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Purple Carrot Review

Wednesday, May 29th

2024 Vegan Meal Delivery Reviews

Purple Carrot Review 2.5 Star Rating

Purple Carrot

2.5 Star Rating
  • Price per serving: Starts at $11
  • Days of food: Up to 10 2-serving meals weekly
  • Shipment frequency: Weekly
  • Daily meals: Breakfast, lunch, dinner, and extras
  • Calories per meal: 500-800
  • Number of vegan meals: Unspecified, but all Purple Carrot meals are vegan
  • Prep time: 5-45 minutes, depending on kit

Purple Carrot, founded in 2014 by Andy Levitt, is a pioneering plant-based meal kit delivery service based in Massachusetts. They offer meal kits and pre-prepared options to suit every time constraint. For ethical vegans short on time, it's comforting to know that 100% vegan companies like Purple Carrot exist, allowing them to enjoy a variety of delicious, ethically-sourced meals without compromising their morals.

Mix and match Prepared Meals and Meal Kits

Who loves a one-size-fits-all? Not us, and probably not you. Purple Carrot gets that, so you have options when you set up your plan. First, decide between a Meal Kit, where you're the chef, or Prepared Meals, where you just pop it in the microwave to play the part of the eager eater. For the Meal Kits, choose between 2 or 4 servings per meal and 3 or 4 meals per week. If time isn't your friend, go for the prepared meals with 2 servings each and pick from 6, 8, or 10 meals weekly. Once you activate your subscription, you can also mix and match Meal Kits and Prepared Meals. So, you have the flexibility to choose a combination of both options according to your needs.

Not cheap

With Purple Carrot, the price you pay varies depending on your meal choices. For example, selecting 4 meal kit meals per week with two servings each costs $106 before any applied discounts. The cost per serving begins at $11 for meal kits and $13 for prepared meals, which is relatively high compared to some other vegan meal delivery services in our review.

$25 off

A $25 coupon is available during the checkout process, providing some slight savings on your initial order. You'll also get free shipping on the first week, but a $10 charge for all subsequent deliveries under $100. If you're considering sending a Purple Carrot subscription as a gift, expect to spend between $70-$90 per box.

Less Prep meals are ready in as few as 5 minutes

Purple Carrot offers a range of meal choices to meet different needs and time limitations. Less Prep recipes aim to streamline your cooking, offering meals that can be ready in 25 minutes or less with helpful shortcuts like pre-chopped veggies or ready-made sauces. For those who enjoy the full cooking experience, regular Meal Kits involve more hands-on preparation, allowing you to chop, season, and saute at your leisure. And for the busiest days, Purple Carrot's Prepared Meals offer the quickest solution with just a few minutes in the microwave needed. Purple Carrot also offers "Extras" for breakfast and lunch that are ready in 5-15 minutes.

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All three meals

No need to hand over your email or billing info just to browse the menu - a nice touch for those just window-shopping. A typical day with a Meal Kit plan could look like lemon poppy seed pancakes for breakfast (460 cal), a caprese grilled cheese for lunch (490 cal), and peanut pad Thai noodles with charred green beans and lime for dinner (680 cal).

They don't say how many recipes they offer

Is Purple Carrot repetitive? How often do the meals rotate? How many are on the menu at any given time? The only thing they tell us is that the menu changes weekly, but they don't say how many recipes they have in their archives or how often new ones are added to your delivery options. We haven't seen complaints about meals getting repetitive, at least.

Not all organic

Purple Carrot claims to prioritize the use of non-GMO ingredients and to be committed to enhancing the quality of their supplies. They do have a variety of non-produce items like nut milks, tempeh, tofu, and vegan cheeses that they say are organic. However, they readily admit that maintaining consistent organic and non-GMO offerings can be a struggle, mainly because of problems with finding and transporting these items. While it may seem commendable that they are upfront about these challenges, we do wonder how much of it is lip service, especially when there are competing services that manage to do it.

Between 500 and 800 calories

Most of their meals range between 500 and 800 calories, which is a decent window for those keeping an eye on their daily intake. The ability to view full nutritional information for each meal kit on their website before purchasing is a great tool to understand exactly what you're consuming, and we'd recommend you make use of it before committing to a subscription. Many meal kit delivery services talk the talk about health and nutrition, but do they walk the walk? Purple Carrot does.

