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Wednesday, January 20th
Liquidation is an online auction website that specializes in bulk auctions of a large variety of products. They purchase surplus inventory from hundreds of stores across the country and action off this surplus to business and individuals through a typical online auction process.
The main page of the website contains several items that gave us an immediate sense of legitimacy. Prominently displayed is an accreditation from the Better Business Bureau, a notice that they are a publicly traded company, and a short video clip of a story featuring their business on popular ABC news program Nightline. The video clip was particularly informative due to the fact that their business model is clearly defined during the brief news article. The spot describes how Liquidation purchases inventory from 7 of the top 10 retailers in the country and hundreds of other manufacturers and then auctions the goods off to the public at discounts up to 40%. EVP Casey Roy is interviewed and clearly explains how his business model has led to bringing about a "second economy" for millions of Americans through this online buying and selling of bulk surplus.
This mention of a second economy is part of what we noticed was a focus on the opportunity for customers of Liquidation not only to purchase goods at a discount, but to make money reselling it to the public. On the main page are three testimonials from clients claiming that buying and selling from Liquidation is their primary source of income. This sets Liquidation apart from the many other online auction websites where the focus is solely on the customer getting a personal bargain on discounted goods.
The website itself is easy enough to navigate. You can register for free if you want to setup an account for frequent purchases, but you don't have to register to take part in an auction. The categories are clearly outlined and easily chosen from a drop down menu, and you can also search auctions by location. (presumably due to the focus on bulk buying where a client may have to have hundreds of items shipped or retrieved.) The customer service page has telephone numbers for customer support, seller support, direct/bulk sales and also an option to talk online via live chat to a service representative. There were a few small issues like the categories and locations resetting after each search, but overall it was easy to find everything needed and a snap to quickly located current auctions for what we were looking for.
Liquidation gets high marks for its huge selection of products, ease of use, and value to the customer. We feel it is a very good site for anyone who wants to either find a good deal for themselves on an item, or to make money purchasing and selling in bulk.
When people hear "online auction" they immediately think of eBay. With good reason; this enormously well-known online auction site boasts millions of users across several countries and sells thousands of items every day.
However, there are alternatives to eBay. As it has grown in size, so too have a variety of complaints. From rising fees charged to their sellers, to prices that are driven up by large numbers of buyers, other online auction sites have started nipping at the heels of eBay.
When looking at online auctions, there are a number of factors you'll want to consider. Some of these include:
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