The Best Places to Sell Diamonds

Saturday, February 8th

2025 Places to Sell Diamond Reviews

Express Gold Cash

• Heavy focus on precious metals but diamonds purchased too
• Automatic $5,000 in insurance, can get up to $100,000
• Payment made via direct deposit within 24 hours
• Satisfaction and price match guarantees
• "A+” rated and accredited by the BBB
• Over 5,000 five-star reviews

Consider Express Gold Cash as your go-to family-owned business with over 25 years of experience in buying various valuables, including diamonds, jewelry, coins, gold, silver, platinum, palladium, and rhodium.

Clear explanation on your offer

Express Gold Cash welcomes all forms of diamonds, from engagement rings and tennis bracelets to pendants, earrings, loose diamonds, and melee (small) diamonds. Your diamonds are carefully evaluated based on essential factors such as carat, color, clarity, and cut. When they send you an offer on your diamonds, the experts at Express Gold Cash will discuss with you how your gemstones measured up across those four dimensions, so you understand why they're offering that particular dollar amount.

Committed to fair pricing

When you choose to engage with Express Gold Cash, you'll benefit from their commitment to transparency and fair dealing. Specializing in gold, they offer competitive rates, paying 90% of the value of gold bullion and up to 85% of the refined value of gold jewelry. But, one small downside is that specific details about their method of pricing diamonds are not explicitly outlined.

Fast process

The appraisal process with Express Gold Cash is designed to be as hassle-free as possible for you. To get started, all you need to do is request a free appraisal kit from their website. Once you've completed the form, the Express Gold Cash Kit, complete with a prepaid FedEx envelope and instructions for securely packaging your diamonds, will be on its way to you. (Or, if you prefer, you can print a free FedEx overnight label instead of waiting for a kit.) The shipment is insured for $5,000, with an option to extend coverage up to $100,000 (you'll have to call to do that). Once your diamonds reach Express Gold Cash in New York, they'll send a confirmation email and promptly calculate the cash value. You'll then receive an offer that you can either accept or reject, with payment processed via direct deposit within 24 hours upon acceptance. If, at any point, you decide not to proceed, your diamonds will be promptly returned, free of charge.

Price matching

If you have an offer from one of Express Gold Cash's national competitors, you're eligible for a price match guarantee. Understandably, EGC will not pay more than 90% of the current day's market price (referring to precious metals).

Thousands of five-star reviews

You'll be pleased to know that Express Gold Cash has an outstanding "A+" rating and accreditation from the Better Business Bureau and comes highly recommended by numerous satisfied customers, making them a reliable and honest choice for selling your precious jewels and metals. Over 5,000 people have left five-star ratings for EGC on Trustpilot alone, referencing the company's trustworthiness and fair pricing on the offers they received. And, if you want to see for yourself, you can take a look at the images of actual items bought by Express Gold Cash and how much they paid out (but expect that to be all about gold; we didn't spot any diamonds or diamond jewelry in the mix).

Excellent choice for selling diamonds

Their stellar reputation and price match guarantee has rightfully earned Express Gold Cash our highest rating among diamond buyers. Although we would love to see photos of recent diamond offers and payouts, we have great faith in their proven honesty and efficient process. If you're looking to you're your diamonds, this should be the first place you check out.

Diamond Buyers International

• Specializes in diamonds
• Precious metals also accepted
• Free appraisal kit
• Instant online appraisal available
• Satisfaction and best pricing guaranteed
• Prepaid shipping insured for up to $100,000
• Offer made within 24 hours
• Payment sent within 24 hours of offer acceptance
• "A+” rated by the BBB
• In business since 2008

Since 2008, New York's Diamond Buyers International has been helping people get top dollar for their diamonds. They eliminate the middleman and work directly with you when you're ready to sell your diamonds.

Get an online offer estimate before sending in your diamonds

The best way to get started here is to jump right in with an online appraisal. Indicate the shape of the stone, the carats, color, and clarity, and DBI will (supposedly) check for buyer demand, peak-season pricing, and their inventory. After that, you'll almost always get a "Congratulations” message and a request for your email address so that they can send you a copy of their offer.

Insured up to $5,000, more on request

Of course, your official offer won't happen until you actually send in your diamonds to be inspected by Diamond Buyers International's appraiser (who we're guessing is named Demitri, based on how often he's mentioned in customer feedback). You'll get a link to the kit request form when you do the online appraisal, or you can just skip to that step on your own. Your appraisal kit will be delivered at no cost to you, complete with an insured, prepaid FedEx overnight envelope and instructions for how to send your diamonds in safely. It automatically includes $5,000 in insurance, but you can get coverage for up to $100,000 if you think your diamonds may be worth more.

