Where Can You Find the Best Maternity Clothes Online? Maternity fashion has come a long way from the oversized, shapeless pieces of the past. Today, you have stylish, comfortable, and confidence-boosting options that keep up with the latest trends while accommodating your growing bump. You can choose anything from chic wrap dresses and flowy maxi styles to trendy maternity jeans with flexible waistbands and cozy loungewear that doesn't sacrifice style.
Best Option
Nordstrom has been a cornerstone of American retail since its humble beginnings in 1901, when Swedish immigrant John W. Nordstrom and his partner Carl F. Wallin opened a small shoe store in Seattle, Washington. Over the years, Nordstrom evolved from a regional shoe chain to a full-line department store, expanding its offerings to include clothing and accessories for men, women, and children. Still headquartered in Seattle, Nordstrom continues to thrive as a leading luxury department store chain, including its popular off-price division, Nordstrom Rack, known for its commitment to style and customer satisfaction.
Exciting selection of brands and clothing styles
Nordstrom is an excellent choice for expectant and nursing moms, offering an impressive selection of maternity clothing that caters to various styles and budgets. With over 1,500 items in their inventory, you'll find everything from designer, Oscar-worthy gowns to affordable, everyday essentials, making it easy to build your perfect maternity wardrobe. You'll even find some of the brands we've reviewed separately in their inventory (but helpful hint and spoiler alert: Nordstrom is much more customer-friendly with shipping and returns, so you're better off getting those brands here).
Budget-friendly options abound
Let's say that budget is your biggest concern. You might think that a department store like Nordstrom is going to be out of reach. Think again. Some of the pieces we found under $30 included Kindred Bravely's underwear (in thong, boyshort, and briefs) for $15.90, Everly Grey's Vanessa Polka Dot Tie Neck Maternity/Nursing Top for $19.99, Bravado Designs' Everyday Muse Wireless Contour Bra for $24.50, and Angel Maternity's Over the Bump Maternity Leggings for $29.95. Of course, if there are other criteria that matter, Nordstrom lets you easily filter by color, product type (dresses, jackets), style, length, and much more.
Wonderfully size-inclusive
And sizing? Three cheers to Nordstrom, because they go from XXS to 3XL in their maternity clothing inventory. It can be hard to find retailers who have something for almost everyone, especially in this category, but Nordstrom genuinely seems to believe that all women deserve to be comfortable, beautiful, or both while they're expecting.
Designer, upscale maternity clothes too? Yes!
Because Nordstrom carries literally every kind of maternity clothing a woman could need, we always like seeing what the biggest-ticket items are in their inventory too. We weren't disappointed: there were several maternity gowns by Tiffany Rose that we would love to find in non-maternity options too, like the Aria Off the Shoulder Metallic design and the Isabella Long Sleeve Glitter style as well (all priced at $490 to $600). Who says that you can't be runway-ready AND ready to deliver?
Most generous shipping and returns anywhere
One of the biggest perks of shopping at Nordstrom is their free shipping and returns policy on all purchases - yes, on every order, regardless of how much or little you order. If you need your items quickly, you can often opt for free in-store pickup at a Nordstrom location near you. Simply change the option on the product page and check the availability for your chosen size. And those returns? Nordstrom is the biggest friend to mamas-to-be who might have a hard time figuring out what fits and when, because they put no time limit on returns or exchanges, and they don't even require returns to be unworn and unused. So, if those leggings wear out between the thighs or that shirt doesn't cover your big, beautiful bump for as long as you hoped... Nordstrom literally says that their "ultimate goal" is to make their customers happy. Yes, please and thank you from moms everywhere.
Help is a click away via live chat
Even their pre-purchase help is on point. You can use their "Chat Now" feature for product recommendations, general help, or even free style advice from their experts - when you're just not sure which shirt to put under that blazer, or which items would best go into a 9-month capsule wardrobe.
Let other mamas' reviews guide you
Unsurprisingly, Nordstrom gets a flawless "A+" rating from the Better Business Bureau for the way it does business across all of its departments. Your best bet with respect to maternity clothing, though, is to look at the shopper reviews on individual items - and we're so happy that Nordstrom puts those on display right in the preview list, instead of making you click on each piece to see what other shoppers thought overall. You can tell that Nordstrom lets them give it to you straight - from the 4.1-star average across 530+ reviews on Zella's Mamasana Live In Ankle Maternity Leggings ($41.40), to the Nom Maternity Amy Sweater that only got 2.1 stars overall from six unhappy wearers.
Best one-stop shop for all types of maternity clothing
So, why choose Nordstrom for your maternity clothes? It's simple: they offer the best selection, a super convenient shopping experience, and top-notch customer service. Whether you're after designer pieces, classic looks for work, or just something comfy that you won't dread putting on in the morning, Nordstrom has everything you need to feel stylish and at ease throughout your pregnancy. Plus, with free shipping and returns, you can shop at Nordstrom with no worries. It's no wonder they're still our #1 pick for maternity clothing.
Great
When you're expecting, finding comfortable and on-trend maternity clothes is a top priority. Kohl's, a familiar name in retail since 1962, has expanded from its Midwest roots to over 1,100 stores nationwide, making it a convenient option for moms-to-be. But let's talk about why you might want to check out their maternity selection online, where you'll find the best variety.
