Our reviewers evaluate products and services based on unbiased research. Top Consumer Reviews may earn money when you click on a link. Learn more about our process.

Zales Review

Thursday, July 18th

2024 Lab Grown Diamond Store Reviews

Zales Review 3.5 Star Rating


3.5 Star Rating
  • Over 400 pieces featuring lab-created diamonds
  • Prices range from $420 to $30,000+
  • In business for almost 100 years
  • "A+" rated and accredited by the BBB
  • Free shipping
  • 30-day return policy, 60-day exchange policy; usually extended during the holidays

In 1924, Zales was founded in Wichita Falls, Texas with a focus not only on jewelry but also on cameras and appliances. Today, the company has grown to over 700 retail locations across North America and Puerto Rico, and also operates an online store. Zales is now owned by Signet Jewelers, which also owns several other jewelry stores that we assessed.

Excellent selection of in-stock jewelry made with lab-created diamonds

Compared with many of its rivals, Zales has a better selection of ready-to-ship jewelry made with lab-grown diamonds: in fact, they have over 400 pieces to choose from. You won't necessarily find anything bargain-priced, with only two options under $500 (a floral pendant and a curved bar necklace), but there are many beautiful necklaces, earrings, bracelets and rings for under $1,000.

Luxury priced items available

On the higher end of the spectrum, Zales offers a number of stunning engagement rings priced at $15,000 and up. Clearance-priced at "just" $30,671, the TRUE Lab-Created Diamonds by Vera Wang 4.5 ct princess cut in 14K white gold was Zales' most expensive option at the time of this review. Whatever you're looking for, the filters make it easy to see the possibilities according to jewelry type, price, metal type, new arrivals, and several other criteria.

No loose diamonds here

What's missing? The ability to shop for loose lab-grown diamonds to create something unique. Many of Zales' competitors allow you to choose a stone and work from there, so this might not be your ideal jeweler if you have dreams of designing your own piece beginning with a lab-created diamond.

Best Lab Grown Diamonds

Free shipping and in-store pickup options

But, if you like something in Zales' selection, you could save by signing up for their email newsletter. Watch for a popup offering $50 off your first order of $300+. Just be aware that the fine print has some exclusions, like loose stones and clearance orders. Also, we noticed that Zales was offering free shipping on every order, with no minimum purchase required - it was described as a promotional deal, but since it was there the last time we evaluated this retailer, we think it's here to stay. And, of course, if there's a Zales near you, you might be able to order your lab-grown diamond jewelry online and pick it up at your preferred store. You'll see the link to indicate which store you'd like to use on each product page.

Reputation is nothing to worry about

Considering Zales' reputation, we know that larger companies tend to have more complaints, and this applies to Zales as well. The jewelry store gets a perfect rating and accreditation from the BBB, even though there were a little over 200 complaints filed in the last 12 months. And, a majority of those described issues with in-store experiences rather than Zales' website and online purchases. Generally, customers who buy jewelry from Zales are satisfied with their purchase, and the ratio of positive feedback to negative feedback is consistent with most big businesses.

Trustworthy jewelry store

When it comes to lab-grown diamond jewelry, we'd say that Zales is "good enough" . They have more in-stock items ready for ordering today than many of the rival stores we considered, which is perfect if you just need something lovely and conflict-free for an upcoming special occasion. You won't be able to design your own jewelry though, and that might be a drawback if you don't want a piece that someone else might be spotted wearing (like an engagement ring). Overall, though, we have no concerns about Zales as a jewelry store, so go ahead and get those lab-created diamond earrings or that bracelet you've been wanting.

Where Can You Find the Best Lab Grown Diamonds?

Lab-grown diamonds, also known as synthetic or cultured diamonds, are man-made gemstones that are created in a laboratory environment using advanced technological processes that mimic the natural conditions under which diamonds form in the earth's mantle.

Sounds pretty technical, but the amazing thing is that these diamonds are essentially identical in chemical, physical, and optical properties to natural diamonds mined from the earth. They are also graded on the same 4Cs scale used for natural diamonds, which stands for cut, clarity, color, and carat weight. All of the same sparkle factor? Yes, please!

The Best Lab Grown Diamond Stores Compare Lab Grown Diamond Stores Compare Lab Grown Diamond Store Reviews What are the best Lab Grown Diamond Stores Best Lab Grown Diamond Store Reviews

Lab Grown Diamond Store FAQ

Lab-created diamonds are gemstones that are grown in a laboratory instead of being mined from the earth. They have the same chemical, physical, and optical properties as natural diamonds.
Yes! They have the same characteristics as natural diamonds and can only be distinguished from natural diamonds using specialized equipment. Your lucky recipient - or your friends at girls' night - will never know.
Lab-created diamonds are usually considered more ethical than natural diamonds because they are not associated with environmental destruction or human rights abuses. However, the environmental impact of producing lab-created diamonds and the working conditions of lab workers may also be factors to consider.
Yes, lab-created diamonds are typically less expensive than natural diamonds of the same quality and size. This is because the cost of producing lab-created diamonds is lower than mining natural diamonds.
Unfortunately, no. These man-made gemstones have lower resale value than natural diamonds because they are not as rare. However, this may change as lab-created diamonds become more popular and widely accepted in the jewelry industry.
Lab-created diamonds are made using two different methods: High Pressure High Temperature (HPHT) and Chemical Vapor Deposition (CVD). HPHT mimics the natural diamond formation process by subjecting a small diamond seed to high temperature and pressure. CVD uses a gas mixture to deposit carbon atoms onto a diamond seed, which eventually grows into a diamond.
100%. They have the same hardness, toughness, and resistance to scratching and chipping.
Absolutely! They are a popular and ethical alternative to natural diamonds and offer the same beauty and durability. It's a great way to get a stunning ring at a much lower price than you'd spend for jewelry with natural gemstones. And unless you tell her (or him), your intended will never know the difference.
Compare the Best Reviews

Continued from above...