Lightning-fast offers and payments

If time is of the essence, this is going to be a really attractive service for you: Diamond Buyers International will get you an official offer within 24 hours of receiving your package, and if you accept that offer, you can expect them to process the payment immediately. Of course, if you choose to get paid via check, it's not going to be in hand right away; otherwise, opt for a direct deposit or PayPal payment and you could have money in your account within a few days of when you sent off the FedEx package.

Satisfaction guaranteed

DBI also promises that you'll be completely satisfied with your experience, not just with respect to customer service but also the amount of their offer. They don't go into detail on the latter (will they beat any competitor offer? Will it be by a certain percentage?), but no one seems to be disappointed. And, if you don't like the offer or you change your mind, there's no obligation: DBI will send your diamonds back at no cost, with no questions asked.

Practically perfect reputation

We're pleased to report that Diamond Buyers International has an "A+” rating from the Better Business Bureau, with no complaints filed there. And, beyond the testimonials on the DBI website (which we all know are curated, and the customer photos are just stock images anyway), we found over 100 ratings on Trustpilot and Google that gave this service a perfect five stars. People said that the offers they received for their diamonds were much higher here than what they got when visiting local dealers, that their money was deposited quickly, and that the customer service was fantastic.

A top choice for selling diamonds

Diamond Buyers International has made a big jump in our rankings since our previous review. They're doing a fantastic job of offering personalized service to people selling diamonds. If you like that mom-and-pop feel and want to get the highest possible offer for your gemstones, Diamond Buyers International are experts in the field.

myGemma

• Luxury resale platform for diamonds, handbags, and more
• Payment via wire or check in as little as 24 hours
• Customer service available via email, phone, or live chat
• Receive 5% in loyalty points on every sale and purchase
• "A+” rated and accredited by the BBB
• Hundreds of five-star reviews
• In business since 2012

myGemma, formerly known as WP Diamonds, is a luxury resale platform with in-person locations in NYC and London. The brand started in 2012 as diamond experts, expanding later to include handbags and accessories. That makes this a unique option among the places you could go to sell your diamonds: you could sell your gemstones and purchase a Gucci wristlet all in the same day. myGemma has more than 41,000 customers who've sold their items to the retailer, with over 123,000 items purchased.

Get an initial offer estimate before sending in your diamonds

So, let's jump into how myGemma works for buying your diamonds. You'll begin with their online form, indicating as many details as you have (cut, color, clarity, carats). They'll give you an initial quote via email or phone call. If you decide to send in your diamonds, myGemma gives you free, fully insured shipping; otherwise, you're welcome to schedule an in-person appointment at the office in NYC or London. Once myGemma receives your package (and opens it on camera, for extra security), they'll send you a final offer: accept it, and the money is wired to you or sent via check right away. The whole process can take just 24 hours from quote to cash.

Easy to reach customer service

Any questions? It's easy to reach a support rep via email, live chat, or phone during regular business hours.

Loyalty points add up

Whether you sell to or buy from myGemma, you'll benefit from their loyalty program: each transaction earns you 5% in points that you can redeem for future purchases. You won't even pay sales tax on the portion of your purchase covered by loyalty credits.

Plenty of positive feedback

myGemma has an "A+” rating and accreditation from the Better Business Bureau, with only two complaints filed there over the last three years. We also read through hundreds of five-star reviews from extremely happy myGemma customers - but it's worth pointing out that almost every single one references a purchase they made here (often handbags), and not about anything they sold to the retailer. Still, we have no reason to think that clients who have myGemma buy their diamonds are anything but thrilled with the final result: even if they choose not to accept the offer, their diamonds are sent back at no extra cost, no hassle.

Unique service that's worth checking out

While myGemma is missing a few small features included by our highest ranking places you could go to sell diamonds (like offering payment via PayPal or a top dollar guarantee), it's still a wonderfully unique option. You probably won't find loyalty points (or designer accessories) with any other platform on our list. Don't hesitate to check out myGemma the next time you've got some diamonds to get rid of.

Sell Your Gold

• Buys diamonds of any size, color, cut, and condition
• Free appraisal kit
• Insurance up to $100,000
• Payment via PayPal, check, or bank transfer in less than 24 hours after offer acceptance
• Best price and satisfaction guaranteed
• "A+” rated and accredited by the BBB
• Over 1,000 five-star reviews

Sell Your Gold wants to be your one-stop shop for any diamonds or precious metals you'd like to cash in. Regardless of the condition, size, color or cut, they're happy to give you an offer.

