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Are you getting started with a new business or planning a rebrand? Registering for a trademark is one of the most important steps in protecting your money-making venture. Registering for a trademark protects your intellectual property and grants you exclusive rights to the name within your industry. So, if you're the first one to think of Airbnb, for example, then that name can be trademarked within the hospitality industry.
There are plenty of things you can trademark too, not just your business name. According to the US Patent and Trademark Office (USPTO), a trademark is defined as a "word, phrase, symbol, and/or design that identifies and distinguishes the source of the goods of one party from those of others.” There are trademarks out there for slogans, logos, company designs, words, phrases, and sounds.
Tuesday, February 18th
LegalZoom is a platform that offers access to a wide variety of attorneys and licensed tax experts. The goal is to help connect you with trusted legal assistance so you can get things done the right way with little to no stress on your part. With 20+ years in the industry, LegalZoom's goal is to make all types of legal help available for everyone. LegalZoom offers an independent network of lawyers to give you personalized advice from the comfort of your home. Trademark registration is only one of many services offered by LegalZoom. You can also find help for registering an LLC, creating a nonprofit, drafting estate plans, and more.
Get started with one click
Getting started with your trademark registration at LegalZoom is simple: just click the bright orange button. From there, you'll be asked a few questions to help LegalZoom figure out what kind of trademark registration you need. There's a short questionnaire where you'll pick what type of property you are registering (brand, slogan, or logo). Next, you'll need to submit a copy of the mark in question. If you're going for a name or slogan, you can just type it in the offered field. You'll be asked if you are currently using the mark or slogan to sell products and if you want to add trademark monitoring to keep other trademarks from infringing on yours.
Three different trademark approaches
There aren't separate packages at LegalZoom, and the prices are identical regardless of if you want a brand name (wordmark), a slogan, or a logo protected. There isn't a way to select all three types at the same time, so you will need to pay for separate services if you want to trademark multiple aspects of your brand. LegalZoom notes that other concerns like what classes (industries) your trademark will cover are decided during a consultation call once you've paid for the service, so you don't need to research industries or classes beforehand.
All trademarks cost $649 before fees
The pricing is straightforward at LegalZoom. All three trademarks (wordmark, slogan, or logo) are $649 without any add-ons. This price covers all of the trademark registration services completed by LegalZoom like regular and personalized contact with an attorney throughout, research done by LegalZoom, and a consultation call to make sure that your trademark covers all necessary classes. At the end of the process, LegalZoom will submit the application for you. There are some government fees for the registration submission itself, which are not included in the initial price. You can expect an additional charge of $250 to $350 to cover registration fees through the USPTO once your trademark registration is complete.
Easy registration with on-staff attorneys
If you're looking for a place that can help you do your trademark registration right the first time, LegalZoom gives you private access to an attorney throughout the process. LegalZoom offers its law firm with over 30 trademark-specific attorneys on staff. Your trademark registration will include advice and application help directly from attorneys who will increase your likelihood of succeeding. Plus, LegalZoom will complete the e-filing process for you. It's a hands-off approach that stands out from the pack.
Add trademark monitoring for $175
There aren't many extras available at LegalZoom, but that's because the main price covers pretty much everything. The only add-on you can find with LegalZoom is trademark monitoring for an additional $175 per year. The monitoring offers professional searches to make sure no one else is using a similar trademark brand, name, or design. LegalZoom will do the searching for you and keep you updated on any companies that are infringing on your protected trademark.
Highest success rate in the biz
While LegalZoom doesn't offer a particular guarantee, they do promise that their legal experts will advise you on any necessary changes to help your trademark registration get accepted. If your business name is too similar to another in the industry, your LegalZoom lawyer will advise you of the issue and help you resolve it. LegalZoom does promise the "highest success rate” with 3 times as many trademarks registered than their competitors.
High praise for trademark service
LegalZoom has a stellar reputation across different review sites. Starting with the Better Business Bureau, LegalZoom holds an impressive "A+” rating and accreditation. On the BBB, LegalZoom has a 4.4-star average rating. On Trustpilot, the scores are similar with a 4.2-star average rating and 80% of all reviews at a full 5 stars. Customers who've used the platform love the level of legal expertise offered by LegalZoom's attorneys. There is regular praise for LegalZoom's customer service as well. The majority of the reviews we found that focused on trademark registration were all 5-star ratings. Those seeking help from LegalZoom only had to fill out the main form and sit back while the company did the rest of the work.
Top pick for success and simplicity
If you want to get your trademark registration completed fast and with zero effort, LegalZoom is your spot. The prices are a little higher than some competitors, but you'll find high-quality service and expertise at your fingertips. LegalZoom will complete the entire process for you (including submitting your application to the USPTO). With an impressive success rate and solid ratings from reviewers and the BBB, LegalZoom is our favorite for trademark registration. For this reason, it earns a full 5 stars and is the number-one pick in our review.
