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The Best Life Insurance Plans

Where Can You Get the Best Life Insurance Policy Out There Today?

In an era where financial uncertainties and unexpected events can strike at any moment, securing your family's well-being has never been more crucial. That may help explain why shopping for life insurance online has become so popular.

Why is life insurance more important than ever? Whether it's paying off a mortgage, covering your children's education, or leaving behind a legacy for your family, life insurance is a powerful tool to ensure future financial goals are met even in your absence. Life's unexpected twists and turns can leave your loved ones vulnerable without proper planning, but life insurance is here to bridge that gap.

Monday, June 17th

2024 Life Insurance Plan Reviews

Top Consumer Reviews Best-In-Class Blue Ribbon Award E Financial Review 5 Star Rating

E Financial

5 Star Rating
  • Policy coverage details available after estimate
  • Prices available after estimate
  • Plans for 10-30 years or lifetime
  • Term life, Permanent life, and Final expense coverage options
  • User-friendly interface
  • "A+" rating and accreditation from the BBB
Top Consumer Reviews Best-In-Class Blue Ribbon Award

eFinancial was founded in 2001 as a software startup. Since then, the company has evolved significantly to become a prominent player in the life insurance industry. eFinancial's mission is to simplify the process of obtaining life insurance, catering to middle-market consumers who seek accessible and affordable coverage.

Cutting edge technology

In 2009, eFinancial joined forces with Fidelity Life, combining Fidelity Life's 120+ years of history with eFinancial's innovative approach. Today, eFinancial specializes in providing life insurance options directly to customers through a proprietary platform that matches policy recommendations with individual needs and budgets. Their patented system empowers agents to offer personalized support and advice, ensuring that cutting-edge technology and a friendly, knowledgeable voice are always at your service.

Tech-driven matching process

To get started at eFinancial, you will follow the "Start, Compare, Apply" approach. You begin by entering some basic personal information such as your name, date of birth, height, weight, zip code, phone number, and email address. As soon as eFinancial has processed your details, you'll find yourself connected to eFinancial's expert recommendations for the best policies. These recommendations (driven by eFinancial's in-house algorithms) are carefully curated based on a blend of essential factors, including ease of application, affordability, acceptance rate, and more. This way you can start browsing tons of estimates to see which policies might be best for your needs.

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Wide range of provider plans

eFinancial provides a range of plans from top-rated providers, offering diverse coverage options tailored to your specific requirements and financial constraints. Some of these include:

  • Term life insurance: Affordable and adaptable, term life insurance offers coverage during the crucial years when it's most needed. Includes coverage from 10-30 years.
  • Permanent life insurance: Providing lifelong security and the gradual accumulation of cash value, permanent life insurance offers lasting peace of mind.
  • Final expense insurance: Geared towards individuals aged 50 to 85, final expense insurance ensures a guaranteed payout to cover funeral expenses and associated needs.

Compare plans side-by-side

Once the site has narrowed down options for you based on your needs and personal information, you've got a lot of flexibility. eFinancial starts by suggesting your best match including detailed information about the first suggested policy - like the insurance company's name, the duration of coverage, the coverage amount, and the monthly premium. However, if the first suggestion doesn't fit what you're looking for, eFinancial offers other policy options and the ability to compare them side by side.

Fully flexible

The flexibility of their platform allows you to easily adjust the coverage amount and duration with a simple drop-down menu. This means you can quickly customize a policy that aligns perfectly with your unique needs. Once you've identified the ideal policy, the application process is a breeze, comprising just about seven questions, and you can submit it directly from their website once you've provided your responses.

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A ballpark price would be nice

One place where we'd like to see just a bit more transparency, though, is before you apply for a quote. There aren't any prices available on the site itself, so there's no ballpark pricing prior to signing up. While this could just be to ensure that customers get an accurate price for their needs, it could be a downside for customers who want to browse and compare before putting in their personal information.

Easy navigation keeps customers informed

We love how easy eFinancial is to use. The landing page makes it super easy to find the place to get your quote. Plus, if you keep scrolling, there are tons of details about the life insurance process at eFinancial. Some of the details include comparisons with different types of policies to see what might be the best fit for you as well as lists of companies that partner with eFinancial to provide health insurance.

Comprehensive FAQ

Further enhancing your insurance knowledge, eFinancial provides a comprehensive FAQ section on its website. Here, you can delve into common questions like "What determines my rate?" or "How much does life insurance cost?" and the answers are simple and jargon-free to ensure transparency. For those seeking even more in-depth insights, eFinancial maintains a blog that dives into specific insurance topics. This resource serves as a valuable reference for customers, offering detailed explanations and expert insights on various insurance-related subjects.

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Customer service is a huge plus

Trust is paramount when choosing an insurance provider, and with hundreds of third-party reviews available, it's easy to see that customers are comfortable putting their trust in eFinancial. Impressively, these reviews paint a very positive picture, with an impressive 4.8-star rating out of 5 on average. Some of the pros of eFinancial listed by happy clients include that the employees take extra time to make sure customers feel comfortable and understand the process. Most of the reviews include details about specific service representatives who were particularly helpful. Plus, eFinancial boasts an "A+" and accreditation rating from the Better Business Bureau, reinforcing its reputation as a trustworthy and reliable resource for your life insurance needs.

