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Friday, August 12th
WatchCo has a small selection of watches across a few brands. There's nothing truly "luxury" here, with prices mostly under $1,000 and lots of styles that are more technical/sport-based than formal accessories. The store has some customer perks we really like, such as free shipping anywhere in the US on orders over $50, a 110% Price Protection guarantee, and a 365-day return policy. The inventory here is a little too small for WatchCo to merit a higher ranking, but you shouldn't have any concerns about shopping at this online watch store.
Fossil Group's Watch Station has been around for over 15 years, and you may have seen their retail locations in an outlet mall near you. Their online store has about 2400 watches to choose from, mostly concentrated in brands like Diesel, Michael Kors, Emporio Armani and (of course) Fossil. It's great that Watch Station now allows for in-store returns of online orders, but that's the only upgrade this store has gotten since our last review. This probably isn't going to be your go-to for watches, especially if you want a higher-end brand, but there's no reason to avoid Watch Station either.
That question is almost more easily answered by where you should not shop: the mall or jewelry store! You might be drawn in by a beautiful timepiece prominently displayed in the window, but do you really want the sales pressure or higher prices once you walk through the door? We don't either.
Your best bet is an online watch store. Whether you're looking for the next luxury wristwatch to add to your collection or something classic-yet-affordable, you won't find a better selection at any brick-and-mortar store near you. Why browse a few dozen options from a handful of brands and be limited to the retailer's business hours, when you can see thousands of styles and brands whenever you get the whim to shop?
But wait. What if the watch doesn't fit? Or I don't like it when it arrives? Usually not a problem. Watch stores have already anticipated your concerns, and you'll usually have a generous return window if you need a refund or want to make an exchange. A few retailers even allow you to wear the watch for several weeks before you make your decision - as long as it's still in good condition, without a lot of wear and tear, of course.
Which watch store should get your attention? There are lots of options, and many of them would be a perfectly good choice for your new time-keeper. Here are a few ways you can narrow down the options:
To help you find the right timepiece for that someone special (or yourself!), TopConsumerReviews.com has evaluated and ranked today's most popular online watch stores. From everyday wear to black-tie occasions, the perfect watch is out there. Ready to start shopping?
Select any 2 Watch Stores to compare them head to head