Best Watch Stores of 2026

We've analyzed the best Watch Stores to help you find the right solution for your needs.

2026 Watch Store Reviews

What is the Best Watch Store?  Putting together an outfit that shines is more than just matching your shoes and belt or picking out the right fabric. To finish off your look, a statement piece is the best option. And what better way than to accessorize your suit and tie, workwear, or everyday brunch fit with a unique timepiece that is 100% you?

5.0

EXCELLENT

1

Best Option

  • Prices from $19.99 to $29,520.99
  • Sale watches up to 94% off
  • 3,067 watches in inventory

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EXCELLENT

5.0

On the Ashford website

Ashford is a luxury watch and accessory store that's been around since 1997. The website offers an impressive inventory, with basic brands like Timex and up to high-end picks like Piaget. With competitive prices, sales, and free shipping, Ashford stands out as a top choice for your next watch store. It's basically the entire package. For this reason, it earns a solid 5 stars in our review.

4.5

GREAT

2

Great

  • Prices from $69 to $500
  • Sale watches up to 55% off
  • 165 watches in stock

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GREAT

4.5

On the Zappos website

Zappos is a well-known online shoe retailer that offers a wide range of items that includes watches among other clothing and accessories. While the watch selection is much smaller than at other watch stores, you'll still find popular brands like Nixon and Fossil. Where Zappos stands out most is its return policy and free shipping on all orders. With solid reviews from customers and the BBB, Zappos earns an excellent review and our enthusiastic recommendation as a destination for your next watch shopping spree.

4.0

VERY GOOD

3

Very Good

  • Prices from $24.86 to $2,088.95
  • Sale watches up to 43% off
  • 4,672 different watches in stock

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VERY GOOD

4.0

On the Watches2U website

Watches2U is a UK-based watch store that's been around since 2001. The inventory focuses on popular brands like Fossil, Michael Kors, and Casio. However, with prices in GBP, shopping can be a little challenging for US customers even though Watches2U offers free international shipping. Despite this hiccup, the selection is great and prices are balanced (once you convert them to USD). For this reason, Watches2U earns a solid rating in our review.

3.9

VERY GOOD

4

Very Good

  • Prices from $79 to $455,000
  • Sale watches up to 73% off
  • 8,581 different watches in stock

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VERY GOOD

3.9

On the WatchMaxx website

WatchMaxx is a family-owned watch store that offers luxury watches at competitive prices. With over 8,000 watches in stock, there are plenty of designs and styles to choose from. In general, reviewers love the deals, but there are some questions about quality or potentially damaged watches. Still, WatchMaxx earns a good rating, and recommend giving it a look due to its impressive selection and top BBB rating.

3.5

GOOD

5

Good

  • Prices from $249.99 to $1,100.75
  • Sale watches up to 60% off
  • Around 280 watches in stock

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GOOD

3.5

On the WatchCo website

WatchCo offers a unique selection of watches, but it has a smaller inventory than some competitors. While it has some great features like a 100% price match guarantee, the site's outdated design, typos, and a general lack of customer feedback leave a mixed impression. With the few reviews out there offering divided opinions too, WatchCo earns a middle-tier rating. It has good policies overall, but could improve its user experience and reliability.

3.0

AVERAGE

6

Average

  • Prices from $18.98 to $6,950,000
  • Sale watches up to 67% off
  • 55,345 watches in stock

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AVERAGE

3.0

On the Jomashop website

Jomashop offers a huge selection of luxury accessories, including over 55,000 watches for men and women. The website is clean and easy to navigate; however, the site falls short in its customer service. There are tons of mixed reviews and complaints about costly returns and difficulties getting issues resolved by Jomashop, earning an average rating in our review.

2.9

AVERAGE

7

Average

  • Prices from $315 to $2,995
  • Sale watches up to 70% off
  • 1,323 watches available

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AVERAGE

2.9

On the Zales website

Zales is a popular jeweler known for its elegant diamond selection and a variety of watches from brands like Bulova, Citizen, and Movado. The site offers some impressive features like free shipping for all the watches and free returns within 30 days. However, despite an "A+" rating from the BBB, customer reviews suggest that there are some serious issues with rude customer service here (especially during returns). For this reason, Zales isn't a standout choice for shopping for your next watch.

