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Sunday, October 1st
REEDS has been a family-owned business since 1946 and is committed to providing every customer with an exceptional jewelry-buying experience. With multiple brick-and-mortar locations in 13 states, mostly in the South and East Coast, REEDS also offers an extensive jewelry inventory through their online store.
Selection is just average
The selection of lab-created diamond jewelry and loose stones at REEDS is middle-of-the-road. There's a little something for everyone - but that kind of makes this jeweler a "jack of all trades, master of none" . Will you find loose man-made diamonds here? Yes, but we had a hard time getting the REEDS site to show us just those, even when using the filters.
A little of everything
With a total selection of just 340-ish lab-grown diamond jewelry choices, REEDS doesn't have a loose diamond inventory in the tens of thousands like some of its rivals do. On the positive side, some of those stores that specialize in loose stones don't have much to offer in ready-to-order jewelry, while REEDS gives you a couple hundred possibilities ranging from necklaces to earrings and more.
Not the easiest to use website
You may find that the REEDS online store is glitchy, like we mentioned with not being able to use the filters to see just loose lab-grown diamonds. In browsing REEDS highest- and lowest-priced items in this category, we got different results with each way we filtered and sorted. Suffice it to say that you'll probably find prices ranging from $300 for a simple pendant necklace, up to nearly $19,000 for a bridal set.
Virtual and in-person appointments are available
One plus for REEDS is that you can schedule a virtual or in-store appointment if you'd like some expert input on your lab-grown diamond jewelry purchase. We definitely recommend that if you're trying to start with a loose stone: this jeweler goes into very little detail on individual stones, unlike competitors that show you multiple angles, sometimes even videos in HD. That's also going to come in handy if you're trying to create a necklace, bracelet, earrings or ring with your loose stone; in fact, we couldn't find any way to DIY with a setting or any other customization, so you may have to reach out for input from a REEDS rep if that's what you have in mind.
People are very loyal to this jeweler
It's really too bad that REEDS doesn't offer a better shopping experience for lab-created diamonds, because the store itself has a really great reputation with customers. On Trustpilot alone, more than 10,000 people took the time to leave a five-star rating, praising the quality of the jewelry, the attentiveness of the customer service team, and the safe and timely delivery. Plus, REEDS offers free shipping on every purchase, as well as risk-free returns and exchanges within 30 days.
Terrific store, lackluster selection and site
Aw, REEDS. We so wanted to give you our highest rating, because you do such a great job of taking care of your customers. But, for people shopping for lab-created diamonds and jewelry, the selection here just doesn't quite compare with our higher-ranked stores.
Lab-grown diamonds, also known as synthetic or cultured diamonds, are man-made gemstones that are created in a laboratory environment using advanced technological processes that mimic the natural conditions under which diamonds form in the earth's mantle.
Sounds pretty technical, but the amazing thing is that these diamonds are essentially identical in chemical, physical, and optical properties to natural diamonds mined from the earth. They are also graded on the same 4Cs scale used for natural diamonds, which stands for cut, clarity, color, and carat weight. All of the same sparkle factor? Yes, please!
Better yet, lab-grown diamonds are generally less expensive than natural stones of the same size and quality. And, if you've ever been concerned by the idea of "blood diamonds" , lab-grown stones are perfect for you: they don't involve the environmentally damaging (and often unethical) practices associated with natural diamond mining.
However, lab-grown diamonds have a few small drawbacks. One major concern is that they may not hold their value over time as well as natural diamonds, since they aren't as rare or unique. Additionally, some people may prefer the idea of owning a natural diamond as a symbol of their love or commitment - even if lab-created stones are undetectable as such to the average person's eye.
When you realize that some jewelers offering lab-grown diamonds have an inventory of over 100,000 stones to choose from, you might feel a little overwhelmed. Take a deep breath, try to enjoy the process a little, and use these ideas to make your shopping easier:
Shopping for jewelry made with lab-grown diamonds can be an exhilarating experience, and Top Consumer Reviews has evaluated and ranked today's most popular retailers to give you an advantage as you browse. We hope this information helps take the edge off any nervousness you might be feeling, so that you can find - or create - the perfect piece of jewelry for that proposal, anniversary, or "just because" moment.
Select any 2 Lab Grown Diamond Stores to compare them head to head