Our reviewers evaluate products and services based on unbiased research. Top Consumer Reviews may earn money when you click on a link. Learn more about our process.
Sunday, January 24th
Mystery shopping is designed to provide companies with valuable information that they may use to improve their business, service or product. A secret shopper is hired to visit a business location and will be assigned a specific task, which may include questions to ask, complaints to voice, purchases to make and certain business aspects to note.
A mystery shopper must have a keen eye for detail and should notice even the smallest aspect of a business. Mystery shopping can either include making purchases or simply evaluating customer service. For instance, if a customer line is long and the wait time is dreadful, a mystery shopper will need to evaluate the situation and give his/her opinion on how to improve it. Are more employees needed? Is there a store layout that could improve functionality and help to initiate shorter wait times? These are all important questions that a professional mystery shopper should be able to answer.
Because the purpose of mystery shopping is to provide an unbiased opinion on how a company can improve its presence, the mystery shopper will pose as a customer and secretly evaluate all aspects of a location. In acting as a customer, the employees will not realize they are being evaluated and, unlike a planned visit from the head office, the atmosphere will be more relaxed and will provide a natural look at how a business truly operates.
Many companies employ the use of comment cards, which are provided for customers to offer their opinions and insight into a store and how it could be improved. When a professional mystery shopper is hired, he/she will provide the same information from a consumer standpoint, but with a professional flair. Because this approach is invaluable, mystery shopping is commonly used in every industry. Although retail, restaurant, banking and convenience store locations have been at the top of the list as businesses most likely to employ mystery shoppers, it would be difficult to find an industry that does not use secret shopping services.
If you want to know where mystery shopping services could prove to be beneficial, simply look around you. Anywhere there are customers to shop, products to be sold or services to be purchased, a mystery shopper could be invaluable. If a company believes that there is always room for improvement, they are likely to realize the importance of a third party evaluation that offers insight in the form of a written assessment.
The mystery shopping industry not only detects what may need improving, but also can help to recognize valuable services and/or quality. In a world where prompt and effective customer service is often difficult to come by, it is important for a company to know which employees and/or locations are excelling in the way that they handle both the customers and the daily business operations. Mystery shopping can be used as a way of identifying outstanding employees and potentially even rewarding them with incentives to keep up the good work. Overall, mystery shopping is designed to promote improvement when needed and recognition when deserved. The only way to know for sure which category a particular business falls into is to take away the mystery and hire a secret shopper.
Select any 2 Mystery Shopping Companies to compare them head to head
WPMT Harrisburg on ...
Pennsylvania Liquor Control Board offering wine mystery boxes
The Pennsylvania Liquor Control Board is offering mystery wine boxes to interested customers through Jan. 27. The offer is limited to purchases made through FWGS.com while supplies last and customers ...
Fri, 22 Jan 2021
Amazon dethrones H-E-B as nation's top grocer, according to new data ...
B as the nation's top grocery retailer, according to a new consumer survey. On Monday, Dunnhumby, a U.K.-based global consumer research company, released its fourth annual Retailer Preference Index, ...
Tue, 12 Jan 2021
Bangor Daily News
Mystery beast identified / COVID deaths increasing / Belfast coffee
Click to print (Opens in new window) Click to email this to a friend (Opens in new window) Pedestrians stroll across the Armistice footbridge in Belfast on Thursday afternoon. Credit: Linda Coan ...
Fri, 22 Jan 2021
Esquire on MSN.com
Geraldine's Real Identity Is the Key to the Biggest 'WandaVision' ...
For all of the horrors in the newest episode of WandaVision—an hours-long pregnancy, a man sawing his own wall, and the creeping feeling that something's not right—its ending showed our greatest ...
Fri, 22 Jan 2021