Excellent spot for top-tier customer service

With such strong points in its favor and a commitment to transparency, opting for eFinancial is a decision that carries little risk and the potential for significant rewards. If you're looking for a place with different types of plans, eFinancial has you covered (literally). Plus with their algorithm matching, you can find and compare the policies that are the best fit for your needs side by side. The only downside is that there aren't any estimates available on the website, but getting a free quote is super easy and comes with no strings attached. So, with all these bonuses and the three different plan types all in one place, eFinancial comes out as our top option for life insurance providers out there today.

Ethos Review 4.5 Star Rating


4.5 Star Rating
  • Policy coverage from $20,000 to $2 million
  • Prices available after estimates
  • Plans for 10-30 years
  • Term life and Whole life policies
  • No medical exam required
  • User-friendly interface
  • For customers between 20 and 85
  • "A+" rating and accreditation from the BBB

Ethos is a game-changer in the world of insurance. The company made its debut in 2016 specializing in both term and whole life policies. Essentially, Ethos has taken the insurance application process and made it digital, so securing coverage is easier than ever.

Data-driven approach

Ethos operates on a data-driven approach, utilizing information from various sources like your motor vehicle records, family medical history, and current prescription details. With these insights, they calculate your eligibility and set rates, ensuring you get the coverage that fits you best. Say goodbye to lengthy, complicated insurance applications, and say hello to Ethos because (believe it or not) you can wrap up the entire application in as little as 10 minutes, and most eligible applicants can skip taking a medical exam to apply.

10-minutes from start to finish

At Ethos, it's effortless to secure a personalized life insurance quote, calculate the ideal coverage amount using their convenient calculator, and delve into the details of Ethos' policies - you can be through the process in just 10 minutes. Once your application is approved, you have the flexibility to make changes, whether it's adjusting your coverage, term length, or updating beneficiaries, with the support of their responsive customer service via email. And if the need ever arises to cancel your coverage, a simple phone call or email can get it done. Ethos prioritizes your independence, allowing you to purchase life insurance directly on their website in most cases, but their knowledgeable agents are readily available should you prefer a more hands-on approach.

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Two plan styles with quick approval

Ethos has your life insurance needs covered with two distinct options:

  • Term Life Insurance
    • For customers between 20 and 65
    • Includes all states except New York
    • Coverage ranges from $20,000 to $2 million
    • Options for 10, 15, 20, or 30 years
    • Includes trusted insurers like Legal & General America, Ameritas Life Insurance Corp., and TruStage
  • Whole Life Insurance
    • For customers aged 66 to 85
    • Includes all states
    • Instant approval offered no matter your health history
    • Coverage amounts from $1,000 to $30,000
    • Supported by TruStage

No medical exam

Now, here's the real game-changer - Ethos streamlines the application process by not requiring a medical exam. Instead, they'll ask you some health-related questions. The decision to approve your application typically hinges on your responses and third-party data sources like MIB Group records. Occasionally, an underwriter might reach out to you for additional information. Of course, if you're applying for a Whole Life Insurance policy, you'll be approved no matter what.

Easy interface with quizzes and fun styling

Ethos' website offers a seamless user experience, providing a range of invaluable tools and resources. With a clean green-themed site, the user interface is quick and makes it easy to find what you need at a glance. With cool user-friendly features like quiz-style questions to help guide you to the perfect insurance plan or easy-to-see clickable graphics and buttons to give you the details you need about finding and deciding on life insurance, Ethos has customers in mind with the usability and design of its site.

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Easy sign-up is a top-rated feature

In terms of trustworthiness Ethos has a stellar reputation. On top of high ratings from customers across the board, Ethos also holds a top-notch "A+" grade and accreditation from the Better Business Bureau. In terms of customer reviews, Ethos has an impressive average rating of 4.7 stars out of 5. Some of the pros for the company that were underscored in the reviews include that the quick process for signing up and getting covered was one of the best customers have ever tried. Some of the keywords seen across hundreds of reviews include "easy" and "simple sign up" over and over, showing that even customers who had zero experience with life insurance found the process user-friendly.

Top option for sign-up speed

If you're looking for policies for end-of-life as well as policies that last between 10 and 30 years of coverage, Ethos has options for you. With coverage from $20,000 to $2 million, you can be sure that you'll find a policy that covers the complete financial range for your life insurance. With their hallmark feature being the fast sign-up, you can easily select insurance and be covered within minutes. Plus, with no need to see a doctor prior to acceptance, there are zero obstacles for most customers to get a plan with Ethos. For all these reasons, we highly recommend Ethos for your life insurance needs.

Ladder Life Review 4.5 Star Rating

Ladder Life

4.5 Star Rating
  • Policy coverage up to $8 million
  • Prices start around $5 per month
  • Plans for 10-30 years
  • For customers aged 20-60
  • Term life coverage
  • User-friendly interface
  • Family-owned insurance business
  • Top rated by verified customers

Ladder's CEO, Jamie, started Ladder Life because of a personal story. He discovered the significance of life insurance at the age of 11 when he lost his father. This experience drove him to assist other families in securing their futures as his father did for him through life insurance. Ladder Life's strategy for reshaping the traditional insurance sector revolves around the goal of enhancing the accessibility and value of life insurance for individuals and families alike.

Estimate process could use more transparency

Ladder Life proudly promotes its application as a quick five-minute process offering instant decisions without the need for a medical examination. However, when we tried out the application process, it unfolded over a span of at least 15 minutes. On top of that, Ladder Life requires more than the usual amount of personal information, including your social security number, address, phone number, name, and more, all before you're allowed to see potential plans. A more transparent approach that provides comprehensive policy details upfront would allow customers to make informed decisions without the obligation of completing a full application.

