Ulta Review: Perfume Stores

We've analyzed the best Perfume Stores to help you find the right solution for your needs.

2026 Perfume Store Reviews

Where Can You Find the Best Perfume Store?  Finding the perfect fragrance is a journey for your olfactory senses. Perfume isn't just another beauty or self-care product. It has become a means of expressing your individuality, making a memorable statement, and adding a touch of sophistication to your grooming routine.

4.5

GREAT

2

Great

  • Priced from $10.49 to $250
  • 1,088 fragrances offered
  • Options for men and women
  • 60-day returns in store and online
  • Free gifts with purchase
  • "A+" rating from the BBB

GREAT

4.5

On the Ulta website

Ulta, an American beauty store chain, offers a range of beauty products, including cosmetics, skincare items, fragrances, nail products, and bath and body essentials. With a commitment to employee diversity, Ulta takes pride in having over 92% of its store associates being women. Operating both as a brick-and-mortar retailer with over 1,120 locations and a thriving online store, Ulta serves as a comprehensive destination for customers to meet all their beauty needs, especially for perfume.

Clean site and easy browsing experience

Browsing on Ulta's website is a breeze. The minimal design along with easy-to-use quick links and a "shop all fragrance" button helps you jump right into your favorite scents. There are 8 different filters to help you narrow down your options including:

  • Category (for gender)
  • Scent
  • Fragrance type
  • Preferences (for extras like "cruelty-free" or "contains CBD")
  • Brand
  • Price
  • Special offers
  • Shopping preferences (for online-only brands or items you can buy in-store)

Solid selection for a one-stop shop site

In contrast to some perfume stores that emphasize massive discounts, Ulta positions itself as a reliable retailer where customers can acquire genuine, high-quality, name-brand fragrances. Ulta offers 1,088 different perfumes. 691 of these options are for women, and there are 214 for men, available in multiple sizes. This is impressive for a company that doesn't "specialize" in fragrance.

Best Perfume Stores

Fair prices with free gifts

While Ulta's prices are fair and align with expectations for name-brand products, this isn't the biggest discount store you can find. However, if trustworthiness is your top priority, paying a little extra at Ulta is worth it. Customers often receive complimentary gifts with purchases, and seasonal deals, such as buy one, get one free, are not uncommon. Staying informed about these discounts is facilitated through Ulta's email subscription list and regular checks of their website.

Cost comparison

During our cost comparison, we checked out the same three perfumes at each store. We chose one long-time staple (Tiffany & Co. Rose Gold Intense Eau de Parfum), one trending and low-cost perfume (Clean Classic Warm Cotton), and one luxury brand perfume (Nuwa by Roja Parfums). We also checked out the full range of prices across the entire selection. Here's what we saw on Ulta:

  • Tiffany & Co. Rose Gold Intense Eau de Parfum: $175.00 for 2.5 oz
  • Clean Classic Warm Cotton: $75 for a 2 oz bottle.
  • Nuwa by Roja: Ulta doesn't offer some of the extremely expensive brands like Roja. They do have some Dior, but those are the highest-cost options (around $200 to $250) in the store.
  • Full price range: $10.49 to $250

60-day returns in person and online

Ulta provides a hassle-free shopping experience, offering free shipping for orders of $35 or more. For those seeking to get their perfume right away, online purchases can be picked up the same day from nearby Ulta stores. The retailer also extends a generous 60-day return policy, allowing customers to receive a full refund within this timeframe. Plus, the option to return items in-store adds convenience and flexibility to the process.

Best Perfume Stores

Top-rated and trustworthy

Ulta's products receive high praise from customers, evident in the numerous reviews available for each item. Most fragrances on Ulta's platform garner ratings averaging nearly 5 out of 5 stars, underscoring the high satisfaction levels with their perfume selection. Further enhancing their credibility, Ulta holds an "A+" rating from the Better Business Bureau, instilling confidence in online shopping through their platform.

Second place and most trustworthy retailer

As one of the most popular beauty chains, Ulta has earned its reputation as a reliable and frequently-shopped retailer. While not positioned as a provider of "cheap" products, Ulta guarantees quality and authenticity, eliminating concerns about purchasing counterfeit fragrances. Undoubtedly, Ulta stands out as one of the best online destinations for perfume and other beauty products, earning an excellent rating in our review. It only takes second place rather than first due to not offering luxury brand fragrances like our top choice.

On the Ulta website

Continued from above...

Where Can You Find the Best Perfume Store?

Finding the perfect fragrance is a journey for your olfactory senses. Perfume isn't just another beauty or self-care product. It has become a means of expressing your individuality, making a memorable statement, and adding a touch of sophistication to your grooming routine.