Better yet, lab-grown diamonds are generally less expensive than natural stones of the same size and quality. And, if you've ever been concerned by the idea of "blood diamonds" , lab-grown stones are perfect for you: they don't involve the environmentally damaging (and often unethical) practices associated with natural diamond mining.

However, lab-grown diamonds have a few small drawbacks. One major concern is that they may not hold their value over time as well as natural diamonds, since they aren't as rare or unique. Additionally, some people may prefer the idea of owning a natural diamond as a symbol of their love or commitment - even if lab-created stones are undetectable as such to the average person's eye.

When you realize that some jewelers offering lab-grown diamonds have an inventory of over 100,000 stones to choose from, you might feel a little overwhelmed. Take a deep breath, try to enjoy the process a little, and use these ideas to make your shopping easier:

  • Filters. The quickest way to narrow down thousands upon thousands of choices is through smart use of filters. Most sites will let you select your preferred stone shape (round, oval, heart, pear) and set a price range. If you already know what clarity or color parameters you'll accept, indicate those as well.
  • Consultations. It can be confusing to create an engagement ring or other custom piece of jewelry, or even to understand the ins and outs of lab-grown diamonds. Some retailers offer consultations, either virtually via video call or in-person at a location near you. Take advantage of this service if you're feeling nervous or you just want an extra set of eyes to look over your design or purchase.
  • Customer benefits. Know what to expect with any jewelry store you're considering. How long will you have to make a return if the "Will you marry me?" doesn't get a "yes" answer, or if those earrings just don't look as good in person as they did online? What's the warranty coverage? Is there a price match guarantee if you find a similar lab-created diamond somewhere else?
  • Reputation. Other shoppers' feedback is a great way to gauge if a retailer of lab-grown diamond jewelry is doing a good job. Check out customer photos of the rings, bracelets, and so on: how do they look in the "real world" ? Is there any pattern of complaints? Has the store received a favorable grade from the Better Business Bureau?

Shopping for jewelry made with lab-grown diamonds can be an exhilarating experience, and Top Consumer Reviews has evaluated and ranked today's most popular retailers to give you an advantage as you browse. We hope this information helps take the edge off any nervousness you might be feeling, so that you can find - or create - the perfect piece of jewelry for that proposal, anniversary, or "just because" moment.

Compare Lab Grown Diamond Stores

Select any 2 Lab Grown Diamond Stores to compare them head to head

  • James Allen
  • Grown Brilliance
  • Ritani
  • VRAI
  • Blue Nile
  • Brilliant Earth
  • Zales
  • Reeds Jewelers
  • Helzberg Diamonds
  • Kay Jewelers
  • Jared
James Allen vs Grown Brilliance James Allen vs Ritani James Allen vs 12FIFTEEN James Allen vs VRAI James Allen vs Blue Nile James Allen vs Brilliant Earth James Allen vs Zales James Allen vs Reeds Jewelers James Allen vs Helzberg Diamonds James Allen vs Kay Jewelers James Allen vs Jared Grown Brilliance vs Ritani Grown Brilliance vs 12FIFTEEN Grown Brilliance vs VRAI Grown Brilliance vs Blue Nile Grown Brilliance vs Brilliant Earth Grown Brilliance vs Zales Grown Brilliance vs Reeds Jewelers Grown Brilliance vs Helzberg Diamonds Grown Brilliance vs Kay Jewelers Grown Brilliance vs Jared Ritani vs 12FIFTEEN Ritani vs VRAI Ritani vs Blue Nile Ritani vs Brilliant Earth Ritani vs Zales Ritani vs Reeds Jewelers Ritani vs Helzberg Diamonds Ritani vs Kay Jewelers Ritani vs Jared 12FIFTEEN vs VRAI 12FIFTEEN vs Blue Nile 12FIFTEEN vs Brilliant Earth 12FIFTEEN vs Zales 12FIFTEEN vs Reeds Jewelers 12FIFTEEN vs Helzberg Diamonds 12FIFTEEN vs Kay Jewelers 12FIFTEEN vs Jared VRAI vs Blue Nile VRAI vs Brilliant Earth VRAI vs Zales VRAI vs Reeds Jewelers VRAI vs Helzberg Diamonds VRAI vs Kay Jewelers VRAI vs Jared Blue Nile vs Brilliant Earth Blue Nile vs Zales Blue Nile vs Reeds Jewelers Blue Nile vs Helzberg Diamonds Blue Nile vs Kay Jewelers Blue Nile vs Jared Brilliant Earth vs Zales Brilliant Earth vs Reeds Jewelers Brilliant Earth vs Helzberg Diamonds Brilliant Earth vs Kay Jewelers Brilliant Earth vs Jared Zales vs Reeds Jewelers Zales vs Helzberg Diamonds Zales vs Kay Jewelers Zales vs Jared Reeds Jewelers vs Helzberg Diamonds Reeds Jewelers vs Kay Jewelers Reeds Jewelers vs Jared Helzberg Diamonds vs Kay Jewelers Helzberg Diamonds vs Jared Kay Jewelers vs Jared
Compare the Best Lab Grown Diamond Stores
- VS -
Review the Best Lab Grown Diamond Stores
The Best Reviews of Lab Grown Diamond Stores