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Whether you're an up-and-coming company or you want to do some rebranding and modernize your company image, one of the first things you'll want to focus on is your logo. The importance of a well-designed company logo cannot be overstated. This is how most people in the public will recognize and identify you because it's a symbol of who you are and the mission of your company.
Logos appear anywhere information about your business can be found. They are printed on flyers, on your web pages, on business cards, featured in commercials, highlighted on billboards, and maybe even on company swag and merchandise. It will come to convey a message to employees and customers about the quality of your company and your purpose.
Monday, October 18th
Deluxe Corporation began over a century ago when W.R. Hotchkiss invented the checkbook. With a $300 small business loan, he started Deluxe Corporation. They've now grown into web marketing, payroll services, remote deposit capture, integrated receivables, marketing programs, and logo design.
Do it yourself or hire a pro
There are a few avenues to explore when designing a logo through Deluxe. You can use their logo maker and do a lot of the work yourself or have a professional design your logo for you in as little as 5 days. Regardless of the option you choose, you don't need to have any design experience since their tools and professionals make the process straightforward and convenient.
Customize hundreds of logo templates
Deluxe's logo maker starts at $39.95. You select your industry, enter any relevant information that will help with the design, customize a template you like, and call it a day! You can make as many designs as you want and only pay for the one you decide to keep. There are hundreds of templates to choose from, so you don't have to get too creative if you don't want to. You can create and revise the logos from any device and they are all saved to the cloud. Upon purchase, your logo will automatically be downloaded to your computer in up to 11 digital file formats. You can make any necessary changes for free within 5 days of your download.
3 logo packages
Professional logo design ranges from a one-time fee of $195 to $645 depending on how many revisions you want, the design concept options you choose, and how many designers you want working on your project. The packages include:
Professional, streamlined process
You'll be assigned a personal, professional project coordinator to work with. You'll work together to come up with the necessary elements of the logo and a group of professionals will send you up to 10 initial concepts within 5 days. From there you'll pick your favorite and work together to make it perfect. Updates on logo designs, including revisions and final files are completed within 2-4 business days from when your feedback is received by the design team.
The professional logo design packages come with three revisions. If you're not happy with the original concepts you receive, you can request a redesign at no extra charge. In the end, if you're unhappy with the logo design process at Deluxe before requesting alterations to your designs, you can get a full refund.
Browse free design ideas
If you need some ideas to get you started, Deluxe has an impressive logo sample and ideas page organized by industry. Here you might find fonts and colors you like as well as styles that fit your brand.
Deluxe has our confidence
Deluxe is a professional company with an "A+" rating from the Better Business Bureau. This is a reliable place to have a logo made. Whether you do it yourself with their logo maker or use a professional, you'll have all the rights to your logo and can use it anywhere you choose. We are confident that companies who use Deluxe to create their logo will be satisfied with the results and have a seamless experience. They've earned our highest rating for logo design.
BrandCrowd was established in 2008 as an online creative marketplace that helps businesses create a logo in minutes. Users can browse over 10,000 premade logo ideas and customize them to fit their company's brand image. BrandCrowd also owns and manages DesignCrowd, a custom marketplace. Customers are extremely happy with the results that come out of using BrandCrowd's logo maker, so we highly recommend their service.
Customize premade logos
You have a few different options to get started with your logo creation at BrandCrowd. The first is to jump into their logo maker. Here you can input the name of your business and any key words. For example, if you're a yoga studio you'll add descriptive words like yoga, mindfulness, health, exercise, or lifestyle to get started. This narrows down the thousands of premade logo designs to ones that fit your brand. You can then browse the hundreds of options until you find a few you like. From there you can edit the logo by changing any words that appear, the color, sizing, fonts, or adding shapes. Essentially the logo you choose becomes the bare bones for what you want the final creation to look like and you can take all the liberties you want!
Thousands of ideas for free
You can also search through premade logo designs by a list of keywords or industries. There is no shortage of options, so be prepared to have new ideas and styles spilling out for you to browse! To save your logo creations, all you have to do is provide your email address so the files can be sent to you. BrandCrowd's logo maker is free to use, which is the cherry on top of this excellent site.