The overwhelming variety of scents found in the perfume section of a store can often lead to sensory overload, making it challenging to discern the nuances of each fragrance. This is where the convenience and efficiency of online shopping come into play. Many people prefer the comfort of shopping from home where you can still smell the perfume when it arrives and return it if it isn't perfect.

Shopping online lets you avoid hovering employees or wasting gas on a run to the mall. You can get the perfect scent experience shipped right to your home. Considering that many retailers provide free shipping for costly fragrances, you don't have to worry about paying extra to buy online.

More than a simple accessory, the right fragrance can evoke memories and help you bring out your best self through a new or familiar scent. Beyond the surface allure of smelling pleasant throughout the day, perfume serves as a convenient and quick pick-me-up, instilling confidence and a sense of presentability, especially in hectic moments when you find yourself rushing to catch public transport or running errands post-gym. It's a transformative tool that allows you to project a composed and refined image even when time constraints limit your ability to indulge in a full grooming ritual.

Beyond the comfort of browsing from your home, online platforms provide detailed product descriptions and invaluable customer reviews, helping you to make informed decisions before committing to a purchase. Plus, if you're like us and you want to try something new, you can pick out options in sample sizes for you to try out something more floral over fruity this time.

Online shopping also allows you to bundle items or enjoy a one-stop-shop experience where you can buy fragrances for yourself, your spouse, and even your pet at some locations. But, finding the best place to buy perfume can be difficult.

There are a lot of places online where you can buy perfume. To help, we've put together this quick checklist to help you narrow down the best places to shop for perfume online:

To help you find the best scent for your lifestyle, Top Consumer Reviews has taken the guesswork out of perfume shopping by reviewing and ranking the best online stores for purchasing fragrances. We hope this guides you toward a perfume that not only makes you feel fresh and confident but also aligns perfectly with your unique and beautiful style. Happy shopping!

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Perfume Store FAQ

How do I know what perfume or cologne to purchase online?
Most people have a perfume or cologne that they have used for years and know they love. Buying perfume and cologne online is an easy way to replenish your favorite scents when they run out without having to make a trip to the store. When considering fragrances, you've never smelled before, it is a good idea to identify brands you like and read reviews on the different scents they have. You could buy new fragrances in small bottles to try them out.
How much should I expect to pay for perfume online?
The good news is, you can expect to pay less for perfume if you're shopping online than if you go to a department store. The cost of your perfume will depend on the brand and amount you choose to buy. It is reasonable to expect to pay anywhere from $20 - $150 for a nice bottle of perfume or cologne. Watch for sales at your favorite online perfume store to score big discounts!
Why should I buy perfume online rather than from a department store?
If you want to try out a new perfume, shopping online is a great way to browse hundreds of new options, read reviews, and learn about new brands. You won't have to make a trip to the store or deal with salespeople. Many department stores have high mark-ups on their fragrances that you can avoid by ordering online. If you're looking for ease, affordability, and convenience, online shopping is unquestionably the best way to go when buying perfume.
What is a perfume tester?
Testers are small bottles of perfume or cologne that allow you to try out a new scent. They contain the same ingredients as a full bottle, but you don't have to spend the money to buy an entire container if you aren't sure you will like it. Not all online stores offer them, but using testers is a good way to try a bunch of new fragrances if you're looking to find your new go-to perfume or cologne.
How long do perfumes last?
Perfume can last anywhere from 3-5 years. As long as you keep them in a cool, dry area away from sunlight, the ingredients in perfume and/or cologne will be good for a long time. Most people will use up their perfume and replace it well before it surpasses its shelf life.
How much perfume comes in a bottle?
Each perfume product description online will list the amount of its contents. Most bottles of perfume will include between 2.5 oz and 4 oz of fragrance. This is a convenient size for traveling and storage. Many of them come in beautiful glass bottles that make for great accessories on a vanity or shelf.
Is it possible to return perfume?
Yes! Most online perfume retailers allow you to return your unused perfume or cologne within 30 - 60 days for a full refund. It is best practice to read the store's return policy before making a purchase so you know what to expect. You'll need to follow careful packaging instructions to ensure that the perfume bottle does not break or spoil in transit.
How can I make a perfume scent last longer on my skin?
There are a few tips and tricks that might increase the longevity of a perfume or cologne scent on your skin throughout the day. First, apply your perfume right after you get out of the shower. You might try moisturizing the areas you are applying to with a moisturizer like Vaseline. Rather than rubbing a fragrance in, try spraying or dabbing in on and letting it dry. Another idea is to spritz your perfume onto your hairbrush and run it through your hair.

Compare Any 2 Products

Perfume.com
Ulta
FragranceNet
Strawberrynet
Perfumania
Sobelia
The Perfume Box
Fragrance X
Planet Beauty
The Perfume Spot
Beauty Encounter
vs
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