Coverage up to $8 million

When it comes to selecting plans, the pricing isn't available until you put in all your information for an estimate, though the company notes that the average monthly payment starts at around $5 per month. However, you can get an idea of how much coverage the company offers. Eligibility for Ladder Life policies extends to individuals aged between 20 and 60, with coverage ranging from $100,000 to an impressive $8 million. Terms are available from 10 to 30 years, offering considerable flexibility in tailoring coverage to individual needs. It's important to note that Ladder Life only offers term life insurance and it doesn't appear to have any riders, but the coverage and prices are extremely competitive.

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Hassle-free online portal

Many customers appreciate the seamless online portal that Ladder Life provides. Within this portal, coverage can be both purchased and adjusted at any time, offering a level of convenience that modern consumers appreciate. Most interactions and communications occur online, reducing the need for extensive phone calls with live agents. However, the company does offer person-to-person customer service if needed. This streamlined approach ensures that making adjustments or canceling coverage is a hassle-free process, without the need to navigate cumbersome procedures or endure long phone wait times.

Top-rated across review sites

Ladder Life has garnered a solid reputation among its customers, with generally positive feedback about their experiences. Across different review sites, the company has an impressive 4.8-star rating out of 5 stars. Across the reviews, customers praised the "quick and painless" sign-up process. Other reviewers noted that they loved the competitive rates at Ladder Life, which is a huge selling point given the high coverage rates here. The only downside is that Ladder Life doesn't appear to have a presence on the Better Business Bureau under any of its names, including Ladder Insurance Services, LLC and Ladder Financial Inc.

Best coverage total

Ladder Life has much to offer individuals between the ages of 20 and 60 seeking substantial life insurance coverage without enduring lengthy qualification processes. With up to $8 million in coverage available, Ladder Life offers some of the most competitive plans in the industry. Further, customers are raving about the company, showing in verified reviews that Ladder Life is a trustworthy place to secure life insurance at reasonable monthly rates. While we would prefer this company to have a BBB score to back up review claims (and we rated it a little lower because of this), all things considered we highly recommend checking out Ladder Life.

Fabric Review 4.5 Star Rating


4.5 Star Rating
  • Policy coverage from $100,000 to $5 million
  • Prices start as low as $7.86 per month
  • Plans for 10-30 years
  • Term life and Whole life policies
  • Option to create a no-cost will
  • User-friendly interface
  • "A+" rating and accreditation from the BBB

Adam and Steven, the co-founders of Fabric, started the company to help you plan for your family's future by simplifying essential tasks that may seem overwhelming - like securing life insurance. Drawing from their own experiences as parents, the founders of Fabric aim to offer a more accessible way to handle these responsibilities. With a partnership with Western-Southern Life Assurance Company, a renowned company with roots dating back to 1888, the policies provided at Fabric are backed by a trustworthy company with a long-standing background in life insurance.

Quick process with lots of details

To begin your journey, Fabric requests a lot of personal information, including details about your hobbies, health history, beneficiaries, and even your Social Security Number. While this may sound like too much, it's a necessary step to ensure the accuracy of the life insurance plans that Fabric can offer you. The application process typically takes around 15 minutes. If you're unsure whether you truly need life insurance, Fabric has you covered. They offer a concise yet informative quiz designed to help you determine the necessity of life insurance for your unique circumstances. At the end of the quiz, Fabric provides a detailed breakdown of why life insurance would be beneficial for you and your surviving loved ones.

Coverage up to $5 million

Fabric offers coverage from $100,000 to $5 million for term life insurance with monthly rates starting at $7.86 per month. Remember, the lowest cost plans are based on an average healthy customer, so your particular price might be different after your estimate. Fabric provides flexibility with term lengths ranging from 10 to 30 years, all under the trusted Gerber Life brand. Customers can enjoy the convenience of digital services, backed by an insurer that has earned the trust of millions of families over its 50-year history.

Easy to use but slower quote process

While the name "Fabric," might not immediately associate the company with life insurance and wills, that's precisely what it excels at. Fabric offers a unique and user-friendly platform that simplifies the often complex process of securing life insurance. Fabric's site takes the time to explain the various factors that influence the pricing of your policy, ensuring that you have a clear understanding of what you're paying for. However, one limitation to note is that Fabric doesn't provide quick, estimated quotes upfront, which some individuals might prefer to have before committing to a full application.

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Create a will for free

In addition to providing life insurance information and quotes, Fabric offers the ability to create no-cost wills directly through their website. What's even better is that this feature is available whether you choose to purchase insurance through Fabric or not. The will creation process is simplified through a step-by-step form that asks for essential information about you, your children, your spouse, and other beneficiaries. If you encounter complex terms that are difficult to understand, Fabric provides explanations and outlines the implications of each section in your will. It can take as few as 5 minutes to create your will with Fabric. The best part? This service comes at no cost, offering you a risk-free way to secure your family's future.

Customers rated it high for reliability

Fabric has a stellar reputation in the industry. With thousands of positive reviews and an average star rating of 4.8 out of 5, Fabric is clearly a top competitor in terms of customer feedback. Across different reviews, some of the pros of Fabric covered by customers include Fabric's reliability, despite being in operation for less than five years, and the ease of use on Fabric's mobile app. Their "A+" rating from the Better Business Bureau further solidifies their reputation as a trustworthy place to get your life insurance.

