Swimsuit Stores Reviews

Who's better?

Swim Outlet vs Kohl's

We've analyzed the best Swimsuit Stores to help you find the right solution for your needs.

2025 Swimsuit Store Reviews

Here you can see how Swim Outlet and Kohl's match up head-to-head in a battle for the Best Swimsuit Stores in 2025.

Winner

Swim Outlet

  • Free shipping on orders over $49
  • Over 5,400 women's swimsuits
  • Hundreds of options for women, men, and children

Swim Outlet is a dream come true for competition swimmers since they have thousands of swimsuits with unfiltered customer reviews, mostly coming in under $50. They offer free shipping on orders over $49 and free returns. In addition to their performance swimwear, Swim Outlet does have some fashion bikinis and tankinis as well. Customers have nothing but great things to say about this online store and the Better Business Bureau gives them an "A" rating. You can't go wrong with this high quality retailer, so they've earned one of our highest ratings among swimsuit stores.

Kohl's

  • Free shipping with $49 purchase
  • Swimsuits for the whole family
  • Ongoing sales

Kohl's is a massive retailer with thousands of results for swimsuits and other swim-related gear. Their collection features tons of different brands and styles, all of which feel a bit random. Their website is user-friendly and organized enough, but the selection is a bit overwhelming and we wouldn't expect to find a swimsuit here that will last years or be one of your favorites for long. If you need something inexpensive and last-minute, Kohl's has tons of options and a generous 180-day return policy if you change your mind later. They're a reliable place to shop for clothing, but there are higher-rated stores with a better looking swimsuit selection you may want to shop first.

Swimsuit shopping usually means summer's creeping in or you've got a getaway on the calendar. The options feel endless - there are styles for every cut, color, and activity, whether you're swimming laps or just soaking up the sun - yet that abundance doesn't make things easy. Plenty of people don't love the process because finding a suit that actually fits well and boosts your confidence can be surprisingly tough. It helps to start with what makes you feel good and move from there, whether that's extra support, more coverage, or a bold print.

Finding a store that actually gets you excited about the options is key. You can still pop into a few brick-and-mortar shops to check out suits in person, but the real momentum is online, where swimwear retailers are booming. Pull back the curtain - or the beach towel - and the reasons are obvious: endless styles, smart filters, fast shipping, and reviews that make choosing easier. Many even offer flexible try-at-home returns, so finding your fit doesn't have to be a hassle.

Shopping for swimsuits online couldn't be easier. With stores open around the clock, you can browse and buy whenever it suits you - no worrying about closing times or how far the mall is. That flexibility matters if your schedule's packed or you don't have many local options. Plus, you can compare styles, check size charts, and read reviews to nail the right fit, which makes the whole process a lot less stressful.

Online swimsuits are popular for a simple reason: the variety is unmatched. Digital storefronts bring together endless styles, colors, and size ranges from countless brands, so you're not stuck with the slim pickings at one local shop. Brick-and-mortar stores - with their limited racks and sizes - just can't compete. With a few clicks, you can browse dozens of cuts and palettes, zero in on what flatters your body, and actually find a fit that feels right. Helpful filters and customer reviews also make it easier to narrow things down and see how pieces look on real people, which takes a lot of guesswork out of the process.

Buying swimsuits online means you get detailed size guides and fit tips, thousands of styles, and competitive prices, and you can try them on at home instead of shivering under harsh dressing-room lights - we all know how that goes. Plus, reviews and easy return policies make it less risky to experiment with different cuts and brands. It's a low-pressure way to compare options and find a suit that actually fits.

Think of it like an at-home fitting: order as many styles and sizes as you like, keep the hygienic liner on and the suits unwashed, and send back anything that doesn't win you over. Ask your spouse or friends to weigh in on what's most flattering - turning try-ons into a fun, confidence-boosting mini fashion show. Online prices are usually lower than what you'll find in local shops, sometimes dramatically so, and you can often catch extra sales or free shipping. Before you buy, take a quick look at the return window and any restocking rules so the process stays hassle-free.

When deciding where to purchase a swimsuit (or a few) online, take the following things into consideration:

Are you ready to get shopping for a swimming suit to enjoy the summer sun (or a tropical winter getaway)? Top Consumer Reviews has reviewed and ranked the best places for you to find good looking, high-quality swimsuits online. We hope this information helps you be able to get out and relax at the beach or pool!

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Swimsuit Store FAQ

What types of swimsuits are there?
The sky's the limit! From cute, crocheted bikinis to high-performance racing suits for triathletes, there's an abundance of variety when it comes to shopping for swimsuits.
Why should I buy a swimsuit online?
That's easy: to get the best selection! Local inventory can be limited, particularly if you're looking for a swimsuit out of season (like buying a tankini in January for an escape to the Caribbean!). Shopping online makes it so much more likely that you'll find something you love in your size.
How much will I pay for a swimsuit?
As much or as little as you wish. You can find swimwear for as little as $15 or as expensive as $1500! But, most swimsuits will fall somewhere in the $30-$100 range.
How do I know which size of swimsuit to buy?
Most online retailers of swimwear have helpful sizing guides. Take accurate measurements and buy the suit that's the closest fit. Another option is to buy 2-3 sizes in the same suit and return the ones that don't fit. Just be sure to check the store's return policy first!
My suit is too tight! Should I return it?
Not necessarily. Most swimsuits stretch out over time, so starting off with one that feels just a little bit too snug can actually be a good thing. This is especially true with competitive swimsuits, where loose swimwear = slower race times!
Can I return a swimsuit if it doesn't fit?
Fortunately, yes: the majority of swimsuit retailers offer you a 30-day return period, and some even cover the cost of return shipping. Make sure not to remove any hygienic liners that may come with your swimsuit bottoms until you're sure you're keeping your purchase.
Which kind of swimsuit is best for exercise (e.g. lap swimming)?
For women, the best option is typically a one-piece racing suit, although in more recent years many manufacturers have offered two-piece designs suitable for lap swimming (usually with a drawstring on the bottoms!). For men, avoid board shorts and look for either a bikini-style bottom or "jammers" (which are like biker shorts without the padding).
How can I make my swimsuit last longer?
Given that swimsuits aren't cheap and that they can wear out quickly, you'll want to take good care of it to help it last as long as possible. Some tips for keeping your suit in good condition include rinsing before and after you get in the water, letting it air dry flat instead of hanging it by the straps, and keeping it out of direct sunlight. (And try not to forget it in your swim bag because it will mildew!)

Compare Any 2 Products

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