Where is the Best Place for Trademark Registration Online? Are you getting started with a new business or planning a rebrand? Registering for a trademark is one of the most important steps in protecting your money-making venture. Registering for a trademark protects your intellectual property and grants you exclusive rights to the name within your industry. So, if you're the first one to think of Airbnb, for example, then that name can be trademarked within the hospitality industry.
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Try not to judge a book by its cover when you see Trademark Express: the site comes across like an ad you might see on late-night TV. The entire main page is a range of videos with testimonials and helpful tips on why trademarks are important. However, the company has been in business since 1992 and has completed 500,000+ searches for trademarks to ensure their clients get the best chance at application success. And given the reviews we've seen for this site, you can trust that claim completely. Trademark Express may not be the prettiest website in our review, but it gets the job done.
Free consultation if you need advice
To work with Trademark Express, you'll need to start with a free consultation. You can call through your phone, link up through Zoom, or use their Calendly link to schedule a call ahead of time. If you want to jump straight to packages, you can use the Services tab on the top menu to begin browsing all of Trademark Express' pricing. Once you decide what package you want to go with, you'll have to fill out the standard information including your name, email, phone number, trademark types (logo, name, slogan, or a trademark renewal), and write down your business name or slogan (or upload a photo of your logo design). Trademark Express also asks for countries your business expects to need a trademark in, a description of your service or product, and asks you to select a main purpose for securing their services.
Five packages for trademark registration
Trademark Express offers five different packages for its trademark services. You can choose from complete packages that include research and filing, like the Premium Package, the Urgent Trademark, and the International Trademark, or you can choose to have Trademark Express do only part of the work. The Start Up Package only includes the research portion of an application (they will not file for you), and the Application Package includes filing only (for business owners who have already done the trademark research). The complete packages are all the same, including a trademark search and analysis, common law search and analysis, and trademark application prep. You'll also score one year of trademark monitoring for free in a complete package. The only differences between the complete packages are that the Urgent Package includes an expedited timeline, and the International Trademark has extra fees for international applications and searches in additional international databases.
Pricing from $400 to $10,000 per application
The prices are all listed on the "order now" window, which you can easily access from the top of your screen at any time while browsing. Here are the prices for the five main packages:
Legal assistance on most packages
All of the complete packages (Premium, Urgent, and International) will come with professional legal assistance. You will also get lawyer-assisted research in the Start Up Package. Trademark Express ensures that you're getting the assistance you need across all of its offerings. And when it doesn't, the site gives you ample warnings that legal research will not be included in packages like the Trademark Application Prep (which is only for filing and doesn't include attorney-guided research on other trademarks).
Plenty of add-ons for complete assistance
There are tons of extras to choose from at Trademark Express. You'll find renewal packages ($700), trademark extensions ($150), trademark ownership changes ($300), and monitoring services ($200 every 6 months). Depending on your trademark registration plans, you can find pretty much everything you need at Trademark Express.
Will help you if your mark won't succeed
While the site does not offer a specific satisfaction guarantee, Trademark Express does promise that if your trademark or business name is not likely to make it through the process of application, they will provide up to 10 new names or ideas for free to help you get on the path to a complete trademark registration.
No negative reviews for Trademark Express
Trademark Express has a stellar reputation. The company currently holds an "A+" rating and accreditation from the Better Business Bureau. Trademark Express also holds a full 5-star average on the BBB. On other third-party sites, like Trustpilot, Trademark Express holds an impressive 4.9-star average rating. Reviewers praise the lead attorney, Chris DeMassa, and all of the recent reviews include success stories for completed trademark registrations across a variety of industries and business types. One review called Trademark Express the "best resource at the best price."
Top marks from reviewers and second-place overall
This is a standout service for trademark registration. It's hard to find any negative reviews for Trademark Express. For its stellar reputation, it easily earns top marks in our review. Only its higher-than-average prices keep it from being the number-one service. Instead, it comes in as an incredibly close second to our top pick for trademark registration.
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Are you getting started with a new business or planning a rebrand? Registering for a trademark is one of the most important steps in protecting your money-making venture. Registering for a trademark protects your intellectual property and grants you exclusive rights to the name within your industry. So, if you're the first one to think of Airbnb, for example, then that name can be trademarked within the hospitality industry.