Great range of sizes and prices
Kohl's maternity section has grown impressively since our previous review, now offering over 1,200 items to suit your changing body. Whether you're looking for a breezy $9.09 tank top on clearance or semi-splurging on a $128 maternity/nursing dress, you'll find options for every budget and look. The size range is inclusive too, spanning from XS to 2X, so you're likely to find something that fits just right.
Many items come in multiple colors
One of the perks of shopping at Kohl's is the color variety in their staple pieces. Found the perfect maternity jeans? You might be able to snag them in multiple washes. Love that stretchy tee? It probably comes in a rainbow of colors. This is great news because when you find something that fits well during pregnancy, you'll want it in every shade.
Lots of info - and refreshingly real models
When you're browsing online, you'll find plenty of information to help you make decisions. Multiple photos, detailed descriptions, videos, and care instructions are all at your fingertips. Kohl's even uses a diverse range of models, showcasing what real pregnant and nursing bodies look like - stretch marks, linea nigra, hooked up to a pump, and all. It's refreshing and helps you visualize how the clothes might look on your very real (and beautiful) body too.
Super-helpful ratings from other mamas-to-be
Don't forget to check out the customer reviews. Many maternity items have plenty of feedback from other moms-to-be, which can be incredibly helpful. You can see if an item runs small or large, get a sense of the quality, and read about overall comfort. For example, Kohl's most popular item in the Maternity division is the Bravado Designs Body Silk Seamless Nursing Bra, with over 2,500 ratings averaging 4.5/5 stars - and the review highlights helpfully tell you the abbreviated version of 1857 shoppers saying it's comfortable, but 40 or so felt that it was a little too baggy/loose. It's easy to see at a glance where the ratings put each item of clothing on a scale of fit (runs small to runs large), quality (poor to excellent), comfort, durability, value, and style. Just one of the many reasons we love Kohl's.
We all love the Kohl's Cash and sales
Kohl's is known for its frequent sales and promotions, and the maternity section is no exception. Keep an eye out for Buy-One-Get-One deals and don't forget about Kohl's Cash - you can earn $10 in store credit for every $50 you spend during special promotional periods. It's a smart way to stretch your maternity wardrobe budget.
Solid return policy and easy to qualify for free shipping
Shipping is free on orders over $49, or you can opt for free ship-to-store on most items regardless of your order total. Returns are a breeze too - you have a generous 90 days to return items (or 120 days if you bought your maternity wear with your Kohl's Card), with or without a receipt. If you have a Kohl's nearby, in-store returns for online purchases are super convenient - and that saves you from having to pay out of pocket for the return postage.
Handles problems quickly and kindly
Reputation-wise, we never have anything bad to say about Kohl's. And, neither does the Better Business Bureau, giving the retailer its highest accolades of an "A+" rating and accreditation. As you'd expect with any major company, Kohl's has gotten its share of complaints; the BBB registered over 1,000 of them in the last three years. Those almost always have to do with Kohl's shipping partner showing deliveries as made when they're not, and fortunately, this retailer's support team is prompt, courteous, and customer-centric when handling the problems.
One of our favorite places to buy maternity clothes
While Kohl's might not be a specialized maternity retailer, it's an excellent place to build your pregnancy wardrobe basics. With a wide selection, frequent sales, and convenient shopping options, you'll likely find plenty to keep you looking amazing and feeling comfortable throughout your pregnancy journey (and after). So why not give Kohl's a try for your maternity needs? You might be pleasantly surprised by what you find.
Very Good
If your best friend with years of experience as a mom opened a maternity clothes store and said, "Come on in. I've got you, girl", it would feel exactly like it does to shop at Storq. Every size, shape, and color of mama (expectant and already delivered) is welcome here, and that's reflected in the photos, videos, and even the tone of the whole site. Can you tell we really love this company? Do yourself a favor and go to the "About" section: you'll see everything that goes into the thoughtful design, ethical manufacturing, sustainability, and community mission of Storq, and you'll fall in love too.
Simplicity, on purpose
The maternity wear at Storq isn't going to overwhelm you with hundreds of prints and fabrics to choose from, with just 27 items of maternity clothing and 18 in the nursing/postpartum section. Instead, everything they sell is meant to be foundational and classic, comfortable, long-lasting, and interchangeable. That's perfectly highlighted in their 4-Piece Maternity Capsule wardrobe, which consists of one pair of Black Signature Leggings, one Black Everlasting Tank Dress, one White Easy Button-Up, and one Black Anytime Overalls. It's priced at $288, but it saves you $100 over buying each piece separately. Just think of the possibilities: maybe you wear the button-up and the leggings one day, the tank dress while those are in the wash, and then the button up with the overalls on the third day. When you don't feel like you have a brain cell left to decide what to wear, Storq gently takes over and makes your day easier. Ahhhh...
Most size-inclusive maternity clothes store we've found
We're also very appreciative of Storq's size-inclusivity. Although you might have to add yourself to the waitlist to be notified for certain items and sizes to come back into stock, you'll find maternity clothing in everything from an XS to 4XL here - and they say that they're always looking at customer demand to determine if even more sizes should be added to their inventory.
