Monday, October 2nd
2023 Online Stock Trading Platform Reviews
TradeStation
- Individual, joint, retirement, and entity account types available
- Designed for knowledgeable, active investors
- Robust platform lets you preview trades
- No minimum deposit required
- "A+" rated by the BBB
- In business since 1982
TradeStation is one of the original online stock trading platforms, in operation since 1982. While you used to have to pay significant fees and make a minimum deposit here, they've now changed their pricing to be competitive with similar services: no commissions on most trades and no minimum deposit required. You'll get a professional-level dashboard and plenty of research tools to fine-tune your trading strategy. But, a pattern of client complaints includes issues with the platform itself and with less-than-friendly customer reps, keeping TradeStation from earning a higher ranking.
Ally
- Three ways to invest: self-directed trading, "robo portfolios" , and wealth management
- Good option if you're already a customer of Ally Bank
- In business for over 100 years
Ally is best known as an automobile lender, as the rebranding of GMAC, but through its general banking services you'll also be able to access its online stock trading platform. You have three overall account types to choose from: self-directed, "Robo Portfolio" , and wealth management. The middle option isn't a bad one if you've got $100 or more to invest and you want to let the computer algorithms handle the day-to-day, but the other two types of clients will get more in-depth service from another provider. And, with hundreds of complaints about Ally in general, this may not be the most customer-friendly option for your investing.
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Which Online Stock Trading Platform is the Best?
The easiest way to answer that question is to start out with your preferred investment approach. Are you a beginning investor who needs to learn about the differences between stocks, ETFs and options? Are you trying to prepare for retirement and want a relatively safe way for your money to grow over the next 10, 20, 30 years? Or are you a seasoned investor ready to take yourself to the next level as an active trader? There are online stock trading platforms that meet all of those needs - but some services specialize in one or the other.
For active traders, the best platforms will have ample tools and research on hand. We particularly recommend the ones that offer you a way to test a strategy and see how it might play out - before actually committing to the trade. Make sure that any platform you're considering has the tools you anticipate needing, from fully-featured mobile apps to access to reports and other data to guide your decision-making.
Online Stock Trading Platform FAQ
Continued from above...
Other investors might want a stock trading service that includes access to a financial advisor. These accounts usually come with fees as a percentage of the total amount invested, but it can be well worth the cost if you don't want to be involved in the day-to-day management and strategy on your account. Some services also let you choose a robo-investor: you enter your timeframe, investment goals, and risk tolerance, and a portfolio matching those targets is automatically generated and rebalanced over time. On those types of accounts, you can find options with no fees - and the ones that do charge fees are usually much less expensive than working with a human advisor one-on-one.
Keep in mind that most of today's online stock trading platforms very proudly advertise that they charge "$0 fees" . Is that true? Yes and no. More often than not, that refers to a lack of commissions on certain types of investments, usually stocks, ETFs, and sometimes options as well. However, you'll always find other costs associated with your investment - like transfer or withdrawal fees, surrender charges, and annual fees. Of course, it's still a money-saver to have no commissions on at least some of your trades; make enough on your investments and any other fees will easily be covered and then some.
So, which online stock trading platform is best for you? Here are some of the criteria to keep in mind:
- Intended Investment Strategy. As we mentioned, your approach to investing will be the first factor to consider. Active trader? Buy-and-hold? Investing to make a lot of money but willing to take a lot of risks"or securing your retirement without being overly bold?
- Ease of Use. How hard is it to navigate the site? Is it easy to open an account, manage your investments, and get advice?
- Tools. What does the platform offer to help you with your investments? Is there a mobile app? Does the service connect you with research, data, and planning tools that are a good match for your level of expertise?
- Reputation. What do other clients say about their experiences with the company? Is this a service with a long history in the financial industry or a relative newcomer? How are issues handled by the customer service team? Will you and your investments be in good hands here?
To help you make the most of your investments, TopConsumerReviews.com has evaluated and ranked today's most popular online stock trading platforms. We hope this information helps you reach your financial goals!
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