Ashford Review: Watch Stores

We've analyzed the best Watch Stores to help you find the right solution for your needs.

2026 Watch Store Reviews

What is the Best Watch Store?  Putting together an outfit that shines is more than just matching your shoes and belt or picking out the right fabric. To finish off your look, a statement piece is the best option. And what better way than to accessorize your suit and tie, workwear, or everyday brunch fit with a unique timepiece that is 100% you?

5.0

EXCELLENT

1

Best Option

  • Prices from $19.99 to $29,520.99
  • Sale watches up to 94% off
  • 3,067 watches in inventory
  • Free ground shipping
  • 100% authentic guarantee
  • 30-day return policy
  • 4.7-star average rating
  • "A+" rating and accreditation from the BBB

EXCELLENT

5.0

On the Ashford website

Ashford is a watch and accessory store that's been around since 1997. Opened specifically to offer luxury watches online, the store is known for its 100% authentic pieces all with accurate serial numbers and original boxes. Plus, in 2019, the store added luxury sunglasses as well. Promising to make good use of their purchasing power to offer customers the best prices, Ashford is a great spot to check out top-quality timepieces without being overly expensive.

Cluttered, but helpful

Ashford's website is a little cluttered, but don't judge the site by its cover because this is a fantastic watch-buying resource. The site offers a range of filters to help you browse, including brand, gender, price, dial color, band type, case width, movement type, features, and shipping time. Once you start browsing your favorites, you'll find plenty of details on each listing. At a glance, you can see the brand name, the name of the watch, the price, and any sales. After clicking through to the full listing, you'll see specifics like whether or not the watch is in stock, details about the metal used, waterproofing (where applicable), and customer reviews for each individual watch.

Inventory includes 3,067 watches

Ashford has an impressive inventory with a range of men's and women's watches. There are brands like Corum, Tissot, Hamilton, Glycine, Versace, Louis Erard, Invicta, and more that include both affordable watches and high-end brands. The men's inventory includes 1,890 different watches while you'll find 1,187 watches in women's. 1,451 of all watches (men's and women's) are bracelet-style bands and 1,549 were straps instead. The most popular face color on Ashford was white mother of pearl followed closely by silver and regular white. However, there were only two smartwatches, so the selection in that category is pretty limited.

Best Watch Stores

Prices from $19.99 to $29,520.99

To compare prices across different retailers, we looked at the price ranges for men's, women's, and smartwatches at each watch store. We also found the best watch offered at a discount to give you an idea of what kind of savings you might find at each retailer. For both women's and men's, the least expensive watch at Ashford was a Timex. The most high-end options were a Corum Admiral Cup for men and a Piaget Polo for women. Here are the costs we found during our research:

  • Men's watches: $19.99 to $29,520.99
  • Women's watches: $19.99 to $24,359.99
  • Smartwatches: $33.99 to $39.24
  • Best sale watch: Invicta Pro Divers Men's Watch (Gold) for $34.99 (94% off)

Free ground shipping for most watches

For most watches offered on Ashford, you'll score free standard shipping as long as you're located somewhere in the contiguous United States. This notice will be on the listing page for the watch you'll want to buy along with information if it is in stock or not. You can also apply extra coupons or promos offered by Ashford before you add items to your cart. Ashford also offers 2-day shipping for $19.95 and next-day shipping for $29.95.

100% authentic with 30-day returns

Ashford offers a variety of guarantees. The watch store promises that all watches are 100% authentic and have a manufacturer's warranty. Every watch will come shipped in a new box. You're also guaranteed a 30-day return period for a refund if necessary. Just make sure you don't size the watch before returning it. If you did pay for shipping, this is not refundable as part of your return.

Best Watch Stores

Impressive reputation and customer service

The Better Business Bureau shows an "A+" rating and accreditation for Ashford as well as an impressive 4.7-star average rating. On Trustpilot, Ashford shows a 4.3-star average and an even higher 4.6-star rating is seen on Sitejabber. Customers love the prices here. Every review left within a few months of our evaluation praises something about the quality: packaging, condition of the watches, color, or metal quality. When issues arose, like shipping mistakes or missing items, customers were thrilled that the Ashford team stepped up and solved the issue right away.

Ashford is the full package

Since customers have almost no complaints about Ashford, it stands out as our favorite watch store online today. With a range of inventory that includes both affordable and high-end watches, competitive men's and women's selections, solid pricing (and sales), and free shipping, Ashford is pretty much the whole package. For this reason, it earns a full 5 stars and the top spot in our review.

On the Ashford website

Continued from above...

What is the Best Watch Store?

Putting together an outfit that shines is more than just matching your shoes and belt or picking out the right fabric. To finish off your look, a statement piece is the best option. And what better way than to accessorize your suit and tie, workwear, or everyday brunch fit with a unique timepiece that is 100% you?

While watches might seem like something that's going out of style with the rise of smartphones to tell you the time, there's nothing quite as classy as a stylish watch on your wrist (whether you need it for timekeeping or not) to put a finishing touch on your next look. With so many watches to choose from, it's hard to know where to buy. But thankfully online shopping makes it easier than ever to get your next daily-wear or special-occasion timepiece to add to your collection.

Now, there are plenty of wristwatches for all shapes, sizes, and genders. From radio-controlled watches to traditional battery-powered, or atomic clocks to smartwatches, there is a timepiece out there for everyone. Whether you love something a little antique or you're looking for a Graff statement piece or a Hublot gift for a special someone, there are so many styles out there today that you can have your pick of prices, metals, and gemstones to adorn your wrist.

