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Boohoo Review

Saturday, December 2nd

2023 Swimsuit Store Reviews

Boohoo Review 4.5 Star Rating


4.5 Star Rating
  • On-trend swimwear for men and women
  • Women's fashion bikinis and one-piece swimsuits, sizes XS-XXL
  • Men's fashion swim shorts, sizes XS-5XL
  • 28-day return policy, tags and hygiene liner must still be in place
  • Very low prices
  • $9.99 shipping, half-price on orders over $50 with promo
  • Great reputation

Do you need a "fashion bestie" to help you find the swimsuits that will show off your style and get you the latest looks for less? Since 2006, Boohoo has been providing 24/7 accessibility to all of the newest items, with more than 500 new products added to their store every week! With origins in the UK and offices in the US, Australia, and France, this social media-savvy retailer captures shoppers' attention like no other.

Swimwear for men and women

Boohoo offers swimwear for both men and women, though the inventory is definitely slanted towards the ladies: there are about 250+ swim trunks and board shorts to choose from, and over 2500 bikinis, one-pieces and swim cover-ups. You'll find an incredible array of sizing options too - and we really loved the fact that plus sizes were not just included but featured on the main women's swimwear page. You know, as if women are valid and beautiful in every size. Who knew!

Needs customer reviews on each swimsuit

You're going to want to use the filters to help you find some swimwear you like. Try using the ones for size, style fit, color or price instead of brands: most of the labels here aren't going to be ones you're super-familiar with. Then, click where it says "We Recommend" to sort your results by popularity, price, or newest arrivals. It's easy to see available colors and sizes, but the one part Boohoo doesn't quite do as well as their rivals yet is providing shopper ratings. We'd love to see reviews on each swimsuit showing how popular it is, how it holds up after being worn a few times, and if the fit is true to size.

Low-price swimsuits, but no free shipping

Want to save a bit of money? Go to the bottom of the site where it says "EXTRA 10% OFF EVERYTHING!" Enter your email there to subscribe to exclusive offers and "the inside info" , and you should get a promo code in your inbox right away. However, Boohoo is one of the only swimwear stores we found that doesn't give you free shipping...ever. You'll pay $9.99 on most orders, but there was a promo offering half-off with a coupon code and with a minimum spend of $50. That comes across a little cheap, in our opinion, but it's not a big deal either: not when you're only spending $9 on a basic Racer Front Swimsuit or $11 on a Bandana Print Swim Short.

Best Swimsuit Stores

Easy returns within 28 days

Boohoo gives you a reasonable amount of time to return your swimwear: 28 days. It has to be unworn, unwashed, and with both the tags and the hygiene liner still intact. The nice part is that you can print the return label right from the Boohoo site and it'll be tracked by them all the way to their warehouse. (But you'll have the shipping fees deducted from your return, sorry.)

Surprisingly amazing reputation

We were really skeptical about how this company would hold up reputation-wise, so it was a pleasant surprise to find nearly 200,000 independently-verified reviews - with an average of 4.2 out of 5 stars. If you do the math (or if you cheat and look at the totals), that's nearly 110,000 people who gave Boohoo a perfect 5-out-of-5 score. And that's not only in the US: the company sells a lot of swimwear in Great Britain, Australia, and plenty of other places too. There's tons of compliments for Boohoo customer service reps who save the day by responding to questions and concerns on social media channels, via WhatsApp, or over email. Well done!

Top styles at enticing prices

Because there's no way to see shopper comments on specific swimwear, we're still a little hesitant to give Boohoo our absolute highest recommendation. But, their reputation overall is pretty incredible, and if you're only spending $20 or less for a swimsuit plus shipping, it's a pretty inexpensive chance to take. This is an amazing place to get the hottest swimwear styles without burning a hole in your budget.

Where Can You Find the Best Selection of Swimsuits?

Let's face it: most of us really don't like shopping for swimwear, even when we have hundreds of options right at our fingertips. Standing in front of a changing room mirror, under harsh lighting and with barely enough room to turn around, is not exactly a recipe for a mood-boosting retail experience. What if it didn't have to be that way?