Try not to judge a book by its cover when you see Trademark Express: the site comes across like an ad you might see on late-night TV. The entire main page is a range of videos with testimonials and helpful tips on why trademarks are important. However, the company has been in business since 1992 and has completed 500,000+ searches for trademarks to ensure their clients get the best chance at application success. And given the reviews we've seen for this site, you can trust that claim completely. Trademark Express may not be the prettiest website in our review, but it gets the job done.
Free consultation if you need advice
To work with Trademark Express, you'll need to start with a free consultation. You can call through your phone, link up through Zoom, or use their Calendly link to schedule a call ahead of time. If you want to jump straight to packages, you can use the Services tab on the top menu to begin browsing all of Trademark Express' pricing. Once you decide what package you want to go with, you'll have to fill out the standard information including your name, email, phone number, trademark types (logo, name, slogan, or a trademark renewal), and write down your business name or slogan (or upload a photo of your logo design). Trademark Express also asks for countries your business expects to need a trademark in, a description of your service or product, and asks you to select a main purpose for securing their services.
Five packages for trademark registration
Trademark Express offers five different packages for its trademark services. You can choose from complete packages that include research and filing, like the Premium Package, the Urgent Trademark, and the International Trademark, or you can choose to have Trademark Express do only part of the work. The Start Up Package only includes the research portion of an application (they will not file for you), and the Application Package includes filing only (for business owners who have already done the trademark research). The complete packages are all the same, including a trademark search and analysis, common law search and analysis, and trademark application prep. You'll also score one year of trademark monitoring for free in a complete package. The only differences between the complete packages are that the Urgent Package includes an expedited timeline, and the International Trademark has extra fees for international applications and searches in additional international databases.
Pricing from $400 to $10,000 per application
The prices are all listed on the "order now” window, which you can easily access from the top of your screen at any time while browsing. Here are the prices for the five main packages:
Legal assistance on most packages
All of the complete packages (Premium, Urgent, and International) will come with professional legal assistance. You will also get lawyer-assisted research in the Start Up Package. Trademark Express ensures that you're getting the assistance you need across all of its offerings. And when it doesn't, the site gives you ample warnings that legal research will not be included in packages like the Trademark Application Prep (which is only for filing and doesn't include attorney-guided research on other trademarks).
Plenty of add-ons for complete assistance
There are tons of extras to choose from at Trademark Express. You'll find renewal packages ($700), trademark extensions ($150), trademark ownership changes ($300), and monitoring services ($200 every 6 months). Depending on your trademark registration plans, you can find pretty much everything you need at Trademark Express.
Will help you if your mark won't succeed
While the site does not offer a specific satisfaction guarantee, Trademark Express does promise that if your trademark or business name is not likely to make it through the process of application, they will provide up to 10 new names or ideas for free to help you get on the path to a complete trademark registration.
No negative reviews for Trademark Express
Trademark Express has a stellar reputation. The company currently holds an "A+” rating and accreditation from the Better Business Bureau. Trademark Express also holds a full 5-star average on the BBB. On other third-party sites, like Trustpilot, Trademark Express holds an impressive 4.9-star average rating. Reviewers praise the lead attorney, Chris DeMassa, and all of the recent reviews include success stories for completed trademark registrations across a variety of industries and business types. One review called Trademark Express the "best resource at the best price.”
Top marks from reviewers and second-place overall
This is a standout service for trademark registration. It's hard to find any negative reviews for Trademark Express. For its stellar reputation, it easily earns top marks in our review. Only its higher-than-average prices keep it from being the number-one service. Instead, it comes in as an incredibly close second to our top pick for trademark registration.
Started as a "vision for justice,” Rocket Lawyer is a site that aims to make legal help available to more people through the use of digital tools and an online platform. Founded in 2008, Rocket Lawyer has served over 30 million people with the creation and signing of legal documents, affordable attorney advice, and assistance with business-related legal concerns. Trademark registration is one of many services you can find on Rocket Lawyer. However, unlike some sites, the focus at Rocket Lawyer is on documents rather than completing the process for you, so it's a little more hands-on than some companies in our review.
Fill out a quick form to start
To get started, you'll need to fill out your name, email, and phone number. After that, you'll be shown different packages for your trademark registration monthly subscription. Committing to a subscription gives you access to documents on the Rocket Lawyer platform and includes online signing, legal questions answered by a lawyer, and access to all documents outside of trademark registration too. To make any kind of purchase, you'll need to create an account with an email and password, and then you're all set.
Two monthly subscriptions to choose from
Rocket Lawyer works on a subscription plan rather than offering one-off documents for you to fill out. You can choose between RocketLegal and RocketLegal+. Here are the main differences:
The main difference is that if you choose RocketLegal (standard), you'll have to pay full price for filing your trademark. If you choose RocketLegal+, you can pay half the cost for Rocket Lawyer to file for you.