A little more expensive than most for shipping and package protection
You'll have to spend a bit at Storq to qualify for free shipping - over $125, to be exact. Orders under that total will have the delivery cost calculated at checkout. You may also want to opt for package protection: it's automatically selected for you, and you can uncheck the box, but Storq won't take responsibility for lost or stolen packages if you do that. It's a fairly common policy for smaller businesses like this one, but it can make your order here a little more costly than at larger maternity clothing stores.
Not the most generous return policy
Storq's return policy is fairly average. You've got 30 days from the date of your order (not its arrival date on your doorstep) to return or exchange your maternity clothes. Exchanges or store credit are always fee-free, and Storq will give you an extra $10 in store credit if you go that route. Otherwise, you can print off a return label ($9.95 shipping/return fee) or drop off your package at a Happy Returns Bar near you ($5.95 fee). Also, pay close attention to products marked "final sale": there were quite a few of those during our most recent visit to the Storq website, and those aren't eligible for any returns, exchanges, or store credit.
Lots of 5-star reviews for the clothes and the store
While we were surprised not to find a listing with the Better Business Bureau for Storq, especially with a California mailing address, we're not concerned. There are thousands of independently-verified 5-star reviews for its maternity clothing and for the retailer itself. Here are some of the highlights:
A maternity clothes store you'll feel good about
Although we can't put Storq at the top of our list due to its really small selection of maternity and nursing/postpartum clothes - because yes, we might need a swimsuit or a blazer, and that's just not what Storq is about (yet?) - we can't say enough good things about the way Storq takes care of women, from bump to birth to breastfeeding (or bottle feeding; they don't judge). Our recommendation? Hit up Storq first to get all of the comfy-cozies you need from a company you'll be thrilled to support, then jump over to our other highly-rated maternity clothing retailers for whatever's still left on your list.
Very Good
Old Navy has been a go-to retailer for affordable, everyday fashion since it first opened in 1994. As part of the Gap Inc. family (alongside Gap, Banana Republic, and Athleta), Old Navy is known for its casual, family-friendly vibe and budget-conscious prices. With stores in shopping centers across the country and an easy-to-navigate online store, Old Navy makes shopping for maternity clothes fun and accessible for moms-to-be.
Terrific selection of casual classics
When it comes to maternity wear, Old Navy offers a well-rounded selection of clothing to get you through every stage of pregnancy - and even into postpartum. Their inventory includes over 900 options: everything from casual tops and jeans to nursing bras, pajamas, activewear, and dresses, good for lounging at home or heading out on a cravings run. Whether you're looking for basics like leggings or something more specific like a cute baby shower dress, Old Navy's maternity section has you covered - but mostly in the knits-and-jeans style, and not in the "formal night out" category.
Fun graphic tees and prints, plus staple solids
One thing you'll notice as you shop is Old Navy's playful approach to maternity fashion. If you're into fun pregnancy/motherhood-related graphic tees, this is a spot to check out - think shirts with sayings like "Mom Energy" or simply "Mama". Of course, if that's not your style, they've got plenty of simple solids and classic patterns too - so there's something for everyone.
Easy-to-navigate online shopping
Old Navy makes it easy to shop online with tools to help you narrow down your options. You can filter by size (XS-XXL), color, price range, or even specific details like sleeve length or neckline. If there's a store near you, you can toggle the in-store pickup option to save on shipping fees and get your items faster.
Will help you stick to your maternity clothing budget
And speaking of savings, Old Navy is known for its frequent sales - sometimes up to 60% off - so you can snag great deals if you time it right. Don't forget to check the bottom of the site for coupon codes that are often just a click away. But, nothing at Old Navy is going to shock you price-wise: we found clearance swimsuit bottoms for just $4.47, for example, and the most expensive maternity wear were also swimsuits for $64.99.
Some items have ratings, many don't
We do wish that more of the maternity clothes at Old Navy had customer ratings: those always make it so much easier to find things that are likely to fit as hoped. We clicked on a few pieces marked as "best sellers" and came up with just one or two ratings. But, we hit the jackpot with one of them: the basic Maternity Scoop-Neck T-Shirt, priced at just $14.39 at the time of our review and available in a dozen colors and patterns. It had over 900 ratings averaging an impressive 4.7/5 stars, some of which even came with photos from the mamas-to-be wearing them. And hey, at that price, we'd say it's time to stock up on all the colors.
Might as well get free rewards
Shipping and returns at Old Navy are fairly standard. You'll need to spend at least $50 to qualify for free shipping unless you're part of their free Navyist rewards program. Otherwise, shipping fees apply based on your order total and preferred delivery timeframe, usually from $7-25. Returns are allowed within 30 days of the shipping date, and you can either mail them back (with a prepaid label provided) or drop them off at a store near you. That's convenient either way.
Trustworthy choice for basic, affordable maternity clothes
Overall, Old Navy is a solid choice for building your maternity wardrobe basics without breaking the bank. It's got a broader selection than its sister store (Gap), and its affordability, frequent sales, and practical options make it worth checking out - especially if you're already familiar with their fit and style from pre-pregnancy shopping. Whether you're stocking up on essentials or finding something fun for your growing bump, Old Navy is a reliable stop along the way.
