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Wulf's Fish Review

Sunday, April 21st

2024 Seafood Company Reviews

Wulf's Fish Review 4.5 Star Rating

Wulf's Fish

4.5 Star Rating
  • Prices range from $9 to $360
  • Reward program
  • Gifting available
  • Eco-friendly shipping and packaging
  • Buy wholesale
  • Subscription boxes available
  • Refunds when requested within 12 hours of delivery
  • Top rated with reviewers

Founded in 1926, Wulf's Fish has a rich history rooted in the passion of its founder, Sam Wulf. Today, in its second generation, Wulf's Fish has evolved into a national brand while maintaining its unwavering commitment to quality.

Direct relationships with fishermen

Direct sourcing remains a priority, as they continue to forge direct relationships with fishermen and partners. This approach creates a transparent customer experience with traceability as a fundamental principle. Despite their growth, Wulf's Fish remains based in Boston, serving as a testament to their heritage. Their reach has expanded to ensure the delivery of the highest quality products, regardless of location.

Clean website but needs finishing

For a company that started its business journey in 1926, Wulf's Fish has an impressively polished website. Their products are easy to browse from their top menu and there are excellent filters that break down the different options including pricing filters so you can limit to products that are within your budget. The images of fish are crisp and clean, and we especially loved the little icon badges Wulf's FIsh puts on their images that show which products are sushi-grade fish. The only thing we would have loved more was for the pricing to be visible before you click the listings.

Best value per ounce of fish

To see how the Wulf's Fish prices stack up among different retailers, we analyzed four specific products including traditional fish, shellfish, the highest-priced item, and bundled packages. Wulf's Fish boasts an extensive inventory of fresh fish, offering over 84 individual products. The fish prices range from $9 for a 4 oz portion of sliced salmon to $58 for a 16 oz filet of sushi-grade yellowtail hiramasa. Wulf's Fish provides a slightly less diverse range of shellfish, but still offers competitive options with major delicacies on sale. The shellfish prices start at $13 for 3 lbs of green crabs to $99 for 5 Maine lobster tails pre-shucked.

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Bundle packs

Notably, the most expensive item is a bundle pack of caviar that offers 3 jars of caviar for $360. In terms of packages or bundles, Wulf's Fish presents customers with a choice of 3 boxes. The prices include $150 for the Fishmonger Favorites box which includes 6 items each at a minimum of 16 oz of fish. The second box is $270 for the Greatest Hits box which includes 10 fish at 16 oz each. Finally, there is the aforementioned Super-Premium Caviar Gift Set which is $360 and includes 3 types of caviar and accessories. With such a wide price range, Wulf's Fish remains highly competitive, catering to both budget-minded and high-end seafood customers. While the shellfish selection is more limited than with some rival seafood stores, the prices are highly competitive especially for the amount of fish you get in each package, making this one of the best value-for-money companies out there.

Rewards for buying seafood

You can enjoy a rewarding dining experience by becoming a member of The Chef's Table rewards program at Wulf's Fish. By joining, customers can accumulate points that can be redeemed for a variety of fantastic seafood offerings. Every purchase made through the online store earns points, ensuring that members are rewarded for their loyalty. Additionally, spreading the word about Wulf's to friends and acquaintances also grants points. As a Chef's Table member, individuals gain exclusive privileges such as early access to new products and the opportunity to receive thoughtfully curated gifts. Becoming a member is a simple and complimentary process, and new sign-ups are instantly rewarded with 500 points to kick-start their membership. With general purchases, you earn 1 point per dollar and 500 points equals $10 in store credit. And, as a bonus as you spend more, you can get to higher membership tiers awarding you 2x and 3x the number of points per purchase.

Save with subscription boxes

While there aren't a lot of boxes on offer, you can choose to subscribe and save on any of the three. Each box has the choice to ship either every month or every 2 months depending on how often you want your seafood and how much you can eat in a particular time period. We like that there is some customizability there. Further, the listings show how much money you save on the items in the box rather than buying the same items a-la-carte. For example, customers save $20 in seafood purchases by getting the Greatest Hits box instead of buying all of the items separately.