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Might not fit your macros

One customer's experience raises a red flag about Purple Carrot's health claims. They point out that "there are very few recipes with good macros." This is a crucial consideration for anyone focusing on fitness or specific dietary goals. The balance of protein, carbs, and fats is more than a numbers game; it's about fueling your body right.

Vegan doesn't mean healthy

One customer's shock at the sodium and fat content in a seemingly innocent tortellini dish is telling. It's a common pitfall: foods marketed as healthy or plant-based can sometimes be wolves in sheep's clothing, packed with hidden salts, fats, or sugars. For those who've made a conscious switch for health reasons, like transitioning to a plant-based diet, such surprises can be more than disappointing; they can be detrimental to health goals.

Read the fine print

Let's not dismiss the positive here - according to many customers, the food at Purple Carrot tasted good, and that's no small feat. However, one reviewer's decision to cancel after confronting the nutritional content speaks volumes about the importance of transparency and truth in advertising. So, what's the takeaway? Always read the label, question the claims, and remember, just because it's plant-based or comes in a green package doesn't guarantee it's the healthiest choice on the shelf.

You can recycle your box

The company has taken strides towards sustainability, with most packaging being recyclable - a responsible nod to environmental concerns. Your meals arrive in an insulated box with non-toxic ice packs, aimed at keeping ingredients fresh until they hit your kitchen. Purple Carrot claims to be committed to delivering fresh ingredients, but here's where things get messy.

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Food often goes bad

Unfortunately, customer reviews suggest the packaging is not up to par. Stories of food arriving warm or spoiled, containers bloated with bacteria, and unsavory discoveries like hair in the food are alarming. One customer said food always went bad if not used on the day of delivery. These accounts suggest a troubling gap between Purple Carrot's promise of quality and the reality experienced by some. The responses from the company, often in the form of credits rather than concrete solutions, leave customers feeling unheard and uncertain.

Mixed reviews with a side of frustration

A decent 3.8 rating average from nearly a thousand reviews on Trustpilot and an "A+" from the Better Business Bureau suggest a generally satisfactory performance from Purple Carrot. However, the devil, as they say, is in the details. One customer's experience with an unsavory substitute and the subsequent lackluster customer service response reflects a bitter taste left by the company's inflexible policies. This incident, along with many similar grievances, points to a systemic issue rather than a one-off mishap.

Too expensive to justify mistakes

While some customers praise the vegan meal delivery service concept, others are left wanting more - more vegetables, more flavor, more value. Complaints about produce quality and inadequate portions are common. Adding to the dissatisfaction is the recurring theme of meals arriving warm and a customer service response that seems to be more miss than hit. And with healthfulness and affordability in question ($11 a serving is a bit much), it seems Purple Carrot may need to revisit its recipe for success. We suggest exploring the other vegan meal delivery services in our review that might better satisfy your appetite for quality and service. After all, when it comes to your meals and your well-being, shouldn't you expect the full package?

Which Vegan Meal Delivery Service is the Best?

As the vegan lifestyle continues to gain popularity, the online market is brimming with a cornucopia of vegan meal delivery options. Picture a new lifestyle where the delectable, plant-based cuisine you typically only get when you go out to eat meets the convenience of home delivery. Whether you crave globally-inspired vegan dishes or simple, hearty vegan meals, there's something to satisfy every palate, delivered right to your kitchen.

For those seeking a premium dining experience, there are gourmet options that mimic fine dining quality. On the other hand, budget-friendly meal kits and prepared meals are available too, offering diversity and nutritional value without breaking the bank. Plus, there are specific options available for people with gluten-free, organic, or low-calorie preferences, so that everyone's dietary needs are taken care of.

