Prom Dress Stores Reviews

ASOS Review: Prom Dress Stores

We've analyzed the best Prom Dress Stores to help you find the right solution for your needs.

2026 Prom Dress Store Reviews

Where Can You Find the Best Prom Dresses?  The quintessential high school experience, prom, is one of the most exciting moments for teenagers across the US. This event is so well-known, it's become a pop-culture icon in TV shows and movies: international students even know about the US prom as something key to American high school life. It's a time when students can dress up, feel like royalty, and dance with their friends and, of course, their date.

1.9

SUBPAR

8

Subpar

  • Priced from $32 to $409
  • 500+ prom dresses in stock
  • Size inclusive options
  • Full-length and short dresses
  • One-stop shop for fashion
  • 14-day free return policy

SUBPAR

1.9

On the ASOS website

Based in Greater London, ASOS stands out in the fashion world by doing things differently. The brands sold at ASOS are crafted by the London design team to offer you the latest clothing, shoes, accessories, and gifts.

Body positivity

The brand curation at ASOS involves selecting clothing that's pro-diversity and offers fantastic exclusives and exciting collaborations. As if that's not enough, they also offer top-notch Face + Body products for self-expression. Emphasizing body positivity, the company actively promotes a healthy body image, working with over 200 models who represent their audience authentically. With a commitment to not digitally alter appearances, the company offers prom dresses for every body type with a unique flair you might not find at other dress retailers today.

Tons of filters to help you pick

Shopping for prom dresses on ASOS is a breeze. You can easily find the prom section under the "Dresses" tab on the top bar. From there, you can browse ASOS's curated selection by using the filters. You can narrow down dresses by season, discount, style, dress type, neckline, brand, color, sleeve length, body fit, dress length, size, and more. While the listings could use some extra details like color options or alternate designs, the overall shopping experience is user-friendly.

547 dresses available

At ASOS you can expect to find 547 different dresses in the prom section of the store. Many of these styles are more unique than the standard A-line, ball gown, mermaid, and sheath cuts, but you can find most of those styles at ASOS too. 232 dresses were full-length styles, while 110 of them were mini dresses or cocktail styles. There were 48 different dresses under the discount filter, which provides more options if you're prom dress shopping on a budget.

Best Prom Dress Stores

Prices from $32 to $409

To compare dresses at each store, we decided to look at similar dress styles at each retailer. We picked three styles to compare: floor-length A-line dresses, ball gown-style dresses, and mini dresses. We also found the prices for the least and most expensive prom dresses. Here's what we found at ASOS:

  • A-line dresses: $54.99 to $202
  • Ball gown dresses: Unfortunately, ASOS doesn't offer any ball gown-style dresses.
  • Mini dresses: $36 to $345
  • Cheapest dress: ASOS DESIGN racer neck satin slip midi dress (chocolate) for $32
  • Most expensive dress: ASOS EDITION Gem encrusted cami midi dress (blush) for $409

Free standard shipping on orders $50+

Standard shipping at ASOS is 7 days and many of the items at ASOS qualify for free shipping. If you spend more than $50, your item will qualify for free shipping. There isn't a lengthy processing time at ASOS either, as the dresses are "as is", meaning the site doesn't offer alterations.

Free returns within 14 days

When it comes to ASOS returns, you can make free returns if you do so within 14 days of receiving your prom dress. However, if you send something back after that period, the company will charge you a fee. If you return an item within 28 days of its delivery ASOS will deduct a fee of $3.99 for your return. If, for any reason, you can't return the item within the specified timeframes but still request a refund, ASOS suggests that you reach out to their customer service team, but the decision to grant a refund is at its discretion.

Best Prom Dress Stores

Lots of complaints about customer service

Unfortunately for ASOS, the reviews have come in, and they're not good. According to the page for ASOS on the Better Business Bureau, the retailer has the lowest possible "F" score. This is due to over 300 registered complaints in the last three years. The news isn't much better from third-party review sites. At Sitejabber, ASOS has just 1.5 out of 5 stars on average, and at Trustpilot, the company has a mid-tier 3-star average. Customers complain about issues with returns and blocked accounts as well as problems with customer service reps being rude. While there are some five-star reviews in recent years, these mostly focus on item quality and unique designs. There are some reviews praising customer service, but these are much less frequent than the complaints.

Trendy dresses not worth the poor ratings

If you want truly unique dresses, ASOS may be a place you want to browse, but if you're looking for more traditional prom dresses or options that offer alterations, you're going to want to keep looking. With myriad concerns about returns and customer service, ASOS's "F" rating raises some red flags as well. It could be worth a look if you're a trendsetter fashionista, but keep in mind you may struggle to return your dress if you don't like it. For these reasons, we recommend you check out our more highly-rated retailers instead.

On the ASOS website

Continued from above...

Where Can You Find the Best Prom Dresses?

The quintessential high school experience, prom, is one of the most exciting moments for teenagers across the US. This event is so well-known, it's become a pop-culture icon in TV shows and movies: international students even know about the US prom as something key to American high school life. It's a time when students can dress up, feel like royalty, and dance with their friends and, of course, their date.