2.5

FAIR

8

Fair

  • Prices from $23.98 to $7M
  • Sale watches up to 73% off
  • Over 20,000 watches to choose from

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FAIR

2.5

On the World of Watches website

World of Watches offers a huge selection of over 20,000 timepieces. Prices go from highly affordable to millions of dollars, giving you a wide range to explore. Although the site is a great one-stop shop, reviews show that customers are regularly dissatisfied with the service at World of Watches. With issues that include watches without warranties, faulty watches, and poor customer service, World of Watches might be better to use for watch research than for actual purchases.

1.5

WEAK

9

Weak

  • Prices from $850 to $199,000
  • Sale watches up to 46% off
  • Around 800 watches in inventory

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WEAK

1.5

On the Authentic Watches website

AuthenticWatches is a family-owned watch store that specializes in Swiss watches. However, there are some concerns to keep in mind. Alongside small issues like website glitches and a more limited selection than other sites, AuthenticWatches shows a lot of red flags in its customer reviews. Shoppers have concerns about warranties, returns, and price gouging, leading us to recommend caution before you shop at AuthenticWatches.

1.4

WEAK

10

Weak

  • Prices from $24.99 to $1,956.99
  • Sale watches up to 40% off
  • 1,364 watches in stock

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WEAK

1.4

On the Watch Station website

Watch Station, part of the Fossil Group, offers a range of trending, traditional, and digital watches. The website is simple to navigate, though there are often items out of stock that you don't see until you click on them. Despite free shipping on orders over $50, customer reviews show issues with shipping errors and faulty products. Due to its less-than-reliable reputation, Watch Station earns one of the lowest ratings in our review.

Continued from above...

What is the Best Watch Store?

Putting together an outfit that shines is more than just matching your shoes and belt or picking out the right fabric. To finish off your look, a statement piece is the best option. And what better way than to accessorize your suit and tie, workwear, or everyday brunch fit with a unique timepiece that is 100% you?

While watches might seem like something that's going out of style with the rise of smartphones to tell you the time, there's nothing quite as classy as a stylish watch on your wrist (whether you need it for timekeeping or not) to put a finishing touch on your next look. With so many watches to choose from, it's hard to know where to buy. But thankfully online shopping makes it easier than ever to get your next daily-wear or special-occasion timepiece to add to your collection.

Now, there are plenty of wristwatches for all shapes, sizes, and genders. From radio-controlled watches to traditional battery-powered, or atomic clocks to smartwatches, there is a timepiece out there for everyone. Whether you love something a little antique or you're looking for a Graff statement piece or a Hublot gift for a special someone, there are so many styles out there today that you can have your pick of prices, metals, and gemstones to adorn your wrist.

The history of watches and watchmaking is an interesting one. The first portable watches were developed in the 16th century in Nuremberg, Germany. Called "clock watches", these were usually worn on clothing or on a chain around your neck. Considered a key part of one's outerwear, clock watches were usually heavily engraved and decorated. The pocket watch was the next iteration, developed in the 17th century. If you're thinking of the white rabbit from Alice in Wonderland, you've got the right idea. The wristwatch wasn't popularized until the early 1800s, and the designs were primarily designed for women until officers in the British Army began using them during military campaigns in the 1880s.

With a range of sites that offer specialized watches or one-stop shops that give you a glimpse at almost all the watches on the market, there are plenty of places to search for a casual watch or something that could be a fashion item and an investment. If it's time for you to get your next watch (pun intended), but you're not sure where to look, don't worry. We're here to help.

With so many sites and retailers out there, we've put together some factors to help you narrow down your favorites. Here's what you might want to look for:

To help you get your next accessory or timepiece, Top Consumer Reviews has reviewed and ranked the top retailers and watch stores out there today. Now, all you need to do is enjoy the browsing experience and decide whether you want a smartwatch, a traditional watch, or something in between. Happy shopping!