You'll have to wait for your appraisal kit

You'll start by requesting Sell Your Gold's free appraisal kit. Unlike some of their rivals, SYG doesn't offer an instant online estimate: you'll have to wait for your kit to come in the mail to get the ball rolling. The kit contains a welcome letter, zip bag, bubble pouch, and a prepaid FedEx shipping label. And, don't miss the 5% bonus card: if you send it back to them, they'll increase your offer by that percentage (though that seems like an odd hoop to jump through).

Insured for $5K, more available upon request

Your package will automatically be insured for up to $5,000. If you need more coverage, call Sell Your Gold before you ship your items. They can offer insurance up to $100,000 at no extra cost.

Excellent price guarantee

Sell Your Gold will inspect your diamonds and make you an offer, typically up to 90% of market price on precious metals and diamonds and within one business day of your package arriving. They guarantee that they'll have the best offer compared with any of their online national competitors: if not, they'll beat it (not to exceed 100% of the current day's market price) or they'll pay you $100.

Payment issued within 1 business day

If you accept your offer, payment will be issued within one business day as well: choose to receive a check, a bank transfer, or PayPal payment. If you don't accept the offer, Sell Your Gold will ship back your diamonds and any other items at no cost to you.

Trustworthy

To find the Better Business Bureau listing for Sell Your Gold, it took a bit of sleuthing: the fine print at the bottom of the SYG site discloses that it's owned by Beyond79, a Florida-based company. Fortunately, there's no issue there: Beyond79 has an "A+” rating and accreditation from the BBB, and fewer than 20 complaints filed over the last three years. They've earned over 1,000 five-star reviews on Trustpilot, and people who've sold their diamonds, gold, and other precious gems/metals here say that Sell Your Gold lives up to its promises. The process is described as quick and professional, payment is prompt, and help stands at the ready whenever needed.

Solid option for selling diamonds

Although we'd like to see the diamond-selling process get a bit more streamlined here (like having an online appraisal to get started, rather than waiting for the kit to arrive), we're impressed by all of those who said that the Sell Your Gold experience was trustworthy and paid what they were hoping to receive. All of that earns this platform a solid four-star rating from us.

GoldFellow

• Sell your diamonds, gold, or other precious metals
• Automatically insured for up to $2,500 (more upon request)
• Diamonds must be at least 0.25 carats
• Get a preprinted label or request a "track pak”
• Get an offer and initiate payment on the day your diamonds arrive
• Video-monitored unpackaging
• Payment via PayPal, wire transfer, Zelle, or check
• "A+” rated and accredited by the BBB

GoldFellow is a well-established player in the jewelry business with over 35 years of experience. Operating out of Fort Lauderdale and South Florida, they don't just focus on gold but also offer cash payments for diamonds larger than 0.25 carat, providing a viable option for selling most gemstones.

No surprises in the process

In most ways, GoldFellow is just like any other place you could choose to sell your diamonds. You can either print off a prepaid FedEx label or request a "track pak” to be sent to you, your package will come with complimentary insurance (though GoldFellow's automatic coverage is only $2,500, unlike many rivals who offer $5,000 straight out of the gate; you can request more if needed), and your diamonds will be inspected under video surveillance the day they're received.

Payment initiated as soon as you accept the offer

Once your offer is made, you can get your payment initiated immediately if you accept the amount. That can be done via PayPal, Zelle, wire transfer, or bank check. GoldFellow doesn't guarantee that they'll give you the best offer for your diamonds; their only guarantee is that they'll set your diamonds aside if you change your mind and opt to return what they paid you. But, they don't say if that works for payments that aren't automatic (they talk about having their check returned), or in what timeframe you'd have to decide.

Some limitations on the diamonds they accept

And, besides the lower insurance threshold, there are a few aspects of GoldFellow that are more limiting than their rivals on our list. First off, your diamonds have to be at least 0.25 carats. There are also qualifications placed on the stones themselves: GoldFellow won't take clarity-enhanced stones, laser-drilled, S13, l1, or l3 clarity diamonds, and those with large, visible, black inclusions.

Great reputation

There's no issue with GoldFellow's reputation, though. They're "A+” rated and accredited by the Better Business Bureau with no complaints filed there in the last three years. On Trustpilot, several hundred clients offered five-star praise for the company, having zero troubles with the process, the amount offered, and the customer service.

