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Tuesday, December 1st
TradeMark Express has been in business for over 25 years, and their reputation as a provider of Trademark Registration services is solid. The BBB gives the accredited company a flawless "A+" rating. Customers also have great things to say about the personalized service received from owner Chris DeMassa and his team, which can be especially helpful for companies that need a little extra attention while going through the process.
Unfortunately, the TradeMark Express website continues to be difficult to navigate. Finding out what services you'll need and how much you'll spend isn't easy, with lengthy blocks of text that are hard to understand. Here are some of the basics:
Be aware that, like most Trademark Registration services, TradeMark Express doesn't include federal filing fees in their package costs.
A unique feature that TradeMark Express offers is a rollover policy: if you submit a name for trademarking that winds up being already in use, you can apply any remaining funds towards research of a new domain name. We appreciate this approach, but by the same token, many of their competitors will conduct that research at no extra charge if they determine that your original trademark isn't available or a good choice.
While we think TradeMark Express could do a better job of clearly showing prospective clients what to expect, we still give their service high marks for maintaining a good reputation over more than two decades. This is probably a great choice for business owners who want one-on-one attention as they navigate the process of Trademark Registration.
Before you choose a provider for registering your trademark, it's important to understand the process and the reasons why it's a smart idea for your business.
Let's start with the US Patent and Trademark Office: the gateway to Trademark Registration. According to them, a trademark - sometimes called a "service mark" - "includes any word, name, symbol, device, or any combination, used or intended to be used to identify and distinguish the goods/services of one seller or provider from those of others, and to indicate the source of the goods/services."
In layman's terms, your trademark is how you represent yourself to the world. Think about some of the most recognizable brands and you'll probably picture a logo, slogan, even the font used in the company's name. (Nike "Swoosh", Coca-Cola, or the Golden Arches, anyone?)
So, why register a trademark? One of the most important reasons is to prevent any other business from taking your brand identity, intentionally or accidentally. Trademark Registration offers you legal protection, gives your business a certain level of prestige or respectability, and can even be used to help file for trademarks in foreign markets if you choose to expand your reach.
Trademark Registration can get complicated. For this reason, many businesses opt to use a service that specializes in registering trademarks, to ensure that every necessary requirement is met. These Trademark Registration services are often very affordable, especially when considering how much time and effort it would take for an already-busy company owner to do the work on their own.
What should you look for as you decide with Trademark Registration service is best for your business? Here are several criteria to keep in mind:
TopConsumerReviews has reviewed and ranked the best Trademark Registration services available today. We hope this information will help guide your decision as you ensure that your company's identity is established and protected for years to come.
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