WatchCo Review: Watch Stores

We've analyzed the best Watch Stores to help you find the right solution for your needs.

2026 Watch Store Reviews

What is the Best Watch Store?  Putting together an outfit that shines is more than just matching your shoes and belt or picking out the right fabric. To finish off your look, a statement piece is the best option. And what better way than to accessorize your suit and tie, workwear, or everyday brunch fit with a unique timepiece that is 100% you?

3.5

GOOD

5

Good

  • Prices from $249.99 to $1,100.75
  • Sale watches up to 60% off
  • Around 280 watches in stock
  • Free shipping on orders of $40+
  • 110% price match guarantee
  • 365-day return policy
  • "A+" rating from the BBB

GOOD

3.5

On the WatchCo website

If you're looking for unique watches, WatchCo is the place for you. This watch store was established in 1993, and you can shop at one of WatchCo's three retail locations and its online store. Founded by David Gerczak, WatchCo is meant to help you find high-quality and designer timepieces with 100% authenticity and manufacturer warranties.

Typos and limited information

The site was started in 1993, and it looks like it. Once you start browsing, you'll find filters for men's, women's, unisex, color, product type, and material. However, there are a range of typos and repetitions in the filters. For example, there are three different tags for men in the gender filters ("Men," "men's", and "Mens"). There is a typo that reads "ProductType" all squished together, and some of the filters look like they are written in HTML to look like "Color_Black". The listings themselves seem to be in order, but the text is very smushed together. You'll be able to see the price and the item name at a glance, but nothing else. There were no reviews from customers on the WatchCo site for any of the watches we looked at.

Limited inventory of around 280 watches

WatchCo has a limited inventory with only around 280 watches (including men's and women's selections). While you'll also find some unique picks like the Kit Cat Ocean Waves Limited Edition wall clock, you may miss out on some of your favorite watches or brands here. If you're looking for something specific, WatchCo may disappoint you. Some of the brands we saw included Bertucci, Garmin, Luminox, Tense-Inuk, and Nine2Five. There are around 26 smartwatches that include weather, health insights, time, and GPS capabilities.

Best Watch Stores

Prices from $249.99 to $1,100.75

At WatchCo, we checked out the prices for men's, women's, and smartwatches. We also found the price for the best sale watch (with the highest sale percentage). The least expensive men's watch was a Casio Men's Black Dial, and the cheapest for women was a Timex Women's Classic. The most costly watches were a men's Luminox Black Dial and a women's Garmin Forerunner 255. When you break down the prices you'll find:

  • Men's watches: $24.99 to $1,100.75
  • Women's watches: $27.07 to $349.99
  • Smartwatches: $2.99.99 to $1099.99
  • Best sale watch: Tense Wood Mini Yukon for $140 (60% off)

Free shipping on orders $40+

WatchCo offers free shipping on orders over $40, and shipping will go to anywhere in the US including Hawaii and Alaska. If you don't meet the threshold, shipping for standard ground is $3.99, which is around $2 cheaper than many competitors. You can also pay for express shipping for $19.99 (2-day) and $34.99 (overnight).

100% price matching and refunds in 365 days

WatchCo offers two guarantees. First, the site has 110% Price Protection. If you find a watch for a lower cost at another site or store, WatchCo will refund you 110% of the difference. They also promise to honor the new cost if the price decreases at WatchCo after you purchase a watch. On top of this promise, you have access to a 365-day return policy. Returns are free and you'll get a 100% refund of your purchase price.

Best Watch Stores

Mixed reviews include refund issues

Despite extremely impressive refund policies, WatchCo gets an average rating from reviewers. Currently, WatchCo holds a 3-star average on Trustpilot. While some customers praised the impressive customer care experience overall, others complained that items never shipped, representatives were rude and unhelpful, and refunds weren't provided even if items were returned within the policy timeline. However, around 72% of all reviews are 5 stars, so there is a balance of pros and cons at WatchCo. The site does have a solid "A+" rating from the Better Business Bureau, which keeps it from falling too far in our review.

A mid-tier option with decent smartwatches

While we don't love the concerning reports of no refunds, WatchCo isn't all bad. There are plenty of folks who loved their experience. However, there are limitations in the inventory that might keep you from finding something if you have a specific watch or brand in mind. While we are pleased with the array of smartwatches compared to other sites, WatchCo isn't a top-tier option overall, earning a just-above-average rating from us.