Purchase logo packages for downloads
Although you don't have to pay to browse or edit logo designs, you will need to purchase a logo package from BrandCrowd if you're serious about owning the copyright to the logo and getting all the downloadable, high-resolution files. Unfortunately, pricing is not transparent or listed clearly on the website. We found that a "standard" logo purchase is $45 and grants you a worldwide, irrevocable license to use for commercial and non-commercial purposes. An "exclusive" license is $145 and the designer will transfer any copyright that exists for the logo. It will automatically be removed from the site so others can't use it.
Templates made by independent designers
All of the logo templates on BrandCrowd come from independent designers who want to put their creativity to work and make a little money on the side. By submitting a batch of designs and meeting some specific criteria, anyone can sell their logo ideas to BrandCrowd, which are then made accessible for anyone to play around with and customize the way they want on the site. This supports artists while generating a variety of styles to fit different tastes for small businesses.
One-stop shop for branding
In addition to logo creation, BrandCrowd also specializes in design templates for Facebook, Instagram, LinkedIn, Pinterest, Twitch, SoundCloud, Twitter, YouTube, Zoom, postcards, letterhead, flyers, and more. They are a one-stop shop for launching your business and getting your name and logo out to the world.
Users love BrandCrowd
One of the most reassuring aspects of BrandCrowd is that customers have fantastic things to say about using their service. People appreciate the great variety of logo suggestions, easy formatting, and customizable templates. Of thousands of customers who have left reviews about the site, it's hard to find one that describes a negative experience. No doubt this company has been beneficial for many businesses needing unique and custom logos, so we've given them one of our highest ratings.
The Logo Company helps businesses create logos that will distinguish them from competitors and establish a trustworthy and professional image. They are based out of New York and were founded in 2000. They have spectacular customer reviews and have grown to be a successful provider of logo creation services.
Case study example provided
To understand the full process for obtaining a logo through The Logo Company, a case study is provided. It shows step-by-step what you can expect when using their design service. To begin a project you'll fill out an online order form that tells about your business. This might include a company description, target audience information, and ideas you have.
Unlimited professional revisions
Once you've submitted your order form, lead designers will review the information and assign a team of 5 experts to the project. They specialize in different design styles to provide a variety of illustrations, text-based logos, and corporate styles. You'll receive a concept from each designer that you can review and give feedback on. You have unlimited rounds on the revision phase to perfect your chosen design and get your dream logo. It typically takes 2-3 rounds of revisions until a customer lands on what they envisioned.
Full logo copyright
Upon approval of your logo design, you'll receive a full package of high-resolution files for all your web and print needs. You'll have a full copyright certificate and text document that contains all the font and color information of your logo.
There are three packages to choose from at The Logo Company. The basic plan starts higher than most other logo retailers, so for small businesses it might not be the most economical option. The packages include:
Free industry-specific logo design tips
For an idea of what you might expect from The Logo Company, you can review their portfolio and see hundreds of designs they've done for other customers. They also give industry-specific design tips about creating a simple but memorable logo that are helpful to review before getting started.
Fantastic customer reviews
The Logo Company is not rated by the Better Business Bureau, but their reputation among customers is phenomenal. There are over 1,400 unfiltered reviews from customers online and 100% of them give The Logo Company 5 out of 5 stars. Their reviews are consistently higher than any other logo creation business. The Logo Company is a great option if you want to work with professionals and have unlimited revisions until you get it right together. It is slightly more expensive than other options out there but The Logo Company offers a 100% money-back guarantee, so it's worth giving them a try.
DesignCrowd originated in 2007 out of New South Wales, Australia. They help businesses perfect their graphic, logo, web, and print designs. Whether you're looking to create t-shirts for your employees, advertisements for an upcoming concert, a magazine cover, or a logo for your company, DesignCrowd has the tools to help. They are a sister company of BrandCrowd, another highly-rated company that does logo creation.
Designers compete for your project
DesignCrowd works in three basic steps. First, you'll sign up for free with your email address and provide a description of the creation you're wanting. The project will be launched into a competition marketplace where designers can customize ideas for you. You'll receive multiple offers within just 24 hours. Lastly, you'll select and approve your favorite design to be downloaded straight to your device.
