Where is the Best Place for Trademark Registration Online? Are you getting started with a new business or planning a rebrand? Registering for a trademark is one of the most important steps in protecting your money-making venture. Registering for a trademark protects your intellectual property and grants you exclusive rights to the name within your industry. So, if you're the first one to think of Airbnb, for example, then that name can be trademarked within the hospitality industry.
Best Option
LegalZoom is a platform that offers access to a wide variety of attorneys and licensed tax experts. The goal is to help connect you with trusted legal assistance so you can get things done the right way with little to no stress on your part. With 20+ years in the industry, LegalZoom's goal is to make all types of legal help available for everyone. LegalZoom offers an independent network of lawyers to give you personalized advice from the comfort of your home. Trademark registration is only one of many services offered by LegalZoom. You can also find help for registering an LLC, creating a nonprofit, drafting estate plans, and more.
Get started with one click
Getting started with your trademark registration at LegalZoom is simple: just click the bright orange button. From there, you'll be asked a few questions to help LegalZoom figure out what kind of trademark registration you need. There's a short questionnaire where you'll pick what type of property you are registering (brand, slogan, or logo). Next, you'll need to submit a copy of the mark in question. If you're going for a name or slogan, you can just type it in the offered field. You'll be asked if you are currently using the mark or slogan to sell products and if you want to add trademark monitoring to keep other trademarks from infringing on yours.
Three different trademark approaches
There aren't separate packages at LegalZoom, and the prices are identical regardless of if you want a brand name (wordmark), a slogan, or a logo protected. There isn't a way to select all three types at the same time, so you will need to pay for separate services if you want to trademark multiple aspects of your brand. LegalZoom notes that other concerns like what classes (industries) your trademark will cover are decided during a consultation call once you've paid for the service, so you don't need to research industries or classes beforehand.
All trademarks cost $649 before fees
The pricing is straightforward at LegalZoom. All three trademarks (wordmark, slogan, or logo) are $649 without any add-ons. This price covers all of the trademark registration services completed by LegalZoom like regular and personalized contact with an attorney throughout, research done by LegalZoom, and a consultation call to make sure that your trademark covers all necessary classes. At the end of the process, LegalZoom will submit the application for you. There are some government fees for the registration submission itself, which are not included in the initial price. You can expect an additional charge of $250 to $350 to cover registration fees through the USPTO once your trademark registration is complete.
Easy registration with on-staff attorneys
If you're looking for a place that can help you do your trademark registration right the first time, LegalZoom gives you private access to an attorney throughout the process. LegalZoom offers its law firm with over 30 trademark-specific attorneys on staff. Your trademark registration will include advice and application help directly from attorneys who will increase your likelihood of succeeding. Plus, LegalZoom will complete the e-filing process for you. It's a hands-off approach that stands out from the pack.
Add trademark monitoring for $175
There aren't many extras available at LegalZoom, but that's because the main price covers pretty much everything. The only add-on you can find with LegalZoom is trademark monitoring for an additional $175 per year. The monitoring offers professional searches to make sure no one else is using a similar trademark brand, name, or design. LegalZoom will do the searching for you and keep you updated on any companies that are infringing on your protected trademark.
Highest success rate in the biz
While LegalZoom doesn't offer a particular guarantee, they do promise that their legal experts will advise you on any necessary changes to help your trademark registration get accepted. If your business name is too similar to another in the industry, your LegalZoom lawyer will advise you of the issue and help you resolve it. LegalZoom does promise the "highest success rate" with 3 times as many trademarks registered than their competitors.
High praise for trademark service
LegalZoom has a stellar reputation across different review sites. Starting with the Better Business Bureau, LegalZoom holds an impressive "A+" rating and accreditation. On the BBB, LegalZoom has a 4.4-star average rating. On Trustpilot, the scores are similar with a 4.2-star average rating and 80% of all reviews at a full 5 stars. Customers who've used the platform love the level of legal expertise offered by LegalZoom's attorneys. There is regular praise for LegalZoom's customer service as well. The majority of the reviews we found that focused on trademark registration were all 5-star ratings. Those seeking help from LegalZoom only had to fill out the main form and sit back while the company did the rest of the work.
Top pick for success and simplicity
If you want to get your trademark registration completed fast and with zero effort, LegalZoom is your spot. The prices are a little higher than some competitors, but you'll find high-quality service and expertise at your fingertips. LegalZoom will complete the entire process for you (including submitting your application to the USPTO). With an impressive success rate and solid ratings from reviewers and the BBB, LegalZoom is our favorite for trademark registration. For this reason, it earns a full 5 stars and is the number-one pick in our review.