Gifting is easy

On top of offering a range of gift cards including electronic and physical options, you can also send boxes and a-la-carte selections of seafood to your family or friends. The prices for the gift cards range from $50 to $500, so you can give seafood as a gift multiple times over, given the pricing for a-la-carte fish at Wulf's Fish. Additionally, you can send the boxes as a gift or pantry items to help your loved one complement their fish selections with spices or sides.

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Sourcing and sustainability page isn't ready yet

While the website in general promises to have good clean fishing practices, when we searched for a sustainability statement, there wasn't one available yet. There is a sustainability page, but it appears that Wulf's hasn't finished building out this part of the website. The otherwise blank page has only one sentence of text on it that reads "Sourcing and sustainability text to go here." While everything else about Wulf's is generally impressive, this sets them back a little bit. On the other hand, although we can't find a sustainability statement on their page for fishing, Wulf's Fish is committed to sustainable packaging and reducing waste. They prioritize eco-friendly shipping materials, such as their plant-based renewable shipping boxes and insulated liners, which are 100% curbside recyclable along with other paper recycling.

Wholesale purchase

If you're a chef or someone who needs lots of fish on the regular, Wulf's Fish is a great place to shop. They have a separate wholesale tab where you can buy fish in bulk from Wulf's fishing partners. This way you can easily stock your restaurant or maybe just your freezer if you're a private chef (or a huge fish enthusiast). We love that they have a separate spot on the website for this to keep it clear what the average customer can buy and what is set aside for business-level seafood purchases.

Shipping is priced by zone

For national shipping, Wulf's Fish calculates shipping charges based on zones after applying any discounts.

  • Zone 1 is for the northeast with the cutoff at Ohio, Virginia, and Kentucky. For customers who live in Zone 1, shipping is a flat rate of $40 for 2-3 day shipping, with free shipping offered on orders of $150 or more. It's important to note, Zone 1 is the only area that can qualify for free shipping on orders of $150+. To account for additional dry ice needed during warmer months, a $5 summer surcharge has been added to the Zone 1 shipping fee.
  • Zone 2 is for the middle states and Florida. The cutoff is from the border line that runs from Louisiana and Montana. Customers who live in this zone get flat rate overnight shipping at $85.
  • Zone 3 is the rest of the western US and this zone pays flat rate overnight shipping at $105.

For shipping to Alaska, Hawaii, or Puerto Rico, shoppers can contact Customer Care for a quote. All orders for home delivery are shipped frozen, individually vacuum-packed, and super-frozen. This method preserves the highest quality seafood at its peak freshness, ready to be enjoyed on your own schedule. The fish is carefully packed in an insulated box with dry ice and a temperature indicator for safety. While the fish may arrive partially thawed, it is perfectly safe to store in the freezer upon receipt.

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Refunds and returns within 12-hour window

Wulf's Fish maintains what they call a "standard return/refund policy" to ensure customer satisfaction. They take pride in providing the best quality seafood and are committed to resolving any issues with orders. If customers are not completely satisfied with the condition or contents of their order, they are encouraged to contact their service center immediately for assistance. Wulf's Fish may request photos of the product and any reported damage to assess the situation and offer an appropriate solution. For concerns regarding product thawing during transit, customers must contact Customer Care within 12 hours of UPS delivering the package. This is one of the shortest windows for returns due to problems with shipping in this review, so customers need to be on the ball with that.

Amazing reviews across the board

Like some other top performers in our evaluation of seafood stores, Wulf's Fish didn't appear listed on the Better Business Bureau. But we were stoked to find over 1000 customer reviews on a third-party rating site. These reviews are off the charts, averaging a whopping 4.8 out of 5 stars. Customers across the board complimented the quality and flavor of the seafood they purchased from Wulf's. One repeat customer noted that the shipments were "consistently fresh" and definitely worth the cost. Other customers loved working with the Wulf's customer service, noting that the Wulf's Fish team did everything they could to resolve issues with orders.