Where there's a will there's a way

With all these amazing benefits, Fabric presents itself as a straightforward solution for embarking on a comprehensive financial plan for your family's future, including your life insurance needs. While some customers might feel concerned about the amount of info they need to provide to get started with Fabric, the variety of tools and the coverage of up to $5 million make up for the details. Further, with Fabric's high ratings from customers, third-party blogs, and the BBB, there isn't any need for concern here. Given these factors and the extra option to put together a will for free, there are plenty of pros for choosing Fabric.

Haven Life Review 4 Star Rating

Haven Life

4 Star Rating
  • Policy coverage up to $3 million
  • Prices start around $17.50 to $24.31 per month
  • Plans for 10-30 years
  • 2 Term life options
  • Offers a rider option
  • User-friendly interface
  • "A+" rating and accreditation from the BBB

Haven Life is a company that sets itself apart with its partnerships. For one, the company offers robust backing from Massachusetts Mutual Life Insurance Company (MassMutual), a venerable institution with over 160 years of experience in the insurance industry. This partnership underscores Haven Life's reputation and reliability when it comes to delivering prompt and hassle-free quotes for individuals and families in pursuit of life insurance coverage. In fact, their commitment to excellence has earned them an impressive "A+" rating from the Better Business Bureau.

Quick form for rapid quote

In order to get started with Haven Life and get your initial estimate, you need to fill out a quick form. The form includes questions regarding your gender, date of birth, nicotine usage, overall health rating, state of residence, and the specific type of policy you're seeking. While these questions may seem basic, they serve as the gateway to a rapid quote, providing an estimated monthly premium based on your responses.

Full form for tailored quote

For those seeking a precise, tailored quote, Haven Life offers the option to proceed with the full application process. However, they do need some personal details too. For example:

  • Your driver's license number and its expiration date
  • Your Social Security Number
  • Current height and weight measurements
  • Personal and family medical history
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Commitment to integrity

As an additional security measure, Haven Life employs a random selection process to verify the accuracy of the information provided during the application. While the exact verification methods remain undisclosed, this step underscores Haven Life's commitment to integrity and trustworthiness in its dealings with customers. For a more accurate gauge of your life insurance needs, Haven Life provides a user-friendly life insurance calculator. By answering just 11 straightforward questions, you'll receive an estimated coverage amount tailored to meet your specific requirements.

Two plans up to $3 million in coverage

There are two plans for life insurance to check out at Haven Life. The two Term Life plans include Haven Term which offers coverage of up to $3 million and has a "sample price" of $17.50 per month and the Haven Simple which offers coverage of up to $1 million with a "sample price" of $24.31 per month. There are a few subtle differences between the two that might affect a customer's decision. For example, Haven Term does require a medical exam for most customers. On the flip side, customers who choose Haven Term may also be eligible for the Haven Life Plus rider plan which offers an additional $400 per year's worth of benefits like a digital will and access to a fitness app. It's important to note that this rider is not available in Florida, New York, North and South Dakota, and Washington. For Haven Simple, there is no medical exam, but on the flip side prices appear higher on average, and customers can't access the rider.

Clean and simplistic design

When it comes to Haven Life, simplicity and efficiency are key to the company's design profile. The company's website is simplistic and clean, primarily focusing on comprehensive information about life insurance policies and swiftly generating quotes for users. For those who crave a deeper understanding of their insurance choices, Haven Life has an impressively comprehensive FAQ page. Here, you'll find answers to virtually every question you might have, ranging from inquiries about medical examinations to the intricacies of life insurance riders. The bottom line? The site has exactly what you need, but not too much at once.

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Top marks for customer service and web design

In terms of reputation, Haven Life has a solid one. The company boasts an average rating of 4.5 stars out of 5 across different verified third-party review sites. In general, the reviews cover topics like how well-organized the website is, the speed and helpfulness of customer service, and the easy application process. On top of these high praises from customers, Haven Life also boasts a top-notch "A+" rating and accreditation from the Better Business Bureau. The only reason that the ratings for this service are a little lower (and the only complaint across the board) was that prices were higher here than at some other companies.

Don't let the prices turn you away

Getting your life insurance from Haven Life is a seamless process, and with two solid policy options, there's flexibility for customers of different needs and ages. They shine in their transparency and commitment to guiding customers who might otherwise feel overwhelmed in their quest for life insurance. Backed by the reputable MassMutual and known for its ease of use, Haven Life stands as a top recommendation in the realm of life insurance providers, and stands as one of the best options available on the market today.

Bestow Review 3.5 Star Rating


3.5 Star Rating
  • Policy coverage from $50,000 to $500,000
  • Plans for 10-30 years
  • 1 term life insurance policy
  • No medical exam required
  • User-friendly interface
  • For customers between 18 and 60
  • "A+" rating and accreditation from the BBB

Bestow is a modern gateway to hassle-free term life insurance. Established in 2016 and headquartered in Dallas, Texas, Bestow simplifies the process of securing individual term life insurance policies. The company operates as a licensed agent and collaborates with trusted insurers to bring you the coverage you need. The place where Bestow stands out the most is the company's commitment to convenience and efficiency. Whether you're 18 or 60 years old, Bestow has you covered with policies ranging from $50,000 to $500,000 in coverage.