Pricing around $699 for just trademark
The pricing is charged monthly for the RocketLegal subscription and annually for RocketLegal+. There is also an additional cost for trademark registration aside from the membership fee. Currently, the trademark registration cost is $699 at RocketLegal, and you can't access it without getting a monthly (or annual) membership. There is a 7-day free trial, so you could get your registration filed for free within that time frame, but there's no guarantee you won't have to pay the subscription costs if things take longer than expected. This is what you can expect to pay for your subscription:
At the time of our review, there was a sale on RocketLegal+ for half-off. This made the annual fee $239.88 instead, which combined with the half-off price for trademark registration brought the total to $589.87 (for the membership and the trademark registration). In comparison, the RocketLegal standard would cost $699 for the trademark registration plus the monthly $39.99 for a total purchase of $738.99 at the time of purchase.
Lower costs if you can do it yourself
Now, if you don't want to commit to having Rocket Lawyer do the filing for you, you can avoid the high $699 fee and just pay the monthly cost of $39.99. This gives you access to the trademark assignment documents only. You fill out the document yourself and have no extra costs except for filing with the USPTO. However, this doesn't offer you a lot of the security of letting Rocket Lawyer submit the filing on your behalf, so you'll need to be more comfortable with a little legal DIY.
Additional documents as needed
There are other documents related to the trademark registration that you might want to check out too. Rocket Lawyer offers a trademark violation letter, trademark license agreement, and trademark application worksheet to help you with your other trademark-related needs. With your subscription, these are all free to use and fill out.
Guaranteed to be legally binding in the US
While Rocket Legal doesn't have a satisfaction guarantee listed, the company does guarantee that all documents you fill out correctly are legally binding and permissible in any court of law in the United States. Since your final result is determined by the USPTO, this is a standard guarantee for trademark registration.
High praise for documents and speed
Rocket Lawyer has an impressive reputation from trusted third-party review sites. The company holds an "A+” rating and accreditation from the Better Business Bureau as well as a 4.5-star average rating from the BBB. On Trustpilot, Rocket Lawyer has a solid 4.7-star rating. Business owners who used Rocket Lawyer praised the ease of use and the ability to get a lot of documents completed for free by taking advantage of the 7-day free trial. The documents are easy to fill out and require very little legwork for most users. The only complaints are that for those with more financial constraints, paying for the services at Rocket Lawyer can stretch the budget significantly if you can't get your documents completed within the 7-day trial.
Perfect if you want a quick doc for free
Rocket Lawyer is a great option, but it is pricey. If you want to go the less expensive route, you'll need to be comfortable with legal jargon and filling out your own paperwork. While the site makes this fairly easy to do, some customers who were brand-new to the process felt like the 7-day free trial wasn't enough time to get things done. Plus, if you want a hands-off process, you'll be looking at a minimum of $589.87 and possibly more if you don't catch Rocket Lawyer doing a promo period. While the company is a great site for a quick document or two, as a complete trademark registration service it falls a bit behind due to higher costs.
Trademark Center is a company that's been serving businesses and business owners since 1995. Known as the first service to begin providing trademark registration assistance online, Trademark Center has conducted over 20,000 trademark searches since its inception. The team at Trademark Center includes full-time and experienced researchers to make sure that your trademark has the best chance of being accepted by the USPTO.
Quick and easy to buy
To get started, you just need to scroll down to the trademark registration section of Trademark Center's main page and click the bright green button. From there, you'll see the packages available. All you need to do is select "order,” and you're on your way to your new trademark. The final step is to fill out a form telling Trademark Center what you would like protected (a company name or wordmark), the goods and services that your mark represents, and which package you'd like to choose. You can also select an expedited (2-day) turnaround if you're in a hurry. None of the packages at Trademark Center include government fees (which cost around $275 per class selected).
Two packages for trademark registration
At Trademark Center, you can choose between the US Federal Search & Trademark Filing and the US Comprehensive Search & Trademark Filing. Both of these packages include the following:
Trademark Center also offers a free consultation when you call in, so you can get more details about the different packages and understand what will best suit your trademark.
Pricing from $300 to $495 for trademark registration
Thankfully, pricing at Trademark Center doesn't break the bank. The Federal Search package costs just $300. The Comprehensive Search package costs $495. These costs do not include fees for filing with the USPTO. You also get free watch services for a limited time. If you want to include the watch feature on a more permanent basis, you can pay between $150, $200, or $300 per year depending on if you want federal, a federal and state combo, or worldwide reports on your trademark.
Legal experts do the work
All of the packages offer access to legal advice throughout the process. A professional at Trademark Center will work with you to complete the trademark registration, and they will file the registration for you. The only responsibility you'll have after the legal pros at Trademark Center get to work is paying the USPTO fees when it's time.
Extras offered for researching marks
If you want to pay separately for just a trademark search, Trademark Center offers that too. Since trademark searches are included in the full trademark registration packages, though, these extras may be unnecessary for most customers. Here's how they break down if you want to try them out:
Keep in mind that these don't include filing or registration. These add-ons are just searches to see if your logo, wordmark, or name is too similar to an existing business.
