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Wednesday, March 22nd
Zales offers the convenience of an online inventory of more than 2,000 watches with options for in-store pick-up and returns if desired. Popular brands here include Invicta, Movado and Coach, but none of the makers you'd associate with luxury or bargain buys. Zales' range of brands (just 13) and return policy (just 30 days) are more limited than many stores in our review, keeping this retailer from earning our highest rating. However, Zales has a good reputation covering a century in business, and it's a watch store you can trust.
Brathwait only carries its own brand of minimalist wristwatches: no luxury or classic names here. You won't be overwhelmed by options to choose from, and the prices are all under $700: this watch store prioritizes complete transparency without the crazy markups of other brands. We wish Brathwait had a better track record with respect to shopper satisfaction, but the overall picture here is a love-hate relationship and really inconsistent customer service. Brathwait is nice in theory but their actual performance is subpar. Choose a different watch store.
That question is almost more easily answered by where you should not shop: the mall or jewelry store! You might be drawn in by a beautiful timepiece prominently displayed in the window, but do you really want the sales pressure or higher prices once you walk through the door? We don't either.
Your best bet is an online watch store. Whether you're looking for the next luxury wristwatch to add to your collection or something classic-yet-affordable, you won't find a better selection at any brick-and-mortar store near you. Why browse a few dozen options from a handful of brands and be limited to the retailer's business hours, when you can see thousands of styles and brands whenever you get the whim to shop?
But wait. What if the watch doesn't fit? Or I don't like it when it arrives? Usually not a problem. Watch stores have already anticipated your concerns, and you'll usually have a generous return window if you need a refund or want to make an exchange. A few retailers even allow you to wear the watch for several weeks before you make your decision - as long as it's still in good condition, without a lot of wear and tear, of course.
Which watch store should get your attention? There are lots of options, and many of them would be a perfectly good choice for your new time-keeper. Here are a few ways you can narrow down the options:
To help you find the right timepiece for that someone special (or yourself!), TopConsumerReviews.com has evaluated and ranked today's most popular online watch stores. From everyday wear to black-tie occasions, the perfect watch is out there. Ready to start shopping?
Select any 2 Watch Stores to compare them head to head