New Car Buying Sites Reviews

Who's better?

Kelley Blue Book vs Autotrader

We've analyzed the best New Car Buying Sites to help you find the right solution for your needs.

2025 New Car Buying Site Reviews

Here you can see how Kelley Blue Book and Autotrader match up head-to-head in a battle for the Best New Car Buying Sites in 2025.

Winner

Kelley Blue Book

  • Prices from $14,195 to $367,820
  • 28,000+ new vehicles for sale
  • Includes CarFax and KBB

Kelley Blue Book (KBB) is a trusted name in the auto industry, offering detailed car pricing, reviews, and listings for new and used cars. With over 28,000 new vehicles, extensive filters, and a unique long-distance delivery option, KBB makes car shopping easy and informative. Despite some negative reviews mainly about its car valuation system, KBB stands out for its competitive prices and earns a near-perfect rating.

Autotrader

  • Prices from $14,165 to $367,820
  • 29,000+ new vehicles for sale
  • Includes KBB ratings and CarFax

Autotrader is a popular site with over 3 million vehicle listings from dealers and private sellers, offering a helpful payment-based search tool and detailed listings. They have a wide range of cars, including home test drives and delivery options, but most new cars are from well-known local dealers. However, despite its extensive inventory and features, Autotrader has a poor reputation, with low ratings from the Better Business Bureau and other review sites, leading us to give it a lower rating.

It's pretty much universally agreed that the "New Car" smell is one of the best feelings in the world. Getting into your dealership-clean car with brand-new features makes you feel like a little kid all over again. That's why buying a new car is one of the most exciting times in your life. But we're all also familiar with the dealership process. Haggling for prices and feeling pressured by overzealous salespeople can easily turn your excitement into frustration.

With online auto sales, gone are the days of heading blindly over to the nearest dealership, hoping to find something you'll like, and being largely at the mercy of the salesperson who greets you at the door. Now, you can do extensive research online before ever setting foot on the lot - and that's assuming you're not having the vehicle delivered directly to your home. Today's new car-buying experience is totally different from what it was even ten years ago.

Buying a new car is an exciting experience, and getting one through online services can make it even more enjoyable. Instead of spending hours at a dealership, you can browse through numerous makes and models from the comfort of your home. Online platforms provide detailed information about each car, including safety ratings, features, detailed photos of the interior and exterior, and prices (including monthly payment or lease calculator tools). This helps you make a well-informed decision without the pressure of a salesperson hovering over you. You can take your time, compare different options, and find your dream car.

One of the biggest advantages of buying a new car online is access to a wide range of options that may not be available at your local dealership. Online car-buying platforms often have a larger inventory from multiple local dealerships (or those in completely different states if you don't mind making the drive to pick it up or paying for transport), allowing you to find the exact model and color you want. Plus, many online services offer home delivery, so you can have your new car brought right to your doorstep. This convenience saves you time and effort, making the new car-buying process smooth and hassle-free.

Plus, purchasing a new car online can help you pick out the newest models (even those that are just released and harder to find on dealership lots). When it comes to safety and mechanical features, you can find details and trim levels that offer advanced driver assistance systems, adaptive cruise control, automatic emergency braking, and lane assist. Since you're browsing the collective inventory of many dealerships and sellers, it's much easier to find that top-level model than it would be just shopping locally.

So, if you're ready to start the process of getting a new car, there are plenty of places to begin your journey. But if you don't know which site is best for you, don't worry. When looking for a new car online, here are several factors to consider to help you get the best deal and experience:

To help you in the search for your new set of wheels, Top Consumer Reviews has evaluated and ranked the best options for online car shopping out there today. Whether you're looking for a new family vehicle, something to haul your trailer, a first-time car for a new college student, or that dream sports car you've been saving up for, we're sure that this information will save you time and get you connected with a vehicle you'll love to drive!

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New Car Buying Site FAQ

Why should I buy a new car online?
Just like any other product you can buy online, you'll find a much bigger selection on the internet than if you try to go store-to-store, or in this case dealership-to-dealership. Other reasons to shop for a car online are to save time, avoid the haggling and negotiations of salesmen (sorry, not sorry), minimize the pressure to buy, and do everything at your own convenience. Buying new vehicles online is more popular than ever before and companies are jumping on board with making it as easy as possible for customers.
How do I know if the car buying site I use is legit?
Make sure the company you're buying from has a good Better Business Bureau rating, high customer reviews, and is a service you've heard of before. It may help to call in and talk to their customer service team to get information about their processes as well. Beware of prices that seem "too good to be true", try to buy as locally as possible, and trust your gut. Do research online about the car company you're interested in buying from and you should get enough information to make an educated decision.
What if I have questions as I browse new cars online?
When you're buying from a dealership that sells new cars, they are going to have salesmen and customer service experts on standby to talk whenever you need. All it takes is a quick phone call and you can go over details about the vehicle you're interested in. They may be able to walk you through the buying process online if you run into some hiccups and want to make sure you're doing everything correctly. When it comes to making a big purchase like a car, don't hesitate to reach out to the seller to talk things through!
Is there a return policy on a new car?
Technically there are instances where you'll be able to return a new car to a dealership, but we don't recommend it. Make absolutely sure you're happy with the car you purchase online because dealerships either won't take the car back, or they'll charge a few thousand dollars in return fees. Either way, you'll be out a lot of money! This is also the case for buying a vehicle in person. Cars are not something you can easily send back!
Why buy a new car rather than a used one?
One obvious reason to buy a new car is because it will be more reliable than a used one. You never know exactly how a used car was treated or if it's bound to start having issues. New cars come with factory warranties that cover the cost of labor and repairs if you run into a problem in the first couple years of owning it. New cars have hardly any mileage on them, so they will last a lot longer for you than a used car would. They will have new oil, factory-fresh tires and brakes, the latest technology, and you can buy them in any make, model, or color you want.
Do I need to buy a warranty for my new car?
One of the perks of getting a brand-new car is that it already comes with a warranty. Usually, it's something like 36 months or 36,000 miles, whichever comes first. This covers parts and labor costs for normal usage. The exact warranty may differ slightly between makes and models of cars and the company you're buying from. You'll have the option of purchasing an extended warranty which would cover bumper-to-bumper issues for a period of time after the manufacturer's warranty is past. Some people choose to do this for peace of mind.
What are some things to keep in mind when buying a new car online?
The first thing you should do when buying a new car online is to set a budget. You'll find so many beautiful makes and models with seemingly endless options for upgrades, so you want to know how much you can spend (or how big of a loan you can qualify for) before you even start looking. Do research on the car you're interested in to see if it gets good gas mileage, what other customers have said about its reliability, check crash test ratings, and what type of warranty it comes with. You might consider test driving some vehicles before pulling the trigger on purchasing it online. Take your time comparing vehicles online since you won't have the pressure or time constraints of looking around at the dealership.
How do I get my car once I've purchased it online?
Most dealers will deliver the car you purchased right to your house. How convenient is that? It will feel like Christmas morning when that shiny, new, fresh vehicle gets dropped off. If you buy from a dealer that's close by, you might be able to avoid some shipping costs or fees by picking it up directly from them. This allows you to stop and talk to the employees if you have any questions before driving your new car home.

Compare Any 2 Products

CarGurus
Kelley Blue Book
Cars
Auto Tempest
Edmunds
True Car
Driveway
Autotrader
Web2Carz
Cars Direct
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