Who's better?

WatchMaxx vs WatchCo

We've analyzed the best Watch Stores to help you find the right solution for your needs.

2025 Watch Store Reviews

Here you can see how WatchMaxx and WatchCo match up head-to-head in a battle for the Best Watch Stores in 2025.

Winner

WatchMaxx

  • Prices from $79 to $455,000
  • Sale watches up to 73% off
  • 8,581 different watches in stock

WatchMaxx is a family-owned watch store that offers luxury watches at competitive prices. With over 8,000 watches in stock, there are plenty of designs and styles to choose from. In general, reviewers love the deals, but there are some questions about quality or potentially damaged watches. Still, WatchMaxx earns a good rating, and recommend giving it a look due to its impressive selection and top BBB rating.

WatchCo

  • Prices from $249.99 to $1,100.75
  • Sale watches up to 60% off
  • Around 280 watches in stock

WatchCo offers a unique selection of watches, but it has a smaller inventory than some competitors. While it has some great features like a 100% price match guarantee, the site's outdated design, typos, and a general lack of customer feedback leave a mixed impression. With the few reviews out there offering divided opinions too, WatchCo earns a middle-tier rating. It has good policies overall, but could improve its user experience and reliability.

Putting together an outfit that shines is more than just matching your shoes and belt or picking out the right fabric. To finish off your look, a statement piece is the best option. And what better way than to accessorize your suit and tie, workwear, or everyday brunch fit with a unique timepiece that is 100% you?

While watches might seem like something that's going out of style with the rise of smartphones to tell you the time, there's nothing quite as classy as a stylish watch on your wrist (whether you need it for timekeeping or not) to put a finishing touch on your next look. With so many watches to choose from, it's hard to know where to buy. But thankfully online shopping makes it easier than ever to get your next daily-wear or special-occasion timepiece to add to your collection.

Now, there are plenty of wristwatches for all shapes, sizes, and genders. From radio-controlled watches to traditional battery-powered, or atomic clocks to smartwatches, there is a timepiece out there for everyone. Whether you love something a little antique or you're looking for a Graff statement piece or a Hublot gift for a special someone, there are so many styles out there today that you can have your pick of prices, metals, and gemstones to adorn your wrist.

The history of watches and watchmaking is an interesting one. The first portable watches were developed in the 16th century in Nuremberg, Germany. Called "clock watches", these were usually worn on clothing or on a chain around your neck. Considered a key part of one's outerwear, clock watches were usually heavily engraved and decorated. The pocket watch was the next iteration, developed in the 17th century. If you're thinking of the white rabbit from Alice in Wonderland, you've got the right idea. The wristwatch wasn't popularized until the early 1800s, and the designs were primarily designed for women until officers in the British Army began using them during military campaigns in the 1880s.

With a range of sites that offer specialized watches or one-stop shops that give you a glimpse at almost all the watches on the market, there are plenty of places to search for a casual watch or something that could be a fashion item and an investment. If it's time for you to get your next watch (pun intended), but you're not sure where to look, don't worry. We're here to help.

With so many sites and retailers out there, we've put together some factors to help you narrow down your favorites. Here's what you might want to look for:

To help you get your next accessory or timepiece, Top Consumer Reviews has reviewed and ranked the top retailers and watch stores out there today. Now, all you need to do is enjoy the browsing experience and decide whether you want a smartwatch, a traditional watch, or something in between. Happy shopping!

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Watch Store FAQ

Are watches still popular?
Yes! Despite the fact that we all carry a clock in our pocket (i.e. on our mobile phones), watches remain a very popular accessory.
What kinds of watches are on the market today?
The most prevalent type of watch on people's wish lists is the smartwatch. People rush to buy the newest "wearable tech" when it hits the stores, and they're particularly sought after by fitness enthusiasts (e.g. Fitbit, Apple Watch). But traditional wristwatches - especially luxury brands - are still on trend for fashion and function.
Why would I shop for my watch online and not at my local jewelry store?
Brick-and-mortar stores tend to carry just a few brands and styles at a time, and they pass the overhead costs of operating their business on to the customer. On the other hand, shopping online gives you literally the world's best selection at your fingertips, often at prices that easily rival or beat what you'd find at the jeweler.
Is it risky to buy my new watch online?
As long as you purchase your watch from a reputable store, buying your watch online isn't risky at all. You can rest assured that you're getting what you're paying for, and you can always file a dispute with your credit card issuer if a problem arises that isn't being handled appropriately by the merchant.
Can I return the watch if it arrives and I don't like it?
Most online retailers of watches give you a 30-day return window. However, to be eligible for a refund, the watch usually has to be in unworn condition.
Do I have to pay extra for shipping?
That depends on the store. Some offer free shipping on all orders, while others require a minimum spend (e.g. $50).
I want to buy a high-end, luxury watch. How do I know it will arrive safely?
You can be sure that if you're buying a $20,000 watch, it's in the retailer's best interest to insure the delivery! You'll probably have to sign for the package as well, which minimizes the likelihood that your watch will be intercepted by "porch pirates" !
Do watches make good gifts?
Definitely. Watches are still used to commemorate special occasions, like reaching a career milestone or an anniversary. And, with some watches, you can have the back engraved with a special message.

Compare Any 2 Products

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