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Watch Store FAQ

Are watches still popular?
Yes! Despite the fact that we all carry a clock in our pocket (i.e. on our mobile phones), watches remain a very popular accessory.
What kinds of watches are on the market today?
The most prevalent type of watch on people's wish lists is the smartwatch. People rush to buy the newest "wearable tech" when it hits the stores, and they're particularly sought after by fitness enthusiasts (e.g. Fitbit, Apple Watch). But traditional wristwatches - especially luxury brands - are still on trend for fashion and function.
Why would I shop for my watch online and not at my local jewelry store?
Brick-and-mortar stores tend to carry just a few brands and styles at a time, and they pass the overhead costs of operating their business on to the customer. On the other hand, shopping online gives you literally the world's best selection at your fingertips, often at prices that easily rival or beat what you'd find at the jeweler.
Is it risky to buy my new watch online?
As long as you purchase your watch from a reputable store, buying your watch online isn't risky at all. You can rest assured that you're getting what you're paying for, and you can always file a dispute with your credit card issuer if a problem arises that isn't being handled appropriately by the merchant.
Can I return the watch if it arrives and I don't like it?
Most online retailers of watches give you a 30-day return window. However, to be eligible for a refund, the watch usually has to be in unworn condition.
Do I have to pay extra for shipping?
That depends on the store. Some offer free shipping on all orders, while others require a minimum spend (e.g. $50).
I want to buy a high-end, luxury watch. How do I know it will arrive safely?
You can be sure that if you're buying a $20,000 watch, it's in the retailer's best interest to insure the delivery! You'll probably have to sign for the package as well, which minimizes the likelihood that your watch will be intercepted by "porch pirates" !
Do watches make good gifts?
Definitely. Watches are still used to commemorate special occasions, like reaching a career milestone or an anniversary. And, with some watches, you can have the back engraved with a special message.

Compare Any 2 Products

Ashford
Zappos
Watches2U
WatchMaxx
WatchCo
Jomashop
Zales
World of Watches
Authentic Watches
Watch Station
vs
Ashford vs ZapposAshford vs Watches2UAshford vs WatchMaxxAshford vs WatchCoAshford vs JomashopAshford vs ZalesAshford vs World of WatchesAshford vs Authentic WatchesAshford vs Watch StationZappos vs Watches2UZappos vs WatchMaxxZappos vs WatchCoZappos vs JomashopZappos vs ZalesZappos vs World of WatchesZappos vs Authentic WatchesZappos vs Watch StationWatches2U vs WatchMaxxWatches2U vs WatchCoWatches2U vs JomashopWatches2U vs ZalesWatches2U vs World of WatchesWatches2U vs Authentic WatchesWatches2U vs Watch StationWatchMaxx vs WatchCoWatchMaxx vs JomashopWatchMaxx vs ZalesWatchMaxx vs World of WatchesWatchMaxx vs Authentic WatchesWatchMaxx vs Watch StationWatchCo vs JomashopWatchCo vs ZalesWatchCo vs World of WatchesWatchCo vs Authentic WatchesWatchCo vs Watch StationJomashop vs ZalesJomashop vs World of WatchesJomashop vs Authentic WatchesJomashop vs Watch StationZales vs World of WatchesZales vs Authentic WatchesZales vs Watch StationWorld of Watches vs Authentic WatchesWorld of Watches vs Watch StationAuthentic Watches vs Watch Station Watch Station vs Authentic WatchesWatch Station vs World of WatchesWatch Station vs ZalesWatch Station vs JomashopWatch Station vs WatchCoWatch Station vs WatchMaxxWatch Station vs Watches2UWatch Station vs ZapposWatch Station vs AshfordAuthentic Watches vs World of WatchesAuthentic Watches vs ZalesAuthentic Watches vs JomashopAuthentic Watches vs WatchCoAuthentic Watches vs WatchMaxxAuthentic Watches vs Watches2UAuthentic Watches vs ZapposAuthentic Watches vs AshfordWorld of Watches vs ZalesWorld of Watches vs JomashopWorld of Watches vs WatchCoWorld of Watches vs WatchMaxxWorld of Watches vs Watches2UWorld of Watches vs ZapposWorld of Watches vs AshfordZales vs JomashopZales vs WatchCoZales vs WatchMaxxZales vs Watches2UZales vs ZapposZales vs AshfordJomashop vs WatchCoJomashop vs WatchMaxxJomashop vs Watches2UJomashop vs ZapposJomashop vs AshfordWatchCo vs WatchMaxxWatchCo vs Watches2UWatchCo vs ZapposWatchCo vs AshfordWatchMaxx vs Watches2UWatchMaxx vs ZapposWatchMaxx vs AshfordWatches2U vs ZapposWatches2U vs AshfordZappos vs Ashford
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