Get over 50 logo ideas within days
Depending on the package you choose, you can select to have your project posted for 3, 5, or 10 days. DesignCrowd says you can expect to receive over 50 different designs to choose from if you opt for a more expensive package. You can give feedback to the designers to refine their work and get closer to the logo you want. Once you choose your final winner, you'll receive the full copyright of the design files as well as the professional design files that allow you to print or alter your logo in the future.
5 packages and add-ons
The cost for DesignCrowd varies based on what you want in your package. The prices range from $109 - $739. The packages include:
In addition to package pricing, there are optional add-ons like express turnaround to get your design in 3 days or 24 hours that starts at $29, private projects that hide your projects from competitors and clients ($59), ensure that 3 of their top designers work on your project ($150), feature your project, add stationery design, and more.
60-day satisfaction guarantee
If you don't get what you hoped for with DesignCrowd, you can contact their customer service and discuss options for getting new logo ideas. Whether it be re-listing your logo request or working with a designer, there are ways to get more ideas. They also offer a money-back guarantee on all refundable projects as long as you request one within 60 days.
Hire location-specific designers
DesignCrows allows businesses to hire designers by their country or city of origin if they prefer. If you're wanting your company to cater to a certain demographic, this might be a good option. Having someone who understands the culture of your target market will make your logo more relatable. You can look through the profiles of different designers and "invite" them to your project. This gives you a good chance of getting design submissions from them directly that will better cater to your needs.
DesignCrowd is not rated by the Better Business Bureau, but they do have thousands of customer reviews. Customers are pleased with their service and say designers are very responsive, have fast turnaround times, provide a great selection of logos, and the final results of their project are impressive. We like that there are so many package options because it makes it an accessible service for companies with all different budgets. The competition-based platform will give businesses a wide range of styles and designs to choose from, so we are impressed with DesignCrowd and recommend them for logo creation.
Looka (formerly Logojoy) helps businesses design logos and create brand identities even if they have no design background. The company was launched in 2016 out of Toronto, Canada and has since served over 5 million people in 188 countries. They've been featured by TechCrunch, Google, Forbes, The Globe and Mail, and The Huffington Post.
No experience necessary
The software you'll be using when designing your logo through Looka is powered by AI to help you easily create a logo that matches the vision you have for your business. The first step is entering your business name and selecting your industry on the website. You can select logo styles, fonts, symbols, and colors you like so that Looka's logo maker can start generating custom designs.
Unlimited logo changes with logo subscription
Once some basic logo ideas are generated, you can use Looka's editing tools to start making your final product. After completion you'll receive vector files and color variations to use however you'd like. You'll get high-res JPG and PNG files to use online or offline. When you subscribe to Looka's brand kit, you get unlimited changes to your logo. They promise lifetime logo support from their team if you need help opening files or tweaking designs.
Purchase a package to keep your logo
Creating logos and using the editor tool on Looka is free. However, if you want to keep the logo you create and download it for future use, you'll have to subscribe to one of their logo packages. They include:
No refunds after download
Once a logo has been downloaded, it is not eligible for a refund. If files have not been downloaded or emailed to you, Looka will issue you a refund within 7 days of purchase if you contact customer support. Since you're the one creating your own logo in the first place, make sure it's what you want to use for your business before subscribing to Looka's logo packages in order to save yourself the trouble.
All-inclusive marketing toolkit
Once your logo has come to life, Looka's brand kit takes your logo, fonts, and preferred colors to help you generate branded marketing materials. They have over 300 templates you can choose from for social media posts, business cards, email signatures, letterheads, advertisements, posters, invitations, newsletters, websites, and more. Looka aims to be an all-inclusive marketing toolkit to help your company get recognized.
There are over 10,000 customer reviews for Looka that sing their praises. Customers love that their employees are responsive, the logo creation process is simple, and there are plenty of great options to choose from. After reading so many great things about Looka, we were surprised to find that they have an "F" rating from the Better Business Bureau. The reason for the low rating is a failure to respond to 4 different customer complaints. We aren't deterred by this since it is a small number of customers and the overwhelming majority highly recommend Looka. We too have given them a high rating due to their ease of use, affordable package options, and customer recommendations.
My Brand New Logo was created as a way for people to avoid having to pay the steep prices of hiring a professional designer to create their business logo. The company markets themselves to freelancers, side project hustlers, and startups. Much like other DIY logo creation sites, they use algorithms to come up with a basic logo to fit your brand and you have the ability to tweak it until you're satisfied with the results.
