New Car Buying Sites Reviews

Who's better?

CarGurus vs Autotrader

We've analyzed the best New Car Buying Sites to help you find the right solution for your needs.

2025 New Car Buying Site Reviews

Here you can see how CarGurus and Autotrader match up head-to-head in a battle for the Best New Car Buying Sites in 2025.

Winner

CarGurus

  • Prices from $14,165 to $373,850
  • 32,000+ new vehicles for sale
  • Includes KBB ratings and CarFax

CarGurus, founded in 2006, ranks among the top US online automotive marketplaces, offering detailed car value analytics and a wealth of information under the Research tab. While its initial search tools are basic, CarGurus has an impressive inventory of over 32,000 new vehicles, with clear listings and a payment calculator on each. Despite some mixed feedback about dealership experiences, its massive inventory and pricing insights make it a competitive option, earning our 5-star rating and highest recommendation.

Autotrader

  • Prices from $14,165 to $367,820
  • 29,000+ new vehicles for sale
  • Includes KBB ratings and CarFax

Autotrader is a popular site with over 3 million vehicle listings from dealers and private sellers, offering a helpful payment-based search tool and detailed listings. They have a wide range of cars, including home test drives and delivery options, but most new cars are from well-known local dealers. However, despite its extensive inventory and features, Autotrader has a poor reputation, with low ratings from the Better Business Bureau and other review sites, leading us to give it a lower rating.

Few joys match that first inhale of new-car smell, sliding into a dealership-clean cabin packed with brand-new features that make you feel like a kid again. Buying a car should be pure excitement - a milestone you can't wait to celebrate - but the reality of the showroom often gets in the way. The haggling, the pressure from overzealous salespeople, and the parade of add-ons can turn that buzz into frustration fast. A little preparation and clear boundaries can help you keep the thrill where it belongs: on the road home.

Online car shopping has flipped the old routine on its head. Instead of trudging to the closest lot and relying on whoever greets you at the door, you can research from home, compare models and prices, read reviews, and check real-time inventory - and in many places, you can even have the car delivered to your driveway. Many sites now offer transparent pricing, virtual walkarounds, and easy financing tools that put you in control. The result is a car-buying experience that's a world away from what it was a decade ago.

Few purchases are as exciting as a new car, and going through the process online often makes it even smoother. Instead of losing hours at a dealership, you can scroll through tons of makes and models from your couch, with robust listings that include safety ratings, feature breakdowns, crisp interior-and-exterior photos, and real prices with monthly-payment and lease calculators. With that level of detail, you can make a well-informed choice on your own timeline, without a salesperson hovering. Many platforms now add trade-in estimates, quick financing preapproval, and the option to book a test drive or arrange home delivery - perks that save time and cut stress. Take your time, compare your top picks, and land on the car that feels like the right fit.

Shopping for a new car online opens up far more choices than a single hometown lot. Instead of being stuck with whatever your local dealer has on hand, you can browse combined inventories from multiple dealerships - even ones in other states if you're up for a road trip to pick it up or willing to pay for transport - and zero in on the exact model and color you want. Many platforms also offer home delivery, bringing the car straight to your driveway. It's also easy to compare prices and incentives side by side, so you can make a smarter decision without pressure. All that convenience saves time and effort and makes the whole process feel smooth and low stress.

Shopping for a new car online makes it easier to snag the latest models - even freshly released ones that are scarce on local lots. As you browse, you can dig into specs and trims that bundle advanced driver-assistance features like adaptive cruise control, automatic emergency braking, and lane-keeping assistance, along with other mechanical upgrades. Since you're tapping into the combined inventory of multiple dealers and sellers, tracking down a top-tier configuration is far simpler than limiting yourself to one area. You can also compare prices, colors, and delivery timelines side by side, which helps you move quickly when the exact setup you want appears.

