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Ashford Review

Monday, May 20th

2024 Watch Store Reviews

Top Consumer Reviews Best-In-Class Blue Ribbon Award Ashford Review 5 Star Rating


5 Star Rating
  • Over 5,600 watches to choose from
  • Dozens of brands
  • "A+" rated and accredited by the BBB
  • In business for 15+ years
  • 30-day money-back guarantee
  • Free ground shipping on orders over $99 in lower 48 states
Top Consumer Reviews Best-In-Class Blue Ribbon Award

Ashford is headquartered in New York City - Tribeca, to be exact - and has been in business since 1997. They've served more than a million customers to date, offering 100% genuine and authentic watches across a wide range of brands and budgets.

Some Citizen, no Rolex

Searching for the Citizen Corso watch we used across watch stores to make a comparison, Ashford came up a little light with just two men's styles. There were 20 other Citizen watches that showed up in our search results, including designs in the Promaster, Marvel, and Blue Angels lines. Ashford had no Rolex watches in any style at the time of this review.

Terrific variety across other brands

And yet, we were blown away by the range of watches that Ashford carries outside of our Citizen/Rolex search, across more than two dozen brands. For fun, we looked to see the most and least expensive models offered here, and all we can say is "WOW" . In men's watches, the highest-end model was the Zenith Grande Class Tourbillon with an 18K rose gold case and leather alligator strap. Don't sleep on this watch, offered at a 35% discount from list price - that is, if you have $107,250 to spend. (We were not impressed by the lack of product images on that watch, though.) Catch your breath and dive all the way to the opposite end of the price spectrum at Ashford; you'll find watches by Timex, Glam Rock, and even Calvin Klein for under $35. You'll get free standard shipping if your order is over $99 - which applies to most, but clearly not all, watches sold here.

Get incredible savings in the Flash Deals section

We appreciated that Ashford didn't interrupt our watch-shopping time with an annoying pop-up offering a discount. But, never fear, such discounts are available: look for the wonderfully unobtrusive "Unlock 10% off" box and then enter your email address to get a discount exclusively for first-time customers. For extra savings, be sure to go to the Weekly Deals, Clearance, and Flash Deals sections of the Ashford site: we found an incredible deal on the Tissot Chemin Des Tourelles men's watch as a flash deal, offered at $429.99 (MSRP $975). That was absolutely the lowest price around, bar none.

Best Watch Stores

Standard return policy

All new watches sold by Ashford have a 30-day return period. Just make sure you haven't worn or resized it, in order to qualify for a refund. If you choose a Certified Pre-Owned watch, you've got a 14-day return window.

Good warranty coverage

Ashford will give you a two-year warranty if you purchase a brand that isn't covered by the manufacturer - but there's a long list of brands on their warranty page that won't require that extra protection. You've also got a year-long warranty if you purchase a Certified Pre-Owned watch from any brand.

Thousands of loyal customers

The Better Business Bureau has given Ashford its highest accolades, rating the watch store with an "A+" and awarding accreditation back in 2008. Customer feedback is in line with the BBB's impression, with nearly 4,000 five-star reviews. Some shoppers return to the Ashford store over and over again, because the watches (and other products) are just that good: superb quality, perfect condition, fast delivery and backed by a terrific customer service team.

Best all-around option among watch stores

Whether you're shopping for a watch that's extravagant or expendable, Ashford is the best place to start. Take advantage of their vast selection, amazing prices, and their legendary attention to customer satisfaction. Ashford gets our highest ranking among watch stores.

Where is the Best Place to Buy a Watch?

That question is almost more easily answered by where you should not shop: the mall or jewelry store! You might be drawn in by a beautiful timepiece prominently displayed in the window, but do you really want the sales pressure or higher prices once you walk through the door? We don't either.

Your best bet is an online watch store. Whether you're looking for the next luxury wristwatch to add to your collection or something classic-yet-affordable, you won't find a better selection at any brick-and-mortar store near you. Why browse a few dozen options from a handful of brands and be limited to the retailer's business hours, when you can see thousands of styles and brands whenever you get the whim to shop?

