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Before you choose a provider for registering your trademark, it's important to understand the process and the reasons why it's a smart idea for your business.
Let's start with the US Patent and Trademark Office: the gateway to Trademark Registration. According to them, a trademark - sometimes called a "service mark" - "includes any word, name, symbol, device, or any combination, used or intended to be used to identify and distinguish the goods/services of one seller or provider from those of others, and to indicate the source of the goods/services."
Thursday, February 25th
LegalZoom makes it simple and affordable to complete all of the necessary steps for your trademark registration. Whether you want a basic search, a worldwide scan, or all of the above plus trademark filing, this service has you covered. Customers who have used LegalZoom's trademark services love the friendly, knowledgeable help they received from their agents. Because of their excellent reputation, reasonable pricing, and accurate trademark registration services, LegalZoom gets our highest rating.
Trademark Center offers Trademark Registration services that are straightforward, priced well, and dependable. Although their two packages are more expensive than some services, Trademark Center's reputation and 20+ years of experience make this company worth considering.
My Corporation provides three different types of trademark services, which include search, application filing, and watching for trademark infringement. Pricing is a la carte: you won't find a package that includes each of those services, which can get spendy. The website is informative and can help you navigate what your business will need for Trademark Registration.
Trademark Factory offers what we would call a "white glove" approach to Trademark Registration, providing extensive services for a flat fee and making sure your brand has all of the legal protection you need. Their customers are extremely satisfied, and the TF website gives you tons of information at no cost. But, an extremely high cost for services puts Trademark Factory out of reach for many business owners.
TradeMark Express offers comprehensive Trademark Registration services, both as packages and as a la carte options. Their reputation is excellent, with an "A+" at the BBB and numerous customer reviews praising the company's attention to detail and personalized service. Their fees are a higher than some of their competitors', but it might be worth it if you want personalized attention during the process.
RocketLawyer is well-known for its database of legal documents, all accessible through a free 7-day trial and then via monthly membership fees of $39.99. This service works very well for Wills and other situations, but their Trademark Registration Worksheet will probably leave you wondering what to do next to complete the process.
Trademark Plus offers low pricing on Trademark Registration services. They claim to have "over 100k happy customers", but the BBB says otherwise: an "F" rating based on unresolved complaints and other issues. If you're looking for a provider of Trademark Registration services that is affordable and reliable, Trademark Plus won't fit the bill.
In layman's terms, your trademark is how you represent yourself to the world. Think about some of the most recognizable brands and you'll probably picture a logo, slogan, even the font used in the company's name. (Nike "Swoosh", Coca-Cola, or the Golden Arches, anyone?)
So, why register a trademark? One of the most important reasons is to prevent any other business from taking your brand identity, intentionally or accidentally. Trademark Registration offers you legal protection, gives your business a certain level of prestige or respectability, and can even be used to help file for trademarks in foreign markets if you choose to expand your reach.
Trademark Registration can get complicated. For this reason, many businesses opt to use a service that specializes in registering trademarks, to ensure that every necessary requirement is met. These Trademark Registration services are often very affordable, especially when considering how much time and effort it would take for an already-busy company owner to do the work on their own.
What should you look for as you decide with Trademark Registration service is best for your business? Here are several criteria to keep in mind:
TopConsumerReviews has reviewed and ranked the best Trademark Registration services available today. We hope this information will help guide your decision as you ensure that your company's identity is established and protected for years to come.
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