So, if you're ready to start the process of getting a new car, there are plenty of places to begin your journey. But if you don't know which site is best for you, don't worry. When looking for a new car online, here are several factors to consider to help you get the best deal and experience:

To help you in the search for your new set of wheels, Top Consumer Reviews has evaluated and ranked the best options for online car shopping out there today. Whether you're looking for a new family vehicle, something to haul your trailer, a first-time car for a new college student, or that dream sports car you've been saving up for, we're sure that this information will save you time and get you connected with a vehicle you'll love to drive!

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New Car Buying Site FAQ

Why should I buy a new car online?
Just like any other product you can buy online, you'll find a much bigger selection on the internet than if you try to go store-to-store, or in this case dealership-to-dealership. Other reasons to shop for a car online are to save time, avoid the haggling and negotiations of salesmen (sorry, not sorry), minimize the pressure to buy, and do everything at your own convenience. Buying new vehicles online is more popular than ever before and companies are jumping on board with making it as easy as possible for customers.
How do I know if the car buying site I use is legit?
Make sure the company you're buying from has a good Better Business Bureau rating, high customer reviews, and is a service you've heard of before. It may help to call in and talk to their customer service team to get information about their processes as well. Beware of prices that seem "too good to be true", try to buy as locally as possible, and trust your gut. Do research online about the car company you're interested in buying from and you should get enough information to make an educated decision.
What if I have questions as I browse new cars online?
When you're buying from a dealership that sells new cars, they are going to have salesmen and customer service experts on standby to talk whenever you need. All it takes is a quick phone call and you can go over details about the vehicle you're interested in. They may be able to walk you through the buying process online if you run into some hiccups and want to make sure you're doing everything correctly. When it comes to making a big purchase like a car, don't hesitate to reach out to the seller to talk things through!
Is there a return policy on a new car?
Technically there are instances where you'll be able to return a new car to a dealership, but we don't recommend it. Make absolutely sure you're happy with the car you purchase online because dealerships either won't take the car back, or they'll charge a few thousand dollars in return fees. Either way, you'll be out a lot of money! This is also the case for buying a vehicle in person. Cars are not something you can easily send back!
Why buy a new car rather than a used one?
One obvious reason to buy a new car is because it will be more reliable than a used one. You never know exactly how a used car was treated or if it's bound to start having issues. New cars come with factory warranties that cover the cost of labor and repairs if you run into a problem in the first couple years of owning it. New cars have hardly any mileage on them, so they will last a lot longer for you than a used car would. They will have new oil, factory-fresh tires and brakes, the latest technology, and you can buy them in any make, model, or color you want.
Do I need to buy a warranty for my new car?
One of the perks of getting a brand-new car is that it already comes with a warranty. Usually, it's something like 36 months or 36,000 miles, whichever comes first. This covers parts and labor costs for normal usage. The exact warranty may differ slightly between makes and models of cars and the company you're buying from. You'll have the option of purchasing an extended warranty which would cover bumper-to-bumper issues for a period of time after the manufacturer's warranty is past. Some people choose to do this for peace of mind.
What are some things to keep in mind when buying a new car online?
The first thing you should do when buying a new car online is to set a budget. You'll find so many beautiful makes and models with seemingly endless options for upgrades, so you want to know how much you can spend (or how big of a loan you can qualify for) before you even start looking. Do research on the car you're interested in to see if it gets good gas mileage, what other customers have said about its reliability, check crash test ratings, and what type of warranty it comes with. You might consider test driving some vehicles before pulling the trigger on purchasing it online. Take your time comparing vehicles online since you won't have the pressure or time constraints of looking around at the dealership.
How do I get my car once I've purchased it online?
Most dealers will deliver the car you purchased right to your house. How convenient is that? It will feel like Christmas morning when that shiny, new, fresh vehicle gets dropped off. If you buy from a dealer that's close by, you might be able to avoid some shipping costs or fees by picking it up directly from them. This allows you to stop and talk to the employees if you have any questions before driving your new car home.

Compare Any 2 Products

CarGurus
Kelley Blue Book
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Auto Tempest
Edmunds
True Car
Driveway
Autotrader
Web2Carz
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