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Brathwait Review

Tuesday, March 5th

2024 Watch Store Reviews

Brathwait Review 2 Star Rating

Brathwait

2 Star Rating
  • American watch company in business since 2014
  • All classic, minimalist designs
  • Prices between $120-$700
  • Free domestic shipping and returns on orders over $50
  • 12-month warranty on all watches
  • 30-day return policy on unworn watches in brand-new condition

Brathwait is an American watch maker that prioritizes high-quality materials and simplicity in design, without the big mark-ups you'll find with other companies. They've been around since 2014, making them one of the newer brands in our review.

Only Brathwait brand watches

Obviously, we couldn't use a Citizen and Rolex watch for comparison here, with only Brathwait timepieces in the inventory. In fact, there are just three basic watch styles on offer: the Classic Slim Wrist Watch, the Swiss Classic, and the Automatic Minimalist Wrist Watch (with a significant price jump between the first two and the last one). Since there aren't hundreds of watches to consider, it's pretty easy to jump right to Mens or Womens watches and browse the selection.

Classic design with a variety of strap/face combinations

The Classic Slim watches use nature's "golden ratio" in its lines, while the Swiss Classic design was inspired by 1960s timepieces and features Swiss-made movement and luminous hands. Which one is better? That depends on your aesthetic, and there are plenty of color combinations in the watch face and straps (dark grey crocodile leather to stainless steel mesh) to suit your style. You can expect to pay from $120-$170 for any watch in these two designs, no matter if you're buying for a man or woman.

Highest-end watch is only $695

When you upgrade to Brathwait's Automatic Minimalist watch, you'll still get an "unpretentious design" - with a not-quite-humble price tag of $695 if you go all-out with the Swiss-made, limited edition. If you've been looking for a self-winding watch, this is the right place to look at the Brathwait store, and again, you'll have ample combinations of face colors and strap materials to make your watch as unique as you are.

Transparency in pricing

One of the most interesting things you'll see as you browse watches at this store are the completely transparent aspects of their pricing. Pick a watch and scroll down the page, past the customer reviews. There, you'll see Brathwait's costs on literally every component, from the strap to the case, and then what their retail price is. For example, on a stainless steel automatic, Brathwait's price was $269 and the total manufacturing cost was $146 - but comparable watches from other brands could easily be priced at $590 or more.

Best Watch Stores

Free shipping, 30-day returns, 1-year warranty

If your order is over $50, you'll get free shipping; since all watches are easily more than that, you'll always get no-cost delivery unless you're just stopping by to get a new watch band. You can also return your Brathwait watch for free within 30 days of delivery; they call it their "see it before you keep it" policy, but your watch has to be in brand-new, unworn condition to be eligible. All Brathwait watches have a one-year warranty period.

BBB isn't impressed

Brathwait had only received three complaints at the Better Business Bureau in the last three years, and zero in the most recent 12-year period - and yet, the Better Business Bureau still gave this watch store an "F" rating for not responding to two of them. That's a huge penalty, compared with other retailers that get thousands of complaints and still have an "A+" rating.

You'll love this brand or you'll hate it

Then again, maybe the folks at the BBB peeked around in other places and saw what we did: shoppers are pretty evenly split between 1- and 5-star ratings for Brathwait. You'll get a great watch - or you'll get nothing. Your watch will work perfectly - or you won't be able to reach customer service to get it fixed. Are you getting the idea?

Buy a different watch

We really like the idea of this watch brand, but it falls apart in how it actually works out for customers. Buying a watch shouldn't feel like spinning a roulette wheel - will you be thrilled or horribly disappointed? Brathwait is our lowest-ranking watch store.

Where is the Best Place to Buy a Watch?

That question is almost more easily answered by where you should not shop: the mall or jewelry store! You might be drawn in by a beautiful timepiece prominently displayed in the window, but do you really want the sales pressure or higher prices once you walk through the door? We don't either.

Your best bet is an online watch store. Whether you're looking for the next luxury wristwatch to add to your collection or something classic-yet-affordable, you won't find a better selection at any brick-and-mortar store near you. Why browse a few dozen options from a handful of brands and be limited to the retailer's business hours, when you can see thousands of styles and brands whenever you get the whim to shop?

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Watch Store FAQ

Yes! Despite the fact that we all carry a clock in our pocket (i.e. on our mobile phones), watches remain a very popular accessory.
The most prevalent type of watch on people's wish lists is the smartwatch. People rush to buy the newest "wearable tech" when it hits the stores, and they're particularly sought after by fitness enthusiasts (e.g. Fitbit, Apple Watch). But traditional wristwatches - especially luxury brands - are still on trend for fashion and function.
Brick-and-mortar stores tend to carry just a few brands and styles at a time, and they pass the overhead costs of operating their business on to the customer. On the other hand, shopping online gives you literally the world's best selection at your fingertips, often at prices that easily rival or beat what you'd find at the jeweler.
As long as you purchase your watch from a reputable store, buying your watch online isn't risky at all. You can rest assured that you're getting what you're paying for, and you can always file a dispute with your credit card issuer if a problem arises that isn't being handled appropriately by the merchant.
Most online retailers of watches give you a 30-day return window. However, to be eligible for a refund, the watch usually has to be in unworn condition.
That depends on the store. Some offer free shipping on all orders, while others require a minimum spend (e.g. $50).
You can be sure that if you're buying a $20,000 watch, it's in the retailer's best interest to insure the delivery! You'll probably have to sign for the package as well, which minimizes the likelihood that your watch will be intercepted by "porch pirates" !
Definitely. Watches are still used to commemorate special occasions, like reaching a career milestone or an anniversary. And, with some watches, you can have the back engraved with a special message.
Compare the Best Reviews

Continued from above...

But wait. What if the watch doesn't fit? Or I don't like it when it arrives? Usually not a problem. Watch stores have already anticipated your concerns, and you'll usually have a generous return window if you need a refund or want to make an exchange. A few retailers even allow you to wear the watch for several weeks before you make your decision - as long as it's still in good condition, without a lot of wear and tear, of course.

Which watch store should get your attention? There are lots of options, and many of them would be a perfectly good choice for your new time-keeper. Here are a few ways you can narrow down the options:

  • Selection. How many watches does the store carry? Are there many brands to choose from, in the styles you have in mind?
  • Easy-to-Shop Features. Does the watch store make it easy (and maybe even fun?) to find your next wristwatch? Can you use filters to see watches that meet your mental wish list?
  • Price. Are the watch prices comparable with other stores? Are there any discounts or free shipping promos that can sweeten the deal?
  • Return Policy. How long do you have to send your watch back if you want a refund? Can you wear the watch for any length of time beforehand? Will you have to pay a restocking fee or the return shipping costs?
  • Reputation. What do other customers say about the store? Were the watches exactly as shown on the website? Were there any issues with the customer service team if there was a problem? How are warranty claims handled?

To help you find the right timepiece for that someone special (or yourself!), TopConsumerReviews.com has evaluated and ranked today's most popular online watch stores. From everyday wear to black-tie occasions, the perfect watch is out there. Ready to start shopping?

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