There are plenty of things you can trademark too, not just your business name. According to the US Patent and Trademark Office (USPTO), a trademark is defined as a "word, phrase, symbol, and/or design that identifies and distinguishes the source of the goods of one party from those of others." There are trademarks out there for slogans, logos, company designs, words, phrases, and sounds.
Brand names are some of the most popular trademarks, but there are plenty of ways to protect your property depending on what you're most worried about. And, you don't need to be working on a new company to trademark. If you've been in business for years and want to stand out from the pack, you can trademark your existing logo or brand slogan any time.
If you're thinking this sounds very in-depth, don't worry. The process is pretty simple. A trademark application is just a matter of doing research, filling out the forms, and submitting it to the USPTO. The hard part is waiting. Some trademarks can take six months (or more) to go through the review process. And, there are some pitfalls with applications that can be stressful.
For example, researching to figure out if your chosen business name is in use (or something too similar) can be a time-consuming and frustrating step. Since any marks or slogans that are too similar to existing trademarks will be rejected, you don't want to skip the research. If the USPTO rejects your application, you'll lose the fee you paid to apply. On the bright side, if you find an online trademark registration service, they'll do the work for you, and you don't have to stress at all.
Online trademark registration services can help you or your business protect your intellectual property without all the worry. These services offer faster and more convenient application processes that keep you from running into the pitfalls of applying directly through the USPTO yourself. Services for registering a trademark offer higher success rates, since getting your trademark is not guaranteed. A good trademark registration company will support you through the process. Many online trademark registration companies offer guarantees that ensure you get your trademark or get your money back.
If you're ready to jump into your trademark registration but don't know where to start, we've got you. Here are a few factors that can help you narrow the field as you choose the best online trademark registration company to get your logo, slogan, or design mark protected:
To help you get your next company name listed for your exclusive use, your new slogan registered, or your beautiful logo legally protected, Top Consumer Reviews has reviewed and ranked the top trademark registration companies online. This way, you can take the stress (and uncertainties) out of applying for your trademarks. You can hand the hard parts off to trained legal professionals and enjoy the more exciting parts of creating something new for your business or brand!
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When You Should Trademark a Product or Service
New business owners are swamped with a variety of legal decisions to make. One of these decisions is knowing whether to obtain a patent or a trademark for their products or services.
While both trademarks and patents are legal distinctions and require registration with the federal government, they are two different things and serve two different purposes.
A patent is designed to protect your product design or concept. It is intended to keep others from copying it and selling it as their own.
A trademark, on the other hand, is useful and crucial when you are in the process of building a brand for your product or service. It serves as legal protection to keep others from trying to infringe on your brand and your business. Furthermore, a trademark is what you use to distinguish your product in the marketplace so that people who have used or heard of your product will end up buying your product instead of the competitor's product.
Trademarks are meant to prevent brand confusion by consumers. Take for example some well-know trademarked brands: Pepsi and Coca Cola. While both products are soft-drinks, they each have a registered trademark. Each logo has its own look, text font, colors. The average consumer will not be confused as to which product is Pepsi and which is Coke. Also, each one has its own flavor and mix. When purchasing either of these products, consumers will expect a certain quality and taste. The consumer trusts that he is purchasing the product from the same company as last time.
The more distinctive, unusual or unique a mark is, the more protectable it is. For example, the generic terms such as "tissues" and "soda" are not unusual enough to be trademarked and protected. These are the common names consumers use when asking for unspecific products rather than brands. However, brands of tissues such as "Kleenex" are protectable.
Legally registering a trademark with an attorney can cost hundreds, or even thousands, of dollars. However, there are dependable companies online that can assist in getting a trademark set up for much less. Be sure to research the law firm or company you intend to work with to make sure they are dependable.
Obtaining a trademark for your product or service will allow you several benefits, including being able to claim legal ownership of your trademark, obtaining registration of the same trademark in foreign countries, and filing with U.S. Customs Service to prevent importation of foreign goods which may infringe on your trademark. It can be crucial to successfully protecting your business or product.
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