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Merrill Edge Review

Sunday, October 2nd

2022 Online Stock Trading Platform Reviews

Merrill Edge Review 4 Star Rating

Merrill Edge

4 Star Rating
  • Three investing options: self-directed, guided, and guided with an advisor
  • Ample tools for active traders
  • Seamless integration with other Bank of America accounts
  • "A+" rated by the BBB (under Bank of America)

Merrill Edge, formerly known as Merrill Lynch, became a Bank of America company after being acquired in 2009. There are more than 2.4 million client accounts held by this online stock trading platform, representing nearly $200 billion in assets.

Just the facts

  • Costs
    • $0 trade fees for stocks and ETFs in a self-directed account
    • $29.95 for broker-assisted trades
    • $0.65/contract on options
  • Minimum Deposit
    • None on Self-Directed Accounts
    • $1,000 on Guided Investing
    • $20,000 on Guided Investing + Advisor

Good tools if you're a self-directed, active investor

You'll pay the lowest fees with a Merrill Edge Self-Directed Trading account: $0 commissions on stock and ETF trades, no trade or balance minimums. You'll still have to pay $29.95 for any broker-assisted trades, though. This type of account allows you to invest in stocks, ETFs, options, mutual funds, fixed income and bonds. If this is your preferred investment approach, be sure to click on the Trading tab at the top of the site. You'll be taken to the MarketPro page and introduced to Merrill Edge's dashboard for self-directed investors. Choices include a pre-built solution or your own customized layouts (up to 25) and tons of features like robust charting (104+ technical indicators and 25 drawing tools), Level II quotes, and much more.

Fee discounts if you're a BoA customer

The next tier of service available here is Merrill Edge's Guided Investing. With a minimum investment of $1,000, you can have your portfolio built, monitored and rebalanced by one of their professionals. It comes with an annual program fee of 0.45%. But, if you are a Bank of America banking customer and you're part of their Preferred Rewards program, you could get fee discounts ranging from 0.05% to 0.15%, depending on whether you're at the Gold, Platinum, or Platinum Honors level.

$20k to work with an advisor

Merrill Edge's highest level of investment service is Guided Investing with an advisor. You'll have to invest at least $20,000 and you'll pay annual program fees of 0.85% (again with discounts if you have BoA's Preferred Rewards), but you'll have your investments fully managed and access to your own advisor on demand.

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Watch for new account offers

At the time of this review, new accounts could earn a bonus ranging from $100 to $600, depending on the net new asset balance: $100 for amounts between $20,000 to $49,999, all the way up to $600 for balances of $200,000 or more. Be sure to look for any offers in play at the time you set up your Merrill Edge account.

Trustworthy reputation

Under the Bank of America name, Merrill Edge has an "A+" rating from the Better Business Bureau. That can make it a little tricky to suss out this platform's reputation with respect to online stock trading, separately from the BoA banking features. Still, when we look at what has been said by experts weighing in on where Merrill Edge ranks compared specifically with other stock trading platforms, the overall picture is very positive. They cite this service's low fees, ample sources of data and research that investors can utilize, and the suitability of Merrill Edge's service for any point on the investing experience spectrum.

Strong choice for online stock trading

This is a solid option all around, whether you're a seasoned investor who wants full control over every trade or you prefer to put your money in and let the experts manage it for you (no shame in that game!). While we'd like to see Merrill Edge offer fractional shares, to be competitive with similar online stock trading platforms out there, that's a relatively minor downside here. Especially if you're already a Bank of America customer, Merrill Edge is a logical choice for your online stock trading platform.

Which Online Stock Trading Platform is the Best?

The easiest way to answer that question is to start out with your preferred investment approach. Are you a beginning investor who needs to learn about the differences between stocks, ETFs and options? Are you trying to prepare for retirement and want a relatively safe way for your money to grow over the next 10, 20, 30 years? Or are you a seasoned investor ready to take yourself to the next level as an active trader? There are online stock trading platforms that meet all of those needs - but some services specialize in one or the other.

For active traders, the best platforms will have ample tools and research on hand. We particularly recommend the ones that offer you a way to test a strategy and see how it might play out - before actually committing to the trade. Make sure that any platform you're considering has the tools you anticipate needing, from fully-featured mobile apps to access to reports and other data to guide your decision-making.

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Online Stock Trading Platform FAQ

No! In fact, most online stock trading platforms go out of their way to introduce beginners to the investment process. Online stock trading is appropriate for all levels of experience.
It's commonly accepted that investing in the stock market is an essential part of growing one's wealth. Using buying and selling stock online is a terrific way to get started or to continue expanding your portfolio. These stock trading platforms often have 24/7 assistance, in contrast with your local investment firm that operates according to traditional business hours. Plus, trading stock online can take off any pressure you might feel, letting you do the research and make your choices at your own pace and comfort level.
No matter which online stock trading platform you choose, you'll likely have a wealth of options at your fingertips. From access to third-party resources like Morningstar and CFRA, to plans that include professional management of your investments, you can get as much (or as little) input as you want.
Some stock trading platforms let you enter financial information from other institutions, so that you have an all-in-one place to track your net worth. You may also see tools for budgeting, tracking spending, and so forth. Also, if you choose a platform that's connected with your bank, you might get extra perks like free stock trades or seamless transfer of funds between accounts.
It's only as expensive as you decide to make it. You'll typically see per-trade fees, but some platforms have no-charge options. For example, you might be able to buy and sell mutual funds with no additional fees, or only pay fees for trades that require a live broker's assistance.
That depends on the stock trading platform you select. If you're just getting started, you may want to choose to invest with a service that has no minimum deposit. On the other hand, if you're an experienced investor and you're working with a larger investment amount, you'll be able to access more options among stock trading platforms.
Most stock trading platforms offer no guarantee that you'll be satisfied with their services. However, there are a small number of platforms that will refund your service fees and/or commissions paid if you're not happy, while working with you to address the problem.
Yes! This is a highly-regulated industry, and most of the stock trading platforms you'll find have been in business for decades (if not longer!). Where you decide to trade stocks will largely depend on your experience level with investing, the amount you're looking to put into the market, and what kind of investment help you want to have available.
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Continued from above...