Close second to our top pick

Overall Wulf's Fish is a highly competitive option and it easily makes the top two in our evaluation. We love the selection and the pricing is competitive, offering a great value for your money. However, it's clear they are still building out their website as the prices are missing from listings until you click on them, and their sustainability page has placeholder text. However, with all of the benefits including competitive flat-rate shipping and options for subscription boxes, Wulf's Fish is one of the best seafood stores out there - whether you want basic fish, sushi-grade fish, or premium selections like caviar. You should definitely check out Wulf's Fish for your next seafood stop.

Where Can You Find the Best Seafood Stores?

Whether you're a seafood connoisseur or simply love indulging in a delicious seafood feast, finding a reliable supplier is essential. With options ranging from fresh fish to shellfish and everything in between, seafood stores provide a wide variety of choices for seafood lovers. And the best part? Many of these stores offer the convenience of online shopping, allowing you to explore their offerings from the comfort of your home.

Seafood stores offer a wide range of products, including fish, shrimp, lobster, crab, oysters, and more. The variety and quality of the selection can vary from store to store. Whether you're searching for a specific type of fish or want to explore new flavors, it's important to consider the diversity of options offered by each seafood store. A store with a diverse selection allows you to try new and exciting seafood dishes, ensuring a satisfying culinary experience.

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Seafood Company FAQ

If it's aquatic and edible, it's probably classified as seafood. This includes crustaceans like lobsters and shrimp, mollusks such as clams and oysters, plus most varieties of fish.
The clue is in the name: one type is raised similar to livestock, while the other is caught out in open waters. Farm-raised seafood is often considered more sustainable than wild-caught and is usually less expensive.
Have you ever gone to the supermarket and caught a whiff of that fishy smell? That usually means that the seafood isn't fresh. Buying it online shortens the process from catch to consumption, eliminating many of the middle steps of transportation and shelving that lead to less flavorful seafood.
Online seafood companies take great care to carefully prepare and package your delivery. Boxes often include cold packs and insulation to make sure it's in perfect shape when it arrives at your doorstep.
Sometimes. It depends on the seafood company you select and how much you order. Some retailers offer free shipping with a certain minimum order amount.
That's where the fun really starts. How about a paella dinner box, some chowder or dessert to go along with your seafood? There are so many options you can include to really round out your special occasion meal or just for the halibut. (Sorry.)
Yes, and your dinner guests thank you for asking. Most online seafood retailers have both raw and prepared choices among their seafood offerings. When you get a little more confident in your abilities, trust that you'll be able to find plenty of step-by-step instruction - either included with your delivery or on the website (or both).
Please and thank you! While not every online seafood store has robust gift-giving options, some want to make it as easy as possible to send a delightful gift to your lucky recipient. From oil/vinegar samplers to dark chocolate or even just a gift card to spend as they like, your loved ones will appreciate your thoughtfulness. You can usually include a personalized note to accompany the delivery; just look for that feature during the checkout process.
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Continued from above...

Seafood is a popular choice for many people, and it's no wonder considering its versatility and health benefits. According to research, seafood is a rich source of essential nutrients like omega-3 fatty acids, vitamins, and minerals. It is also associated with numerous health benefits, including improved heart health and brain function and protection against heart attack or Alzheimer's. With seafood being in high demand, it's important to find a seafood store that consistently delivers the freshest and highest quality products.

When it comes to seafood, freshness is key. The Centers for Disease Control and Prevention (CDC) advises consumers to choose seafood that is fresh, properly handled, and stored at the correct temperatures to reduce the risk of foodborne illnesses. This makes it crucial to find a seafood store that prioritizes freshness and follows proper handling procedures. This is especially important if you're hoping to make dishes that aren't cooked as thoroughly, like sushi or sashimi dishes.