A simple and speedy process

At Bestow, your journey to insurance coverage starts with a few easy steps. To get started, customers just need to provide some basic personal details and they'll receive an instant rate quote. If you're ready to take the plunge, you can complete the application online hassle-free. Plus, for customers who don't want to go through the rigamarole of having a physical prior to getting life insurance, there is no medical exam needed to sign up with Bestow, making the entire application and approval process a matter of minutes.

Plans for 10-30 years

Now, let's talk about policies. Bestow keeps things straightforward by offering a single policy: a term life insurance policy designed to provide benefits upon the insured's passing. You can customize this plan for either 10, 20, or 30 years, but otherwise, the selection is totally straightforward. While there are no additional riders available, which might be a downside for customers looking to add options to their life insurance policies, Bestow's policies are issued by the trusted North American Co. for Life and Health Insurance, so you can trust the payout will go smoothly.

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Plans to meet your budget

When it comes to coverage limits, Bestow has you covered within a range of $50,000 to $500,000. This way, there are a variety of payment options depending on your budget and what you want your final payout to be. There are a few guidelines to keep in mind. Bestow's term life insurance is available to individuals aged 18 to 60. While this is a broad range, it does leave out customers over the age of 60, so if you're looking for a policy in the higher age range, you will need to shop somewhere else.

Reasonable monthly costs for coverage up to $500,000

To give you a ballpark, we checked out the online estimates available at Bestow. Keep in mind that the final price may be different depending on age or health factors. The prices start at:

  • 10-year term: Starts at $21.33 per month with coverage of up to $500,000.
  • 20-year term: Starts at $22.97 per month with coverage of up to $500,000.
  • 30-year term: Starts at $26.00 per month with coverage of up to $250,000.

Sleek site with at-a-glance material

As a bonus, the site is super easy to navigate. The "Apply Now" button is front and center, and everything customers need to know is right on the front page. The site is designed with a modern white and purple scheme that makes the content easy to read. The pages have minimal text, so what you need to read is easy to understand, and doesn't require a ton of time to skim through the basics of Bestow.

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Top scores across the board

Betsow's reputation is solid. First, the company is very popular with third-party review sites. Bestow holds a 4.8-star average on sites with verified reviews. Some of the pros listed by reviewers include friendly and knowledgeable staff at Bestow and the quick and painless process of getting a quote and getting signed up for insurance. The company has also been rated #1 by Forbes, which is an impressive accolade. Finally, with a perfect "A+" rating and accreditation with the Better Business Bureau, it's clear that Bestow is popular across the board and offers a reliable top-notch service.

One-plan powerhouse

Bestow is a user-friendly place to purchase a secure life insurance policy. The company prides itself on being easy to use and for simplifying the life insurance process. This is definitely the case. While some customers may miss out on having additional riders or options with the policies, Bestow offers comprehensive coverage for 10-30 years with low monthly costs for the average customer. With tons of positive feedback, if you're within the 18-60 year-old range, this is a simple option with a seamless process to get started with life insurance.

SelectQuote Review 3.5 Star Rating


3.5 Star Rating
  • Policy coverage up to $5 million
  • Prices available after estimate
  • Plans for 10-30 years
  • For customers aged 21+
  • Term life coverage
  • Whole life coverage
  • Options for riders
  • User-friendly interface
  • "A+" rating and accreditation from the BBB

SelectQuote isn't your typical life insurance provider. Instead, it's a sales agency that simplifies the process of obtaining quotes from leading insurers. This carries with it some pros and cons.

Both term and whole life policies

With SelectQuote as your ally, you gain access to quotes for both term and whole life policies, offering the potential to secure up to $5 million in coverage. However, customers need to know that SelectQuote doesn't offer universal or guaranteed issue policies within its portfolio. If these particular policy options pique your interest, you'll want to explore coverage possibilities with another insurance company.

Quick estimates via phone call

Getting a free quote from SelectQuote is super easy. By answering a few questions, you can quickly get an estimated quote on single term, permanent, and end of life insurance options. Customers can easily talk to an agent on the phone, which can help those who have a lot of questions about the life insurance process. In general, SelectQuote will send you your estimate via email if you prefer to do the process digitally.

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Coverage up to $5 million

With SelectQuote, customers can find both term and whole life coverage. When it comes to term life insurance, SelectQuote provides you with a cost-effective solution, offering temporary coverage. Coverage goes from $50,000 to $5 million depending on the plan that works best for you, and you can choose a term from 10-30 years if you're looking for the single term option. Since you're being offered a variety of insurance plans from different providers, there may be different requirements and pricing tiers depending on medical exam requirements or riders. The only downside? There aren't any prices available prior to securing an estimate, as the numbers are dependent on what the different providers offer and which plans match your needs and profile.

Clean sitemap and easy navigation

SelectQuote seamlessly integrates cutting-edge technology and artificial intelligence throughout its operations, aiming to enhance the efficiency of the life insurance journey for customers. SelectQuote simplifies the process of sifting through life insurance quotes but also assists in presenting the most advantageous deals. Plus, the site is super easy to navigate and with a clean white and orange design, the buttons and navigation are plenty easy to locate.

Solid with the BBB

In terms of reputation, SelectQuote is pretty solid. The company holds an impressive "A+" rating and accreditation from the Better Business Bureau. However, on the flip side, the BBB shows that there are 64 different complaints over the last 3 years where customers had trouble with SelectQuote contacting them after they chose not to go ahead with insurance from this company. It is worth noting that these complaints are marked as resolved, but it is concerning to keep in mind.

