Our reviewers evaluate products and services based on unbiased research. Top Consumer Reviews may earn money when you click on a link. Learn more about our process.

Shopper's View Review

Monday, December 2nd

2024 Mystery Shopping Company Reviews

Shopper's View Review 2.5 Star Rating

Shopper's View

2.5 Star Rating
  • Pay between $20 to $50 per job
  • Payment through PayPal
  • Make a free account by answering quick questions
  • "A+” rating from the BBB

Shopper's View has been around for 25 years. With a focus on supporting mystery shoppers and contractors, Shopper's View promises that they offer the best tools to succeed as a mystery shopper. You can sign up to work on several job types including audits, competitive intelligence, mystery shopping, customer satisfaction surveys, and online review management. As a mystery shopper for Shopper's View, you'll be able to choose between in-person evaluation and telephone shops. Shopper's View is located in Grand Rapids, MI, and recommends using companies registered with the Mystery Shopping Providers Association (MSPA) (though it doesn't appear that Shopper's View itself is registered).

Not many jobs around the US

To see the jobs offered at Shopper's View, you'll have to make an account on the platform. The process is simple: after just two quick questions and filling out a demographic form, you'll be signed up for Shopper's View. However, once we finished the process, we ran into a snag. There were no jobs available within 30 miles of our area. We had to extend the search area to 999 miles (the maximum) to see any jobs posted on Shopper's View. Some jobs were located in Kentucky, Tennessee, Ohio, and Texas, but outside of that, the options were limited. There were zero jobs in our state or states near us.

Old-fashioned and lacks user-friendliness

We have a few concerns about how updated the Shopper's View site is (or, more accurately, isn't...). Overall, the user interface is difficult and feels clunky and outdated. On the extended demographic information page, we were asked about our banking, our mobile phones, and other personal details. Included in this list were items and branches that no longer exist. For example, the Southern bank SunTrust is out of business, but was included on the list. Windows phones (which are no longer sold) are also included. This, plus the limited number of jobs around the US, raises questions about how up-to-date this mystery shopping job board is.

Best Mystery Shopping Companies

Helpful details at a glance

If you can find a shop that's in your area, the actual listings are pretty detailed. You'll be able to see the type of business, the location, the payment, and how far away it is from your location at a glance. The site also shows which jobs you're pre-qualified for and can assign yourself to. If you expand the listings, you'll get a brief from the "shop comments” which gives you basic instructions on your task. For example, one shop available for a bank in Hastings, MI asks that you enter the business and inquire about opening an account. You must ask about an account you do not already own if you use that establishment already. The shop brief states that you would receive further guidelines after that if you're assigned.

Payment from $20 to $50 per job

Shopper's View only pays out through PayPal, so, if you don't have a PayPal account yet, you'll need to grab one ASAP. When you sign up, your PayPal email and the one you use to join Shopper's View must match for you to receive payments. If the emails don't match, you may need to make a new account (or risk not getting paid for your work). Shopper's View pays out once per month, and while browsing available jobs, we found that the fees ranged from $20 to $50 on average, which is much higher than many competitors.

No extra applications

There were no shops listed on the job board that required any additional application to get assigned. All of the shops that were listed were "self-assign," making it simple to jump right into working if you're in the area. However, most of the jobs are in-person opportunities, so if you don't live near the locations, many of the opportunities at Shopper's View will be unavailable.

Best Mystery Shopping Companies

Not many recent reviews

Currently, Shopper's View has a solid "A+” rating from the Better Business Bureau, and while the ratings are decent on third-party job boards (like Indeed), we learned something interesting from the reviewers: it seems like Shopper's View's mystery shopping department was sold to another company, which severely downscaled the endeavor. This makes a lot of sense seeing how there were so few jobs available around the US. While there isn't any mention of this on the Shopper's View website, the lack of updates on the contractor portal seems to speak to the possibility that Shopper's View has changed management. On other third-party review sites, there are a handful of negative reviews, but most reviews are from over 10 years ago, so it's unclear if they are relevant for modern mystery shoppers at Shopper's View.

Pick a place that offers more jobs

Considering the lack of jobs on Shopper's View, the reviews are almost a moot point. If you can't work, then the site isn't going to work for you. Unless you're located in Texas, Kentucky, Tennessee, or Ohio, you'll find the jobs are pretty slim pickings. While the pay is higher than average, it seems like this site might be slowly going out of style whether due to new management or just being a bit old-fashioned. Either way, you're better off checking out a mystery shopping job board with more to offer.

Where is the Best Place to Start Mystery Shopping?

