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The Best Watch Stores

Where is the Best Place to Buy a Watch?

No matter what you're looking for - the latest trends, a fitness design that tracks your steps along with the time, or a once-in-a-lifetime gift to commemorate a special occasion - you're not likely to find the best selection at your local jeweler or department store. Brick-and-mortar locations tend to carry only a few select brands and styles.

Even if you spend the whole day walking the mall or driving from one store to the next, you're probably not going to be impressed by what's available. It's easy to see why even the most discerning customers are turning to online watch stores for their purchases. The world's widest selection of styles and brands is just a click away.

Thursday, June 24th

2021 Watch Store Reviews

Overstock Review Top Consumer Reviews Best-In-Class Blue Ribbon Award 5 Star Rating

Overstock

5 Star Rating Top Consumer Reviews Best-In-Class Blue Ribbon Award

Overstock carries the world's best selection of watches, with more than 20,000 to choose from. The easy-to-use site makes it simple to find exactly what you're looking for - whether that's a basic Timex for everyday use or a diamond-studded, vintage Cartier. Free shipping on most orders, and an optional "Club O" Gold rewards program, are customer-friendly perks designed to earn your business. Overstock is the best online watch store we've found.

Authentic Watches Review 4.5 Star Rating

Authentic Watches

4.5 Star Rating

Authentic Watches should be your first stop if you're hunting for a Swiss-made watch at the most competitive price. This retailer has been around since 1979 and has an excellent reputation for treating customers well, including free next-day shipping and extended warranties. They won't be your shop of choice for basic watches or wearable tech, but for brands like Longines, Breitling, and Tissot, you won't find a better choice than Authentic Watches.

Zappos Review 4.5 Star Rating

Zappos

4.5 Star Rating

Zappos is a one stop online shopping experience for fashion lovers and for all who seek a convenient and low risk shopping experience. Zappos originally entered the online scene entirely focused on footwear but with time, expanded their inventory to include clothing, accessories, housewares and more. Their selection of watches may not have the quantity you might find with specialty retailers but they do have a broad variety that includes the most current trends and seem to have something to appeal to everyone.

Ashford Review 4 Star Rating

Ashford

4 Star Rating

Ashford carries a selection of just under 3,000 watches from a wide variety of manufacturers. With terrific customer perks like complimentary extended warranties and a solid reputation over the last two decades, this is a watch store worth considering no matter what your price range may be.

Brathwait Review 3.5 Star Rating

Brathwait

3.5 Star Rating

Brathwait carries three main styles of wristwatch: Classic Slim, Swiss Classic, and Swiss-Made Automatic Minimalist. While their prices are very competitive compared to other stores with watches of similar quality and style, Brathwait only offers their own brand. If you're looking for a wide variety of watches to choose from, you'll probably need to look at a different retailer.

Watch Station Review 3 Star Rating

Watch Station

3 Star Rating

Watch Station became part of the Fossil Group over 10 years ago and is known for its retail stores in outlet malls throughout the world. The online store has a decent selection of 15 brands, but you won't find anything very cheap or very expensive here. A 90-day return policy is more generous than most, but the watch still needs to be in unworn, brand-new condition to be eligible for a refund.

World of Watches Review 2 Star Rating

World of Watches

2 Star Rating

World of Watches used to be the go-to store for buying watches online. Their selection is good and their prices are consistently lower than other retailers'. But, recent customer reviews describe many problems, especially with WoW's warranty coverage (or lack of it). Saving money is great, but only if you still get a high-quality watch - and when buying from World of Watches, there's no guarantee that you will.

Wrist Watch Review 1.5 Star Rating

Wrist Watch

1.5 Star Rating

Wristwatch has been selling watches since 1997. But, their store operates like it hasn't been taken care of in many years: broken links even on featured products, no answer when calling their business phone during regular hours, and many items out of stock make Wristwatch our lowest-ranked online watch store.

Compare the Best Reviews

Continued from above...

From dressy, luxury timepieces designed to accessorize with style, to wearable tech that helps you stay connected, you'll find it all online - with the same warranties you'd get when purchasing at a local retailer.

Another reason to use an online watch store is price. Because these merchants typically don't have a physical storefront, their overhead is much less - and that savings is passed along to the customer. And, many online retailers offer a price match guarantee, so that if you should find your desired watch elsewhere at a lower price, you can rest assured that you're not spending more than necessary.

Among the many watch retailers on the market, how can you decide which one should get your business? As you consider the various online watch stores that carry the styles and brands you want, keep in mind these criteria:

  • Selection. Does the retailer have the brand(s) you want, as well as several styles within that brand? Do you have enough of a variety to choose from?
  • Shopping Experience. Is the online store easy to use? Can you find what you're looking for? Is the ordering process smooth? Does the site help you be well-informed about the watch you're buying?
  • Price. Are the prices competitive with other online watch stores? Is shipping included? Are there any other incentives that can save you money or enhance your purchase?
  • Reputation. What do other customers say about their experience with the online watch store? Is the company rated by and/or accredited with the Better Business Bureau?
  • Satisfaction/Returns Policy. If you receive your watch and it doesn't meet your needs, can you get a refund? Is there a restocking fee? Is the company responsive when customers have complaints?

TopConsumerReviews.com has reviewed and ranked the best watch stores available today. We hope this information helps you to find the best watch at the best price right away!

The Best Watch Stores Compare Watch Stores Compare Watch Store Reviews What are the best Watch Stores Best Watch Store Reviews

Watch Store FAQ

Yes! Despite the fact that we all carry a clock in our pocket (i.e. on our mobile phones), watches remain a very popular accessory.
The most prevalent type of watch on people's wish lists is the smartwatch. People rush to buy the newest "wearable tech" when it hits the stores, and they're particularly sought after by fitness enthusiasts (e.g. Fitbit, Apple Watch). But traditional wristwatches - especially luxury brands - are still on trend for fashion and function.
Brick-and-mortar stores tend to carry just a few brands and styles at a time, and they pass the overhead costs of operating their business on to the customer. On the other hand, shopping online gives you literally the world's best selection at your fingertips, often at prices that easily rival or beat what you'd find at the jeweler.
As long as you purchase your watch from a reputable store, buying your watch online isn't risky at all. You can rest assured that you're getting what you're paying for, and you can always file a dispute with your credit card issuer if a problem arises that isn't being handled appropriately by the merchant.
Most online retailers of watches give you a 30-day return window. However, to be eligible for a refund, the watch usually has to be in unworn condition.
That depends on the store. Some offer free shipping on all orders, while others require a minimum spend (e.g. $50).
You can be sure that if you're buying a $20,000 watch, it's in the retailer's best interest to insure the delivery! You'll probably have to sign for the package as well, which minimizes the likelihood that your watch will be intercepted by "porch pirates" !
Definitely. Watches are still used to commemorate special occasions, like reaching a career milestone or an anniversary. And, with some watches, you can have the back engraved with a special message.
The Best Reviews of Watch Stores