World of Watches Review: Watch Stores

We've analyzed the best Watch Stores to help you find the right solution for your needs.

2026 Watch Store Reviews

What is the Best Watch Store?  Putting together an outfit that shines is more than just matching your shoes and belt or picking out the right fabric. To finish off your look, a statement piece is the best option. And what better way than to accessorize your suit and tie, workwear, or everyday brunch fit with a unique timepiece that is 100% you?

2.5

FAIR

8

Fair

  • Prices from $23.98 to $7M
  • Sale watches up to 73% off
  • Over 20,000 watches to choose from
  • Free shipping on $74.99+
  • Price-match guarantee
  • 30-day returns
  • "A-" rating and accreditation from the BBB

FAIR

2.5

On the World of Watches website

Despite its name, World of Watches is an online retailer that offers more than just watches (but that's its primary focus). World of Watches offers a range of accessories, fragrances, and clothing at this one-stop shop. Promising 100% authenticity and only new watches, you can buy your next timepiece and get everything else covered too. Plus with regular and seasonal sales, World of Watches has some solid prices and deals for both luxury and standard watches.

Find the watch page before you start

The World of Watches landing page shows you the "daily deals" before you even start searching. If you're looking for something more specific, you can use the top navigation bar to browse men's, women's, and by brand. But, you may want to start by clicking "watches" first or you'll end up seeing the entire men's or women's inventory on World of Watches. Once you get to the page you prefer, there are a range of filters like category, price, brand, department, gender, color, dial color, case shape, features, movement, and more to help you narrow the options. The listings themselves include the names of the watches and how much you're saving with the sales at a glance.

Over 20,000 watches to choose from

World of Watches has a massive inventory of 20,572 different items in the watch section of the site. There are 13,079 men's styles and 6,182 women's styles. The rest are unisex options along with a few watches for children too. There are some unique styles as well, like 36 military watches, 5,452 luxury watches, and only 10 listed as smartwatches. However, these smartwatches don't offer many of the features of what we normally think of as a smartwatch, and none of them offer touchscreen capability.

Best Watch Stores

Prices from $23.98 to $7M

For our price comparison, we looked at the costs of women's and men's watches. We also found the best sale watch at World of Watches; however, since the smartwatches didn't offer truly "smart" technology, we did not include them in our price comparison. To give you a quick idea of the watches you can expect here, the lowest-cost men's and women's watches were each a different black Timex. The most expensive watches were a men's Patek Philippe Men's Grand Complications and a women's Patek Philippe Women's Aquanaut Composite. Here's are the expected price ranges:

  • Men's watches: $24.98 to $7,158,499.98
  • Women's watches: $23.98 to $1,699,499.98
  • Smartwatches: Not included
  • Best sale watch: Movado Women's Kara Stainless Steel for $168.98 (73% off)

Free shipping on $74.99+

World of Watches offers free shipping on all orders over $100. This covers priority mail and your watch will arrive at your home in 1-7 days, depending on the shipping company. According to the shipping policies, you can easily get free shipping on orders $74.99+ too if you use what appears to be a permanent code "WOWSHIP". If you don't meet either of these thresholds, the cost for standard shipping is $5.99.

Limited price matching and costly returns

World of Watches also has a Best Price Guarantee. If you find a better deal on another site, World of Watches will match the price for you. However, you will need to make sure that the total price of purchase (including shipping, taxes, and sales) is lower than the price at World of Watches. The policy is also limited to one item per claim, and it does not apply to auction websites or certain brands (but the excluded brands are not listed). The site also offers a 30-day return policy for any new or unused watches you don't like. Be aware that any item over $4,000 will require an 8% restocking fee, and you will not be reimbursed for shipping when you make your return.

Best Watch Stores

Customers leave lots of complaints

World of Watches holds an "A-" rating from the Better Business Bureau, which isn't too shabby, but the ratings on other third-party review sites show some concerning red flags. On Sitejabber, where World of Watches has the most reviews, the company only holds a 2.2-star average out of 5. Customers complained about being sent watches that were dead and could not be fixed. Some noted that they received watches without warranties, and others complained that company reps don't care about their customers at all. Some reviews mentioned waiting weeks with still no resolution to problems. With missing orders, and issues with customer service all over the place, we're a little concerned about the business practices at World of Watches.