The history of watches and watchmaking is an interesting one. The first portable watches were developed in the 16th century in Nuremberg, Germany. Called "clock watches", these were usually worn on clothing or on a chain around your neck. Considered a key part of one's outerwear, clock watches were usually heavily engraved and decorated. The pocket watch was the next iteration, developed in the 17th century. If you're thinking of the white rabbit from Alice in Wonderland, you've got the right idea. The wristwatch wasn't popularized until the early 1800s, and the designs were primarily designed for women until officers in the British Army began using them during military campaigns in the 1880s.

With a range of sites that offer specialized watches or one-stop shops that give you a glimpse at almost all the watches on the market, there are plenty of places to search for a casual watch or something that could be a fashion item and an investment. If it's time for you to get your next watch (pun intended), but you're not sure where to look, don't worry. We're here to help.

With so many sites and retailers out there, we've put together some factors to help you narrow down your favorites. Here's what you might want to look for:

To help you get your next accessory or timepiece, Top Consumer Reviews has reviewed and ranked the top retailers and watch stores out there today. Now, all you need to do is enjoy the browsing experience and decide whether you want a smartwatch, a traditional watch, or something in between. Happy shopping!

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Watch Store FAQ

Are watches still popular?
Yes! Despite the fact that we all carry a clock in our pocket (i.e. on our mobile phones), watches remain a very popular accessory.
What kinds of watches are on the market today?
The most prevalent type of watch on people's wish lists is the smartwatch. People rush to buy the newest "wearable tech" when it hits the stores, and they're particularly sought after by fitness enthusiasts (e.g. Fitbit, Apple Watch). But traditional wristwatches - especially luxury brands - are still on trend for fashion and function.
Why would I shop for my watch online and not at my local jewelry store?
Brick-and-mortar stores tend to carry just a few brands and styles at a time, and they pass the overhead costs of operating their business on to the customer. On the other hand, shopping online gives you literally the world's best selection at your fingertips, often at prices that easily rival or beat what you'd find at the jeweler.
Is it risky to buy my new watch online?
As long as you purchase your watch from a reputable store, buying your watch online isn't risky at all. You can rest assured that you're getting what you're paying for, and you can always file a dispute with your credit card issuer if a problem arises that isn't being handled appropriately by the merchant.
Can I return the watch if it arrives and I don't like it?
Most online retailers of watches give you a 30-day return window. However, to be eligible for a refund, the watch usually has to be in unworn condition.
Do I have to pay extra for shipping?
That depends on the store. Some offer free shipping on all orders, while others require a minimum spend (e.g. $50).
I want to buy a high-end, luxury watch. How do I know it will arrive safely?
You can be sure that if you're buying a $20,000 watch, it's in the retailer's best interest to insure the delivery! You'll probably have to sign for the package as well, which minimizes the likelihood that your watch will be intercepted by "porch pirates" !
Do watches make good gifts?
Definitely. Watches are still used to commemorate special occasions, like reaching a career milestone or an anniversary. And, with some watches, you can have the back engraved with a special message.

Compare Any 2 Products

Ashford
Zappos
Watches2U
WatchMaxx
WatchCo
Jomashop
Zales
World of Watches
Authentic Watches
Watch Station
vs
Ashford vs ZapposAshford vs Watches2UAshford vs WatchMaxxAshford vs WatchCoAshford vs JomashopAshford vs ZalesAshford vs World of WatchesAshford vs Authentic WatchesAshford vs Watch StationZappos vs Watches2UZappos vs WatchMaxxZappos vs WatchCoZappos vs JomashopZappos vs ZalesZappos vs World of WatchesZappos vs Authentic WatchesZappos vs Watch StationWatches2U vs WatchMaxxWatches2U vs WatchCoWatches2U vs JomashopWatches2U vs ZalesWatches2U vs World of WatchesWatches2U vs Authentic WatchesWatches2U vs Watch StationWatchMaxx vs WatchCoWatchMaxx vs JomashopWatchMaxx vs ZalesWatchMaxx vs World of WatchesWatchMaxx vs Authentic WatchesWatchMaxx vs Watch StationWatchCo vs JomashopWatchCo vs ZalesWatchCo vs World of WatchesWatchCo vs Authentic WatchesWatchCo vs Watch StationJomashop vs ZalesJomashop vs World of WatchesJomashop vs Authentic WatchesJomashop vs Watch StationZales vs World of WatchesZales vs Authentic WatchesZales vs Watch StationWorld of Watches vs Authentic WatchesWorld of Watches vs Watch StationAuthentic Watches vs Watch Station Watch Station vs Authentic WatchesWatch Station vs World of WatchesWatch Station vs ZalesWatch Station vs JomashopWatch Station vs WatchCoWatch Station vs WatchMaxxWatch Station vs Watches2UWatch Station vs ZapposWatch Station vs AshfordAuthentic Watches vs World of WatchesAuthentic Watches vs ZalesAuthentic Watches vs JomashopAuthentic Watches vs WatchCoAuthentic Watches vs WatchMaxxAuthentic Watches vs Watches2UAuthentic Watches vs ZapposAuthentic Watches vs AshfordWorld of Watches vs ZalesWorld of Watches vs JomashopWorld of Watches vs WatchCoWorld of Watches vs WatchMaxxWorld of Watches vs Watches2UWorld of Watches vs ZapposWorld of Watches vs AshfordZales vs JomashopZales vs WatchCoZales vs WatchMaxxZales vs Watches2UZales vs ZapposZales vs AshfordJomashop vs WatchCoJomashop vs WatchMaxxJomashop vs Watches2UJomashop vs ZapposJomashop vs AshfordWatchCo vs WatchMaxxWatchCo vs Watches2UWatchCo vs ZapposWatchCo vs AshfordWatchMaxx vs Watches2UWatchMaxx vs ZapposWatchMaxx vs AshfordWatches2U vs ZapposWatches2U vs AshfordZappos vs Ashford
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