One of the biggest parts of prom (and one of the most exciting) is the quest for the perfect dress. Prom dresses hold a special place in the hearts of many teens. You can use them to make a striking fashion statement and enjoy the black-tie feeling you've seen on the red carpet. Whether you're looking for a glitzy number that feels like something from a James Bond film, or a princess-style ball gown that makes you feel like a heroine in your favorite fantasy novel, the variety of prom dresses out there is extensive.

While in the old days, you'd wait to grab a bunch of friends and navigate crowded local dress stores (or get kicked out of them if you don't have an adult over 18 with you!), you can find your dress in a much quieter (and low-stress) environment these days. Online shopping introduces a world of possibilities.

Today, you can explore unique options from the comfort of your home. Most companies allow returns so you can still try on the dress and get your "wow" moment with your friends before you commit to your favorite gown. You can find long, short, tight, fluffy, long lace sleeves, or strapless. If you can picture it, there's a dress out there somewhere with your name on it.

Whether you're shopping at a bridal store, discount store, or department store, there are tons of retailers that offer prom dresses. Some sites even offer tailoring or custom services that allow you to get that like-a-glove fit. But with so many options out there it can be hard to decide where to spend your time browsing.

To help you out, we put together some criteria that can narrow the field:

To make sure your prom is extra special, Top Consumer Reviews has reviewed and ranked the best online prom dress stores out there today. We hope this helps you find the perfect dress that fits flawlessly, lets you feel confident and beautiful, and makes your memorable night out one you look back on fondly for years to come. Happy shopping!

Slide Down Image Left Slide Image FAQ Image Slide Image Twirl Image

Prom Dress Store FAQ

What is the difference between prom dresses and other dresses?
For teenagers, prom is usually the most formal dance put on by a school or other organization. This means that the dresses worn are fancier than you might wear to other special occasions. Prom dresses are usually long, fitted, and might have glitter or other details to make it elegant. Typically, a prom dress stands out much more than a dress you might wear to another dance or day-to-day.
How do I choose a prom dress?
To choose a prom dress, first identify what style you want. It might help to browse photos on different websites to get an idea of what's out there. Do you want it to have a high or low neck? Should it be strapless? What about the shape of the dress? There are so many unique styles out there, so if you narrow down some basic features you want in a prom dress, it will be much easier to find! Also, keep your budget in mind to help filter through your options.
What are the different styles of prom dresses?
The sky's the limit when it comes to prom dress designs. You'll find strapless dresses, short sleeves, long sleeves, high necklines, low cut, long, or short prom dresses. Some of them have slits in the skirt and some are bedazzled with rhinestones. Prom dresses come in all colors, so you can be sure that there are many options out there that you'll love. The hardest part will be deciding which one!
How much do prom dresses cost?
Prom dresses usually range from $100 - $800. Although that is a big price range, it is not hard to find prom dresses on the lower end of that scale between $100 and $300. Sometimes dresses need alterations, so if you choose to either have the prom dress retailer or a seamstress make adjustments to the dress, this will be an added cost to bear in mind.
Do I need to buy my prom dress, or can I rent one instead?
Some retailers give options for prom dress rentals, but it is becoming rarer. A long, fancy, formal gown worn for an entire night can easily be damaged and might only last a few wears. Buying a new prom dress ensures that it is in perfect condition and fitted exactly to your body type. If you're renting a dress, you won't be able to get any alterations done and it might be harder to find your ideal fit.
Can I wear a prom dress for other occasions?
Of course! You do you! There are other formal occasions in one's lifetime that merit wearing a fancy, beautiful dress. This might be a wedding, formal dinner, other dances, or let's be real - just for fun! If you find a prom dress you love, you can also find other occasions where you'll be able to show it off.
How do you clean a prom dress?
To clean your prom dress, pay close attention to the label and/or instructions that come with your order. Most of the time, prom dresses will need to be dry cleaned. You'll almost never be able to put a fancy dress in the washing machine. Depending on the material, you might be instructed not to dry clean, but just to do spot washes on areas that need some touching up. When it comes to prom dresses, handle with care!
What if my prom dress doesn't fit?
You have a couple of options when it comes to getting the perfect fit for your prom dress. Of course, you'll want to order a size that you'll feel comfortable in. If your prom dress arrives much too big or too small, hopefully the retailer you purchased through allows for refunds or exchanges. Because prom dresses can't always be made to fit every possible length, bust, or width, it is not uncommon to get alterations after you've bought your prom dress. You might be able to get alterations done through the retailer or find a seamstress near you to make some tweaks. Small alterations can ensure that you get the perfect fit that is both comfortable and flattering.

