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Wednesday, December 2nd
RocketLawyer has helped over 20 million people to get access to free legal documents ranging from Wills to Incorporation. You can use RocketLawyer free for 7 days; monthly membership costs $39.99 and gives you access to all of the legal documents in their database.
With respect to Trademark Registration, they offer a free Trademark Application worksheet. You'll start by choosing your state in the dropdown box, then answering some basic questions about your business. You'll see the worksheet updating at the bottom of the page as you enter each piece of information. Finally, you'll need to create an account by entering an email address and password, in order to save the document.
Then what? That's a great question. RocketLawyer doesn't offer much personalized help when it comes to Trademark Registration. If you purchase their Premium Membership, you can get "quick legal advice" from their network of on-call lawyers, and a 30-minute consultation, but that's it. Everything else you'll need to do to register your trademark? Plan on it being very DIY.
In fact, other than an appendix listing all of the USPTO filing fees (as of May 2013?!) on the final page of your Worksheet, you won't find anything telling you what to do next, what to expect, and so on. Plus, there's nothing to indicate that you should do a Trademark Search before filing, to make sure that no other company has registered a similar trademark previously.
While we are totally on board with Rocket Lawyer's premise - giving the average person inexpensive access to legal documents, with no need to pay the high fees charged by an attorney - their service just doesn't seem very helpful when it comes to something as technical as Trademark Registration. Although you'll spend more, you'll probably feel more reassured by choosing one of the more robust service packages offered by the higher-ranked services we reviewed.
Before you choose a provider for registering your trademark, it's important to understand the process and the reasons why it's a smart idea for your business.
Let's start with the US Patent and Trademark Office: the gateway to Trademark Registration. According to them, a trademark - sometimes called a "service mark" - "includes any word, name, symbol, device, or any combination, used or intended to be used to identify and distinguish the goods/services of one seller or provider from those of others, and to indicate the source of the goods/services."
In layman's terms, your trademark is how you represent yourself to the world. Think about some of the most recognizable brands and you'll probably picture a logo, slogan, even the font used in the company's name. (Nike "Swoosh", Coca-Cola, or the Golden Arches, anyone?)
So, why register a trademark? One of the most important reasons is to prevent any other business from taking your brand identity, intentionally or accidentally. Trademark Registration offers you legal protection, gives your business a certain level of prestige or respectability, and can even be used to help file for trademarks in foreign markets if you choose to expand your reach.
Trademark Registration can get complicated. For this reason, many businesses opt to use a service that specializes in registering trademarks, to ensure that every necessary requirement is met. These Trademark Registration services are often very affordable, especially when considering how much time and effort it would take for an already-busy company owner to do the work on their own.
What should you look for as you decide with Trademark Registration service is best for your business? Here are several criteria to keep in mind:
TopConsumerReviews has reviewed and ranked the best Trademark Registration services available today. We hope this information will help guide your decision as you ensure that your company's identity is established and protected for years to come.
Select any 2 Trademark Registration Services to compare them head to head
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