Very Good
Gap Inc. was founded in 1969 by Donald and Doris Fisher with a straightforward mission: to make finding well-fitting jeans easier. Since then, the company has evolved into a global brand with multiple divisions, including Gap, Banana Republic, Old Navy, and Athleta. Headquartered in San Francisco, Gap Inc. is known for its casual, accessible clothing and has expanded its focus over the years to include sustainability and social responsibility initiatives.
Expanded selection of maternity clothing
We were really happy to see all the ways that Gap has changed since our last review of its selection of maternity clothes. Can you believe that, in our previous evaluation, we didn't find any underwear for moms-to-be or for the postpartum days? We couldn't either. Fortunately, that's not a problem now: just click right on Bras & Undies in the Maternity department and you'll see plenty to choose from (including $4.97 for some post-baby underwear in the clearance section, at the time of our most recent visit).
Solid range of sizes
It's also a good sign that Gap is more size-inclusive than some of its rivals on our list. Options here go from XXS to XXL, making it more likely that every mama can find something comfy to wear during and after pregnancy.
Easy to shop, even if items could use more reviews
You'll have almost 400 different maternity-centric apparel items to choose from at Gap (though that inventory is a little inflated when different color choices for the same piece of clothing are listed as separate items, just FYI). It'll make your shopping experience smoother if you use the filters to sort by the type of clothing you need, the sizes you think will fit you best, or even the pregnancy stage. You'll have to click into specific pieces if you want to see what other mamas have said about them - we still wish Gap would put that out with the thumbnail info, along with the color options and prices displayed while browsing - and it's mystifying that some items listed as "best sellers" (like the maternity rib polo shirt that looks super comfy and cool in hotter weather) have zero shopper reviews, so keep that in mind.
Almost every type of maternity clothing you could need
Overall, though, Gap's maternity inventory makes for a really versatile wardrobe. Need a swimsuit, some linen shorts, some comfy tees and tanks, and a cute ruffle midi dress for your babymoon? How about khakis and blouses for the office until you go on maternity leave? Gap carries all of that and then some. The only areas where you might need to shop elsewhere are if you're getting really dressy for a formal event - that's just not Gap's bread-and-butter, with the most "luxe" item here being a $198 puffer jacket (which actually comes from a brand we've evaluated separately).
Sign up for free rewards program to get no-fee delivery
If you don't want to pay $7 for shipping at Gap, you'll need to do two things: first, place an order that's over $50, and second, make sure you're a member of Gap's Good Rewards programs. It's free to join, and you automatically earn $`1 point for every dollar spent across the family of brands (Gap, Banana Republic, Old Navy, Athleta). Once you spend at least $500 in a year or you have a Gap Inc. credit card, you'll also get early access to special sales events, and at the $1,000+ level, you even get a "create your own sale day". Not bad for no-cost.
Hassle-free returns within 30 days
If you want to return what you ordered online from Gap, you've got 30 days to get it back to them. It's free to do it by mail, but you can also do it at any local store near you. Easy breezy is what every expectant mother needs, right?
Great reputation and honest shopper feedback on clothes
Gap's reputation is no surprise either: it's a brand we've all known for decades, with the "A+" rating from the Better Business Bureau that you'd expect from such an established retailer. As for the maternity clothes itself, take advantage of any reviews that you can, because Gap mamas are brutally honest (and we give the store points for letting them be upfront without deleting negative feedback). Those reviews, when offered, can tell you if a pair of pants tends to be tight or loose in the hips/rear/waist, for example. Our favorite comment (on the Maternity Inset Panel Vintage Slim Jeans, which surprisingly only earned 3.2 stars out of 5): "Best maternity jeans for women who don't want the high fabric touching their belly. Sits well under your belly in front while there is enough fabric in back to have your butt crack not hang out. Only thing that would make them better is real front pockets." Preach!
Worth shopping for maternity wear
We've given Gap a small bump (pun intended) since our last review. The retailer has added those much-needed "unmentionables" to the inventory, their sizing offers cute clothes for petites and plus sizes alike, and there's just enough feedback to make it easy to avoid anything that's going to be a little too tight in the places you need some wiggle room. The next time you're shopping for maternity clothing essentials from jeans to joggers, give Gap a try.
Good
Seraphine is a UK-based retailer of maternity clothes, with six brick-and-mortar locations (in the UK, France, and US). You may have even spotted the brand during your last visit to Macy's online store.
Free shipping over $175
Shipping fees at Seraphine aren't going to break the bank. If your order is over $175 (which is easy enough to do here), you'll get free ground delivery; otherwise, you'll be charged $9.95. If you'd like to expedite your new maternity clothes, you can pay $12.95 or upgrade to Express for $24.95. Whichever route you choose, your order should come in 1-5 working days. And, despite being a UK-based company, Seraphine won't tack on any customs or import duties if you're ordering from the US.
