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Legal Zoom Review

Tuesday, December 1st

2020 Trademark Registration Service Reviews

TopConsumerReviews.com Best-In-Class Blue Ribbon Award Legal Zoom Review 5 Star Rating

Legal Zoom

5 Star Rating
  • Cost: Trademark packages start at $199, plus all federal filing fees
TopConsumerReviews.com Best-In-Class Blue Ribbon Award

LegalZoom was created to make legal help more accessible and affordable to all Americans, not just those who could pay the steep fees of a local attorney. Originally starting with estate planning, business formation and intellectual property services, this company has grown over the last 20 years to include a broad range of topics and nearly 4 million customers.

LegalZoom's Trademark Registration process is simple and streamlined. Start by filling out their easy online questionnaire, and send them an image of your business logo (if you have one). There's no extra charge for asking them to do a logo search, unlike some of the companies we reviewed.

Next, LegalZoom will conduct a search to determine if there are any conflicts with other existing trademarks. If there's no conflict and you decide to continue with your application, you'll use LegalZoom's software, LegalZip, to create your trademark paperwork. When that's finished, you'll get a copy emailed to you for your electronic signature. Once that's signed, LegalZoom will file your application and any applicable supporting materials to the USPTO; you'll receive a serial number and confirmation in your email.

Finally, the USPTO reviews your application and determines if your trademark is eligible for registration. If so, congratulations: your trademark has been approved for registration, and you'll receive a certificate or Notice of Allowance from the USPTO within 12 weeks of publication.

Best Trademark Registration Services

LegalZoom offers two main packages for their Trademark Registration services:

  • Basic ($199) - you'll get a basic trademark search plus a discount if you opt for a more comprehensive search, "Peace of Mind" review that looks at your logo images for quality, email delivery of your application, and filing your completed application with the USPTO
  • Complete ($219) - for just $20 more, you'll get everything in the Basic package plus a Cease and Desist Letter package, a Trademark Assignment Agreement (if you need to transfer rights/ownership sometime in the future), an electronic copy of your application, and a 30-day free trial of LegalZoom's Business Advisory Plan.

When we created a user account with LegalZoom, we were able to access a much more detailed list of available services, especially with respect to their more comprehensive trademark searches:

  • Federal/State/Common Law Search ($299) - includes Trademark search, coordinated classes, ranked results, plus corporate names, state trademarks, common law trademarks, and internet domain names
  • WorldScan International Search ($499) - everything from the previous package, plus a search of pending and registered international trademarks in Canada, the UK, the European Community, and the World Intellectual Property Organization (WIPO)

We liked that we could see customer feedback specifically describing their experiences with registering a trademark using LegalZoom; at the time of our review, their rating was 4.7 out of 5 stars over nearly 4,000 ratings from people who used their trademark registration services. Customers said that the entire process was very easy to understand, and that the help they got from LegalZoom's customer support team was excellent. It's worth noting that LegalZoom prides itself on offering help from agents based in the United States, with generous availability hours from 5am-7pm Pacific Time on weekdays and 7am-4pm on weekends.

LegalZoom also has a fantastic satisfaction guarantee: if you're not happy with any part of the Trademark Registration process, give them a call. They'll either fix the problem, offer a refund, or provide you with a credit to be used for other LegalZoom services.

LegalZoom offers affordable, robust trademark registration services with customer representatives that stand at the ready to help. With an "A+" rating at the BBB and more than a million customers since they first opened their online doors, LegalZoom easily sets the bar for excellence. LegalZoom earns our highest rating.

What's the Best Trademark Registration Service?

Before you choose a provider for registering your trademark, it's important to understand the process and the reasons why it's a smart idea for your business.

Let's start with the US Patent and Trademark Office: the gateway to Trademark Registration. According to them, a trademark - sometimes called a "service mark" - "includes any word, name, symbol, device, or any combination, used or intended to be used to identify and distinguish the goods/services of one seller or provider from those of others, and to indicate the source of the goods/services."

The Best Trademark Registration Services Compare Trademark Registration Services Compare Trademark Registration Service Reviews What are the best Trademark Registration Services Best Trademark Registration Service Reviews

Trademark Registration Service FAQ

Intellectual property can be protected in several ways, one of which is through trademark registration. Having a trademark helps ensure that your goods, services, brand or slogan can't be used by someone else.
Good question! A trademark is used to demonstrate ownership of a slogan, brand, symbol - one that you use to differentiate your goods and services from other sellers' and providers'. In contrast, patents are used to protect how an innovation works or looks, while copyrights protect creative works like music, movies, or even computer code.
Almost anything used to represent your brand can be protected through trademark registration. Whether you use a tagline to make your company memorable, have a logo emblazoned on your signage and business cards, or use a unique font that you want to keep as your own, it all qualifies as eligible to be registered as a trademark.
It can get complicated to accurately complete all of the paperwork required for trademark registration. Using a service that specializes in this process can save you some time and a considerable amount of worry. The best services walk you through each step, ensuring that your application is filled out properly before it is submitted to the US Patent and Trademark Office.
The US Patent and Trademark Office charges a base fee of $400 or $600, depending on whether you file electronically or on paper. That's in addition to any fees paid to a trademark registration service, which usually range from $99 to over $1900, depending on the level of service you select.
Getting the initial paperwork completed may be done as quickly as one business day. From there, most services offering help with trademark registration will conduct a search to ensure that your trademark doesn't conflict with others that have been registered by other applicants. Once your trademark has been cleared, your application will be sent to the USPTO for registration. From there, it can take several months for your application to be reviewed and approved.
Absolutely. Many of these services have been available for decades. It's a wise choice to use a trademark registration service, to make it less likely that your application will be rejected - which would add even more time to an already-lengthy process. For extra reassurance that the provider you've selected is a reputable one, be sure to consider feedback from previous clients or look for a rating from the Better Business Bureau.
That depends on the service you select. Some offer an error-free guarantee, but only a few will give you a refund on the fees that you paid for their assistance. Also, if the service has already paid the required fees to the USPTO on your behalf, you won't get those funds back.
Compare the Best Reviews

Continued from above...

In layman's terms, your trademark is how you represent yourself to the world. Think about some of the most recognizable brands and you'll probably picture a logo, slogan, even the font used in the company's name. (Nike "Swoosh", Coca-Cola, or the Golden Arches, anyone?)

So, why register a trademark? One of the most important reasons is to prevent any other business from taking your brand identity, intentionally or accidentally. Trademark Registration offers you legal protection, gives your business a certain level of prestige or respectability, and can even be used to help file for trademarks in foreign markets if you choose to expand your reach.

Trademark Registration can get complicated. For this reason, many businesses opt to use a service that specializes in registering trademarks, to ensure that every necessary requirement is met. These Trademark Registration services are often very affordable, especially when considering how much time and effort it would take for an already-busy company owner to do the work on their own.

What should you look for as you decide with Trademark Registration service is best for your business? Here are several criteria to keep in mind:

  • Services Provided. What is included in the services offered? Are there multiple packages to choose from?
  • Fees. What will you pay to register your trademark? Is it a flat fee, or are there extra a la carte charges to watch out for? Are the fees reasonable compared with other Trademark Registration services?
  • Ease of Use. Does the company's website clearly explain what to expect during the process of registering your trademark? Can you get live help from a customer service agent? Does the Trademark Registration provider do all or most of the work for you, or will you have to put in some effort on your own?
  • Reputation. What do other businesses say about their experience with the service? How many trademarks has the service registered?

TopConsumerReviews has reviewed and ranked the best Trademark Registration services available today. We hope this information will help guide your decision as you ensure that your company's identity is established and protected for years to come.

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