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Friday, August 12th
BestMark used to be one of our top mystery shopping platforms. They've been around for almost 40 years and have conducted more than a million evaluations across many industries. Sounds great, but when you look at their feedback from mystery shoppers over the last few months, too many of them are going without pay for months on end - not even being reimbursed for what they had to spend to do the assignments. The BBB agrees, bringing BestMark down to a "D-" rating. You'll have much more success with one of the higher-ranked mystery shopping companies in our evaluation, and we recommend avoiding BestMark.
Based in Ann Arbor, Michigan, Second To None has been around for over 30 years and has more than 500,000 mystery shoppers throughout the US and Canada. You can apply to be a mystery shopper through their website or through their ShopperHub mobile app, the latter of which will let you complete your reports on the spot through your phone. Several improvements earned Second To None a boost in our rankings since our last review, making this mystery shopping company one to consider.
In today's economy, everyone's got a side hustle, from making crafts to sell on Etsy to delivering people's takeout meals. What if you could get paid to eat at your favorite restaurant, get your oil changed, or scope out the newest coffee shop in town? That's what hundreds of thousands of mystery shoppers have been doing - for decades.
This is no "here today, gone tomorrow" gig: companies have relied on the intel gathered by mystery shoppers to get first-hand perspective on their signage, customer service experience, product quality and more. What does it take to be a "secret shopper" ? Attention to detail is crucial: some evaluations may have just a few aspects to track (like cleanliness of an entryway and a particular ad's signage), but others require more.
For example, some mystery shopping programs require you to keep track of specific times and names of salespeople while discreetly snapping photos and not blowing your cover as an everyday customer. And yes, a little bit of acting skills can go a long way when doing a mystery shop, since you may have to pretend to be very interested in that new cell phone plan, hot menu item, or fancy new construction home. Other than that, as long as you look at mystery shopping as a fun way to make some money and not as a career, you should have no trouble succeeding as an evaluator.
A word of caution: mystery shopping companies' names are often used to target victims in money laundering scams. Most of today's secret shopping platforms make payments via PayPal, and never in advance of doing a shop; you won't be "invited" to be a mystery shopper with a $1900 cashier's check in the mail. If you receive anything like that, you should contact the company through the toll-free number on their website and ask how they would like you to go about reporting it to the authorities (such as the Federal Trade Commission or the police department). And, whatever you do, DON'T CASH THAT CHECK.
It's also important to realize that you should never be asked to pay to be a mystery shopper. In the past, some less-than-reputable websites have offered to "unlock the secrets" of mystery shopping for a membership fee or one-time payment - when in reality, all you get is a list of secret shopper companies (like the ones we've evaluated here, for free).
Enough about the tricky stuff: let's move on to choosing a mystery shopping company to get you started. Here are several factors to help you pick where to begin:
TopConsumerReviews.com has sorted through today's most popular mystery shopping programs, to give you the information you need to get started on your new side gig. We hope this helps you choose a company that's the right fit for you. Have fun being a "secret shopper" !
Select any 2 Mystery Shopping Companies to compare them head to head