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Concerns from reviewers

Further, the company has a 4-star average rating from verified third-party review sites, which is lower than many competitors on our list. Customers liked the process in general and found the list of options comprehensive. However, some complained about the communication when plans required a medical exam and the length of time it took to get everything in motion.

Value, but room for improvement

While SelectQuote is a clean site with a solid design and provides a wealth of options for customers looking for different life insurance policies, it doesn't stand out from the pack as well as it could. The $5 million in coverage is impressive; however customers have complained about being contacted by SelectQuote and having trouble putting a stop to advertising emails and calls. With a lower-than-average star-rating across different third-party review sites, we have to knock down our score for SelectQuote.

Worth checking out

While SelectQuote is a good site if you want to use an intermediary that matches you with outside plans, it doesn't stand out against plans with higher insurance coverage and those with more trustworthy practices. They're worth checking out as an intermediary since you don't have to pay to get access to the insurance providers and plans, but if you want something more secure or to buy directly, you may want to keep browsing.

Lemonade Review 3 Star Rating


3 Star Rating
  • Policy coverage up to $1.5 million
  • Prices start around $8.88 per month
  • Plans for 10-30 years
  • For customers aged 21+
  • Term life coverage
  • User-friendly interface
  • "B-" rating from the BBB

When it comes to budget-friendly life insurance, Lemonade stands out, especially for those aged 21 and older. The company began operating in 2015, and while Lemonade is a key player in the insurance realm, it's worth noting that they don't underwrite their life insurance policies independently. Instead, they collaborate with Bestow Insurance (another company in our review) acting as a sub-agent. Bestow, a reputable brokerage, offers policies that are issued by the North American Company for Life and Health, and customers will receive the same policies through Lemonade.

Quick and simple without too many details

To get started at Lemonade, customers just have to click the bright pink "get a quote" button visible on the main page. During the process, customers will be asked for information on gender, birthday, height, weight, nicotine usage, and the state where they currently reside. Once the information has been entered, customers get an instant quote where they can adjust the total coverage amount and term length from 10-30 years. Once the price and term lengths are at the ideal spot, customers can easily begin the application right then and there.

Mid-level costs and coverage

Lemonade specializes in term life insurance, providing you with a transparent and flexible option to secure your family's future financial security. Lemonade extends its term life insurance offerings for periods of 10 or 30 years, with coverage from $50,000 to $1.5 million. While Lemonade promotes a competitive starting rate of $8.88 per month, it's important to note that actual premiums may vary depending on factors like the chosen term length, policy face value, and individual circumstances.

Best Life Insurance

Focus on term life insurance

Be aware that Lemonade exclusively focuses on term life insurance and doesn't extend its offerings to include whole life or other permanent life insurance variations. It's worth noting that there are plans out there for less per month, as well as plans with more coverage than Lemonade. So, if you're looking for better numbers, you might want to keep browsing as Lemonade falls right in the middle of the pack.

Easy and sleek interface

The best selling point of Lemonade? The site is impressively simple. Instead of pages upon pages of details, the site offers a quick estimate calculator and quick links to get started right away. The white and pink color scheme makes the important pieces of information and clickable links stand out easily. Customers generally have no problem finding what they need and navigating on Lemonade.

Focus on social impact

One of Lemonade's standout features is its commendable commitment to social impact. As a public-benefit corporation and a Certified B Corp, Lemonade goes the extra mile. Through their unique Giveback program, policyholders have the opportunity to select a nonprofit organization to receive a portion of their unused premiums.

Best Life Insurance

Solid customer service ratings

In terms of reputation, Lemonade isn't the top option out there. While it has competitive user ratings from third-party review sites, the company doesn't stand up as well as its parent company, Bestow. Overall, Lemonade holds an average rating of 4.5 stars out of 5, which isn't too shabby but isn't as strong as some of the other companies on our list. On top of that, Lemonade only has a "B-" rating with the Better Business Bureau which is still a solid rating, but lower than many competitors in our review. In general, reviewers praised the friendliness and quick responses from the customer service representatives at Lemonade, and most customers agreed that they felt well taken care of by the company.

Mid-tier option

For those seeking hassle-free term life insurance coverage, Lemonade emerges as a competitive choice. However, if building cash value is a priority for your life insurance strategy, Lemonade may not align with your goals. The pricing is competitive, but the total coverage is much lower than some other sites in this review. So, despite some solid features and a good review presence, Lemonade sits squarely in the middle of the pack as a life insurance provider.

Insurance Quotes Review 1.5 Star Rating

Insurance Quotes

1.5 Star Rating
  • Policy coverage depends on what customers choose
  • Possible riders available
  • Solid FAQ section
  • "A+" rating and accreditation for parent company from the BBB

InsuranceQuotes is a slightly different model than most of the other life insurance companies on our list. Instead of selling insurance directly, InsuranceQuotes simplifies insurance shopping, offering a free, user-friendly platform for consumers to compare insurance quotes effortlessly. By filling out a secure online application, users are matched with local insurance agents, receiving multiple quotes within minutes. This allows customers to conveniently compare coverage plans and rates, ultimately selecting the right insurance provider and policy to suit their needs and budget.

Quotes process starts off simple...

To get a quote for a plan with InsuranceQuotes, customers will start by providing their personal information including things like name, date of birth, height, weight, basic health history, email address, phone number, and zip code through a form. Following this initial step, customers will be shown a list of companies that match their information.