Ever wonder how different companies check that their stores are running the way they should? While most of us immediately think of watching Undercover Boss, many businesses actually choose to use mystery shoppers. Mystery shopping is a particular job where normal people like you are hired by a variety of different companies to get in-person, real-time data on what's happening inside local stores or restaurants.

As a form of market research, mystery shoppers visit brick-and-mortar businesses to check out things like customer service quality, cleanliness, and the overall shopping experience at a particular store. Sound like something you would enjoy? It's easier to make mystery shopping your next side hustle than you'd think.

The Best Mystery Shopping Companies Compare Mystery Shopping Companies Compare Mystery Shopping Company Reviews What are the best Mystery Shopping Companies Best Mystery Shopping Company Reviews

Mystery Shopping Company FAQ

Mystery shopping, sometimes referred to as "secret shopping”, is the way that many businesses get information about how their stores, offices or locations are doing with respect to customer service. Are the employees friendly? Are the proper signs displayed for a holiday promotion? Companies contract with mystery shopping providers that send in "secret shoppers”, who pretend to be there as a regular customer but are actually taking notes on their experience. Does that sound like fun? It is!
There's really no limit to the types of "mystery shops” you might have the chance to complete. You could visit a restaurant and place a specific order, go to a movie theater and see how clean the restrooms are, or even ship a package at the post office. Some mystery shops require you to buy a product and return it later, to evaluate how well the employee handles the transaction on both ends.
You'll get a lengthy series of instructions for each mystery shop assigned to you. In order to get paid, you'll need to follow those details to the letter. Common requirements are noting the time it takes to be approached by a salesperson, how long you wait in line to ring up your purchase, or the number of customers present at a particular time of day. You might also be asked to take photos or video (as surreptitiously as possible!).
It shouldn't! Reputable mystery shopping services allow you to register as an independent contractor at no cost to you. If you see a website that asks you to pay to become a secret shopper, you'll know it's not on the up-and-up. In fact, they're probably just going to give you a list of the real mystery shopping companies that you could have signed up for without their help!
That varies widely. Some shops only pay you a small amount of money, because you get to keep the product (or eat the meal, or see the movie, etc.). If a shop is high-priority - because it's time-sensitive, or maybe another shopper cancelled at the last minute - you could get a bonus payment. It's unlikely you'll make a living as a mystery shopper, but it could put some spending money in your pockets, give you a free date night, or provide you with some fun merchandise at no cost.
Yes, most of the time. Mystery shopping is always done on a 1099 (independent contractor) basis, and most providers understand that their secret shoppers will be working with more than one service at a time. But, during the sign-up process, be sure to read all of the requirements of the company where you're applying, just to make sure there aren't any non-compete clauses that would prohibit you from working for a rival service.
You want to avoid that happening at all costs! Think of mystery shopping as an acting role: you're not really "you”, but rather someone that could be an everyday customer at the store. If you're outed as a mystery shopper before you've finished gathering the required information, it could invalidate the entire job - and you won't get paid.
While there are absolutely some scammy services and sites out there, who just want to get your money in exchange for a list of mystery shopping opportunities, the industry itself is absolutely legitimate - and used by most of the big-name corporations you know to gather insights on their many locations nationwide. There's even a certification process you can participate in, which may boost your chances of being accepted by a mystery shopping provider and then landing more shops. Check to see if a mystery shopping company is a member of the MSPA (Mystery Shopping Professionals Association) before you register: it's a good sign that you've chosen a trustworthy, established service to start your adventure as a secret shopper!
Compare the Best Reviews

Continued from above...

You'll need good written and verbal communication skills to help you tell the higher-ups what's going on when you're browsing, but otherwise, as long as you're curious and are ready to use your great attention to detail, mystery shopping will be a great fit for you. The best part? Making purchases is usually part of the deal, so whether you're reviewing a car wash or a luxury hotel, you'll typically get reimbursed for necessary purchases. Plus, you get paid on top of that.

Here's how it works. Generally, you'll get hired through a third-party provider that will post opportunities to evaluate stores and chains near you. (Helpful hint: legit mystery shopping companies will be approved and accredited by the Mystery Shopping Providers Association.) Once a company approves your application, you'll be able to choose an assignment to start shopping.

You'll find restaurants, beauty salons, car maintenance shops, banks, makeup stores, and movie theaters (among many other stores) on the mystery shopper lists. Plus, many jobs let you do hotel stays or airline reviews, so you can travel without spending a dime. If you're someone who likes to explore your local area, try new things, and shop, shop, shop, you'll want to check out mystery shopping as your next side hustle.

