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Smashing Logo Review

Saturday, October 16th

2021 Logo Design Company Reviews

Smashing Logo Review 3 Star Rating

Smashing Logo

3 Star Rating
  • No sign-up needed
  • No subscriptions
  • Get started for free and pay for what you keep
  • 100% satisfaction guarantee
  • Transparent pricing

Smashing Logo doesn't provide a lot of information about their company. They have a simple, uncomplicated website that allows users to provide basic information about their business and get customizable logo ideas. Their pricing is competitive and their packages come with everything you'd need to start using your new logo. Smashing Logo offers a basic service, but this might be just what a start-up business needs.

Get started in 4 steps

Smashing Logo's process starts at the beginning of your business development. They suggest that the first step should be choosing an easy-to-remember logo name and slogan. Next, choose 1-3 industry keywords and 5 brand attributes to help Smashing Logo's generator narrow down designs. This is also important for characterizing your brand and staying consistent with your marketing across all channels. The third step is to choose your preferred logo style and colors. You can select from over 2 million icons or skip this step altogether and specify icons and colors later. Lastly, Smashing Logo will have you choose a virtual designer to help you along the way. Each designer has their own specific style, so you can view their portfolio and select the one that fits your brand image best. You can switch between designers at any time if you need more variety.

Fully customizable

After you've gone through the selection processes, Smashing Logo's AI will customize logos for you. You can change the colors, fonts, icon effects, and layout until you settle on what you want to stick with. Previews of your logo on business cards, t-shirts, and other marketing materials will be displayed so you can see what your logo looks like as it comes to life.

3 pricing packages

Unlike most other logo creation sites, Smashing Logo does not require a sign-up for you to get started. Logos are stored on their website 14 days from when you hit the "generate" button. However, once you finish creating the logo you want to keep, you have three pricing options before download:

  • Lite ($45)
    • Medium-resolution files
    • All colors included
    • Transparent PNG files
    • Web-ready files
    • 24/7 support
    • Full ownership
  • Business ($65)
    • Everything in Lite package
    • Unlimited changes
    • Print-ready files
    • Social media kit
  • Premium ($85)
    • Everything in Business package
    • Branding guidelines
    • Logo animation
    • Font names
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Free modification requests

If you find a logo you want to buy but it needs a small modification, you can contact Smashing Logo's customer support before you make your purchase and describe the exact changes you need. If changes are minor, they'll most likely be able to make adjustments at no extra charge.

Replacement guarantee

Smashing Logo offers a 100% satisfaction guarantee. If you've purchased a logo from them, but you create a different logo on their site that you like better, you can request a replacement within 30 days of purchase.

Good value

Smashing Logo has fantastic reviews posted on their website, but because they are filtered they're not the most reliable reflection of their company. They don't have a Better Business Bureau rating, but there is some customer feedback posted elsewhere online. Overall people say Smashing Logo is easy to use, but sometimes the files don't come in enough variation to fit all social media channels or online store icon uploads. We think Smashing Logo offers good value for the money, but it isn't the most comprehensive choice.

Where is the Best Place to Design a New Logo?

Whether you're an up-and-coming company or you want to do some rebranding and modernize your company image, one of the first things you'll want to focus on is your logo. The importance of a well-designed company logo cannot be overstated. This is how most people in the public will recognize and identify you because it's a symbol of who you are and the mission of your company.

Logos appear anywhere information about your business can be found. They are printed on flyers, on your web pages, on business cards, featured in commercials, highlighted on billboards, and maybe even on company swag and merchandise. It will come to convey a message to employees and customers about the quality of your company and your purpose.

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Logo Design Company FAQ

According to Oxford, a logo is "a symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc." Businesses and organizations come to be known by their logos alone: when you see the Olympic rings or the Nike swoosh, you can immediately name the brand. That's why having a well-designed logo is so important!
A logo can be a monogram or lettermark: think brand initials like CBS or NASA. Similarly, logos can be a wordmark, using a specialized font and/or colors to convey a brand name like Disney or Harley-Davidson. One of the most common logo designs is the pictorial mark or symbol: can you picture the image for Target, Instagram, or Amazon? You've got the idea! Your logo might also be an emblem, a mascot, or an abstract geometric design.
First of all, your logo needs to be unique: no copying from another brand! You also want it to be memorable, relevant, timeless and versatile - all characteristics that will help your company or organization stick out in the minds of your prospective clients and customers.
That depends. How many prototypes do you want to choose from? Do you want unlimited revisions? How about input from more than one designer? You can get a basic logo package for under $75, or you can go all out and pay $1,000 or more. Most packages are in the neighborhood of $150 to $300.
Most services work the same way. You submit a form describing what you're looking for in your logo, and the designer or team gets back to you within a few business days with some initial concept ideas. Depending on how many revisions, if any, were included with your contract, you'll go back-and-forth with the designer(s) until you're satisfied with the final logo. At the end of the process, you'll usually get a set of files (e.g. editable vector, web and print usage) that can be used for putting your logo on your website, new t-shirts, or anything else you need.
Most logo design services will have an initial concept for you to consider within 5 working days. If you need a faster turnaround time, look for a provider that offers a 24-48 hour process. From there, it mostly depends on how quickly you respond to the prototype designs and how many revisions you ask for.
Possibly. Some logo design services offer a 100% satisfaction guarantee with no exclusions, while others only offer a refund prior to the start of the revision process. Be sure you understand the terms of service before you commit to a logo design provider.
Yes. There are a few providers with ready-made logos that you can customize to your business name, color scheme, and so on. While there's no guarantee that your logo won't have been used by another company or organization, this is a good option if you need something quick and inexpensive to get your website up and running and your promo materials printed.
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Continued from above...

Since a logo represents your company as a whole, you want to make sure it accurately reflects the image and messages you want to portray. When it comes to logo design, you'll need to consider the font you want, colors, images if any, and size. Put plenty of time and consideration into the process since you'll want your logo to stick with your company long-term. It can be expensive to change and confusing to customers.

As you browse different logo creation services, there are some important things to keep in mind:

  • Convenience. How long does it take for the company to create logo options for you? What if you aren't happy with the first drafts? How many revisions does your package come with?
  • Quality: Who designs the logos? Are you working with people who are experts in graphic design? How long are you able to visit with them about your ideas for your logo before they get to work on it?
  • Cost: How much does it cost for you to get a logo you are happy with? Do you have to pay extra for each revision the company does? Although a logo is crucial to your business, you shouldn't have to pay an outrageous amount to have one made for you.

TopConsumerReviews.com has reviewed and ranked the best logo design services available online. We hope this information helps you create a logo that reflects the image of your company and makes you memorable!

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