100% satisfaction guarantee
Unlike many companies in our review, Trademark Center offers a 100% satisfaction guarantee. The company promises to refund the service fees you paid if you are not satisfied for any reason. This refund will not include any fees paid to the USPTO, but does offer recourse for anything you paid to Trademark Center if the process or service doesn't work for you.
Only has ratings on the BBB
While it's harder than average to find details for Trademark Center from review sites, we discovered the company runs under the umbrella of Patel and Almeida, P.C. This is the name where you'll find the company's Better Business Bureau ratings. Currently, Patel and Almeida, P.C. holds an "A+” rating and full accreditation with the BBB. However, reviews for Trademark Center and Patel and Almeida, P.C. are scarce on third-party review sites like Trustpilot or Sitejabber.
Solid low-cost option
There are a lot of pros to checking out Trademark Center. The prices are great, and with a free consultation, you can get to know your attorney before committing to anything. However, with ratings only on the BBB and no reviews from clients, this site doesn't quite make it to our top picks. Due to the lack of buzz for Trademark Center, we're unable to award them a higher spot - but at these prices, you'll want to check them out.
Trademark Factory has been in business for 11 years. They assist enterprises from early-stage startup brands to 7- or 8-figure companies. Trademark Factory has filed over 4,000 trademarks and promises a 99.3% success rate. Brands supported by Trademark Factory include names like Dan Lok, eWomen Network, Drumeo, and Otimo. The goal at Trademark Factory is to offer you a "personalized” experience throughout. Team members will be in regular communication with you, and you'll always have your questions answered.
Fill out a quick form to start
To get started at Trademark Factory, you just need to click the "register your trademark today” button on the main page. This will take you to a page with all of the packages and their details. However, the costs are notably higher at Trademark Factory than at competitors, even considering the legal help offered at every level. Once you decide on a package, you'll be asked for some details about your trademark. This includes the countries you want your trademark to be valid in, what aspects of your brand you want trademarked, the written version of your brand or tagline, the products and services included in your brand, and your personal and contact information. You can also book a free call to talk to the experts at Trademark Factory before making any purchases.
Three packages to choose from
There are three packages to choose from at Trademark Factory. The Stake Your Claim package includes a comprehensive search for your mark's eligibility, a licensed attorney to handle all the prep and filing, a pay-as-you-go service if an office action is issued against your trademark, evidence of use filings (as needed), and expert advice throughout the process. The All Inclusive package includes all the features of the Stake Your Claim but adds unlimited responses to any office actions (no pay-as-you-go requirement). Finally, Trademark Factory offers a Guaranteed package that includes all of the features of the All Inclusive but also adds a 100% money-back guarantee if your trademark is denied.
Pricing from $995 to $2,495 for complete filing packages
Trademark registration is more costly at Trademark Factory than if you choose one of its competitors. The base fees are almost $1,000 at the starting point and these costs do not include government filing fees. Here's what you can expect for each package:
On the bright side, you can get just a registrability assessment and formality check done at a much lower cost if you don't want Trademark Factory to file for you. This service costs just $199.
Legal expertise on every application
In all packages offered by Trademark Factory, you will have access to an attorney and legal guidance for each step of the application process. This is part of the reason for the higher-than-average costs, but it does make it harder for new businesses to take advantage of Trademark Factory's services.
Guarantee offered on one package only
As listed in the details for the Guarantee package, you can score a 100% satisfaction guarantee at Trademark Factory. However, you are going to have to pay extra for it. This is only available in the Guarantee package, so other trademark registration packages offered by Trademark Factory will not include this guarantee. This feature adds about $500 to the price tag of your trademark registration, but for some who really want to guarantee success, this may be worth your money.
Nobody is talking about Trademark Factory
Trademark Factory comes in as an average choice according to third-party reviews. The company holds an "A+” rating from the Better Business Bureau, but there's almost no buzz for Trademark Factory elsewhere. On Trustpilot, there was only 1 review posted in 2024 about an experience in 2023. While this review is a full 5 stars, and the customer had no complaints, we're not sure how helpful Trademark Factory is for other clients. Without more details, we remain on the fence about this more expensive option for trademark registration.
Has some room for improvement
Without more reviews to back up its claims, we have mixed feelings about Trademark Factory. While the inclusion of a 100% satisfaction guarantee is amazing, this only applies to their most expensive package. Due to a lack of reviews and higher-than-average prices, Trademark Factory comes in as a mid-tier choice until we see some changes in Trademark Factory's review presence.
Serving business owners since 2002, The Trademark Firm promises to offer legal services, internet search services, and more with zero hidden fees. They charge flat rates for their trademark registrations. However, there are some limitations. The company only works with wordmarks (so, no logos or slogans included). However, there are a range of other services related to trademarks offered by The Trademark Firm, so they'll cover you in other areas.
Hard to find the packages
To get started at The Trademark Firm, you'll need to use the dropdown menu on the top bar. This will take you to "services” or "trademark searches”. The site is a little clunky to navigate. You can find things like a Declaration of Use filing and monitoring services on the "services” link. However, several packages for filing trademark registrations require clicking through the "Take me to the Trademark Search Page” to find, which isn't the most intuitive.