Continued from above...
Are you getting started with a new business or planning a rebrand? Registering for a trademark is one of the most important steps in protecting your money-making venture. Registering for a trademark protects your intellectual property and grants you exclusive rights to the name within your industry. So, if you're the first one to think of Airbnb, for example, then that name can be trademarked within the hospitality industry.
There are plenty of things you can trademark too, not just your business name. According to the US Patent and Trademark Office (USPTO), a trademark is defined as a "word, phrase, symbol, and/or design that identifies and distinguishes the source of the goods of one party from those of others." There are trademarks out there for slogans, logos, company designs, words, phrases, and sounds.
Brand names are some of the most popular trademarks, but there are plenty of ways to protect your property depending on what you're most worried about. And, you don't need to be working on a new company to trademark. If you've been in business for years and want to stand out from the pack, you can trademark your existing logo or brand slogan any time.
If you're thinking this sounds very in-depth, don't worry. The process is pretty simple. A trademark application is just a matter of doing research, filling out the forms, and submitting it to the USPTO. The hard part is waiting. Some trademarks can take six months (or more) to go through the review process. And, there are some pitfalls with applications that can be stressful.
For example, researching to figure out if your chosen business name is in use (or something too similar) can be a time-consuming and frustrating step. Since any marks or slogans that are too similar to existing trademarks will be rejected, you don't want to skip the research. If the USPTO rejects your application, you'll lose the fee you paid to apply. On the bright side, if you find an online trademark registration service, they'll do the work for you, and you don't have to stress at all.
Online trademark registration services can help you or your business protect your intellectual property without all the worry. These services offer faster and more convenient application processes that keep you from running into the pitfalls of applying directly through the USPTO yourself. Services for registering a trademark offer higher success rates, since getting your trademark is not guaranteed. A good trademark registration company will support you through the process. Many online trademark registration companies offer guarantees that ensure you get your trademark or get your money back.
If you're ready to jump into your trademark registration but don't know where to start, we've got you. Here are a few factors that can help you narrow the field as you choose the best online trademark registration company to get your logo, slogan, or design mark protected:
To help you get your next company name listed for your exclusive use, your new slogan registered, or your beautiful logo legally protected, Top Consumer Reviews has reviewed and ranked the top trademark registration companies online. This way, you can take the stress (and uncertainties) out of applying for your trademarks. You can hand the hard parts off to trained legal professionals and enjoy the more exciting parts of creating something new for your business or brand!
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When You Should Trademark a Product or Service
New business owners are swamped with a variety of legal decisions to make. One of these decisions is knowing whether to obtain a patent or a trademark for their products or services.
While both trademarks and patents are legal distinctions and require registration with the federal government, they are two different things and serve two different purposes.
A patent is designed to protect your product design or concept. It is intended to keep others from copying it and selling it as their own.
A trademark, on the other hand, is useful and crucial when you are in the process of building a brand for your product or service. It serves as legal protection to keep others from trying to infringe on your brand and your business. Furthermore, a trademark is what you use to distinguish your product in the marketplace so that people who have used or heard of your product will end up buying your product instead of the competitor's product.
Trademarks are meant to prevent brand confusion by consumers. Take for example some well-know trademarked brands: Pepsi and Coca Cola. While both products are soft-drinks, they each have a registered trademark. Each logo has its own look, text font, colors. The average consumer will not be confused as to which product is Pepsi and which is Coke. Also, each one has its own flavor and mix. When purchasing either of these products, consumers will expect a certain quality and taste. The consumer trusts that he is purchasing the product from the same company as last time.
The more distinctive, unusual or unique a mark is, the more protectable it is. For example, the generic terms such as "tissues" and "soda" are not unusual enough to be trademarked and protected. These are the common names consumers use when asking for unspecific products rather than brands. However, brands of tissues such as "Kleenex" are protectable.
Legally registering a trademark with an attorney can cost hundreds, or even thousands, of dollars. However, there are dependable companies online that can assist in getting a trademark set up for much less. Be sure to research the law firm or company you intend to work with to make sure they are dependable.
Obtaining a trademark for your product or service will allow you several benefits, including being able to claim legal ownership of your trademark, obtaining registration of the same trademark in foreign countries, and filing with U.S. Customs Service to prevent importation of foreign goods which may infringe on your trademark. It can be crucial to successfully protecting your business or product.
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