You'll have fun shopping the options here
Seraphine has an excitingly broad range of maternity clothes to choose from - as you'd expect from a retailer who wants you to feel "comfortable and confident in your changing body... from pregnancy to new motherhood". Let's take a peek at the variety of options in Seraphine's selection of nearly 300 choices, in sizes ranging from XS-XXL:
Sign up for emails to save 10%
Keep an eye out for ways to save. When we visited Seraphine recently, there was a pop-up offering a 10% discount on an order of $75+. To get it, we first had to indicate if we were "interested in everything", expecting, or postpartum. From there, Seraphine asked for our email address and first name; due date info was optional.
Returns aren't as customer-friendly here
Returns, on the other hand, are going to cost you more at this maternity clothing store. Not only are you on the hook for the return postage - which you'll have to set up yourself, because there's no print-it-yourself label offered here - but you'll also have a $9.95 return fee. Any maternity clothes you return have to be in the original packaging, with all labels and tags intact, within 30 days from when you received them. And, as you might expect, briefs, hosiery, and cosmetics can't be returned for hygiene reasons. Be aware that many of Seraphine's reviews mention that their clothing tends to run big, so the need for returns is a definite possibility here (but hey, who can't use a little bit of extra room when "running larger than expected" is a personal possibility too...).
Customer service via chat or email only
Contacting customer service is one area where Seraphine has made some changes since our last evaluation. There's no longer a phone number you can use, but they've got live chat open during normal US business hours (7A-3P EST M-F) as well as their customer service email.
Gets positive buzz from thousands of shoppers
Don't worry that you're not going to be able to reach anyone at Seraphine that way if you have a problem: we read review after review that described the team as approachable, quick, and friendly, often naming specific reps as being particularly helpful. That's a huge reason why Seraphine has earned a higher ranking this time around: while there's still no listing for the company with the Better Business Bureau (not surprising for a UK-based retailer), the reviews on Trustpilot now average a commendable 4.3 stars spanning nearly 8,000 ratings. From what we see there, returns and exchanges are handled quickly - even for shoppers outside of the UK - and shoppers come away as huge fans of Seraphine.
Reputation on the upswing = better than average retailer
We're giving Seraphine a boost since our previous review: they've improved their customer service, much to the delight of their shoppers, and we love the versatility of the clothes and accessories they sell. However, with a slightly higher-end inventory and expensive returns, Seraphine isn't going to be the right fit for every expectant mom.
Average
When it comes to maternity clothing, Ingrid + Isabel is a brand that's well-known for its innovative Bellaband, which lets you extend the life of your pre-pregnancy wardrobe by holding up your unbuttoned jeans. This versatility is a theme throughout their collection, with pieces designed to be worn before, during, and after pregnancy. Plus, as a mom-founded company, they support a significant number of women-owned brands, which we particularly love to see in the maternity clothing industry.
About 75 maternity clothing pieces to choose from
Ingrid + Isabel offers a variety of styles, from classic to trendy, which is great for keeping your wardrobe fresh and aligned with your personal taste. They have a broad range of categories, including intimates, pajamas, workwear, and activewear, making it a one-stop shop in theory. However, when you dive deeper into specific items, you might find that the selection isn't as extensive as you'd like. During our most recent visit to the Ingrid + Isabel website, there were only 75 items to choose from, ranging in price from $28 for the Bellaband and going up to $239 for maternity jeans.
Size range isn't very broad, and availability can be limited
And, within that selection, sizing can be problematic. Ingrid + Isabel only offers maternity clothing in sizes ranging from XS-XL, and a lot of the pieces we thought were super-cute weren't offered in the larger sizes. For example, those $239 maternity jeans (the Paige Noella Straight Leg, to be specific) maxed out at a size 31 - and the size chart told us that size is the equivalent of a traditional USA size 12. Thinking we might get more availability if we looked at a different brand Ingrid + Isabel carries, we looked at the Lou Lou Low Rise Wide Leg Maternity Jean by Joe's Jeans. No such luck: those were only in stock for sizes 25 and 26, and they topped out at size 32 (also equivalent to a USA size 12, maybe 14). Just like the last time we evaluated this maternity clothes store, the actual availability of what they show drops by a ton when you click on individual pieces. What expecting mama needs that kind of aggravation?
Most reviews are for the in-house brand
Your best bet for finding good availability, broader sizes, and even lots of mamas' reviews here? Look specifically at Ingrid + Isabel's own branded items. We found a solid selection when we looked at Maternity Must-Haves, especially in the intimates category. That included the Cooling Crossover Nursing + Maternity Bra ($44, 4.4-star average across 40 reviews), the Nursing + Maternity Sports Bra ($46, 4.7-star average across 50 reviews), and our comfy favorite, the Ultimate Fold Down Maternity Black Jogger ($88, 4.6-star average across 22 reviews).
Pre-owned clothing can save you money in multiple ways
One unique addition to the Ingrid + Isabel site since last time is the Pre-Loved section. This "bump swap" feature lets you sell your clothing back to the store too (you'll see resale value on each piece of clothing, minus things like undies that no one should be sharing). That could be a smart way to get around the return policy, because you'll get 110% brand credit for each item you sell. And, if you're looking to pay less than retail price, this section is a savvy place to browse: we saw Mini Babydoll dresses for $45.75 ($98 full price), the Breeze maternity dress for $50 ($128 full price), and so on.