Four main packages
There are a lot of options to choose from at The Trademark Firm. Most packages are complete, including a search of your trademark in a variety of legal databases, a professional opinion on how likely your wordmark is to succeed, filing prep for a single class, filing prep for USPTO office actions, and prep for filing a statement of use. The packages level up depending on how many wordmarks you want to search at the same time. Currently, The Trademark Firm offers:
You can also find packages that go beyond professional opinion and prep. Packages like the "A-Z” Package include filing (with no USPTO fees), prep for filing up to 5 time extensions for a statement of use, prep, and filing of a response, online monitoring of the application with updates sent to you, and electronic copies of your certificate and guidelines of use.
Pricing from $775 for wordmark searches
Pricing at The Trademark Firm is not cheap. The lowest-cost option for trademark registration (which does not include the fees to the USPTO) is the Single Shot Package which costs $775, and it only goes up from there. Here's what you can expect:
Legal advice, but not filing for most packages
The Trademark Firm offers access to legal advice no matter what package you choose, but the legal experts are not going to file for you unless you get the "A-Z” Package. The other options only do the research for you and help you prepare to file, but the final steps will be yours. Considering the high costs, we would have expected a little more hands-on help from The Trademark Firm.
Extras offered at high costs
You can also separately buy extensions to your trademark (Trademark Declaration of Use) for different sections which you will need to do every 5 years. The costs are also pretty high here, so make sure to get exactly what you need:
The Trademark Firm offers an additional monitoring service for new filings in all 50 states to watch out for other companies that might infringe on your trademark. This service ensures legal compliance of your trademark and notifies you of any renewal or maintenance filings you need to make with quarterly email updates. This comes at a fee of $390 per year.
No satisfaction guarantee
The Trademark Firm does not offer a refund policy or satisfaction guarantee. Its policy states that no one can guarantee that the USPTO will approve your application. So, the company does not make any promises to do so. However, with such high costs, it would be helpful to offer customers a refund policy (or at least some kind of recourse) if the trademark registration does not succeed.
No buzz for The Trademark Firm
We're a little concerned about the reputation of The Trademark Firm. The company currently does not have a page with the Better Business Bureau, and there are no reviews for The Trademark Firm online. While there are reviews for a company called The Trademark Company, research shows these are different firms. The only details we could find were for the law firm behind The Trademark Firm: Dawsey Co., L.P.A. According to online legal reviews, Mr. David Dawsey is "extremely knowledgeable” and very passionate about his work. However, there are almost no reviews about his work for trademarks, and the majority of his reviews are from peers rather than customers.
Not enough buzz to recommend
Due to finding almost no detail about The Trademark Firm from third-party review sites, we're a little wary to recommend this site for your trademark registration. Considering the high costs (with only some of them including application fees to the USPTO), The Trademark Firm falls near the bottom of our list. Hopefully, Mr. Dawsey can get his company's reputation up soon, and we can see some more buzz.
The application service offered by Trademark Elite for trademark registration was designed by attorneys. The goal of this site is to automate and simplify your trademark registration process from beginning to end. You can file in a variety of regions including North America, Africa, Asia, and Europe. Trademark Elite also showcases examples of recently filed trademarks on the website. You'll find dates that each trademark was filed and example images of logos or wordmarks that were accepted after using this platform.
Answer a few questions to get started
Completing your trademark registration at Trademark Elite is as simple as clicking "Start Trademark Process” on the main page. If you feel like you want to know more about the process, Trademark Elite offers a video tutorial on what you can expect. Plus, Trademark Elite provides an online chat with their customer service to cover any questions you might have. Once you decide to move forward with your trademark registration, you'll have to fill out a few questions. You can choose between a company name, logo, or a combination of a name and logo for your application. Trademark Elite will ask you if you're currently using this mark or name to sell products, and then you'll be asked to create a profile on the site with an email and password.
Two packages for trademark registration
There are two packages and one subscription available at Trademark Elite. The base package (known just as the Elite Package) includes registration in one class, review and representation of a licensed attorney, trademark search, trademark filing, and trademark status updates. During the process of filling out your paperwork, you can ask to file in multiple countries or add on multiple classes, but this will update your total price. The second package is the Comprehensive Package. This includes 2 years of trademark watch services, priority processing, and a more comprehensive search report by legal professionals than the Elite Package. The subscription plan is only necessary if you need continued monitoring or other ongoing services.
Pricing from $99 per quarter or $299 to $350 one-time
The base option for trademark registration in the US is the Elite package for $299 per class (not including government fees). Notably, the government fees listed by Trademark Elite are higher than other companies. You can expect to pay $350 in fees per class rather than the $250 seen elsewhere. The Comprehensive package costs $599 per class. If you're planning to make multiple trademark registrations, you may want the subscription plan instead. This costs $99 per quarter and includes all the trademark registration assistance in the Elite Package but offers the trademark watch service in addition to the other features.