For this reason, it can be particularly helpful to shop for your seafood online. Reputable vendors prioritize the freshness and quality of their products through rigorous quality control measures. Some even source their fish directly from fishermen or sustainable fisheries, promoting a farm-to-table experience. And online markets often offer access to rare or specialty fish that may not be readily available locally, allowing you to indulge in unique culinary experiences. Online fish markets offer a wide variety of fish and seafood products, giving you the opportunity to explore a diverse range of species and try new flavors.

When choosing a seafood store online, there are so many options to choose from. If you're not sure how to get started, don't worry! We've got your back. Below is a list of factors you can keep in mind to help you choose the best seafood store for your needs.

  • Price. Price is a significant consideration for many individuals when it comes to choosing an online store for seafood, especially with shipping costs. The affordability of seafood can determine how much you can buy and how often you can enjoy barbecue salmon or whitefish nigiri. Being mindful of your budget and the fairness of market value for fish can help you decide where to buy.
  • Variety. Are you just looking for the basics? Or do you want a very specific or rare kind of fish? It's important to look at the kind of variety offered by each seafood store to ensure they have what you want or that you don't need to shop in multiple places.
  • Shipping. Shipping is a two-pronged issue for seafood. While you want to make sure you can get good deals on shipping, it's also very important to know how fast and how well refrigerated an online seafood store will send your food. You want to make sure the high-quality fish you buy stays high quality by the time it reaches you.
  • Sustainability. If you're one of the customers worried about sustainability, you may want to check out the eco-friendliness of the seafood store you're shopping with. Keep an eye on their specific moves to highlight sustainability in their business model.
  • Customer satisfaction. Customers aren't professional fishermen (most of the time), but they do provide good insight into things you love. Keeping an eye on a company's reputation with customers can help you decide if it's the right place for you to pick up a red snapper or crawfish.

To make the process of finding the seafood store go swimmingly, Top Consumer Reviews has evaluated and rated the best options for seafood stores on the market today. We hope this information helps you enjoy your seafood fix and prioritize your health and wellness at the same time!

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  • Sizzlefish
  • Wulf's Fish
  • Cameron's Seafood
  • Fulton Fish Market
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  • Vital Choice
  • Giovanni's Fish Market
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Sizzlefish vs Wulf's Fish Sizzlefish vs Cameron's Seafood Sizzlefish vs Fulton Fish Market Sizzlefish vs Rastelli's Sizzlefish vs Know Seafood Sizzlefish vs Vital Choice Sizzlefish vs Giovanni's Fish Market Sizzlefish vs Riviera Seafood Club Sizzlefish vs Global Seafoods Wulf's Fish vs Cameron's Seafood Wulf's Fish vs Fulton Fish Market Wulf's Fish vs Rastelli's Wulf's Fish vs Know Seafood Wulf's Fish vs Vital Choice Wulf's Fish vs Giovanni's Fish Market Wulf's Fish vs Riviera Seafood Club Wulf's Fish vs Global Seafoods Cameron's Seafood vs Fulton Fish Market Cameron's Seafood vs Rastelli's Cameron's Seafood vs Know Seafood Cameron's Seafood vs Vital Choice Cameron's Seafood vs Giovanni's Fish Market Cameron's Seafood vs Riviera Seafood Club Cameron's Seafood vs Global Seafoods Fulton Fish Market vs Rastelli's Fulton Fish Market vs Know Seafood Fulton Fish Market vs Vital Choice Fulton Fish Market vs Giovanni's Fish Market Fulton Fish Market vs Riviera Seafood Club Fulton Fish Market vs Global Seafoods Rastelli's vs Know Seafood Rastelli's vs Vital Choice Rastelli's vs Giovanni's Fish Market Rastelli's vs Riviera Seafood Club Rastelli's vs Global Seafoods Know Seafood vs Vital Choice Know Seafood vs Giovanni's Fish Market Know Seafood vs Riviera Seafood Club Know Seafood vs Global Seafoods Vital Choice vs Giovanni's Fish Market Vital Choice vs Riviera Seafood Club Vital Choice vs Global Seafoods Giovanni's Fish Market vs Riviera Seafood Club Giovanni's Fish Market vs Global Seafoods Riviera Seafood Club vs Global Seafoods
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