Compare Any 2 Products

Macy's
Nordstrom
Ever Pretty
Lulus
David's Bridal
ChicSew
Windsor
ASOS
Milanoo
SHEIN
vs
Macy's vs NordstromMacy's vs Ever PrettyMacy's vs LulusMacy's vs David's BridalMacy's vs ChicSewMacy's vs WindsorMacy's vs ASOSMacy's vs MilanooMacy's vs SHEINNordstrom vs Ever PrettyNordstrom vs LulusNordstrom vs David's BridalNordstrom vs ChicSewNordstrom vs WindsorNordstrom vs ASOSNordstrom vs MilanooNordstrom vs SHEINEver Pretty vs LulusEver Pretty vs David's BridalEver Pretty vs ChicSewEver Pretty vs WindsorEver Pretty vs ASOSEver Pretty vs MilanooEver Pretty vs SHEINLulus vs David's BridalLulus vs ChicSewLulus vs WindsorLulus vs ASOSLulus vs MilanooLulus vs SHEINDavid's Bridal vs ChicSewDavid's Bridal vs WindsorDavid's Bridal vs ASOSDavid's Bridal vs MilanooDavid's Bridal vs SHEINChicSew vs WindsorChicSew vs ASOSChicSew vs MilanooChicSew vs SHEINWindsor vs ASOSWindsor vs MilanooWindsor vs SHEINASOS vs MilanooASOS vs SHEINMilanoo vs SHEIN SHEIN vs MilanooSHEIN vs ASOSSHEIN vs WindsorSHEIN vs ChicSewSHEIN vs David's BridalSHEIN vs LulusSHEIN vs Ever PrettySHEIN vs NordstromSHEIN vs Macy'sMilanoo vs ASOSMilanoo vs WindsorMilanoo vs ChicSewMilanoo vs David's BridalMilanoo vs LulusMilanoo vs Ever PrettyMilanoo vs NordstromMilanoo vs Macy'sASOS vs WindsorASOS vs ChicSewASOS vs David's BridalASOS vs LulusASOS vs Ever PrettyASOS vs NordstromASOS vs Macy'sWindsor vs ChicSewWindsor vs David's BridalWindsor vs LulusWindsor vs Ever PrettyWindsor vs NordstromWindsor vs Macy'sChicSew vs David's BridalChicSew vs LulusChicSew vs Ever PrettyChicSew vs NordstromChicSew vs Macy'sDavid's Bridal vs LulusDavid's Bridal vs Ever PrettyDavid's Bridal vs NordstromDavid's Bridal vs Macy'sLulus vs Ever PrettyLulus vs NordstromLulus vs Macy'sEver Pretty vs NordstromEver Pretty vs Macy'sNordstrom vs Macy's
See the Best Prom Dress Stores in Your State
Only the Best Reviews

Yahoo

23 of the Most Iconic On-Screen Prom Dresses

Rory Gilmore's homemade frock on 'Gilmore Girls' and Marissa Cooper's designer prom gown on 'The O.C.' are among the prom looks that made for memorable on-screen moments ...

Sat, 09 May 2026

Only the Best Reviews

People on MSN

Mom Once Told to Terminate Pregnancy is Now Helping 3-Foot-11 ...

After being told her daughter wouldn’t survive, April Perri is now helping her 16-year-old — who has an ultra-rare genetic condition — prepare for prom ...

Tue, 05 May 2026

Only the Best Reviews

FOX 47 News

DeWitt neighbor helps high school students find prom dresses at a ...

A DeWitt neighbor started a prom dress consignment shop from her home to offer secondhand options at lower prices.

Wed, 06 May 2026

Only the Best Reviews

AOL

Prom couple goes viral for outfits inspired by ‘Dumb & Dumber’ ...

A Texas couple wore prom outfits inspired by the iconic scene from the movie "Dumb and Dumber" -- where Jim Carrey and Jeff Daniels' characters attend a charity ball in matching orange and blue suits.

Sat, 09 May 2026

Only the Best Reviews

NBC 5 Dallas-Fort ...

Prom dreams made affordable at Dallas school's makeshift boutique ...

Prom season can be expensive. This Dallas high school created a free prom dress boutique with racks of donated gowns.

Thu, 07 May 2026

Only the Best Reviews

WSVN 7News

Organizers host prom night for high school seniors with special needs

School organizers put together a prom for students with special needs.The event, which every high school student looks forward to, celebrates the

Fri, 08 May 2026

Only the Best Reviews

Taste of Country

Jelly Roll’s Daughter Bailee Was Voted Prom Queen! See Her Dress ...

Jelly Roll's daughter Bailee was voted prom queen at her final school prom, and it was an emotional moment for Jelly and Bunnie Xo. The proud parents shared a recap of her school dance, including ...

Sun, 03 May 2026

Only the Best Reviews

Syracuse.com

Onondaga High School 2026 junior senior prom: See 80 photos

Onondaga High School students celebrated at their junior senior prom Friday, May 8, 2026. The event was held at The Lodge in Skaneateles Falls. Our photographer captured the excitement, fun and ...

Fri, 08 May 2026

Top Products.  

Top Reviews.  

Top Consumer Reviews.

Reviews 

Browse through thousands of reviews.

Social Media 

Like us?  Follow us!  We'd love to have you join our community.

Newsletter 

Stay up to date with the latest reviews. We'll keep you informed, and we'll never sell your information to anyone.