Licensed lawyers do the legwork
No matter which package you choose, a licensed lawyer will work on your case. This is who will complete trademark searches, recommend classes to you, and give you relevant details for your goods/services descriptions to protect your rights to your marks. The process is meant to be as hands-off for you as possible.
File your trademark registration in multiple countries
Trademark Elite also offers the ability to file your trademark in multiple countries. While this can get expensive fast, it does open up your options without having to pay for multiple filings. For example, if you want to add Algeria to your trademark list, that will cost an additional $699 per class. If you want to add Canada, you can expect to pay an additional $379 per class. Australia and the US are the cheapest countries to add at just $299 per class.
No guarantees or refunds
We couldn't find any mention of a satisfaction guarantee at Trademark Elite. We reached out through their customer service chat to get more details. The rep got back to us within 2 minutes, which was an impressive turnaround, and let us know that they cannot guarantee anything 100%. We followed up with questions about refund policies or recourse if a trademark registration was not accepted by the USPTO and were given similar responses.
Concerning reports of scams
Currently Trademark Elite does not have a page with the Better Business Bureau. However, its reputation on third-party review sites seems solid. Trademark Elite currently holds a solid 4.4-star average on Trustpilot. Reviews generally show that business owners had a "good experience” at Trademark Elite. The company was praised for handling all the details, keeping customers updated, and more. However, there are several recent 1-star reviews that offer concerning viewpoints. Many of these more current reviews include accusations of scams, unsolicited emails, and rude customer service personnel. While the company's rating remains good on average, this increase in complaints is concerning.
Too many complaints to be competitive
With no BBB scores to back up Trademark Elite and a range of concerning reviews popping up in recent months, we are reluctant to recommend this site for your trademark registration. Without support from the BBB or any form of guarantee or refund policy, Trademark Elite doesn't stand out from the pack in a positive way. As for the reviews, with an increasing number of complaints about scams or unfair pricing, it might be safer to go with a higher-rated service instead.
Trademark Engine is a site that promises to "take the registration worries off your shoulders.” Providing a range of trademark-related services, Trademark Engine covers everything you might need to protect your intellectual property. You can also find extras like trademark monitoring and maintenance, as well as copyright registrations for parts of your business that won't fall under trademark law. Plus, with affordable packages, you can choose what you do and don't need.
Start with a questionnaire
To get started, just click the "Register my trademark” button on the top of the screen. From there, you'll be asked to pick from the packages based on what services you need. You can choose from a package that only gives you the basics for filing, a package that includes registration and enforcement of your trademark, or an attorney-led registration process. Once you select what you need, you'll be taken to a page where Trademark Engine will ask a few quick questions about your trademark. You can choose a name, slogan, or logo, and you'll need to type in the name and declare if it has a living person's name in it. The site will also ask if your mark includes non-English or non-Latin characters and whether you are currently using the mark or logo in your business. You'll also be asked to provide the details of the owner of the LLC or corporation before you can pay and jump into your trademark registration process.
Three packages for different needs
There are three total packages offered by Trademark Engine. These include:
Pricing from $99 to $399 per filing
The prices are flat rates that do not include the USPTO filing fees. So expect to add anywhere from $250 to $350 in addition to the cost of Trademark Engine's costs. Here's what you can expect by package:
There aren't any extra costs included unless you decide to subscribe to monitoring. This is included as a free trial in the Attorney-Led package but will expire if you don't want to continue with it.
Legal consultations only in the top-tier
Only the top-tier package includes assistance from a lawyer before filing. Otherwise, the process is based on the questions you answer, and you leave the final result up to the USPTO. However, you can expect support from Trademark Engine in general, just not from an attorney unless you pay for the top-tier package.
Add on monitoring or copyright registration
If you want to grab monitoring for your trademark, the cost is $99 per quarter. You'll need to sign up with an already registered trademark with your full name and details to see pricing. As an extra add-on, you can explore copyright registration through Trademark Engine. This comes in two packages: Basic and Deluxe. The Basic package costs $99 and includes extras like a web domain for your copyrighted material. The Deluxe package costs $199 and includes services through Trademark Engine like assistance with copyright issues, issuing cease and desist letters, and more.
Only a guarantee for copyright
Currently, Trademark Engine does not offer a satisfaction guarantee for the trademark registration process. You can find a guarantee for copyright registration, but for trademarks specifically, there is still some chance that the USPTO will not allow the trademark to be filed. You have a higher chance with the top-tier package where you get legal review, but Trademark Engine makes no specific guarantees at this time.
Not a top pick according to reviews
Regrettably, Trademark Engine holds an "NR” rating on the Better Business Bureau and 2.2 stars out of 5 on reviews left with the BBB. The scores are similar on Sitejabber where Trademark Engine also holds a 2.2-star average. There are tons of more recent reviews that show customers complaining about their trademark registrations being rejected by the USPTO. Reviews repeat phrases like "wasted my money” or "application was denied.” Yikes! Further, customers were signed up for services they had declined, like lawyer review or monitoring, after the free trial ended, so they received unexpected charges from Trademark Engine.
