Watches2U Review: Watch Stores

We've analyzed the best Watch Stores to help you find the right solution for your needs.

2026 Watch Store Reviews

What is the Best Watch Store?  Putting together an outfit that shines is more than just matching your shoes and belt or picking out the right fabric. To finish off your look, a statement piece is the best option. And what better way than to accessorize your suit and tie, workwear, or everyday brunch fit with a unique timepiece that is 100% you?

4.0

VERY GOOD

3

Very Good

  • Prices from $24.86 to $2,088.95
  • Sale watches up to 43% off
  • 4,672 different watches in stock
  • Free shipping on all international orders
  • 30-day return policy
  • 4-star average rating

VERY GOOD

4.0

On the Watches2U website

A watch store based in the UK, Watches2U is an international entity that ships worldwide. Watches2U has been around for over 20 years and promises high-quality watches and affordable prices. The site was founded in 2001 and is featured in the Daily Mail and the Mirror. Watches2U currently ships to 100+ countries around the world including the US. With its sister site, Sunglasses2, you can get everything you want from one retailer. Plus, with its Toff London in-house brand for watches, you've got even more unique styles to choose from here.

Easy browsing with details at a glance

We loved our browsing experience on Watches2U. You can use the top navigation bar to start shopping by brand or gender. Once you find the watches you want, Watches2U has plenty of helpful filters to narrow the field. The only problem? Even if you switch the site to USA, you'll be seeing prices in GBP, so some calculations will be necessary to see the final cost in USD. Watches2U offers filters by gender, display type, strap type, color, price, head shape, clasp, chronograph, movement type, time accuracy, and more. The listings will show you the name, price (as well as the sale or savings), and whether or not a watch is currently in stock at a glance. When you click through a listing you can see how long it will take to ship, and whether or not there are any promo codes applicable to the watch you're looking at.

4,672 different watches in stock

There are plenty of watches to choose from at Watches2U. You'll find 2,232 watches for men and 2,440 different watches for women. Around 3,903 are analog watches, 509 of the watches are digital, and 10 offer smart- or touch-screen technology. You can expect to find brands like Fossil, Michael Kors, Daniel Wellington, Casio, Timex, Armani, Guess, and Vivienne Westwood across the inventory. The most popular dial color at Watches2U is white, closely followed by silver, and black.

Best Watch Stores

Prices from $24.86 to $2,088.95

Watches2U offers a range of affordable pricing, but there is that little snag we mentioned. As we checked the costs for men's, women's, and smartwatches at Watches2U, we had to do a little translating because all of the prices are in GBP. So, we did the calculations for you to see the cost in USD. We also found the best sale watch (by sale percentage) at Watches2U. Across the inventory, the least expensive men's watch was a Bench watch in blue, and the cheapest for women was a Lipsy watch in cream/gold. The top-priced watches were a men's Baume & Mercier black watch and a women's Oris Artelier Watch. Here are the costs we found in USD:

  • Men's watches: $24.86 to $1,958.39
  • Women's watches: $24.86 to $2,088.95
  • Smartwatches: $52.21 to $364.26
  • Best sale watch: Michael Kors MK7212 Ladies Everest Watch for $182.77 (43% off)

Free shipping, but watch out for import taxes

International shipping from Watches2U is free of charge. You will be able to get your package within 3-10 days; however, it can take up to 6 weeks due to import and port authority stops. Your order may also be subject to duties and taxes depending on your location and policies for shipping to the US from the UK. These fees are determined by your customs office, though, and Watches2U can't control those (or give you pricing).

Returns within 30 days

Watches2U has a 30-day return policy that offers a full refund unless there is something missing or damaged in your return package (which will incur a $13.04 USD restocking fee). Sadly, any import taxes or fees you pay are also non-refundable, so you may need to take that into account before making a purchase. Returns to international sites in general tend to be much more costly.

Best Watch Stores

Happy customers in the US

While Watches2U doesn't currently have a page on the Better Business Bureau, there are plenty of reviews on other third-party review sites like Trustpilot. With over 6,000 reviews, Trustpilot shows that Watches2U has a solid 4-star rating average out of 5. In general, customers praise the hassle-free experience. They have few to no problems with shipping and praised the quality of the items even after a long time in transit. Shoppers are generally happy with Watches2U, with 80% of all reviews showing 5 stars.