Shipping and return policy are just "meh"
The shipping policy at Ingrid + Isabel, while improved since our last visit, is still a bit of a letdown. They've added free shipping on orders of $250+, but you'll pay a flat $10 fee on orders with a lower total. Also, returns (within 30 days) come with a $12 restocking fee unless you opt for store credit or an exchange. You'll also need to cover return shipping costs if you're not taking a store credit or exchanging for a different size or color.
Just okay
Ingrid + Isabel is an average choice for maternity clothing. While they offer some great pieces and support women-led businesses, their limited sizing options, higher prices, and less-than-ideal shipping and returns policies might make you want to explore other options first. The Bellaband remains a standout product, but for a broader maternity wardrobe, you'll probably find better value elsewhere.
Average
Founded in 2018, Quince offers high-quality clothing, accessories, and home goods at significantly lower prices than traditional luxury brands by cutting out the middleman and sourcing products directly from manufacturers. This approach allows them to provide items like cashmere, silk, and leather at affordable prices, often 50% to 80% below market rates. Quince places a lot of emphasis on sustainability, using eco-friendly materials and minimizing waste by shipping directly from factories to customers like you. Their mission is to make high-quality products accessible to everyone, not just a select few, while maintaining a commitment to responsible manufacturing practices.
Luxe fabrics - and free shipping
If you're thinking that means Quince sells more than just your basic knit maternity wear, you'd be right. Just scroll through the clothes for mamas-to-be (and nursing ones too) and you'll see Mongolian cashmere, bamboo, and European linen for starters. Fortunately, you're not going to have to come up with the number of dollar signs you might have been picturing as you read that list: Quince's pricing is reasonable, starting at $34.90 for a 2-pack of cotton t-shirts and going up to $139.90 for a Mongolian cashmere maternity/nursing sweater. Plus, Quince provides free standard shipping on every order, which is a perk we all love to see.
About 100 options that are easy to browse
Generally speaking, you'll find maternity clothing at Quince divided into the categories of Tops, Loungewear, Dresses & Jumpsuits, Bottoms, Intimates, Swimwear, and Bump-Friendly. But, with only 105 items in the inventory when we visited the online store recently, it's probably just as easy to browse everything and see what catches your eye. We love how easy it is to see all of the different color choices available for each item - don't expect anything crazy, because Quince maternity wear tends to be in the neutrals palette - and the average customer rating when available.
No options in plus sizes
One downside to shopping at Quince is the size range. They only carry maternity clothes in XS-XL, topping out at roughly a US size 16. True, many items are stretchy knits and can accommodate a little bit (helpful hint: look towards the bottom of the page for anything you're considering, and it might show you what other shoppers said about whether or not it runs large), but it's disappointing to see no options for plus size mamas-to-be here.
365-day return window... sort of
Then again, Quince's return policy is extremely generous. You've got 365 days to send back anything you buy, as long as it's in unworn, new condition. We love the idea of being able to stock up on maternity clothes early in the first trimester (before anyone but you even knows) without worrying that you're stuck with it if it doesn't fit quite right once the bump is bumping. One thing to keep in mind, though: this 365-day window can be superseded by your payment method's return policy. For example, if PayPal only allows for refunds within 180 days, that will mean you can only get Quince store credit on day 181.
Two-thirds love this store, but the rest say "not a fan"
It was a disappointment to see that Quince earned a "D-" from the Better Business Bureau, for receiving 63 complaints and failing to respond to one of them. Those problems are almost always related to delivery issues: packages not being delivered (on time or at all), items mysteriously going out of stock after being marked as ready for shipping, and so on. Over on Trustpilot, Quince's reputation is more positive: a 4-star average across 250 reviews. But, the split is pretty definitive, with 66% offering a glowing 5-star rating, and 23% saying that the retailer only deserves one star. In other words, you're either going to love or hate your shopping experience at Quince.
Has some room for improvement
At the end of the day, Quince isn't the best or the worst place to shop for maternity clothes. If sustainability is one of your top priorities and you like dressing in neutral colors, you might really love the vibe at this retailer. On the other hand, there's not as much to choose from here - in terms of fabrics, colors, and sizes - and even a 365-day return window can't make up for packages that never get delivered. We'd recommend looking a little higher on our list first and keeping Quince as a backup option.
Subpar
H&M, or Hennes & Mauritz, is a Swedish clothing retailer that has been a staple in the fashion industry since its founding in 1947 by Erling Persson. Initially named "Hennes," meaning "hers" in Swedish, the first store in Västerås, Sweden, exclusively sold women's clothing. Over the years, H&M expanded its offerings to include men's and children's clothing after acquiring the hunting apparel retailer Mauritz Widforss in 1968. Today, H&M is known for its fast-fashion approach, offering affordable and trendy clothing to a global audience.
Cute selection of all of the maternity must-haves
As you'd expect from H&M as a fashion-forward yet budget-friendly retailer, the maternity clothes selection isn't going to break the bank while still keeping you looking on-trend. We were excited to see some dressy options for under $90, like the Mama Sequined Tie-Belt Dress ($74.99 to $89.99, depending on the dress length and style) and the Mama Bow-Detail Off-the-Shoulder little black dress ($59.99). Want to keep wearing your pre-pregnancy jeans a little longer? Check out the Mama Waistband Extender, priced at just $8.99. You'll find just under 100 items to choose from in H&M's maternity selection, covering all of your basic staples like underwear, tops, and bottoms, plus extras like swimwear and pajamas.