Not worth your money
If you're looking for a service that will give you the best chance at scoring an application approval from the USPTO, Trademark Engine isn't the one. According to reviewers, the company has a pattern of giving you details to help you apply but doesn't actually help register the trademark at the end of the process. With no recourse or guarantee, you're out anything you spent to register your trademark. You'd be better off trying a site with a better reputation instead.
Trademarkia is the public name of the law firm LegalForce RAPC Worldwide P.C. This service offers one of the largest free search tools to help you research over 8 million trademarks and logos to ensure your logo is unique and likely to be accepted for trademark registration. Trademarkia has helped more than 100,000 clients get trademarks registered around the world since 2009. There are filing plans that address every budget, offering opportunities to get your trademark registration complete without breaking the bank.
Simple questionnaire and select your package
To get started you'll need to select a plan and tell Trademarkia what kind of intellectual property you're trying to protect. The options include name, logo, slogan, and sounds that can identify your brand. You'll also be asked to give your name and email to continue the process. Then, the site will ask if you want to pick out your own classifications for your business or allow Trademarkia to do it for you. Finally, you'll be asked to provide a website (if there is one for your business) and a description of your goods and services. Once you select your country, you'll be able to choose between the different plans one last time before you go to checkout.
Three packages to choose from
There are three different packages at Trademarkia. One is a monthly subscription plan while the others are one-time payments. All three packages include the following features:
On top of this, the individual packages include:
Pricing from $299 to $499 one-time or $99 quarterly
The pricing for different packages is listed for a US filing. If you want to complete a trademark registration elsewhere, the prices will update when you choose another country. For our purposes, we looked through only US filings. Here's what we found:
Legal with every package
As a standout feature, Trademarkia offers legal assistance and an assigned lawyer for every package, no matter what price point you choose. Many of Trademarkia's competitors only offer legal assistance on the most expensive packages, so for this site to offer personalized legal assistance at every step is a point in its favor. However, according to customers, the legal help here doesn't actually turn into a registered trademark.
100% money-back guarantee
Another impressive point of Trademarkia is its 100% money-back guarantee. The company promises that they want to provide the most efficient and friendly experience. Its customer service team will help you if you face any issues during filing. This comes with a promise of a 100% money-back guarantee which includes either a partial credit or full refund depending on the circumstances of your concern.
Some serious issues with services
Trademarkia has some concerning reviews depending on where you look. At the Better Business Bureau, Trademarkia has an impressive "A+” rating and full accreditation. However, on other third-party review sites like Trustpilot, Trademarkia only has a 2.9-star average rating out of 5. While some customers saw success with their trademark registration through Trademarkia, others complained that they never received any services for their money. Some customers never heard back from Trademarkia and ended up going to a local attorney instead. There was one reviewer who said that Trademarkia charged them a cancellation fee of $200 on a technicality with no warning.
Don't pay them do to nothing
Regrettably, despite all the standout features at Trademarkia, customers just aren't satisfied with the service. Many never got their trademarks registered through Trademarkia and had to resort to outside services. Others described questionable payment practices with a lack of transparency on changing from a subscription to a regular plan (and additional unexpected charges). If you can't get your trademark registered and you're paying without seeing services, this isn't a site you should trust.
TrademarkPlus is a site used by thousands of customers to register trademarks online. The company offers services for business owners who want to complete their trademark registration, conduct a trademark search, or update/maintain their current registration with the USPTO. TrademarkPlus has been in business for over 22 years, and it promises easy and affordable services for protecting your business and personal marks. The company has completed over 14,000 filings and claims to have over 100,000 happy customers to date.
Describe your mark to get started
To get started with your trademark registration, you just need to click the orange "get started now” button. This will take you to a page where you can browse the different packages and choose your best fit. Once you move forward, you'll be asked questions about the type of entity you're seeking a trademark for, the personal details of the owner or applicant, whether you want a character mark or a logo registered, the details of the mark name in standard characters, whether or not you're currently using the mark, and what goods or services your mark covers. Once you describe your service industry, and any class numbers if you know what you're applying for, you're all finished.
Two packages - and one offers an attorney
There are only two packages to choose from on TrademarkPlus. The Standard application includes an in-depth federal trademark search and electronic filing of your application with the USPTO. This does not include any assistance from an attorney. The Attorney-Led package includes the same features as the Standard package, but you'll get an attorney who reviews your application, and a phone consultation with that attorney before you file. However, once you get deeper into the purchase page, you'll see not everything is included in the original price. Only federal research is included and you'll get your final application in 2-3 working days.
Pricing from $199.95 to $399.95 for applications
The pricing for each package includes only the basics: filing and federal research. For the Standard plan, you can expect to pay $199.95. For the Attorney-Led plan, you'll pay $399.99. This does not include any add-ons like cease and desist letters or more comprehensive searches for trademarks that might keep your application from succeeding. Both packages are identical in content other than the inclusion of an attorney to answer your questions and review the application before you submit your trademark registration on the Attorney-Led plan.
