same quality and size. This is because the cost of producing lab-created diamonds is lower than mining natural diamonds.
Unfortunately, no. These man-made gemstones have lower resale value than natural diamonds because they are not as rare. However, this may change as lab-created diamonds become more popular and widely accepted in the jewelry industry.
Lab-created diamonds are made using two different methods: High Pressure High Temperature (HPHT) and Chemical Vapor Deposition (CVD). HPHT mimics the natural diamond formation process by subjecting a small diamond seed to high temperature and pressure. CVD uses a gas mixture to deposit carbon atoms onto a diamond seed, which eventually grows into a diamond.
100%. They have the same hardness, toughness, and resistance to scratching and chipping.
Absolutely! They are a popular and ethical alternative to natural diamonds and offer the same beauty and durability. It's a great way to get a stunning ring at a much lower price than you'd spend for jewelry with natural gemstones. And unless you tell her (or him), your intended will never know the difference.
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Continued from above...

Better yet, lab-grown diamonds are generally less expensive than natural stones of the same size and quality. And, if you've ever been concerned by the idea of "blood diamonds" , lab-grown stones are perfect for you: they don't involve the environmentally damaging (and often unethical) practices associated with natural diamond mining.

However, lab-grown diamonds have a few small drawbacks. One major concern is that they may not hold their value over time as well as natural diamonds, since they aren't as rare or unique. Additionally, some people may prefer the idea of owning a natural diamond as a symbol of their love or commitment - even if lab-created stones are undetectable as such to the average person's eye.

When you realize that some jewelers offering lab-grown diamonds have an inventory of over 100,000 stones to choose from, you might feel a little overwhelmed. Take a deep breath, try to enjoy the process a little, and use these ideas to make your shopping easier:

  • Filters. The quickest way to narrow down thousands upon thousands of choices is through smart use of filters. Most sites will let you select your preferred stone shape (round, oval, heart, pear) and set a price range. If you already know what clarity or color parameters you'll accept, indicate those as well.
  • Consultations. It can be confusing to create an engagement ring or other custom piece of jewelry, or even to understand the ins and outs of lab-grown diamonds. Some retailers offer consultations, either virtually via video call or in-person at a location near you. Take advantage of this service if you're feeling nervous or you just want an extra set of eyes to look over your design or purchase.
  • Customer benefits. Know what to expect with any jewelry store you're considering. How long will you have to make a return if the "Will you marry me?" doesn't get a "yes" answer, or if those earrings just don't look as good in person as they did online? What's the warranty coverage? Is there a price match guarantee if you find a similar lab-created diamond somewhere else?
  • Reputation. Other shoppers' feedback is a great way to gauge if a retailer of lab-grown diamond jewelry is doing a good job. Check out customer photos of the rings, bracelets, and so on: how do they look in the "real world" ? Is there any pattern of complaints? Has the store received a favorable grade from the Better Business Bureau?

Shopping for jewelry made with lab-grown diamonds can be an exhilarating experience, and Top Consumer Reviews has evaluated and ranked today's most popular retailers to give you an advantage as you browse. We hope this information helps take the edge off any nervousness you might be feeling, so that you can find - or create - the perfect piece of jewelry for that proposal, anniversary, or "just because" moment.

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  • James Allen
  • Grown Brilliance
  • Ritani
  • 12FIFTEEN
  • VRAI
  • Blue Nile
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  • Reeds Jewelers
  • Helzberg Diamonds
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James Allen vs Grown Brilliance James Allen vs Ritani James Allen vs 12FIFTEEN James Allen vs VRAI James Allen vs Blue Nile James Allen vs Brilliant Earth James Allen vs Zales James Allen vs Reeds Jewelers James Allen vs Helzberg Diamonds James Allen vs Kay Jewelers James Allen vs Jared Grown Brilliance vs Ritani Grown Brilliance vs 12FIFTEEN Grown Brilliance vs VRAI Grown Brilliance vs Blue Nile Grown Brilliance vs Brilliant Earth Grown Brilliance vs Zales Grown Brilliance vs Reeds Jewelers Grown Brilliance vs Helzberg Diamonds Grown Brilliance vs Kay Jewelers Grown Brilliance vs Jared Ritani vs 12FIFTEEN Ritani vs VRAI Ritani vs Blue Nile Ritani vs Brilliant Earth Ritani vs Zales Ritani vs Reeds Jewelers Ritani vs Helzberg Diamonds Ritani vs Kay Jewelers Ritani vs Jared 12FIFTEEN vs VRAI 12FIFTEEN vs Blue Nile 12FIFTEEN vs Brilliant Earth 12FIFTEEN vs Zales 12FIFTEEN vs Reeds Jewelers 12FIFTEEN vs Helzberg Diamonds 12FIFTEEN vs Kay Jewelers 12FIFTEEN vs Jared VRAI vs Blue Nile VRAI vs Brilliant Earth VRAI vs Zales VRAI vs Reeds Jewelers VRAI vs Helzberg Diamonds VRAI vs Kay Jewelers VRAI vs Jared Blue Nile vs Brilliant Earth Blue Nile vs Zales Blue Nile vs Reeds Jewelers Blue Nile vs Helzberg Diamonds Blue Nile vs Kay Jewelers Blue Nile vs Jared Brilliant Earth vs Zales Brilliant Earth vs Reeds Jewelers Brilliant Earth vs Helzberg Diamonds Brilliant Earth vs Kay Jewelers Brilliant Earth vs Jared Zales vs Reeds Jewelers Zales vs Helzberg Diamonds Zales vs Kay Jewelers Zales vs Jared Reeds Jewelers vs Helzberg Diamonds Reeds Jewelers vs Kay Jewelers Reeds Jewelers vs Jared Helzberg Diamonds vs Kay Jewelers Helzberg Diamonds vs Jared Kay Jewelers vs Jared
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