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Color Selection for Your Logo

Monday, October 18th

Color Selection for Your Logo

If you're considering creating or changing your company logo ponder the color choices first and how they may impact your image. Perceptions are developed at a very young age and are hard to break. As an example, kids learn in preschool that green means go, yellow means slow and red means stop. As such, your company message and brand representation may be easily conveyed in a logo design simply by choosing the right color of the font or image. Further, we as people have an emotional response to color - what emotional response do you want your logo to create?

Consider the perception and emotions colors represent in your logo selection process:

  • Red is a popular logo color as it signifies strength, action, excitement, relationships and intensity. It is often used in logo design to grab the consumers eye and attention.
  • Brown is common with environmentally friendly products and services. It signifies nature and a sense of calm to many people.
  • Pink is not just for girls anymore. While often associated with female driven goods we also associate pink with gentle, soft, romance, love and innocence. The color pink is also widely associated with breast cancer awareness. It is often used in logos to add a feminine element.
  • Orange is a powerful color that stands out from others. Often associated with creativity, innovation, affordability and enthusiasm orange is another popular color especially for products geared towards our youth.
  • Yellow equates to happiness, sunshine and play along with caution and curiosity. Yellow, much like red, can have conflicting messages. It can represent sunshine and happiness or caution and fear. Yellow is often used in logo design to get attention, create happiness and warmth.
  • Green is often translated into health and nature. Healthcare, diet food and health clubs often use green in their logos.
  • Blue represents calm, confidence, loyalty, success, and trust. Blue is calming and can stir up images of authority, success and security. It is one of the most popular colors in logo designs and is often associated with corporate logos.
  • Purple is a warm color that is often coupled with royalty, power, mystery, religion, and sophistication. The color purple can be found in many education related and high end product logos.
  • Black is a distinctive color that often translates to serious, bold, tradition, formal, and classic. Black can be found in many logos for its sophistication.
  • White is the color of peace, purity and truth. It is often used in conjunction with a colorful background.

Consider the meaning of color and your target market before choosing your logo. A properly designed logo will grab the attention of the right customer and exude a brand image that they want to be a part of.

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Logo Design Company FAQ

According to Oxford, a logo is "a symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc." Businesses and organizations come to be known by their logos alone: when you see the Olympic rings or the Nike swoosh, you can immediately name the brand. That's why having a well-designed logo is so important!
A logo can be a monogram or lettermark: think brand initials like CBS or NASA. Similarly, logos can be a wordmark, using a specialized font and/or colors to convey a brand name like Disney or Harley-Davidson. One of the most common logo designs is the pictorial mark or symbol: can you picture the image for Target, Instagram, or Amazon? You've got the idea! Your logo might also be an emblem, a mascot, or an abstract geometric design.
First of all, your logo needs to be unique: no copying from another brand! You also want it to be memorable, relevant, timeless and versatile - all characteristics that will help your company or organization stick out in the minds of your prospective clients and customers.
That depends. How many prototypes do you want to choose from? Do you want unlimited revisions? How about input from more than one designer? You can get a basic logo package for under $75, or you can go all out and pay $1,000 or more. Most packages are in the neighborhood of $150 to $300.
Most services work the same way. You submit a form describing what you're looking for in your logo, and the designer or team gets back to you within a few business days with some initial concept ideas. Depending on how many revisions, if any, were included with your contract, you'll go back-and-forth with the designer(s) until you're satisfied with the final logo. At the end of the process, you'll usually get a set of files (e.g. editable vector, web and print usage) that can be used for putting your logo on your website, new t-shirts, or anything else you need.
Most logo design services will have an initial concept for you to consider within 5 working days. If you need a faster turnaround time, look for a provider that offers a 24-48 hour process. From there, it mostly depends on how quickly you respond to the prototype designs and how many revisions you ask for.
Possibly. Some logo design services offer a 100% satisfaction guarantee with no exclusions, while others only offer a refund prior to the start of the revision process. Be sure you understand the terms of service before you commit to a logo design provider.
Yes. There are a few providers with ready-made logos that you can customize to your business name, color scheme, and so on. While there's no guarantee that your logo won't have been used by another company or organization, this is a good option if you need something quick and inexpensive to get your website up and running and your promo materials printed.

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