Where is the Best Place for Trademark Registration Online? Are you getting started with a new business or planning a rebrand? Registering for a trademark is one of the most important steps in protecting your money-making venture. Registering for a trademark protects your intellectual property and grants you exclusive rights to the name within your industry. So, if you're the first one to think of Airbnb, for example, then that name can be trademarked within the hospitality industry.
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The application service offered by Trademark Elite for trademark registration was designed by attorneys. The goal of this site is to automate and simplify your trademark registration process from beginning to end. You can file in a variety of regions including North America, Africa, Asia, and Europe. Trademark Elite also showcases examples of recently filed trademarks on the website. You'll find dates that each trademark was filed and example images of logos or wordmarks that were accepted after using this platform.
Answer a few questions to get started
Completing your trademark registration at Trademark Elite is as simple as clicking "Start Trademark Process" on the main page. If you feel like you want to know more about the process, Trademark Elite offers a video tutorial on what you can expect. Plus, Trademark Elite provides an online chat with their customer service to cover any questions you might have. Once you decide to move forward with your trademark registration, you'll have to fill out a few questions. You can choose between a company name, logo, or a combination of a name and logo for your application. Trademark Elite will ask you if you're currently using this mark or name to sell products, and then you'll be asked to create a profile on the site with an email and password.
Two packages for trademark registration
There are two packages and one subscription available at Trademark Elite. The base package (known just as the Elite Package) includes registration in one class, review and representation of a licensed attorney, trademark search, trademark filing, and trademark status updates. During the process of filling out your paperwork, you can ask to file in multiple countries or add on multiple classes, but this will update your total price. The second package is the Comprehensive Package. This includes 2 years of trademark watch services, priority processing, and a more comprehensive search report by legal professionals than the Elite Package. The subscription plan is only necessary if you need continued monitoring or other ongoing services.
Pricing from $99 per quarter or $299 to $350 one-time
The base option for trademark registration in the US is the Elite package for $299 per class (not including government fees). Notably, the government fees listed by Trademark Elite are higher than other companies. You can expect to pay $350 in fees per class rather than the $250 seen elsewhere. The Comprehensive package costs $599 per class. If you're planning to make multiple trademark registrations, you may want the subscription plan instead. This costs $99 per quarter and includes all the trademark registration assistance in the Elite Package but offers the trademark watch service in addition to the other features.
Licensed lawyers do the legwork
No matter which package you choose, a licensed lawyer will work on your case. This is who will complete trademark searches, recommend classes to you, and give you relevant details for your goods/services descriptions to protect your rights to your marks. The process is meant to be as hands-off for you as possible.
File your trademark registration in multiple countries
Trademark Elite also offers the ability to file your trademark in multiple countries. While this can get expensive fast, it does open up your options without having to pay for multiple filings. For example, if you want to add Algeria to your trademark list, that will cost an additional $699 per class. If you want to add Canada, you can expect to pay an additional $379 per class. Australia and the US are the cheapest countries to add at just $299 per class.
No guarantees or refunds
We couldn't find any mention of a satisfaction guarantee at Trademark Elite. We reached out through their customer service chat to get more details. The rep got back to us within 2 minutes, which was an impressive turnaround, and let us know that they cannot guarantee anything 100%. We followed up with questions about refund policies or recourse if a trademark registration was not accepted by the USPTO and were given similar responses.
Concerning reports of scams
Currently Trademark Elite does not have a page with the Better Business Bureau. However, its reputation on third-party review sites seems solid. Trademark Elite currently holds a solid 4.4-star average on Trustpilot. Reviews generally show that business owners had a "good experience" at Trademark Elite. The company was praised for handling all the details, keeping customers updated, and more. However, there are several recent 1-star reviews that offer concerning viewpoints. Many of these more current reviews include accusations of scams, unsolicited emails, and rude customer service personnel. While the company's rating remains good on average, this increase in complaints is concerning.
Too many complaints to be competitive
With no BBB scores to back up Trademark Elite and a range of concerning reviews popping up in recent months, we are reluctant to recommend this site for your trademark registration. Without support from the BBB or any form of guarantee or refund policy, Trademark Elite doesn't stand out from the pack in a positive way. As for the reviews, with an increasing number of complaints about scams or unfair pricing, it might be safer to go with a higher-rated service instead.