Anyone can sign up for free and start creating logos through My Brand New Logo. Once you've landed on the design you want to keep, you just pay for the downloadable files. It was refreshing to find a logo creation platform that lists their prices out for you to see before you've already spent the time to make your logo. There are three packages you can choose from:
SVG and PNG file formats
After you purchase your logo, you'll have 2 days to make any adjustments you want. The high-resolution files are all in PNG and SVG format, which is great if you want to use them in Adobe Photoshop, Illustrator or PowerPoint. However, some competitors offer the files in up to 11 different formats so they can be used in a variety of online and offline materials.
Full social media package included
With the professional logo package, you'll get a social media package which includes a Facebook profile and cover photo, Instagram profile image, LinkedIn logo and profile image, email signatures, Twitter profile and cover photo, YouTube profile and cover image, and more.
Straightforward design process
To get started creating your logo, you'll provide your business name, slogan (if you have one), and industry. You can pick a color for the logo or have one automatically generated if you don't have one in mind. You'll then be able to browse through different ideas for your logo that include a variety of graphics and fonts. We liked that you can see examples of what your logo would look like on a business card, t-shirt, social media post, and other branding materials to help you decide on your finished product.
If in the end you aren't happy with your logo, hopefully you didn't decide to purchase it for download since there is no refund policy here. Once your two days of revisions are up, you'll need to start over and buy a new logo if you don't like the finished product after all.
Play around and give it a try
My Brand New Logo doesn't have as much user feedback as the other logo design companies we've reviewed. They aren't rated by the Better Business Bureau and they don't have unfiltered customer reviews on their website either. From what we see, there's no reason not to at least play around on their site and see if you can create something you like. However, My Brand New Logo is similar to a lot of other logo creation platforms, and they don't really stand out above the rest. Pricing is affordable though, which might be their winning attribute. Overall, it's worth a few clicks to check out My Brand New Logo.
48 Hours Logo was founded in 2009. They are a crowdsourced logo contest website. Any time someone requests a logo design, they are essentially opening it up to anyone to compete for your project and create their best version of what they think your logo should look like. Anyone can apply to be a designer for 48 Hours Logo by completing a brief test, filling out their design experience, and being approved by the company based on their skillset. Who knows, you might find the next big creative geniuses here, before they make a name for themselves!
4 stage process
The process of obtaining a logo from 48 Hours Logo works in four stages. The first is that your project is posted and multiple designers can compete for your project. Next, you'll select your finalists for logo revisions. Then you'll decide on the winning logo and receive design source files. Lastly, you'll obtain the logo copyright document and confirm your project.
View open contests at any time
Designers can go to a list of "open" logo contests, read about the different companies that have requested logo creation services, see how much they are paying for the project, and view the amount of entries that have already been submitted. Depending on the package purchased by the customer, contests are open anywhere from 48 hours to 5 days.
Three logo creation packages
There are three packages you can choose from when it comes to requesting a logo design from 48 Hours Logo:
To post a logo contest request, you'll fill out the name you want in your logo, your industry, a description of your target audience, ideas you have in mind, the contest duration you want, and any upgrades you choose to highlight your contest request. It's a very simple process and allows you to get a wide range of logo ideas from designers of all different backgrounds and styles. You also have the option of purchasing premade logos from designers and customizing them to fit your company name and brand.
Refunds or re-listing available
If you're not happy with the logo submissions you receive at the end of your contest period, you can either re-list your project or request a refund. It costs $20 to re-list your project and it will go up on the site for another 48 hours. The other option is to get part of your money back. You'll receive a 60% refund if you are still in the open concept stage, 30% in the finalist revision stage, and if you are already through the winner stage, refunds are not an option.
Give them a try!
If you're unsure about the quality of logos that come out of 48 Hours Logo, you can view completed projects on their website. This gives you a good idea of what you might want as part of your creation and shows the talent that comes from the designers. Overall, we like the idea of a logo competition because companies can get a lot of options quickly. It gives independent designers the chance to make money on the side and continually put their talent to use. Since you can get a partial refund if you're unhappy, we recommend looking into 48 Hours Logo to help with your business branding.