Good news: it doesn't! You can buy your next swimsuit online and try it on in the privacy of your own home, no fluorescent lights required. Snap a photo and text your friends to see if they like it, use a filter to see how you'd look wearing it at the beach - it's really that easy.

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Swimsuit Store FAQ

The sky's the limit! From cute, crocheted bikinis to high-performance racing suits for triathletes, there's an abundance of variety when it comes to shopping for swimsuits.
That's easy: to get the best selection! Local inventory can be limited, particularly if you're looking for a swimsuit out of season (like buying a tankini in January for an escape to the Caribbean!). Shopping online makes it so much more likely that you'll find something you love in your size.
As much or as little as you wish. You can find swimwear for as little as $15 or as expensive as $1500! But, most swimsuits will fall somewhere in the $30-$100 range.
Most online retailers of swimwear have helpful sizing guides. Take accurate measurements and buy the suit that's the closest fit. Another option is to buy 2-3 sizes in the same suit and return the ones that don't fit. Just be sure to check the store's return policy first!
Not necessarily. Most swimsuits stretch out over time, so starting off with one that feels just a little bit too snug can actually be a good thing. This is especially true with competitive swimsuits, where loose swimwear = slower race times!
Fortunately, yes: the majority of swimsuit retailers offer you a 30-day return period, and some even cover the cost of return shipping. Make sure not to remove any hygienic liners that may come with your swimsuit bottoms until you're sure you're keeping your purchase.
For women, the best option is typically a one-piece racing suit, although in more recent years many manufacturers have offered two-piece designs suitable for lap swimming (usually with a drawstring on the bottoms!). For men, avoid board shorts and look for either a bikini-style bottom or "jammers" (which are like biker shorts without the padding).
Given that swimsuits aren't cheap and that they can wear out quickly, you'll want to take good care of it to help it last as long as possible. Some tips for keeping your suit in good condition include rinsing before and after you get in the water, letting it air dry flat instead of hanging it by the straps, and keeping it out of direct sunlight. (And try not to forget it in your swim bag because it will mildew!)
Compare the Best Reviews

Continued from above...

But wait. Do stores really let you return swimsuits if you don't like how they look or fit? Yes! Of course, you usually have to keep the hygienic liner in place, the tags attached, and return it in unworn, unwashed condition in order to be eligible for a refund.

Better yet, many top online retailers of swimwear make it easy to get the right fit on your first try. How? Some provide tools that take your measurements and your feedback on how certain brands fit you (e.g. too small, too large, true to size) to give you an approximation of how any particular trunks, bikinis or one-pieces might fit. Also, look for detailed customer reviews: they're usually sortable by height and weight so you can choose ratings from shoppers with your same body type, and many times they even include candid photos.

There are a lot of online swimwear retailers to consider, from household name brands you already recognize and love to lesser-known stores with plenty of trendy and classic styles you might not find anywhere else. Where should you shop? Here are some factors to keep in mind to help you pick:

  • Who you're buying for. Some stores only sell women's swimsuits, while others include apparel for the whole family.
  • What size you need. Almost every swimsuit retailer carries standard sizes from S-XL, but not everyone has options for smaller/bigger ends of the spectrum. If you're typically challenging to fit or you need options like long torso styles, maternity or mastectomy wear, there are stores that are happy to accommodate you!
  • How easy it is to shop. The best online swimwear stores will help you find several items you'll like. They accomplish this with filters and sorting features, reviews and ratings from customers, and plenty of information about each swimsuit (like fabric, sizing charts, and so on).
  • How long you have to make a return. Some stores only give you 15 days, while others have no time limit at all! Be sure you understand the retailer's return and refund policy before you make a purchase, especially if you're shopping ahead of time and might not try the suit on right away.
  • What others say about the store. Does it have a good reputation for treating customers well? Has the Better Business Bureau given the retailer a strong rating?

TopConsumerReviews has evaluated and ranked today's top online retailers of swimsuits. We're confident that this information will help you find the perfect apparel for your next trip to the beach or pool!

The Best Reviews of Swimsuit Stores