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Are you getting started with a new business or planning a rebrand? Registering for a trademark is one of the most important steps in protecting your money-making venture. Registering for a trademark protects your intellectual property and grants you exclusive rights to the name within your industry. So, if you're the first one to think of Airbnb, for example, then that name can be trademarked within the hospitality industry.
There are plenty of things you can trademark too, not just your business name. According to the US Patent and Trademark Office (USPTO), a trademark is defined as a "word, phrase, symbol, and/or design that identifies and distinguishes the source of the goods of one party from those of others." There are trademarks out there for slogans, logos, company designs, words, phrases, and sounds.
Brand names are some of the most popular trademarks, but there are plenty of ways to protect your property depending on what you're most worried about. And, you don't need to be working on a new company to trademark. If you've been in business for years and want to stand out from the pack, you can trademark your existing logo or brand slogan any time.
If you're thinking this sounds very in-depth, don't worry. The process is pretty simple. A trademark application is just a matter of doing research, filling out the forms, and submitting it to the USPTO. The hard part is waiting. Some trademarks can take six months (or more) to go through the review process. And, there are some pitfalls with applications that can be stressful.
For example, researching to figure out if your chosen business name is in use (or something too similar) can be a time-consuming and frustrating step. Since any marks or slogans that are too similar to existing trademarks will be rejected, you don't want to skip the research. If the USPTO rejects your application, you'll lose the fee you paid to apply. On the bright side, if you find an online trademark registration service, they'll do the work for you, and you don't have to stress at all.
Online trademark registration services can help you or your business protect your intellectual property without all the worry. These services offer faster and more convenient application processes that keep you from running into the pitfalls of applying directly through the USPTO yourself. Services for registering a trademark offer higher success rates, since getting your trademark is not guaranteed. A good trademark registration company will support you through the process. Many online trademark registration companies offer guarantees that ensure you get your trademark or get your money back.
If you're ready to jump into your trademark registration but don't know where to start, we've got you. Here are a few factors that can help you narrow the field as you choose the best online trademark registration company to get your logo, slogan, or design mark protected:
To help you get your next company name listed for your exclusive use, your new slogan registered, or your beautiful logo legally protected, Top Consumer Reviews has reviewed and ranked the top trademark registration companies online. This way, you can take the stress (and uncertainties) out of applying for your trademarks. You can hand the hard parts off to trained legal professionals and enjoy the more exciting parts of creating something new for your business or brand!
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When You Should Trademark a Product or Service
New business owners are swamped with a variety of legal decisions to make. One of these decisions is knowing whether to obtain a patent or a trademark for their products or services.
While both trademarks and patents are legal distinctions and require registration with the federal government, they are two different things and serve two different purposes.
A patent is designed to protect your product design or concept. It is intended to keep others from copying it and selling it as their own.
A trademark, on the other hand, is useful and crucial when you are in the process of building a brand for your product or service. It serves as legal protection to keep others from trying to infringe on your brand and your business. Furthermore, a trademark is what you use to distinguish your product in the marketplace so that people who have used or heard of your product will end up buying your product instead of the competitor's product.
Trademarks are meant to prevent brand confusion by consumers. Take for example some well-know trademarked brands: Pepsi and Coca Cola. While both products are soft-drinks, they each have a registered trademark. Each logo has its own look, text font, colors. The average consumer will not be confused as to which product is Pepsi and which is Coke. Also, each one has its own flavor and mix. When purchasing either of these products, consumers will expect a certain quality and taste. The consumer trusts that he is purchasing the product from the same company as last time.
The more distinctive, unusual or unique a mark is, the more protectable it is. For example, the generic terms such as "tissues" and "soda" are not unusual enough to be trademarked and protected. These are the common names consumers use when asking for unspecific products rather than brands. However, brands of tissues such as "Kleenex" are protectable.
Legally registering a trademark with an attorney can cost hundreds, or even thousands, of dollars. However, there are dependable companies online that can assist in getting a trademark set up for much less. Be sure to research the law firm or company you intend to work with to make sure they are dependable.
Obtaining a trademark for your product or service will allow you several benefits, including being able to claim legal ownership of your trademark, obtaining registration of the same trademark in foreign countries, and filing with U.S. Customs Service to prevent importation of foreign goods which may infringe on your trademark. It can be crucial to successfully protecting your business or product.
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