Impressive service even with the currency problem

Unless you need to worry about the international return issue, getting a watch from Watches2U is a pretty solid choice. While we would love for the site to update information for USD when users specifically choose the United States as their country of origin, this is the only real issue we had with Watches2U. Don't hesitate to give them a go when you're looking for a watch.

On the Watches2U website

Continued from above...

What is the Best Watch Store?

Putting together an outfit that shines is more than just matching your shoes and belt or picking out the right fabric. To finish off your look, a statement piece is the best option. And what better way than to accessorize your suit and tie, workwear, or everyday brunch fit with a unique timepiece that is 100% you?

While watches might seem like something that's going out of style with the rise of smartphones to tell you the time, there's nothing quite as classy as a stylish watch on your wrist (whether you need it for timekeeping or not) to put a finishing touch on your next look. With so many watches to choose from, it's hard to know where to buy. But thankfully online shopping makes it easier than ever to get your next daily-wear or special-occasion timepiece to add to your collection.

Now, there are plenty of wristwatches for all shapes, sizes, and genders. From radio-controlled watches to traditional battery-powered, or atomic clocks to smartwatches, there is a timepiece out there for everyone. Whether you love something a little antique or you're looking for a Graff statement piece or a Hublot gift for a special someone, there are so many styles out there today that you can have your pick of prices, metals, and gemstones to adorn your wrist.

The history of watches and watchmaking is an interesting one. The first portable watches were developed in the 16th century in Nuremberg, Germany. Called "clock watches", these were usually worn on clothing or on a chain around your neck. Considered a key part of one's outerwear, clock watches were usually heavily engraved and decorated. The pocket watch was the next iteration, developed in the 17th century. If you're thinking of the white rabbit from Alice in Wonderland, you've got the right idea. The wristwatch wasn't popularized until the early 1800s, and the designs were primarily designed for women until officers in the British Army began using them during military campaigns in the 1880s.

With a range of sites that offer specialized watches or one-stop shops that give you a glimpse at almost all the watches on the market, there are plenty of places to search for a casual watch or something that could be a fashion item and an investment. If it's time for you to get your next watch (pun intended), but you're not sure where to look, don't worry. We're here to help.

With so many sites and retailers out there, we've put together some factors to help you narrow down your favorites. Here's what you might want to look for:

To help you get your next accessory or timepiece, Top Consumer Reviews has reviewed and ranked the top retailers and watch stores out there today. Now, all you need to do is enjoy the browsing experience and decide whether you want a smartwatch, a traditional watch, or something in between. Happy shopping!

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Watch Store FAQ

Are watches still popular?
Yes! Despite the fact that we all carry a clock in our pocket (i.e. on our mobile phones), watches remain a very popular accessory.
What kinds of watches are on the market today?
The most prevalent type of watch on people's wish lists is the smartwatch. People rush to buy the newest "wearable tech" when it hits the stores, and they're particularly sought after by fitness enthusiasts (e.g. Fitbit, Apple Watch). But traditional wristwatches - especially luxury brands - are still on trend for fashion and function.
Why would I shop for my watch online and not at my local jewelry store?
Brick-and-mortar stores tend to carry just a few brands and styles at a time, and they pass the overhead costs of operating their business on to the customer. On the other hand, shopping online gives you literally the world's best selection at your fingertips, often at prices that easily rival or beat what you'd find at the jeweler.
Is it risky to buy my new watch online?
As long as you purchase your watch from a reputable store, buying your watch online isn't risky at all. You can rest assured that you're getting what you're paying for, and you can always file a dispute with your credit card issuer if a problem arises that isn't being handled appropriately by the merchant.
Can I return the watch if it arrives and I don't like it?
Most online retailers of watches give you a 30-day return window. However, to be eligible for a refund, the watch usually has to be in unworn condition.
Do I have to pay extra for shipping?
That depends on the store. Some offer free shipping on all orders, while others require a minimum spend (e.g. $50).
I want to buy a high-end, luxury watch. How do I know it will arrive safely?
You can be sure that if you're buying a $20,000 watch, it's in the retailer's best interest to insure the delivery! You'll probably have to sign for the package as well, which minimizes the likelihood that your watch will be intercepted by "porch pirates" !
Do watches make good gifts?
Definitely. Watches are still used to commemorate special occasions, like reaching a career milestone or an anniversary. And, with some watches, you can have the back engraved with a special message.

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