On the WatchCo website

Continued from above...

What is the Best Watch Store?

Putting together an outfit that shines is more than just matching your shoes and belt or picking out the right fabric. To finish off your look, a statement piece is the best option. And what better way than to accessorize your suit and tie, workwear, or everyday brunch fit with a unique timepiece that is 100% you?

While watches might seem like something that's going out of style with the rise of smartphones to tell you the time, there's nothing quite as classy as a stylish watch on your wrist (whether you need it for timekeeping or not) to put a finishing touch on your next look. With so many watches to choose from, it's hard to know where to buy. But thankfully online shopping makes it easier than ever to get your next daily-wear or special-occasion timepiece to add to your collection.

Now, there are plenty of wristwatches for all shapes, sizes, and genders. From radio-controlled watches to traditional battery-powered, or atomic clocks to smartwatches, there is a timepiece out there for everyone. Whether you love something a little antique or you're looking for a Graff statement piece or a Hublot gift for a special someone, there are so many styles out there today that you can have your pick of prices, metals, and gemstones to adorn your wrist.

The history of watches and watchmaking is an interesting one. The first portable watches were developed in the 16th century in Nuremberg, Germany. Called "clock watches", these were usually worn on clothing or on a chain around your neck. Considered a key part of one's outerwear, clock watches were usually heavily engraved and decorated. The pocket watch was the next iteration, developed in the 17th century. If you're thinking of the white rabbit from Alice in Wonderland, you've got the right idea. The wristwatch wasn't popularized until the early 1800s, and the designs were primarily designed for women until officers in the British Army began using them during military campaigns in the 1880s.

With a range of sites that offer specialized watches or one-stop shops that give you a glimpse at almost all the watches on the market, there are plenty of places to search for a casual watch or something that could be a fashion item and an investment. If it's time for you to get your next watch (pun intended), but you're not sure where to look, don't worry. We're here to help.

With so many sites and retailers out there, we've put together some factors to help you narrow down your favorites. Here's what you might want to look for:

To help you get your next accessory or timepiece, Top Consumer Reviews has reviewed and ranked the top retailers and watch stores out there today. Now, all you need to do is enjoy the browsing experience and decide whether you want a smartwatch, a traditional watch, or something in between. Happy shopping!

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Watch Store FAQ

Are watches still popular?
Yes! Despite the fact that we all carry a clock in our pocket (i.e. on our mobile phones), watches remain a very popular accessory.
What kinds of watches are on the market today?
The most prevalent type of watch on people's wish lists is the smartwatch. People rush to buy the newest "wearable tech" when it hits the stores, and they're particularly sought after by fitness enthusiasts (e.g. Fitbit, Apple Watch). But traditional wristwatches - especially luxury brands - are still on trend for fashion and function.
Why would I shop for my watch online and not at my local jewelry store?
Brick-and-mortar stores tend to carry just a few brands and styles at a time, and they pass the overhead costs of operating their business on to the customer. On the other hand, shopping online gives you literally the world's best selection at your fingertips, often at prices that easily rival or beat what you'd find at the jeweler.
Is it risky to buy my new watch online?
As long as you purchase your watch from a reputable store, buying your watch online isn't risky at all. You can rest assured that you're getting what you're paying for, and you can always file a dispute with your credit card issuer if a problem arises that isn't being handled appropriately by the merchant.
Can I return the watch if it arrives and I don't like it?
Most online retailers of watches give you a 30-day return window. However, to be eligible for a refund, the watch usually has to be in unworn condition.
Do I have to pay extra for shipping?
That depends on the store. Some offer free shipping on all orders, while others require a minimum spend (e.g. $50).
I want to buy a high-end, luxury watch. How do I know it will arrive safely?
You can be sure that if you're buying a $20,000 watch, it's in the retailer's best interest to insure the delivery! You'll probably have to sign for the package as well, which minimizes the likelihood that your watch will be intercepted by "porch pirates" !
Do watches make good gifts?
Definitely. Watches are still used to commemorate special occasions, like reaching a career milestone or an anniversary. And, with some watches, you can have the back engraved with a special message.

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