Where is the best place to buy pajamas? There's something undeniably comforting about slipping into a pair of pajamas that feel just right, and if you're honest, you probably have a couple of favorites you reach for far more often than the rest. Pajamas may seem simple, but they've actually traveled a long, curious journey through history to get to your dresser drawer.
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LAKE Pajamas has a charming origin story: founded by longtime friends Cassandra Cannon and Anne Read Lattimore, the brand grew out of their quest for pajamas that felt both timeless and truly comfortable. What started in Savannah back in 2014 quickly gained traction - first online, then through glowing features in places like Forbes, Town & Country, Vogue, and The Wall Street Journal. LAKE eventually grew its brick-and-mortar presence, too, with stores now in Atlanta, Charleston, Charlotte, Southampton, and Palm Beach. On paper, it sounds like the kind of brand you'd expect to deliver a premium, stress-free pajama experience. But once you start shopping, things get a little less dreamy.
Solid selection of luxe PJs
LAKE offers pajamas for women, men, kids, and babies, along with a growing lineup of casual apparel that sometimes blurs the line between sleepwear and daywear. To keep comparisons consistent across all pajama retailers, we focused on the women's collection and their family-matching options. At the time of our review, there were 62 women's pajama styles (including maternity). The variety spans fabrics, lengths, and silhouettes, but you'll want to use the filters if you're trying to avoid sorting through dresses, sweaters, and other non-PJ categories that sometimes mix into the results. One important limitation: sizing only goes up to a women's XXL (approximately size 18). If you need plus-size options, LAKE simply doesn't offer them.
Family sets require a DIY approach
If you love the convenience of pre-bundled family pajama sets, LAKE isn't the easiest place to shop. Rather than offering grouped listings where you can select each family member's size in one place, you'll usually be building your own set piece by piece. Themes and seasonal prints can help guide you - click on the Holly Jolly jammies for women and then scroll down to see the baby sleeper or kids' long-long set in the same pattern, for instance - but expect to spend time navigating back and forth and double-checking what's actually offered in sizes/styles for the whole family.
Availability is better than before
In our previous evaluation of LAKE, we encountered lots of issues with sizing availability. Fortunately, during this visit, we only found a handful of patterns and sizes that weren't in stock.
Premium pricing comes with premium brand
LAKE's prices lean high, as expected for a cotton-focused boutique brand. You can expect to pay around $48 for a kids' shorts set or $88 for a women's pima tank gown, with full pajama sets like the DreamModal Kimono Pants Bundle offered at $168. The site offers free shipping on orders over $75 - something most shoppers will hit without trying.
Returns: decent, but with caveats
LAKE offers a standard 30-day return policy, with one nice seasonal perk: items purchased between November 15 and December 15 can be returned through January 15. However, anything marked down is automatically eligible for store credit only. Refund returns come with a $7 shipping fee, though exchanges and store-credit returns are free. And like most other pajama brands, returns must be unworn, unwashed, and in good condition.
A note on fabric care
LAKE is upfront about the fact that 100% cotton shrinks - which is true. They recommend avoiding the dryer altogether, washing on delicate in cold water, laying pieces flat to dry, and treating your pajamas as delicate garments rather than tossing them in with towels or jeans. They also suggest sizing up if you're between sizes. Even with these instructions, many customers report shrinkage or fabric changes, which brings us to the biggest issue.
Customer feedback remains overwhelmingly negative
While the store's Better Business Bureau rating has improved since our last visit to LAKE, going from a rock-bottom "F" to a close-to-perfect "A-", customer sentiment elsewhere hasn't followed. Across Trustpilot, Yelp, and other review platforms, complaints remain consistent: pajamas shrinking dramatically even with careful washing, fabric discoloration, premature wear, and customer service that's hard to reach and slow to respond (or cranky when they do). That's especially surprising for a premium-priced brand with such strong editorial buzz.
Still not a pajama store we can confidently recommend
LAKE Pajamas has a beautiful brand story, lovely marketing, and a devoted fan base - but in practice, it's hard to overlook the ongoing issues with quality and customer service. The styles are attractive, and the cotton is undeniably soft at first touch, but too many shoppers are disappointed with how their pieces hold up and how difficult it can be to get support when something goes wrong. Given the better-performing (and often less expensive) alternatives available, LAKE still ranks low on our list of pajama stores. Feel free to shop here if you love the aesthetic and don't mind the extra laundry care, but for most people, there are better options elsewhere.
Continued from above...
There's something undeniably comforting about slipping into a pair of pajamas that feel just right, and if you're honest, you probably have a couple of favorites you reach for far more often than the rest. Pajamas may seem simple, but they've actually traveled a long, curious journey through history to get to your dresser drawer.
The word "pajama" comes from "pae jama," a term from Persian and Hindustani meaning "leg clothing," and the style was adopted into Western fashion in the 1800's as a cooler, more comfortable alternative to stiff nightshirts. Over the decades pajamas became more than sleepwear - they turned into a symbol of leisure, relaxation, and, in recent years, an entire lifestyle category. (You've probably seen the matching family sets. Maybe you've even worn them. No judgment.)
Today's pajama trends prove that comfort doesn't have to be boring. You've got buttery-soft bamboo sets for hot sleepers, flannel classics for chilly nights, gender-neutral silhouettes, rompers, luxe satin, organic cotton loungewear you could wear on a video call without raising eyebrows, and color-coordinated sets designed specifically for holiday cards. You'll even find "cooling" fabrics that wick moisture, PJs with hidden pockets, and limited-edition prints so playful you almost feel guilty going straight to bed. Almost.
But the real transformation in pajama shopping has happened online. Instead of wandering through racks, trying to guess whether something will shrink, fade, or feel scratchy, you can browse dozens of brands from the comfort of your actual pajamas. Shopping online lets you compare fabrics, check size guides, read thousands of real-world reviews, and look for sales that brick-and-mortar stores simply can't match.
You also get access to niche and specialty brands you'd never find locally - whether you're hunting for all-natural fibers, inclusive sizing, matching sets for the whole family, or simply a pair of dependable cotton bottoms that won't fall apart after three washes. And when you're shopping online, you can take your time. There's no one hovering nearby asking if you "need another size," and no fluorescent lighting convincing you that you look tired.
Of course, with so many pajama stores popping up online, choosing where to shop can feel surprisingly complicated. Some brands lean heavily into luxury marketing, some are known for bargains, and others have fantastic fabrics but questionable return policies. That's why it helps to have a few simple criteria in mind when you're deciding where to buy your next cozy set. Here's what to look for in a pajama store:
With those criteria in mind, Top Consumer Reviews has already done the digging for you, comparing some of today's most popular pajama stores so you can shop with confidence - and stay as cozy as possible while doing it!
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