Jeans without the obvious front panel? You got it
One of our favorite pieces at H&M are the Mama Before & After jeans ($49.99). We don't love maternity pants that have the big stretchy panel in the front, so these jeans that rely on stretchy elastic in the waistband while still maintaining the look of "normal" jeans? Yes, please. Plus, if you've had a baby before, you know that it takes time to fit back into your previous pants (...if ever...), so we're all for these jeans that let you look cute before and after baby's arrival.
Free rewards program lowers the free shipping threshold
If you haven't already, consider registering for H&M's free rewards program. You'll get free shipping on orders over $40 at the Core level, and on all orders at the Plus level (once you've earned 500 points). Extra benefits include a 10% welcome discount, a birthday surprise, exclusive member prices, and more. Otherwise, you'll have to order at least $60 to get no-cost delivery at H&M (so why not earn points instead?).
Free returns in store, $3.99 by mail
How about returns? Your best bet with any H&M return is to take your order into a local store, if you've got one nearby - because there's no charge. If you don't have one conveniently located, you can absolutely return your maternity clothes to the online warehouse, but there will be a return fee of $3.99. That covers the USPS shipping (you can either download and print a label or show the provided QR code at the post office), which will be deducted from your refund.
"F" from the BBB
As far as H&M's reputation goes, we were shocked to see that the retailer has an "F" rating from the Better Business Bureau. The reasons are twofold. First, the BBB seriously downgraded H&M for failing to respond to nearly 100 complaints. We get it: this is a huge company, not based in the US. But, other international retailers with a presence in the States have no trouble tasking someone with responding to everyone reporting problems to the BBB, so H&M could do better in that regard. The second problem pointed out by the BBB is a lawsuit brought by the New York Attorney's Office that recovered $36M in "unlawfully-kept" money from unused gift cards. Oopsie.
Big problems with orders and customer service
However, here's our biggest concern with H&M: as we browsed the 200+ complaints filed with the BBB in the last three years, a pattern emerged with respect to online orders: customers regularly report being shipped the wrong clothes. Those problems are usually easy to take care of, but where the real difficulty comes in is when there are missing items. Often, instead of taking the customers' word for it, H&M denies the replacement request, accuses the customer of having "too many missing items" (we're not sure how that's the shoppers' fault), or only offers a refund for returning the non-missing items. (We haven't figured out how to return things that are missing, either.)
Problems focus on online orders
We thought we'd find a lot of complaints with in-store purchases, but the ones we read on the BBB site were almost exclusively for online orders. That continued to be the case when we popped over to Trustpilot, just to make sure that the BBB-reported issues weren't an anomaly. Nope. Over more than 14,000 ratings, H&M had 74% 1-star reviews. Those pointed out an issue that could really impact mamas-to-be: the sizing on H&M clothing is notoriously off, and if you have to do returns by mail in your trial-and-error of getting the right size, that $3.99 return fee (which used to be free, we found out) is going to chafe.
Not recommended for maternity clothes
H&M disappoints us. We've always had a great in-store experience, so to learn that they're failing so consistently with online orders was not a pleasant surprise. Yes, the maternity clothing is cute and affordable, but so is what you can find with the higher-ranked retailers on our list. H&M may very well be more hassle than it's worth, so we'd recommend you go elsewhere for your bump-friendly apparel.
Subpar
PinkBlush started back in 2005 as a small operation in Southern California with a big goal: to bring trendy, affordable maternity fashion to you. Over time, they grew and expanded their focus to include clothing for all stages of motherhood - before, during, and after pregnancy. Today, PinkBlush is an online-only brand that markets itself as your go-to spot for stylish maternity wear. They aim to create a supportive community for moms like you and provide clothing that fits both your needs and your lifestyle.
Vast inventory and inclusive sizing
When you shop at PinkBlush, you'll find an extraordinarily wide variety of maternity clothing to choose from: over 7,500 items, if we counted correctly. They've got everything from casual day-to-day wear to special occasion dresses: whether you need a dress for a baby shower or comfortable leggings for lounging at home, they've got options for you. Their catalog includes maternity tops, jeans, activewear, and loungewear, with many items designed to double as postpartum or nursing-friendly options. If you're looking for pieces that can transition with you through different phases of motherhood, PinkBlush has got you covered. And, sizes at PinkBlush range from XS-XXL (even with dedicated "Maternity Plus", "Petite-Friendly", and "Tall-Friendly" sections of the site), making them more inclusive than some other brands.
Filters are your friends
Make good use of the filters at PinkBlush - they're broader than many rival sites, letting you sift through the maternity clothing in any category by size, color, price, length, sleeve length or neckline (when applicable, of course), fit, and functional details like ruffles, pockets (always pockets), crochet or fringe.
Neutrals, pastels, bold colors and prints - oh my
As you browse the results, it's easy to see what color options are offered for each item. We love that PinkBlush includes plenty of neutral favorites, traditional pastels, but also some fun and bold colors and prints. Maternity clothing can be as basic or as bright as you prefer, and we all know that can change from one mood or event to the next. You do you, Mama!