...but quickly gets complicated

After that though, the process gets a little complicated by the fact that once customers select a life insurance company of interest, they have to restart the quote process all over again with the chosen company. It's crucial to note that InsuranceQuotes doesn't directly provide life insurance policies; instead, they earn revenue through referrals to companies that issue these policies. This might seem like a helpful feature, but it raises a question: why not approach these companies directly, bypassing InsuranceQuotes as the intermediary?

Best Life Insurance

No prices available on site

Regrettably, the number of life insurance companies referred to by InsuranceQuotes was limited and didn't prove particularly helpful, primarily because initial quotes were not provided. Basically, if you're looking for prices at a glance, you're not going to find it here.

Scope is broad and text blocks too heavy

InsuranceQuotes certainly isn't lacking in the insurance information department, offering an extensive array of data on their website. However, there's a caveat: the information tends to be densely packed with text and can be a bit challenging to sift through. On top of that, grammatical errors scattered across the website create an impression of disorganization. Since this company offers referrals for multiple kinds of insurance, not just life insurance, there's a ton of information, and it can be hard to know where to look for what you need. The unbroken text blocks can make the user experience feel cluttered and overwhelming.

Convenient Q&A section

However, despite the challenges we encountered, InsuranceQuotes does offer a silver lining - their expert Q&A section on life insurance. Within this segment of the website, tons of text serves customers well. You can discover answers to commonly asked questions covering topics such as term vs. whole life insurance, borrowing from a life insurance policy, determining the appropriate amount of life insurance, and more. While these are questions that could potentially be located elsewhere, InsuranceQuotes compiles them on their site for quick and convenient reference.

Best Life Insurance

Good BBB score, but horrible feedback

Finding out about InsuranceQuotes' reputation was a little trickier than with other companies in this review. InsuranceQuotes isn't self-owned but is owned by a company called All Web Leads Inc. According to the Better Business Bureau, All Web Leads has a solid "A+" rating and accreditation. However, this top-level rating doesn't translate to the reviews for InsuranceQuotes specifically. There aren't a lot of reviews out there for InsuranceQuotes, but the ones that are there aren't positive. The company has an average rating of 2.2 stars out of 5 across different review sites. In general, customers left complaints about the poor customer service at InsuranceQuotes and some reviews even reported that their information was stolen by the company, which is a huge red flag.

Safer to stay away

Considering the struggles of using the InsuranceQuotes platform as well as some of the red flags raised by reviewers for the company, it just seems safer to stay away from InsuranceQuotes. While broad in its coverage of various insurance types, the platform's cluttered and unprofessional appearance is a concern, and customers have reported stolen information while using the site. For individuals in search of life insurance plans, we recommend exploring higher-rated sites that offer a more user-friendly and safety-focused experience.

US Insurance Online Review 1 Star Rating

US Insurance Online

1 Star Rating
  • Policy coverage depends on what customers choose
  • Possible riders available
  • Matches customers with up to 8 companies

US Insurance Online is another service that, rather than offering its own life insurance, instead serves as a conduit. They connect users with up to eight different insurance companies to find life insurance that matches their needs.

Insurance hub

Essentially an online network hub, US Insurance Online covers a wide spectrum of insurance types, including home, auto, life, health, and annuity policies. However, beyond facilitating these connections, the platform offers little else in terms of resources or information. There are no blogs, no life insurance FAQs, and no glossary of insurance terms to assist users in their decision-making process.

Estimate process redirects users

Despite promising 8 companies to review during the estimate process, customers have reported that when using the online quote form, only two companies were presented as options for life insurance. After investing time and effort in providing details to US Insurance Online, unfortunately, the process is still difficult after that. On top of filling out the forms at US Insurance Online, customers are also required to complete new applications for the particular insurance providers after being redirected from US Insurance Online to the provider's site. Essentially, this means customers have to duplicate the entire process by using US Insurance Online. This can feel like a significant waste of time for users seeking a streamlined experience.

Best Life Insurance

Free to use, but slow process

While US Insurance Online's matching services are offered at no cost to users, it's reasonable to assume that they generate revenue through the referrals they make to insurance companies. Given this, it raises the question of whether using US Insurance Online is the safest option. Without any pricing or general information until you've filled out the form for an estimate, users may find it more time-efficient to bypass this intermediary and directly approach an insurance company that can provide them with the life insurance coverage they need.

Site needs a design update

The site for US Insurance Online isn't really a confidence booster. The site looks like it was built in the early 90's and never got an upgrade, with hard-to-read text blocks and no thought for modern design or clean text. In general, the site gives the same impression as a scam site would. While this site is a legit business, the site design and overall impression isn't one that will make customers feel like they can trust US Insurance Online.

Shares your information

One notable aspect of the service is the disclaimer at the end of the life insurance quote form. It's here that customers are informed that, by submitting their information, they grant permission for up to eight insurance companies, agents, or their partners to contact them via the provided phone number and address. This contact may include marketing efforts or requests for additional information, utilizing various communication methods such as automated telephone dialing systems, pre-recorded voices, emails, or text messages. While this approach can be efficient in connecting users with insurance providers, it can also lead to a barrage of offers from multiple companies. This could potentially become overwhelming and frustrating for customers who are primarily seeking a life insurance quote.