Good but missing a few perks

All in all, there's nothing wrong with using GoldFellow to sell your diamonds. But, you'd do well to look at the higher-ranked options on our list first: they tend to provide some bells and whistles we didn't find here (particularly a "best offer guarantee”).

Cash for Gold USA

• Focus is on gold, but will also buy diamonds
• Guaranteed highest offer within 24 hours
• Automatically insured up to $5,000; up to $100,000 available on request
• Payment via direct deposit, PayPal, virtual credit card, print-at-home check, or paper check via USPS or FedEx
• "A+” rated and accredited by the BBB

Cash for Gold USA has bought and sold over $150 million in gold, silver, and diamonds over the last two decades. It shares that reputation with sister site Diamonds USA, with both companies under the umbrella of CJ Environmental. It's important for us to point that out early on, because it'll explain any similarities you spot if you happen to come across both sites.

Easy-to-understand process

You won't find any "gotchas” with the process of selling diamonds to Cash for Gold USA. Request your appraisal kit, either wait for it or print out your FedEx label (you'll see that after you fill out the kit request form), and send off your package. It'll come with $5,000 in insurance, so call Cash for Gold USA in advance if you anticipate needing higher coverage (up to $100,000).

Best range of payment options

Once they receive your package and inspect your diamonds, you'll get an offer within 24 hours. Cash for Gold USA says they guarantee that they'll make the highest offer over any competitor. You've got an impressive range of payout options here: direct deposit, PayPal, virtual credit card, print-at-home check, or paper check via USPS or FedEx. If you accept your offer before 3PM EST, your payment will be

Good feedback overall

Reputation-wise, Cash for Gold USA does fairly well (even a little better than its sister site, too). It has an "A+” and accreditation from its parent company, along with nearly 400 five-star reviews through Trustpilot. Most clients leaving comments say that the experience of selling their jewelry to Cash for Gold USA was uncomplicated and that they got a fair price.

Praise probably comes from people selling gold, not diamonds

However, given what we know about the relationship between Cash for Gold USA and Diamonds USA, we have to conclude that those glowing comments weren't from people who sold their diamonds (or tried to). When we filter out the praise from clients who used this service to get money for gold and look just at the feedback from diamond customers, it's not so rosy anymore. (You can see more about that in our review of Diamonds USA.)

Not bad but not the best

Cash for Gold USA isn't likely to make you the best possible offer on your diamonds. While we rank this site higher than its "sister”, both services are best left as a secondary option if for some reason you don't get what you're looking for from a higher-ranking rival on our list.

Diamonds USA

• All diamonds evaluated by GIA-certified experts
• Offer estimate available via phone
• "Guaranteed” highest offer within 24 hours
• Automatically insured up to $5,000; up to $100,000 available on request
• Payment via direct deposit, PayPal, virtual credit card, print-at-home check, or paper check via USPS or FedEx
• "A+” rated and accredited by the BBB

Diamonds USA (formerly known as Cash for Diamonds) is one of two websites in our review under the umbrella of parent company CJ Environmental. We point that out right away, so that if you happen to be working with Diamonds USA and spot something with the other brand name (Cash for Gold USA), you're not caught off guard (it's a little like when you find out that the Buick Enclave and the GMC Acadia are essentially the same vehicle under two different exteriors).

Focused on diamonds but also buys precious metals

We prefer this site over its sister for the obvious reason: this one focuses on diamonds. Yes, you can still get money for precious metals too; you don't have to take the diamond out of its gold or platinum setting, for example. But, if you want to sell your diamond somewhere that presents everything you need to know about the process without bogging you down with details about gold and gold pricing, Diamonds USA will do that for you.

Can get an initial estimate over the phone

The process is like most services on our list: request a free appraisal kit, send in your diamonds (automatically insured for up to $5,000 with up to $100k of coverage available on request), and within 24 hours their GIA-certified experts will appraise your valuables and make an offer. However, if you'd like a ballpark estimate and you know the details of your diamonds (cut, clarity, and so on), you can give Diamonds USA a call and they'll give you a preliminary offer estimate over the phone.

Lots of payment methods available

Out of all of the diamond buyers on our list, Diamonds USA has the widest range of payment options. Going beyond the standard direct deposit, paper check, or PayPal methods, they also let you opt for a print-at-home check or a virtual credit card.