The Best Watch Stores Compare Watch Stores Compare Watch Store Reviews What are the best Watch Stores Best Watch Store Reviews

Watch Store FAQ

Yes! Despite the fact that we all carry a clock in our pocket (i.e. on our mobile phones), watches remain a very popular accessory.
The most prevalent type of watch on people's wish lists is the smartwatch. People rush to buy the newest "wearable tech" when it hits the stores, and they're particularly sought after by fitness enthusiasts (e.g. Fitbit, Apple Watch). But traditional wristwatches - especially luxury brands - are still on trend for fashion and function.
Brick-and-mortar stores tend to carry just a few brands and styles at a time, and they pass the overhead costs of operating their business on to the customer. On the other hand, shopping online gives you literally the world's best selection at your fingertips, often at prices that easily rival or beat what you'd find at the jeweler.
As long as you purchase your watch from a reputable store, buying your watch online isn't risky at all. You can rest assured that you're getting what you're paying for, and you can always file a dispute with your credit card issuer if a problem arises that isn't being handled appropriately by the merchant.
Most online retailers of watches give you a 30-day return window. However, to be eligible for a refund, the watch usually has to be in unworn condition.
That depends on the store. Some offer free shipping on all orders, while others require a minimum spend (e.g. $50).
You can be sure that if you're buying a $20,000 watch, it's in the retailer's best interest to insure the delivery! You'll probably have to sign for the package as well, which minimizes the likelihood that your watch will be intercepted by "porch pirates" !
Definitely. Watches are still used to commemorate special occasions, like reaching a career milestone or an anniversary. And, with some watches, you can have the back engraved with a special message.
Compare the Best Reviews

Continued from above...

But wait. What if the watch doesn't fit? Or I don't like it when it arrives? Usually not a problem. Watch stores have already anticipated your concerns, and you'll usually have a generous return window if you need a refund or want to make an exchange. A few retailers even allow you to wear the watch for several weeks before you make your decision - as long as it's still in good condition, without a lot of wear and tear, of course.

Which watch store should get your attention? There are lots of options, and many of them would be a perfectly good choice for your new time-keeper. Here are a few ways you can narrow down the options:

  • Selection. How many watches does the store carry? Are there many brands to choose from, in the styles you have in mind?
  • Easy-to-Shop Features. Does the watch store make it easy (and maybe even fun?) to find your next wristwatch? Can you use filters to see watches that meet your mental wish list?
  • Price. Are the watch prices comparable with other stores? Are there any discounts or free shipping promos that can sweeten the deal?
  • Return Policy. How long do you have to send your watch back if you want a refund? Can you wear the watch for any length of time beforehand? Will you have to pay a restocking fee or the return shipping costs?
  • Reputation. What do other customers say about the store? Were the watches exactly as shown on the website? Were there any issues with the customer service team if there was a problem? How are warranty claims handled?

To help you find the right timepiece for that someone special (or yourself!), TopConsumerReviews.com has evaluated and ranked today's most popular online watch stores. From everyday wear to black-tie occasions, the perfect watch is out there. Ready to start shopping?

Compare Watch Stores

Select any 2 Watch Stores to compare them head to head

  • Ashford
  • Zappos
  • Authentic Watches
  • Zales
  • Watches2U
  • WatchCo
  • Watch Shopping
  • World of Watches
  • Watch Station
  • Jomashop
  • WatchMaxx
  • Brathwait
Ashford vs Zappos Ashford vs Authentic Watches Ashford vs Zales Ashford vs Watches2U Ashford vs WatchCo Ashford vs Watch Shopping Ashford vs World of Watches Ashford vs Watch Station Ashford vs Jomashop Ashford vs WatchMaxx Ashford vs Brathwait Zappos vs Authentic Watches Zappos vs Zales Zappos vs Watches2U Zappos vs WatchCo Zappos vs Watch Shopping Zappos vs World of Watches Zappos vs Watch Station Zappos vs Jomashop Zappos vs WatchMaxx Zappos vs Brathwait Authentic Watches vs Zales Authentic Watches vs Watches2U Authentic Watches vs WatchCo Authentic Watches vs Watch Shopping Authentic Watches vs World of Watches Authentic Watches vs Watch Station Authentic Watches vs Jomashop Authentic Watches vs WatchMaxx Authentic Watches vs Brathwait Zales vs Watches2U Zales vs WatchCo Zales vs Watch Shopping Zales vs World of Watches Zales vs Watch Station Zales vs Jomashop Zales vs WatchMaxx Zales vs Brathwait Watches2U vs WatchCo Watches2U vs Watch Shopping Watches2U vs World of Watches Watches2U vs Watch Station Watches2U vs Jomashop Watches2U vs WatchMaxx Watches2U vs Brathwait WatchCo vs Watch Shopping WatchCo vs World of Watches WatchCo vs Watch Station WatchCo vs Jomashop WatchCo vs WatchMaxx WatchCo vs Brathwait Watch Shopping vs World of Watches Watch Shopping vs Watch Station Watch Shopping vs Jomashop Watch Shopping vs WatchMaxx Watch Shopping vs Brathwait World of Watches vs Watch Station World of Watches vs Jomashop World of Watches vs WatchMaxx World of Watches vs Brathwait Watch Station vs Jomashop Watch Station vs WatchMaxx Watch Station vs Brathwait Jomashop vs WatchMaxx Jomashop vs Brathwait WatchMaxx vs Brathwait
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