Extra costs for more extensive research
There are plenty of extras you can buy to make your plans more complete. There are more comprehensive searches available including:
You can also add a cease and desist letter for $49 or rush/priority processing time for $69.
Stay away from TrademarkPlus
However, when you see this company's reputation, you probably won't want to add anything to your cart (extra or otherwise). Currently, TrademarkPlus holds an "F” rating from the Better Business Bureau and a 1-star average out of 5. On Trustpilot, the news is just as bad with a 1.5-star average. Reviews caution business owners to "run-away”. Many clients rant about never receiving services for their money. Most customers have to file claims with their credit card company to get their money back, and reviewers agree that this site is a scam. Stay far away.
Looks to be a trademark scam
With the extreme red flags seen in reviews and TrademarkPlus' BBB rating, there are no reasons to risk your money on this trademark registration service. The prices might look good, but the quality just isn't there. With concerns about scams and customers not receiving any services after paying, you'll want to find pretty much any other service than TrademarkPlus. Keep your stress to a minimum and check out one of our top-rated services instead.
Brand names are some of the most popular trademarks, but there are plenty of ways to protect your property depending on what you're most worried about. And, you don't need to be working on a new company to trademark. If you've been in business for years and want to stand out from the pack, you can trademark your existing logo or brand slogan any time.
If you're thinking this sounds very in-depth, don't worry. The process is pretty simple. A trademark application is just a matter of doing research, filling out the forms, and submitting it to the USPTO. The hard part is waiting. Some trademarks can take six months (or more) to go through the review process. And, there are some pitfalls with applications that can be stressful.
For example, researching to figure out if your chosen business name is in use (or something too similar) can be a time-consuming and frustrating step. Since any marks or slogans that are too similar to existing trademarks will be rejected, you don't want to skip the research. If the USPTO rejects your application, you'll lose the fee you paid to apply. On the bright side, if you find an online trademark registration service, they'll do the work for you, and you don't have to stress at all.
Online trademark registration services can help you or your business protect your intellectual property without all the worry. These services offer faster and more convenient application processes that keep you from running into the pitfalls of applying directly through the USPTO yourself. Services for registering a trademark offer higher success rates, since getting your trademark is not guaranteed. A good trademark registration company will support you through the process. Many online trademark registration companies offer guarantees that ensure you get your trademark or get your money back.
If you're ready to jump into your trademark registration but don't know where to start, we've got you. Here are a few factors that can help you narrow the field as you choose the best online trademark registration company to get your logo, slogan, or design mark protected:
To help you get your next company name listed for your exclusive use, your new slogan registered, or your beautiful logo legally protected, Top Consumer Reviews has reviewed and ranked the top trademark registration companies online. This way, you can take the stress (and uncertainties) out of applying for your trademarks. You can hand the hard parts off to trained legal professionals and enjoy the more exciting parts of creating something new for your business or brand!
New business owners are swamped with a variety of legal decisions to make. One of these decisions is knowing whether to obtain a patent or a trademark for their products or services.
While both trademarks and patents are legal distinctions and require registration with the federal government, they are two different things and serve two different purposes.
A patent is designed to protect your product design or concept. It is intended to keep others from copying it and selling it as their own.
A trademark, on the other hand, is useful and crucial when you are in the process of building a brand for your product or service. It serves as legal protection to keep others from trying to infringe on your brand and your business. Furthermore, a trademark is what you use to distinguish your product in the marketplace so that people who have used or heard of your product will end up buying your product instead of the competitor's product.
Trademarks are meant to prevent brand confusion by consumers. Take for example some well-know trademarked brands: Pepsi and Coca Cola. While both products are soft-drinks, they each have a registered trademark. Each logo has its own look, text font, colors. The average consumer will not be confused as to which product is Pepsi and which is Coke. Also, each one has its own flavor and mix. When purchasing either of these products, consumers will expect a certain quality and taste. The consumer trusts that he is purchasing the product from the same company as last time.
The more distinctive, unusual or unique a mark is, the more protectable it is. For example, the generic terms such as "tissues" and "soda" are not unusual enough to be trademarked and protected. These are the common names consumers use when asking for unspecific products rather than brands. However, brands of tissues such as "Kleenex" are protectable.
Legally registering a trademark with an attorney can cost hundreds, or even thousands, of dollars. However, there are dependable companies online that can assist in getting a trademark set up for much less. Be sure to research the law firm or company you intend to work with to make sure they are dependable.
Obtaining a trademark for your product or service will allow you several benefits, including being able to claim legal ownership of your trademark, obtaining registration of the same trademark in foreign countries, and filing with U.S. Customs Service to prevent importation of foreign goods which may infringe on your trademark. It can be crucial to successfully protecting your business or product.
Select any 2 Trademark Registration Services to compare them head to head