Best Life Insurance

Not safe for personal information

While we were researching US Insurance Online's reputation, we hit a couple of snags. First, the company itself doesn't have a page on the Better Business Bureau. When we checked on the parent company, AWL Insurance Agency, there wasn't a BBB page for that either, which was a little concerning. Further, when we dug into the verified user reviews, there weren't a lot of them but the average rating across different review sites was just 1 star out of 5. Customers complained that they didn't get any quotes directly from US Insurance Online. Instead, customers began receiving advertisement calls and emails all the time, which shows that US Insurance Online is indeed selling user information.

Don't risk it

Safety is a huge concern when choosing life insurance. Given that US Insurance Online doesn't provide estimates, and only sends you to the providers' sites to get quotes from them yourself, there aren't any real benefits to using US Insurance Online. Plus, with concerns about information security, there are some serious red flags for US Insurance Online. For these reasons, especially the security concerns, US Insurance Online is rated lowest in this review for life insurance.

Compare the Best Reviews

Continued from above...

One of the reasons people love to shop for life insurance online is convenience. People seek hassle-free experiences, and online platforms offer just that. From the comfort of your home, you can explore various life insurance options and compare them without dealing with a pushy salesman. The ease of navigating websites and completing the necessary steps online simplifies a traditionally intricate process.

Thankfully, there are tons of dedicated services designed to provide peace of mind through life insurance. By offering financial protection and a safety net for your loved ones, these companies work to make sure that your financial stability remains intact even during a family tragedy. Insurance policy payouts can range anywhere from $20,000 up to $8 million (or more) depending on the chosen plan and length of time.

There are various insurance policies which can cater to your unique needs. Leading life insurance providers offer a range of options, from term life insurance for temporary needs to permanent (or whole) life insurance with investment components for long-term financial strategies. These services are backed by industry expertise and cutting-edge technology to help you make informed decisions about your financial future. Financial advisors often recommend that individuals consider their family's financial security as a top priority. While we can't predict the future, we can certainly plan for it with the right life insurance coverage.

Thankfully, obtaining life insurance is not a complex process; it's readily accessible for everyone. However, with so many options on the market, it can be confusing to know where to start. If you're not sure which company to go with, don't worry; your financial security matters, and we've done the legwork to explore the top life insurance providers for you.

Here are a few factors that can help you narrow down your choices:

  • Cost. Life insurance is an ongoing cost, for years or possibly for the rest of your life. So, picking out a plan that won't set you back financially now, can make sure that your finances are secure down the line. Many options only provide estimates until you commit, but even then, knowing how much room you have to spend in your monthly budget can help you narrow down your options.
  • Insurance types. Whether you're looking for a term payment between 10 and 30 years or something for the rest of your life, there are plenty of options out there for everyone. Some plans even offer coverage to cover end-of-life expenses only, which are much lower in cost. Make sure you know how long you want to be covered to help you narrow down your options.
  • Coverage amount. On top of the cost and type, you want to check out how much money you can get in your coverage plan. With values ranging from $20,000 to $8 million in this review, there's a huge margin for building up extra financial security.
  • Reputation. Reputation is a big deal since your personal information is key to securing life insurance. If other customers aren't happy with the company they've employed to insure them, you'll want to stay away. Your information safety is extremely important, so ratings from the Better Business Bureau and verified customer reviews can help you know who to trust more in this industry.

Because your future financial security is likely top of mind, Top Consumer Reviews has evaluated and rated the best places to purchase a life insurance policy that fits your needs. We hope this helps you feel more secure about your life insurance options and relax, knowing that no matter what your family will be cared for in years to come.

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Life Insurance Plan FAQ

Life insurance is a type of coverage that pays a benefit when you die. Some policies are offered as part of an employment package, while others are purchased separately by anyone who wants coverage.
The need for life insurance depends on your circumstances. Do you have a spouse, children or other dependents who would be significantly impacted financially if you passed away? Would you leave behind debts that they couldn't pay off? A life insurance policy can help lessen the blow of your death by providing the resources to replace your income, cover funeral expenses, and so on.
Generally speaking, insurance either covers you for a specific time period or for your lifetime. The first kind, known as term insurance, usually has lower premiums that make it more affordable. Permanent insurance, sometimes known as universal life or whole life coverage, builds in cash value that can be withdrawn if you cancel your policy while still living. You'll pay higher premiums because of the cash savings component inherent in the coverage.
It depends on the coverage you select, your age and gender, your overall health and lifestyle, and so forth. Term life insurance policies are almost always the most affordable but offer fewer benefits.
That's a personal question. Start by taking into consideration your income and how your loved ones would provide for themselves in your absence, your mortgage and other debts you might want to have paid off, any estimated costs for your final arrangements, and any children's educational expenses you would like to cover. A good rule of thumb is having life insurance benefits of five to eight times your current income.
For most life insurance policies, yes. There are companies that sell coverage with no physical exam, but they come with higher premiums - and you'll still have to answer some broad health-related questions during the application process. Some of the biggest factors that will affect your coverage, both in terms of being able to get a policy and the amount you'll pay, are tobacco use and body weight relative to height.
You can buy an insurance policy for anyone in whom you have an "insurable interest" . That usually includes the members of your immediate family.
Absolutely. The process is simple and straightforward, but make sure you choose an insurer with a strong reputation before making the commitment. A long history in the insurance industry and positive customer reviews are two good indicators that you've chosen a trustworthy provider for your life insurance policy.
The Best Reviews of Life Insurance Plans