Negative feedback from recent transactions

But, despite having an "A+” rating and accreditation from the Better Business Bureau, Diamonds USA doesn't leave us feeling confident that they'll actually have the best offer on your diamonds. Why? When we looked at comments on Trustpilot from the most recent 6-month period, almost all of them were negative. Clients complained about not receiving an offer (or any other communication) for several days after their package being received by Diamonds USA, offers that were much lower than what they'd already been offered by a jewelry store or a wholesaler (so much for the highest offer guarantee), and having to wait for a phone call to get their diamonds back after declining an offer (instead of a "no questions asked, no hassle” return as they expected).

Room for improvement

Because of that, Diamonds USA comes in as "just average” among services you could use to sell diamonds. We love the tight focus on gemstones, and we're happy that the company has a good reputation with the BBB. That's just not quite enough to get us past the fact that so many recent clients have been disappointed with the service they received. Our recommendation? Get an offer from one of the higher-ranked companies on our list first, saving Diamonds USA as a backup plan.

The Diamond Valet

• Buys loose diamonds, rings, bracelets, and earrings of .75 carat or larger
• Online diamond evaluations
• Free diamond education information

The Diamond Valet buys all types of diamonds and diamond jewelry like rings, bracelets, and earrings as long as they are .75 carat or larger. They are a small company with very little information regarding the history and origin of their business online. For as much information as you can read on The Diamond Valet's site, little of it pertains to the specifics of buying and selling your diamonds.

Online Diamond Evaluation

For a fast, free, online diamond evaluation, you can submit your name, phone number, and email address along with the carat of your diamond, type of certification, shape of the ring, additional details, and the best offers you've received so far or your anticipated sell price. The Diamond Valet will get back to you with details about what your diamonds might sell for. Not everyone will know all these details about their diamonds, but if you do, it's a good starting place.

Little Instruction On Shipping Diamonds

For a full appraisal detail form, you select the type of diamond you're selling, the brand, type of metal, appraisal type, shape of the largest diamond, total number of diamonds, carat weights, clarity, and color of the largest diamond. After giving your name, phone number, and email address, you can submit the form and wait to hear back about your estimate. The Diamond Valet says they need to see your diamonds in-person to make the best offer, but they don't provide details about how to make that happen.

Working With Customer Service Is A Must

We recommend contacting customer service for a step-by-step plan on sending in your diamonds. We suggest asking them if they pay for shipping and insure the package along with giving tracking information. They say that within 48 hours of receiving the diamonds and conducting an evaluation, The Diamond Valet will provide you with an offer either by phone or email. It usually takes 3-5 days to complete the purchase of your diamond. Payment is made by a cashier's or company check sent through the mail.

Better Options Out There

The Diamond Valet does not have a Better Business Bureau profile page or rating. They only have filtered customer reviews on their website - this is probably not a company that most people choose to go with when selling their expensive diamonds. We quickly lost enthusiasm with The Diamond Valet as their processes aren't laid out in detail. Some people won't even be able to work with them at all if they don't have diamonds that are .75 carat or larger - another downside. If you're able to work with customer service on selling your diamonds here, that's great, but there are definitely better options than The Diamond Valet.

Worthy

• Auction-based way of selling diamonds
• Fees of 10%-18% on final sale price
• Payment via PayPal, check, or wire transfer
• "B+” rated and accredited by the BBB
• Over 3,000 five-star reviews

Worthy isn't your average "sell us your diamonds” website. They're more like a hybrid of those traditional services and eBay, collecting and evaluating your diamonds, creating an auction listing, and serving as the middleman between you and prospective buyers. That means that what you receive might not correspond to market price (for better or worse), and you'll lose some of the proceeds to Worthy's fees.

Worthy takes at least 10%

And, before we get too far, you should know those fees can be steep. If the winning bid on your diamonds is under $5,000, you'll pay 18% of the final sale price to Worthy. That percentage drops to 14% on final prices from $5,001 to $15,000, 12% on final prices of $15,001 to $30,000, and 10% on final prices of $30,000 or higher.

They'll pretty up your diamonds to prep for auction

But, let's say you're intrigued by the idea of potentially getting higher than market value for your diamonds: maybe you have a really unique setting or rare stone and would love to see if it generates a bidding war. You'll either schedule a FedEx pickup or drop it off at a FedEx staffed location; your shipping costs are covered by Worthy and fully insured by Lloyd's of London. The Worthy team will get it polished up and take some "beauty shots” for optimal presentation, and it'll be inspected by GIA, GHI, or IGI. It's a good idea to set a reserve price: the lowest amount you're willing to take for what you're selling. Worthy will provide a recommended reserve price, but you don't have to use that number.

