WatchCo vs Zales

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Now, there are plenty of wristwatches for all shapes, sizes, and genders. From radio-controlled watches to traditional battery-powered, or atomic clocks to smartwatches, there is a timepiece out there for everyone. Whether you love something a little antique or you're looking for a Graff statement piece or a Hublot gift for a special someone, there are so many styles out there today that you can have your pick of prices, metals, and gemstones to adorn your wrist.

The history of watches and watchmaking is an interesting one. The first portable watches were developed in the 16th century in Nuremberg, Germany. Called "clock watches”, these were usually worn on clothing or on a chain around your neck. Considered a key part of one's outerwear, clock watches were usually heavily engraved and decorated. The pocket watch was the next iteration, developed in the 17th century. If you're thinking of the white rabbit from Alice in Wonderland, you've got the right idea. The wristwatch wasn't popularized until the early 1800s, and the designs were primarily designed for women until officers in the British Army began using them during military campaigns in the 1880s.

With a range of sites that offer specialized watches or one-stop shops that give you a glimpse at almost all the watches on the market, there are plenty of places to search for a casual watch or something that could be a fashion item and an investment. If it's time for you to get your next watch (pun intended), but you're not sure where to look, don't worry. We're here to help.

With so many sites and retailers out there, we've put together some factors to help you narrow down your favorites. Here's what you might want to look for:

• Cost. A lot of retailers have similar watches for vastly different prices. Make sure you're comparing the watch you want at each retailer to get the best deal. Whether it's through free shipping offers or a seasonal sale, some sites are better than others at making the cost and value match up.
• Inventory. If you're someone who likes to browse, make sure that the site you choose has an impressive inventory. You want lots of watches to consider, so that you have the best chance of finding the perfect one to fit your wrist (or pocket, if you're going old-school).
• Refunds. Make sure that the site you choose has a decent return or refund policy. Since you're shopping at many of these retailers without seeing the watches in person, you'll want some leeway to try on your new find before you make a decision. Sites with forgiving return policies and full refund offers are the best bet.
• Reputation. Finally, check out your chosen retailer's reviews and ratings. Other customers can guide you toward the best picks on trusted rating sites like Sitejabber, Trustpilot, or the Better Business Bureau. Their feedback on customer service, product quality, and other major factors can help you make a more informed decision.

To help you get your next accessory or timepiece, Top Consumer Reviews has reviewed and ranked the top retailers and watch stores out there today. Now, all you need to do is enjoy the browsing experience and decide whether you want a smartwatch, a traditional watch, or something in between. Happy shopping!