Use it for watch research

While the inventory is extremely impressive, and there are plenty of watches to choose from, this may not be the best place to actually buy. If you want a place to help you research different watches and get ballpark ideas on pricing (even for extremely high-end brands), you can use World of Watches as a resource. However, with consistently negative reviews for customer service and quality, you may want to do the actual purchasing somewhere else.

On the World of Watches website

Continued from above...

What is the Best Watch Store?

Putting together an outfit that shines is more than just matching your shoes and belt or picking out the right fabric. To finish off your look, a statement piece is the best option. And what better way than to accessorize your suit and tie, workwear, or everyday brunch fit with a unique timepiece that is 100% you?

While watches might seem like something that's going out of style with the rise of smartphones to tell you the time, there's nothing quite as classy as a stylish watch on your wrist (whether you need it for timekeeping or not) to put a finishing touch on your next look. With so many watches to choose from, it's hard to know where to buy. But thankfully online shopping makes it easier than ever to get your next daily-wear or special-occasion timepiece to add to your collection.

Now, there are plenty of wristwatches for all shapes, sizes, and genders. From radio-controlled watches to traditional battery-powered, or atomic clocks to smartwatches, there is a timepiece out there for everyone. Whether you love something a little antique or you're looking for a Graff statement piece or a Hublot gift for a special someone, there are so many styles out there today that you can have your pick of prices, metals, and gemstones to adorn your wrist.

The history of watches and watchmaking is an interesting one. The first portable watches were developed in the 16th century in Nuremberg, Germany. Called "clock watches", these were usually worn on clothing or on a chain around your neck. Considered a key part of one's outerwear, clock watches were usually heavily engraved and decorated. The pocket watch was the next iteration, developed in the 17th century. If you're thinking of the white rabbit from Alice in Wonderland, you've got the right idea. The wristwatch wasn't popularized until the early 1800s, and the designs were primarily designed for women until officers in the British Army began using them during military campaigns in the 1880s.

With a range of sites that offer specialized watches or one-stop shops that give you a glimpse at almost all the watches on the market, there are plenty of places to search for a casual watch or something that could be a fashion item and an investment. If it's time for you to get your next watch (pun intended), but you're not sure where to look, don't worry. We're here to help.

With so many sites and retailers out there, we've put together some factors to help you narrow down your favorites. Here's what you might want to look for:

To help you get your next accessory or timepiece, Top Consumer Reviews has reviewed and ranked the top retailers and watch stores out there today. Now, all you need to do is enjoy the browsing experience and decide whether you want a smartwatch, a traditional watch, or something in between. Happy shopping!

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Watch Store FAQ

Are watches still popular?
Yes! Despite the fact that we all carry a clock in our pocket (i.e. on our mobile phones), watches remain a very popular accessory.
What kinds of watches are on the market today?
The most prevalent type of watch on people's wish lists is the smartwatch. People rush to buy the newest "wearable tech" when it hits the stores, and they're particularly sought after by fitness enthusiasts (e.g. Fitbit, Apple Watch). But traditional wristwatches - especially luxury brands - are still on trend for fashion and function.
Why would I shop for my watch online and not at my local jewelry store?
Brick-and-mortar stores tend to carry just a few brands and styles at a time, and they pass the overhead costs of operating their business on to the customer. On the other hand, shopping online gives you literally the world's best selection at your fingertips, often at prices that easily rival or beat what you'd find at the jeweler.
Is it risky to buy my new watch online?
As long as you purchase your watch from a reputable store, buying your watch online isn't risky at all. You can rest assured that you're getting what you're paying for, and you can always file a dispute with your credit card issuer if a problem arises that isn't being handled appropriately by the merchant.
Can I return the watch if it arrives and I don't like it?
Most online retailers of watches give you a 30-day return window. However, to be eligible for a refund, the watch usually has to be in unworn condition.
Do I have to pay extra for shipping?
That depends on the store. Some offer free shipping on all orders, while others require a minimum spend (e.g. $50).
I want to buy a high-end, luxury watch. How do I know it will arrive safely?
You can be sure that if you're buying a $20,000 watch, it's in the retailer's best interest to insure the delivery! You'll probably have to sign for the package as well, which minimizes the likelihood that your watch will be intercepted by "porch pirates" !
Do watches make good gifts?
Definitely. Watches are still used to commemorate special occasions, like reaching a career milestone or an anniversary. And, with some watches, you can have the back engraved with a special message.

Compare Any 2 Products

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