Watch your auction in real time

Finally, your auction goes live. There are over 1,000 professional industry buyers registered on the Worthy platform who compete for the pieces sold there. You can even watch as your auction progresses, in real time. We recommend that you go to the Recent Auctions page, to get a better idea of what items have gone for lately. You can just browse for fun, or enter parameters like carats and shape to see closed auctions that more closely match the diamond(s) you're selling.

Payment is anything but immediate

You'll receive your payment (minus those fees we mentioned) via bank transfer, PayPal, or check. It's not as fast as more traditional routes for selling diamonds: getting payment from the buyer can take 5-7 business days, and then you're looking at anywhere from 1-5 business days for your own payment to go out (Worthy recommends opting for bank transfer if you want the quickest possible process).

Some people absolutely love Worthy

Customers have mixed feelings about Worthy. There's no better indicator of that than the company's profile with the Better Business Bureau. On the one hand, there are more than 200 customer reviews there, averaging a quite respectable 4.39-star average out of 5. Happy clients say that the experience was smooth when selling their diamonds to Worthy, with tons of updates at every step of the process. And, when you look at Trustpilot, more than 3,000 people loved Worthy enough to go there and leave a five-star rating.

Complaints center around getting items back

On the other hand, the BBB only gives Worthy a "B+” rating because of the 120+ complaints filed there over the last three years, 78 in the last 12 months alone. It's a good sign that all of those issues received a response from Worthy, but not a positive that they happened in the first place. The most common issue? Problems with returning items when the cash offer is refused (which seems to happen not infrequently, usually due to people feeling that it was a "lowball” final sale amount on the auction).

Not as straightforward as a traditional diamond buying service

Selling diamonds through Worthy feels much less like a sure thing than most of the other services on our list, mostly because you have that unknown element of "what will this sell for at auction?” We'd be likely to go with the higher-ranked platforms first before rolling the dice with Worthy. It's impressive that they have earned thousands of five-star reviews, but it makes us wonder if those clients would have been equally happy with a more traditional diamond-selling experience. Keep Worthy in mind, but check out your other options first.

Cash for Gold and Diamonds

• Buys diamonds as well as precious metals and coins
• "A+” rated and accredited by the BBB
• Will buy damaged diamonds
• Best price "guaranteed”
• In business since 2002

Thinking about turning your old diamonds into some extra cash? Well, Cash for Gold and Diamonds might be on your radar, but before you dive in, let's take a closer look.

In business for 20+ years

This company is the internet "face” of Olympia Jewelry and has been in business for over 20 years. You can sell your diamonds to them, and they're also willing to buy your gold, silver, and even coins. And, don't worry if your diamond isn't in pristine condition: Cash for Gold and Diamonds will give you cash for broken jewelry and damaged diamonds too.

Basic insurance coverage of $1,000

You'll follow a four-step process to sell your diamonds here. Step one involves filling out an online form and printing a mailing label and inventory list. Next, you've got to package up your diamonds and drop them at the post office. They say your shipment is insured up to $1,000, but if you want more coverage, you'll have to ask. Then, off goes your package to Olympia Jewelry, Inc., and finally, once you accept the offer you'll receive payment via check, bank wire, or PayPal.

"A+” from the BBB with no complaints

You might be impressed by this company's "A+” rating and accreditation from the Better Business Bureau, and the fact that there were zero complaints filed there. Ordinarily, we would be too…but we suspect that the reason there aren't any complaints is because this company isn't exactly doing a brisk business in buying diamonds (or gold, or silver, or much else).

Website doesn't give us much confidence

Why? Start to browse the website and you'll see some typos that make Cash for Gold and Diamonds look much less than professional. "Diamondss”? "Manufactures” (instead of "manufacturers”)? Add to that the grainy images and social media links that go nowhere, and you'll understand why our confidence in this platform is pretty low.

Where are the reviews?

Sure, Cash for Gold and Diamonds guarantees that they'll offer 50% more than their competitors, but then where are the hundreds (or thousands) of reviews from happy diamond-sellers who can't believe their good fortune at discovering this service? We couldn't find one, let alone a hundred.

Not a service we recommend

So, here's the bottom line: if you're thinking about doing business with Cash for Gold and Diamonds, you might want to think twice. There are other fish in the sea with higher ratings and more transparent promises. Your diamonds deserve the best, after all. Sell them somewhere else.