Reviews on individual items are limited but helpful
You'll have to click on specific items to see shopper reviews (and we would like to see PinkBlush add those rating averages to the thumbnail previews, please). While there aren't usually hundreds of them to consider, you might get some helpful tips - like on the Light Blue Middle Seam Kick Flare Maternity Jeans, where all 4 of the reviewers said they fit super-comfy but come a little longer than expected. Shoppers also have the chance to say what size they ordered, their height and weight, whether or not it fit as expected, and if they'd recommend it overall.
Plenty of ways you can save money
Even though nothing at PinkBlush is going to break the bank, with prices ranging from $12 for a sleeveless maternity top to $117 for a mama-friendly wedding gown, there's no need to spend more than necessary. Want to save on your first order? Watch for the pop-up or go to the little "Get 30% off" tab we spotted at the bottom left corner of the PinkBlush site. You'll be asked what trimester you're in (or you can click "I'm not expecting" if you're shopping for someone else), and then provide your email address. The code will be sent there, ready to go on your purchase. There was also a 25% savings promo featured at the top of the website, so that's another place you might be able to grab some savings. Finally, PinkBlush has both a Sale and a Clearance section, if you want to go directly to their most budget-friendly maternity wear.
Free shipping over $75
If your order is over $75, you'll get free standard shipping from PinkBlush. Otherwise, expect a flat fee of just $5.
Returns within 30 days come with fees
The return policy at PinkBlush starts out pretty standard, with unwashed, unworn, with-tags items needing to be postmarked within 30 days of when you received them. From there, though, it gets unnecessarily complicated: the return shipping is free if you purchase "ReDo" at checkout (for $1.98 on the first item and $1 for each additional, up to $5.98 total). So that's not really "free", is it? Otherwise, you can pay a $6.95 fee for PinkBlush's prepaid return label. In other words, you have to place your bets as to how likely you think it'll be that you'll need to make a return: pay up to $5.98 if you think there's a good chance (and with clothes, specifically maternity clothes, that's a safe bet), or see what happens and pay for the return label later, only if you need it.
Hundreds of 1-star rants from shoppers
PinkBlush gets a "B+" rating from the Better Business Bureau, but the only reason it doesn't have an "A" grade is for having 7 complaints - and some of those were from people who got scammed by a PinkBlush imitator. (Seems a little petty, BBB, but okay.) Then again, maybe the BBB was onto something: looking at over a thousand reviews on Trustpilot, this maternity clothes store only earned a 2.8-star average. Multiple complaints said that the quality of the clothing material is poor and the sizing is notoriously inconsistent. Others repeatedly mentioned issues with delivery, customer service, and returns/refunds. This rant says it all: "They have taken my money, not delivered my shipment, and not refunded my money. Those maternity clothes will not be of any use very soon, as I would've delivered my baby."
Needs to do better in the customer service department
Although some shoppers rave about the maternity clothes at PinkBlush (especially those who were probably incentivized to make glowing posts on social media), you're likely to wind up disappointed. From what other mamas-to-be are saying, the clothing isn't likely to fit well or last long, and you're going to have an awful time trying to get your money back - that is, if your package ever arrives in the first place. It's disappointing - because we love the incredible variety of options here - but we've had to drop PinkBlush down to a below-average rating in our review.
Continued from above...
Maternity fashion has come a long way from the oversized, shapeless pieces of the past. Today, you have stylish, comfortable, and confidence-boosting options that keep up with the latest trends while accommodating your growing bump. You can choose anything from chic wrap dresses and flowy maxi styles to trendy maternity jeans with flexible waistbands and cozy loungewear that doesn't sacrifice style.
There's no shortage of fashionable ways to celebrate your pregnancy. You'll also find fun seasonal updates, like sweater dresses and knit sets for colder months or breezy, belly-friendly sundresses when the weather warms up. And if you're looking for something extra special, maternity brands now offer on-trend activewear, work-appropriate styles, and even formalwear for weddings or baby showers.
Shopping for maternity clothes online makes the process even better. Instead of hunting through limited in-store selections, you can browse entire collections from the comfort of home - especially helpful as your pregnancy progresses and you'd rather skip the mall. Online retailers also have more size inclusivity, better deals, and convenient features like size charts and flexible return policies.
Shopping online also makes it easier to compare prices. You can quickly look at different websites to see which one offers the best deal. Many online stores have customer reviews, so you can get an idea of the quality of the clothes before buying. This helps you find affordable maternity clothes that fit your needs without spending more than you want to.
Plus, reading customer reviews from other expecting moms gives you a better sense of fit and comfort before you buy. Whether you need a few basics or want a full wardrobe refresh, online maternity stores give you access to cute and practical pieces without the hassle.
Of course, not all retailers of maternity clothes are created equal. When deciding where to shop, keep these key factors in mind:
The right wardrobe can keep you feeling confident and supported throughout your pregnancy, so the experts at Top Consumer Reviews have reviewed and ranked some of today's most popular retailers of maternity clothes. Thanks to online shopping, it's easier than ever to find the perfect fit - and with so many fun and functional maternity styles available online, there's no reason to settle for anything less than clothes that make you feel your best.
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