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Vegan Meal Delivery FAQ

Vegan meal delivery services are companies that prepare and deliver meals made entirely from plant-based ingredients, ensuring they contain no animal products or by-products. They offer a convenient solution for those following a vegan diet, providing a variety of meal options that are both nutritious and flavorful. These services often offer subscription plans or a la carte options and deliver meals right to your doorstep.
To confirm a meal delivery service is genuinely vegan, look for clear labeling on their website and menus. Reputable services will specify that their meals are 100% plant-based and free from animal products. Additionally, check for certifications or endorsements from recognized vegan organizations, and read reviews from other vegan customers to ensure the service meets strict vegan standards.
Many vegan meal delivery services cater to additional dietary needs such as gluten-free, soy-free, nut-free, or low-carb diets. When signing up, you can often filter meal choices based on these preferences. However, it's always a good idea to contact the service directly if you have specific dietary requirements or allergies to ensure they can accommodate your needs.
The cost of vegan meal delivery services can vary, but they are generally comparable to non-vegan services. Prices depend on factors like ingredient quality, meal variety, and portion size. While some premium vegan meals with exotic ingredients might be pricier, there are also budget-friendly options available that provide value without compromising on quality.
Vegan meal delivery services offer a wide range of culinary options, from traditional dishes made with plant-based ingredients to innovative, gourmet vegan creations. You can expect international cuisines like Italian, Mexican, or Asian, as well as classic comfort foods, salads, and more. These services aim to keep their menus interesting and varied to accommodate different tastes and preferences.
Most vegan meal delivery services operate on a subscription model, where you choose a plan based on the number of meals you want each week or month. You typically have the flexibility to customize your menu choices, skip weeks, or pause/cancel your subscription as needed. Some services also offer one-time purchase options without the commitment of a subscription.
Many vegan meal delivery services prioritize eco-friendly packaging, recognizing the importance of sustainability to their customer base. Look for services that use recyclable, biodegradable, or compostable materials. However, packaging standards can vary, so it's worth checking a service's environmental policies if this is an important factor for you.
The shelf life of meals from a vegan delivery service depends on the type of meal and storage conditions. Freshly prepared meals or meal kits usually last 3-5 days in the refrigerator, while frozen meals can last several weeks to months in the freezer. Always check the use-by dates and storage instructions provided with your meals to ensure optimal freshness and safety.
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Continued from above...

As you explore, you'll be greeted by an extensive selection of meal types spanning various cuisines - think Mexican, Indian, or classic American, just to name a few. You may stumble upon a creation that resonates perfectly with your vegan lifestyle, blending unique flavors and ingredients that are both satisfying and health-conscious.

The ease of online shopping includes efficient search tools. Looking for a high-protein vegan dish? A few clicks allow you to sort meals by dietary preference, calorie content, or preparation time. And if you're undecided about your next meal, many services provide personalized recommendations or expertly curated collections based on your previous selections - like having a personal vegan chef at your fingertips.

For those in need of extra guidance, some services offer nutritional consultations or customizable meal plans. If supporting local enterprises and farmers is important to you, consider options that source ingredients locally.

Before settling on a vegan meal delivery service, consider the following aspects:

  • Menu diversity. A wide range of choices is crucial for keeping your vegan diet interesting. Whether you love exploring international flavors or enjoy the familiarity of classic vegan dishes, diversity in the menu is essential for a fulfilling meal plan.
  • Cost and subscription options. While the allure of convenience and variety is tempting, it's important to weigh the cost, including any delivery charges. Look for subscription models that offer flexibility to skip weeks or cancel easily, adapting to your lifestyle and budget needs.
  • Quality of ingredients and ethical practices. For many, choosing vegan meals is not just about health but also ethical considerations. Opt for services that use organic, non-GMO ingredients and practice sustainable and ethical sourcing.
  • Ease of preparation. Whether you're a time-strapped individual or a culinary hobbyist, select a service that matches your lifestyle and cooking preferences.
  • Packaging and delivery standards. Look for efficient, eco-friendly packaging and a reliable delivery system. It's important that the service consistently delivers fresh, well-packaged meals.

To assist you in your quest for the ideal vegan meal delivery service, Top Consumer Reviews has thoroughly evaluated and ranked the top choices available. Our guide is designed to help you find a service that not only tantalizes your taste buds and fits your budget but also adds ease and excitement to your vegan dining experience. Enjoy your culinary journey!

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