Logo Maker began in the early 2000s as the company's creators were drafting dozens of logo ideas for business owners. After realizing that unused drafts of logos were going to waste, Logo Maker was created as a way for other small- to medium-sized businesses to find new ideas from extra designs, customize them, and download them to use in any way that their business needs.
You can create as many logos as you want for free and purchase the one you decide to keep for $39.99. By selecting your industry, Logo Maker's software will match you with designs relevant to your business. You can add up to 60 text characters and choose from over 10,000 different icons. You can work to fine-tune the appearance of your logo by dragging and dropping icons and changing fonts and colors. Whether you've had design experience or not, Logo Maker makes it easy to create what you want.
Downloadable in multiple file formats
Once you've put the finishing touches on your logo, you purchase the files for download. The file images come in PNG, JPG, GIF, and EPS formats. The files can be used for online and offline marketing to build your brand. You have the rights to use the logo any way you like, but the specifics of whether or not you have all the legal professional rights to the image are unclear.
Love your logo or get your money back
If you aren't able to get your logo the way you want it to look, Logo Maker will work with you to get it just right. If you're still unsatisfied with your logo design at the end of the process, they will refund your money as long as it's within 30 days of your project start date.
Showcase your logo with promotional products
In addition to designing your logo, you can purchase promotional products like business cards, apparel, car magnets, pens, mugs, and more to showcase your new logo. You can also choose a domain name and build your website on Logo Maker.
Inexpensive, average platform
Logo Maker is a simple site that is great for businesses wanting to create a low-budget logo. The $40 price for their logos is less expensive than most other services, so that's a huge perk for small businesses. However, it also means you don't have a professional overlooking your work and ensuring you have all the legal rights to your image. Logo Maker is not rated by the Better Business Bureau and doesn't have as many customer reviews as the more highly-rated logo creation sites in this review. Overall, people are grateful for a fast, inexpensive platform to use, but this isn't as comprehensive as some other sites. We've given Logo Maker an average rating.
Smashing Logo doesn't provide a lot of information about their company. They have a simple, uncomplicated website that allows users to provide basic information about their business and get customizable logo ideas. Their pricing is competitive and their packages come with everything you'd need to start using your new logo. Smashing Logo offers a basic service, but this might be just what a start-up business needs.
Get started in 4 steps
Smashing Logo's process starts at the beginning of your business development. They suggest that the first step should be choosing an easy-to-remember logo name and slogan. Next, choose 1-3 industry keywords and 5 brand attributes to help Smashing Logo's generator narrow down designs. This is also important for characterizing your brand and staying consistent with your marketing across all channels. The third step is to choose your preferred logo style and colors. You can select from over 2 million icons or skip this step altogether and specify icons and colors later. Lastly, Smashing Logo will have you choose a virtual designer to help you along the way. Each designer has their own specific style, so you can view their portfolio and select the one that fits your brand image best. You can switch between designers at any time if you need more variety.
After you've gone through the selection processes, Smashing Logo's AI will customize logos for you. You can change the colors, fonts, icon effects, and layout until you settle on what you want to stick with. Previews of your logo on business cards, t-shirts, and other marketing materials will be displayed so you can see what your logo looks like as it comes to life.
3 pricing packages
Unlike most other logo creation sites, Smashing Logo does not require a sign-up for you to get started. Logos are stored on their website 14 days from when you hit the "generate" button. However, once you finish creating the logo you want to keep, you have three pricing options before download:
Free modification requests
If you find a logo you want to buy but it needs a small modification, you can contact Smashing Logo's customer support before you make your purchase and describe the exact changes you need. If changes are minor, they'll most likely be able to make adjustments at no extra charge.
Smashing Logo offers a 100% satisfaction guarantee. If you've purchased a logo from them, but you create a different logo on their site that you like better, you can request a replacement within 30 days of purchase.
Smashing Logo has fantastic reviews posted on their website, but because they are filtered they're not the most reliable reflection of their company. They don't have a Better Business Bureau rating, but there is some customer feedback posted elsewhere online. Overall people say Smashing Logo is easy to use, but sometimes the files don't come in enough variation to fit all social media channels or online store icon uploads. We think Smashing Logo offers good value for the money, but it isn't the most comprehensive choice.