The mystery shopping jobs (called "shops” in the biz) are usually listed on a job board on the particular website you work with. You'll be able to see the details like distance, job requirements, necessary purchases, and the reimbursement amount before you even accept the shop. Some gigs let you assign yourself (these are first-come-first-serve), and others require a little extra application to prove you're the right fit. These are usually high-quality or luxury shops that need that particular attention to detail. So if you keep up high quality services while you work, you'll be eligible for the good stuff.

But with so many places out there offering mystery shopping jobs, how can you pick the right one? If you've never applied for mystery shopping before, or you want to get a leg up on the competition, we've put together some factors that'll help you find the best fit for your shopping skills:

  • Payment. The best mystery shopping sites offer solid payment and reimbursement for your services while shopping. Stay away from companies with startup fees, as these can be illegitimate sites. Pay can range from $5 per job to over $100 per job. Finding the right balance of good pay and solid opportunities that match your interests is a great way to pick between similar companies.
  • Number of jobs. Hey, if you can't work, it's not worth it. Make sure the mystery shopping job site you choose offers a range of jobs in your area, so you don't feel like you need to be double-dipping or managing multiple sites to make enough to get by. Some job boards have almost nothing in some states, while others regularly offer hundreds of opportunities. When it comes to making some extra cash, having more options is always the better choice.
  • Method. In this day and age, there are multiple types of mystery shopping. You can work with a company that offers all of them or go with a company that focuses on the area you prefer most. You can pick from in-person (the standard "going in and shopping” method), telephone (where you evaluate call centers), and hybrid (often used for hotels where you would evaluate all parts of your customer experience, from making the reservation to staying overnight). There are even some online companies that have you check websites.
  • Reputation. Check out reviews from other mystery shoppers on sites like Glassdoor or Indeed. Make sure that you can trust a particular company to treat you right. Keep an eye out for sites that don't have a lot of buzz or feedback on job boards. These might not be the right fit for you. Look for services that are approved by the Mystery Shopping Providers Association (MSPA). These are always legitimate businesses. And, of course, check out the companies on the Better Business Bureau, for that extra layer of security.

To help you start making some extra cash buying the things you already love, Top Consumer Reviews has reviewed and ranked today's top mystery shopping platforms. We hope this helps you get into your next side hustle, all while enjoying the things you love (like shopping, traveling, or visiting your favorite car wash!).

Compare Mystery Shopping Companies

Select any 2 Mystery Shopping Companies to compare them head to head

best-mystery-shopping-services
  • Market Force
  • Secret Shopper
  • IntelliShop
  • Second To None
  • Mystery Shopping Service
  • About Face
  • Shopper's View
  • BestMark
  • Service Evaluation Concepts
  • Elite CXS
Market Force vs Secret Shopper Market Force vs IntelliShop Market Force vs Second To None Market Force vs Mystery Shopping Service Market Force vs About Face Market Force vs Shopper's View Market Force vs BestMark Market Force vs Service Evaluation Concepts Market Force vs Elite CXS Secret Shopper vs IntelliShop Secret Shopper vs Second To None Secret Shopper vs Mystery Shopping Service Secret Shopper vs About Face Secret Shopper vs Shopper's View Secret Shopper vs BestMark Secret Shopper vs Service Evaluation Concepts Secret Shopper vs Elite CXS IntelliShop vs Second To None IntelliShop vs Mystery Shopping Service IntelliShop vs About Face IntelliShop vs Shopper's View IntelliShop vs BestMark IntelliShop vs Service Evaluation Concepts IntelliShop vs Elite CXS Second To None vs Mystery Shopping Service Second To None vs About Face Second To None vs Shopper's View Second To None vs BestMark Second To None vs Service Evaluation Concepts Second To None vs Elite CXS Mystery Shopping Service vs About Face Mystery Shopping Service vs Shopper's View Mystery Shopping Service vs BestMark Mystery Shopping Service vs Service Evaluation Concepts Mystery Shopping Service vs Elite CXS About Face vs Shopper's View About Face vs BestMark About Face vs Service Evaluation Concepts About Face vs Elite CXS Shopper's View vs BestMark Shopper's View vs Service Evaluation Concepts Shopper's View vs Elite CXS BestMark vs Service Evaluation Concepts BestMark vs Elite CXS Service Evaluation Concepts vs Elite CXS
Compare the Best Mystery Shopping Companies
- VS -
Review the Best Mystery Shopping Companies
See the Best Mystery Shopping Company
The Best Reviews of Mystery Shopping Companies