Other investors might want a stock trading service that includes access to a financial advisor. These accounts usually come with fees as a percentage of the total amount invested, but it can be well worth the cost if you don't want to be involved in the day-to-day management and strategy on your account. Some services also let you choose a robo-investor: you enter your timeframe, investment goals, and risk tolerance, and a portfolio matching those targets is automatically generated and rebalanced over time. On those types of accounts, you can find options with no fees - and the ones that do charge fees are usually much less expensive than working with a human advisor one-on-one.

Keep in mind that most of today's online stock trading platforms very proudly advertise that they charge "$0 fees" . Is that true? Yes and no. More often than not, that refers to a lack of commissions on certain types of investments, usually stocks, ETFs, and sometimes options as well. However, you'll always find other costs associated with your investment - like transfer or withdrawal fees, surrender charges, and annual fees. Of course, it's still a money-saver to have no commissions on at least some of your trades; make enough on your investments and any other fees will easily be covered and then some.

So, which online stock trading platform is best for you? Here are some of the criteria to keep in mind:

  • Intended Investment Strategy. As we mentioned, your approach to investing will be the first factor to consider. Active trader? Buy-and-hold? Investing to make a lot of money but willing to take a lot of risks"or securing your retirement without being overly bold?
  • Ease of Use. How hard is it to navigate the site? Is it easy to open an account, manage your investments, and get advice?
  • Tools. What does the platform offer to help you with your investments? Is there a mobile app? Does the service connect you with research, data, and planning tools that are a good match for your level of expertise?
  • Reputation. What do other clients say about their experiences with the company? Is this a service with a long history in the financial industry or a relative newcomer? How are issues handled by the customer service team? Will you and your investments be in good hands here?

To help you make the most of your investments, TopConsumerReviews.com has evaluated and ranked today's most popular online stock trading platforms. We hope this information helps you reach your financial goals!

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  • Fidelity
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Fidelity vs Charles Schwab Fidelity vs Interactive Brokers Fidelity vs Zacks Trade Fidelity vs Merrill Edge Fidelity vs TradeStation Fidelity vs Sogo Trade Fidelity vs TD Ameritrade Fidelity vs Firstrade Fidelity vs Ally Fidelity vs E*Trade Fidelity vs SpeedTrader Fidelity vs Webull Fidelity vs Robinhood Charles Schwab vs Interactive Brokers Charles Schwab vs Zacks Trade Charles Schwab vs Merrill Edge Charles Schwab vs TradeStation Charles Schwab vs Sogo Trade Charles Schwab vs TD Ameritrade Charles Schwab vs Firstrade Charles Schwab vs Ally Charles Schwab vs E*Trade Charles Schwab vs SpeedTrader Charles Schwab vs Webull Charles Schwab vs Robinhood Interactive Brokers vs Zacks Trade Interactive Brokers vs Merrill Edge Interactive Brokers vs TradeStation Interactive Brokers vs Sogo Trade Interactive Brokers vs TD Ameritrade Interactive Brokers vs Firstrade Interactive Brokers vs Ally Interactive Brokers vs E*Trade Interactive Brokers vs SpeedTrader Interactive Brokers vs Webull Interactive Brokers vs Robinhood Zacks Trade vs Merrill Edge Zacks Trade vs TradeStation Zacks Trade vs Sogo Trade Zacks Trade vs TD Ameritrade Zacks Trade vs Firstrade Zacks Trade vs Ally Zacks Trade vs E*Trade Zacks Trade vs SpeedTrader Zacks Trade vs Webull Zacks Trade vs Robinhood Merrill Edge vs TradeStation Merrill Edge vs Sogo Trade Merrill Edge vs TD Ameritrade Merrill Edge vs Firstrade Merrill Edge vs Ally Merrill Edge vs E*Trade Merrill Edge vs SpeedTrader Merrill Edge vs Webull Merrill Edge vs Robinhood TradeStation vs Sogo Trade TradeStation vs TD Ameritrade TradeStation vs Firstrade TradeStation vs Ally TradeStation vs E*Trade TradeStation vs SpeedTrader TradeStation vs Webull TradeStation vs Robinhood Sogo Trade vs TD Ameritrade Sogo Trade vs Firstrade Sogo Trade vs Ally Sogo Trade vs E*Trade Sogo Trade vs SpeedTrader Sogo Trade vs Webull Sogo Trade vs Robinhood TD Ameritrade vs Firstrade TD Ameritrade vs Ally TD Ameritrade vs E*Trade TD Ameritrade vs SpeedTrader TD Ameritrade vs Webull TD Ameritrade vs Robinhood Firstrade vs Ally Firstrade vs E*Trade Firstrade vs SpeedTrader Firstrade vs Webull Firstrade vs Robinhood Ally vs E*Trade Ally vs SpeedTrader Ally vs Webull Ally vs Robinhood E*Trade vs SpeedTrader E*Trade vs Webull E*Trade vs Robinhood SpeedTrader vs Webull SpeedTrader vs Robinhood Webull vs Robinhood
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