Tailor Brands set out to empower businesses to kickstart their businesses with branding and design tools. Their AI platform is designed to help anyone look like a professional with a unique brand identity. In addition to logo creation, Tailor Brand can work with businesses on websites and brand designs.
Similar to other platforms
Tailor Brands works much like other logo design platforms. You need no design experience to create your logo on their site. By entering your company name and logo, Tailor Brands' design algorithm will suggest different styles, icons, fonts, and colors for you to choose from. You'll choose the logo you like most and have the option to tweak it to perfectly fit your vision.
21 size versions of your logo
Once you've landed on your perfect logo, you can download it in PNG and vector files to be used wherever you want. It will come in 21 resize versions, so you can use it across all channels. You can print it on business cards, post it to social media, put it on a billboard, use it on company merch, and more! You'll have full commercial rights to your logo.
In order to see the cost of your logo, you have to sign up for an account, design it and get to the end of the process, which we don't love. If you want a low-res file, you can download it for free. Tailor Brands is subscription based, which means you'll have to pay monthly or annually to keep your account open. There are 9 pricing options:
Standard package recommended
The most popular tier is the standard package. It includes high-quality logo files, lifetime ownership, social media logo sizes, logo resize tool, vector files, downloadable business cards, automatic website builder, advanced website editor, 1 year of a free domain, and the option to create an online blog. If you just want the high-resolution files of your logo with social media logo sizes, lifetime ownership, and nothing else, the basic package would do the job.
Much better choices available
Tailor Brands only has a "C+" rating from the Better Business Bureau. They've had a concerning amount of complaints filed against the business. In addition, recent customer reviews describe issues with being charged more than they anticipated and call Tailor Brands a "scam" . They've earned our lowest rating because of these poor reviews, the requirement to subscribe long-term in order to have access to your account, their lack of a satisfaction guarantee, and not offering transparency in their pricing. There are much better choices available when looking for a successful logo design service.
Since a logo represents your company as a whole, you want to make sure it accurately reflects the image and messages you want to portray. When it comes to logo design, you'll need to consider the font you want, colors, images if any, and size. Put plenty of time and consideration into the process since you'll want your logo to stick with your company long-term. It can be expensive to change and confusing to customers.
As you browse different logo creation services, there are some important things to keep in mind:
TopConsumerReviews.com has reviewed and ranked the best logo design services available online. We hope this information helps you create a logo that reflects the image of your company and makes you memorable!
A brand is the perceived personality of a company as a whole and the logo helps identify that business via a design, word or symbol. A quality logo is imperative to the image of a company in a number of ways. No matter how wonderful the company and the products or services are, if you don't have a logo, or the one you do misses the mark, you could be in trouble.
A quality logo design helps new businesses look and feel established. A professional looking business logo and marketing materials help make your new business more credible. This is important to growth and company success. This also increases the likelihood that customers will trust using your service or product.
Logos are also easier for customers to remember. A picture, symbol, or even words in a unique font, are much faster to memorize and be identified with than a company name. Also, the use of graphics in a logo can help explain to customers what you have to offer - eliminating some of the questions or confusion when a new company name appears out of the blue. As consumers grow to know, like and recognize a logo they are more likely to respond positively to marketing efforts which could lead to sales and company success.
Without a quality logo your company will appear unstable and fly-by-night. Your potential customers will feel uneasy and unsure if purchasing your product is a good decision and will wonder how long you'll be in business. Most people don't want to commit to something that isn't expected to be around in a few months or could be managed by those with shady intent. If you've considered designing your own logo, to save money, think again. An unprofessional logo will in turn make your business look unprofessional. Customers could perceive you as unable to create quality goods or services. Kind of the age old mindset that if you don't care what you look or how you represent the company you won't care about the product you're selling. Also keep in mind that if you plan to design your logo yourself and then switch it with a professional replacement, once you have a larger revenue stream, you'll only end up confusing the consumer. They'll question if someone bought out your company, if new staff have replaced those that they felt comfortable with before and if something negative happened that you're trying to hide. Avoiding a logo change, at all costs, is the best way to avoid creating negative attention.
In summary, a professional looking logo is important to the perception of your potential customers. Substituting a home grown logo today will lead to poor sales and customer confusion in the future.
Select any 2 Logo Design Companies to compare them head to head
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