Fulton Fish Market Review

Tuesday, December 3rd

2024 Seafood Company Reviews

Fulton Fish Market

• Prices range from $6.49 to $229.99
• Subscribe and save options
• Seafood bundles and gift cards for gifting
• One-stop shop for seafood types
• Preparation options available
• Savings options available
• Quality assurance team chooses fish
• Sustainable practices

Fulton Fish Market, established in 2014 in New York, is a relatively new player in the online seafood industry. Their mission is to reintroduce seafood into home dining experiences, often referring to themselves as the "Amazon of Fish."

Handle almost 2 million pounds of fish a day

As the second-largest fish market globally, the Fulton Market handles nearly two million pounds of fish every night, surpassed only by Tokyo's fish market. Fulton Fish Market prioritizes sourcing sustainably caught or ethically farmed fish from local waters within the United States. Their wide range of seafood options includes salmon, halibut, scallops, shrimp, swordfish, and more. Customers can easily navigate to their preferred seafood category through the links provided or explore customer favorites to see what others have purchased.

Subscribe and save with Fulton

Getting started with Fulton is a little different than some of the other retailers we looked at. Fulton Fish Market stands out by offering a subscription plan allowing customers to receive regular seafood deliveries. Subscribers can choose from two options: frozen seafood and fresh seafood. The subscription is similar to the "subscribe and save” feature seen at some other retailers, where instead of paying a subscription fee monthly, you pay a smaller fee for your fish and commit to getting repeat shipments of the same item every 1, 2, 4, or 8 weeks. Every item available at Fulton is eligible to subscribe and save. However, to be eligible, you must commit to a minimum purchase of $70. This service is ideal for restaurants or chefs, for example. You can also purchase a-la-carte from Fulton, which is perfect for the average customer. The price a-la-carte is slightly higher than the subscribe and save, but the prices remain competitive.

Huge range of traditional fish and competitive bundles

In our review, we compared prices for various products, including traditional fish, shellfish, the most expensive item in the store, and any bundled packages. It's important to note that the prices listed below are the a-la-carte pricing, and the pricing with subscribe and save will be cheaper. Fulton Fish Market has a wide variety across the board. The price range for fish varies from common fish like salmon to less common fish like monkfish. The prices start as low as $6.49 (per filet) to $151.99 for eight 7 oz portions. When it comes to shellfish, Fulton Fish Market has a smaller variety than other retailers with only 11 total listings of crab, lobster, and shrimp. The prices for Fulton shellfish range from $20.49 for a pound of jumbo shrimp to $109.99 for 16 oz of cooked crabmeat. The priciest single item at Fulton Fish Market is the Classic Osetra Caviar for $229.99.

Fish bundles

There are a total of 11 different bundles at Fulton. These include options for bundles with only one fish (like salmon or halibut), raw bar bundles, caviar bundles, and assorted seafood bundles. The prices range from $64.99 for 8 servings of salmon to $192 for a 4-person serving of Japanese caviar. The prices at Fulton are competitive and generally reasonable per item.

Detailed preparation available for your shipments

When you're shopping there are a few things to keep in mind. Depending on the type of seafood chosen, there may be additional steps involved in the ordering process. For instance, when purchasing halibut, the default option is for the fish to be delivered whole with the head removed. Customers can select additional preparations such as fileting, skin removal, or portioning into pieces by specifying their preferences in the dropdown menu before adding the product to their cart. Please note that there may be an extra charge for the selected preparation. Detailed information regarding nutritional values, preparation methods, and even helpful chef videos for grilling or pan-searing are provided for many of the seafood items.

Quality assurance is part of their business model

The quality of products at Fulton Fish Market is highly commendable. Each of their fresh seafood offerings undergoes rigorous taste tests conducted by food enthusiasts, chefs, and experts before being selected for their store. They even employ a quality director who is a seafood chef and a graduate of the Culinary Institute of America.

Savings and deals offered regularly

There are plenty of ways to save money at the Fulton Fish Market. By subscribing to Fulton Fish Market's email list, Fulton was offering a 15% discount on our initial purchase at the time of this review. Additionally Fulton Fish Market offered 15% off our first 3 subscription orders if we used the code MEALPLAN, though this code may change from time to time. So, if you're worried about pricing, you can check back to see what kinds of deals Fulton Fish Market is offering when you're ready to order.

Shipping is free for subscribers

In terms of shipping, Fulton Fish Market offers free shipping when the order total exceeds $125 after applying any discounts. For orders that don't reach the threshold, the flat-rate shipping is $19.99. However, it's important to note that this shipping cost only applies in the following states: Connecticut, Delaware, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Vermont, Virginia, and Washington D.C. For orders outside of this group of states, there is no free shipping available, and all orders are charged a flat rate fee of $19.99. This is still a very competitive flat rate, which still makes Fulton Fish Market appealing as a seafood store.

Options for full-meal gifts

Fulton Fish Market provides convenient selections for gift-giving occasions. Customers can send gift cards via email, with denominations ranging from $25 to $200. You have the option to send a digital card via email or a physical card via mail. The subject line and message are pre-filled with appropriate content, or customers can personalize their messages. You can also easily send seafood bundles for gifting, such as the Seafood Dinner Party Box for 4.

Sustainability in fish selection

Fulton Fish Market notes that it is committed to ensuring a sustainable future for generations to come, striving to procure a wide variety of responsibly-sourced seafood from well-managed wild fisheries and sustainable aquaculture producers. Each item offered by Fulton Fish Market undergoes meticulous evaluation, taking into account factors such as species health, environmental impact, support for fishing communities, and responsible packaging and delivery.

No specific details regarding returns

Unfortunately, Fulton Fish Market's satisfaction guarantee and return policy aren't the best among seafood stores in our review. Customers are advised to thoroughly examine their order upon delivery and promptly reach out to Fulton Fish Market if they encounter any concerns regarding the quality, damage, missing or incorrect items. Providing photographs of the boxes, packaging materials, and products can help resolve any issues. It is important to keep the product frozen or refrigerated, as appropriate. If a refund is deemed necessary after reviewing the matter, the amount will be reimbursed to the original payment method. However, there is no specific statement regarding how this decision will be reached.

Good reviews, but no BBB presence

In terms of customer feedback, Fulton Fish Market does not have as extensive a review presence as some other businesses in the industry. Their website and other platforms display limited customer reviews, and they weren't listed with the Better Business Bureau (BBB) when we looked. On the other hand, the company does have a decent presence at some third-party review sites which are independently verified. For example, Fulton Fish Market has an average rating of 4.5 stars out of 5 with over 8,000 individual reviews to back up the score. Customers praise the flavor of the fish and the free shipping subscription as one of their favorite ways to buy seafood online.

Great one-stop shop

Overall, Fulton Fish Market is a reputable and high-quality seafood provider. Their website features a clean and user-friendly layout, and they offer a "subscribe and save” to reduce total price as well as bundles for entertaining and gifting, and a commitment to sustainability. Their fish selections provide a fantastic one-stop shop where you can buy all kinds of seafood. With the return policy and potential refunds as the only drawback, this retailer stands out as one of the best options in this review for ordering fish, especially with only $19.99 flat-rate shipping across the US. Fulton Fish Market is an excellent destination for purchasing seafood.